DaaS(Device-as-a-Service) 시장 - 세계 예측(2026-2032년)

The Device-as-a-Service Market is projected to grow by USD 696.31 billion at a CAGR of 30.73% by 2032.

Device-as-a-Service Executive Summary: Subscription-Based Endpoint Lifecycle Management

Device-as-a-Service (DaaS) is reshaping enterprise IT procurement by combining hardware, lifecycle services, endpoint management, security, support, and refresh planning into subscription-based operating models. As organizations support hybrid work, distributed teams, bring-your-own-device alternatives, and increasingly complex endpoint fleets, DaaS enables more predictable device operations without requiring direct ownership of every asset. The model is gaining relevance across laptops, desktops, tablets, smartphones, rugged devices, peripherals, and workplace collaboration endpoints, supported by managed services, financing structures, device provisioning, repair, replacement, and secure end-of-life disposition.

The strategic value of Device-as-a-Service lies in its ability to align technology consumption with business agility. Enterprises are under pressure to modernize devices, reduce downtime, enforce cybersecurity controls, improve user experience, and meet environmental, social, and governance expectations through responsible reuse and recycling. DaaS addresses these needs by integrating procurement, configuration, deployment, monitoring, maintenance, asset tracking, and retirement into a unified lifecycle framework. For IT leaders, this creates a pathway to standardize endpoint management, improve security posture, reduce administrative workload, and support scalable digital workplace initiatives.

Transformative Shifts Reshaping the Device-as-a-Service Landscape

The Device-as-a-Service landscape is undergoing transformative shifts driven by hybrid work normalization, endpoint security demands, IT talent constraints, sustainability requirements, and the move from capital-intensive technology ownership to consumption-based operating models. Enterprises are increasingly seeking integrated device lifecycle solutions that include preconfigured deployment, remote support, proactive monitoring, warranty management, and compliant asset recovery. This shift reflects a broader change in IT strategy: devices are no longer viewed as one-time purchases, but as continuously managed productivity platforms that must remain secure, updated, and aligned with user roles.

Cybersecurity is a major force redefining DaaS adoption. The expansion of remote and mobile work has increased the attack surface across unmanaged or inconsistently managed endpoints, a concern reinforced by public cybersecurity guidance emphasizing asset inventory, patching, encryption, identity controls, and endpoint visibility. DaaS providers and enterprise IT teams are responding with zero-trust endpoint strategies, identity-based access controls, endpoint detection and response integrations, encryption, patch management, and secure device retirement processes. At the same time, procurement leaders are emphasizing financial flexibility and lifecycle transparency, while sustainability teams are prioritizing circular economy practices such as device refurbishment, redeployment, and certified recycling. These shifts are positioning DaaS as a core enabler of resilient, secure, and sustainable digital workplaces.

Cumulative Impact of Artificial Intelligence on Device-as-a-Service Operations

Artificial intelligence is accelerating the evolution of Device-as-a-Service by enabling more predictive, automated, and user-centric endpoint lifecycle management. AI-driven analytics can support proactive device health monitoring, automated ticket triage, predictive maintenance, anomaly detection, and intelligent refresh planning. Instead of relying solely on fixed replacement cycles or reactive help desk interventions, organizations can use telemetry-driven insights to identify performance degradation, battery issues, software conflicts, and security risks before they disrupt productivity.

The cumulative impact of AI is also visible in endpoint security and service automation. AI-enhanced threat detection helps identify suspicious behavior across distributed device fleets, while automated remediation can reduce response times for common vulnerabilities and configuration issues. In service operations, conversational AI and intelligent knowledge systems improve employee support by resolving routine endpoint questions, guiding troubleshooting workflows, and escalating complex incidents with contextual data. For DaaS programs, these capabilities strengthen service-level performance, reduce manual workload, and improve device utilization. However, AI adoption also requires governance around data privacy, model transparency, telemetry collection, and compliance with regional regulations, particularly where employee monitoring and cross-border data processing are involved.

Key Regional Insights Across Asia-Pacific, Europe, North America, Africa, Latin America, and the Middle East

Asia-Pacific is a high-priority region for Device-as-a-Service due to rapid digital transformation, large mobile-first workforces, expanding small and medium-sized business technology adoption, and strong demand for cost-flexible IT models. Countries across the region are advancing cloud adoption, digital government programs, smart manufacturing, and education technology initiatives, all of which create demand for managed endpoint lifecycle solutions. The region's diversity also influences DaaS delivery, with mature markets emphasizing security, automation, and sustainability, while emerging markets prioritize affordability, scalable provisioning, and simplified IT administration.

Europe's DaaS environment is shaped by data protection, sustainability regulations, circular economy principles, and strong demand for compliant asset disposition. The region's regulatory framework, including data protection obligations and e-waste policy measures, encourages secure device management, auditable lifecycle tracking, responsible repair, refurbishment, and certified recycling. North America demonstrates strong DaaS relevance through mature enterprise IT outsourcing, hybrid work adoption, cybersecurity regulation, and a preference for flexible technology consumption. Organizations in this region often use DaaS to standardize endpoints across distributed workforces, improve help desk efficiency, and integrate endpoint management with identity, cloud, and security platforms.

Africa's opportunity is linked to expanding connectivity, digital inclusion, education access, and the need for managed, affordable device deployment models across fragmented infrastructure environments. Latin America is seeing rising interest as organizations modernize aging device fleets, expand remote work capabilities, and seek predictable technology costs amid budget and currency volatility. The Middle East is supported by national digital transformation programs, smart city investments, public sector modernization, and demand for secure endpoint environments in sectors such as energy, aviation, finance, healthcare, and government services.

Key Group Insights Covering NATO, G7, European Union, BRICS, ASEAN, and GCC Markets

NATO-aligned markets emphasize cyber resilience, secure supply chains, endpoint hardening, and operational continuity, making Device-as-a-Service relevant for organizations with heightened security, regulatory, and business continuity requirements. The G7 reflects mature enterprise demand for secure, service-integrated, and compliance-ready endpoint consumption models, especially among multinational organizations managing distributed workforces, cross-border compliance, and hybrid operating environments. The European Union presents a distinct DaaS environment shaped by data protection requirements, e-waste directives, sustainability reporting, and circular economy policy objectives, which encourage secure device management, certified asset recovery, repairability, and lifecycle traceability.

BRICS economies show varied but significant DaaS drivers, including large-scale workforce digitization, education technology needs, manufacturing modernization, and public sector digital platforms. ASEAN economies are increasingly relevant as regional enterprises, governments, and education systems adopt cloud-based workflows, mobile work models, and managed technology procurement. The group's growth in digital services, cross-border commerce, and technology-enabled small business operations supports demand for device lifecycle programs that simplify deployment and support across multiple countries. In the GCC, DaaS adoption is supported by digital government agendas, smart infrastructure programs, financial sector modernization, and demand for secure endpoint environments in energy, aviation, healthcare, and public administration.

Key Country Insights for Device-as-a-Service Adoption and Deployment

The United States leads DaaS relevance through widespread hybrid work, mature managed services adoption, advanced cybersecurity requirements, and extensive cloud-based enterprise operations. China's DaaS potential is linked to enterprise digitization, smart manufacturing, and large-scale workforce technology needs, with emphasis on local ecosystem compatibility, cybersecurity controls, and data governance. Germany's adoption is influenced by industrial digitization, data protection standards, and demand for reliable device lifecycle controls in manufacturing and professional services. Japan's environment favors high reliability, automation, lifecycle efficiency, and secure managed services, while India is supported by rapid digital transformation, expanding technology services employment, education digitization, and strong demand for scalable endpoint deployment across large and distributed organizations.

The United Kingdom emphasizes flexible workplace technology, endpoint security, and managed services for hybrid organizations. France combines public sector digitization, sustainability expectations, and enterprise security needs, while Canada shows strong demand for secure, compliant, and sustainability-aligned endpoint lifecycle models, particularly among public sector, financial, healthcare, and education institutions. Australia prioritizes hybrid work enablement, cybersecurity, sustainability, and public sector compliance. Italy and Spain show growing demand from small and mid-sized businesses, education, healthcare, and service industries seeking predictable device operations and simplified IT support.

South Korea reflects strong digital infrastructure, advanced manufacturing, and high enterprise technology maturity, supporting adoption of managed device lifecycle and endpoint security models. Russia's market dynamics are shaped by technology sovereignty, import substitution priorities, and localized IT infrastructure strategies. Brazil's DaaS momentum is supported by enterprise cloud adoption, digital banking, retail modernization, and demand for cost-efficient IT asset management, while Mexico's opportunity is tied to manufacturing digitization, nearshoring activity, and the need to modernize business devices across distributed operations.

Actionable Recommendations for Device-as-a-Service Industry Leaders

Industry leaders should treat Device-as-a-Service as a strategic digital workplace framework rather than a simple financing arrangement. The most effective programs begin with a full endpoint inventory, user persona mapping, security baseline assessment, and lifecycle cost analysis that includes procurement, deployment, management, support, downtime, repair, refresh, and disposition. Organizations should define device standards by role, establish refresh criteria based on performance and security requirements, and integrate DaaS platforms with unified endpoint management, identity access management, endpoint detection and response, and IT service management systems.

Executives should prioritize contracts that include transparent service levels, data protection obligations, device tracking, incident response workflows, repair and replacement timelines, and certified end-of-life handling. Sustainability objectives should be embedded into vendor selection through requirements for refurbishment, redeployment, recycling documentation, and responsible disposal. Leaders should also evaluate AI-enabled monitoring and automation capabilities while establishing governance for telemetry, employee privacy, and compliance. To maximize value, organizations should create cross-functional ownership across IT, procurement, finance, cybersecurity, legal, human resources, and sustainability teams, ensuring that DaaS supports productivity, resilience, cost control, and environmental accountability.

Research Methodology for Evidence-Based Device-as-a-Service Analysis

The research approach for analyzing Device-as-a-Service should combine verified secondary research, structured primary inputs, and triangulated validation across technology, procurement, cybersecurity, finance, and sustainability perspectives. Secondary research typically includes public policy documents, regulatory frameworks, industry standards, government digital transformation initiatives, cybersecurity guidance, sustainability and e-waste regulations, enterprise IT adoption studies, and publicly available technology lifecycle management resources. These sources help establish the regulatory, operational, and technological context shaping DaaS adoption across regions and industries.

Primary research should include interviews and structured discussions with IT decision-makers, procurement leaders, managed service specialists, cybersecurity professionals, asset disposition experts, and enterprise mobility stakeholders. Insights should be validated by comparing qualitative evidence with observable adoption drivers such as hybrid work practices, cloud migration, endpoint security requirements, device lifecycle policies, and circular economy initiatives. A robust methodology avoids unsupported market sizing and instead focuses on evidence-based trend analysis, regional dynamics, use-case evaluation, operating model comparison, and strategic implications. This approach ensures that conclusions remain grounded in verifiable information and practical enterprise decision-making needs.

Conclusion: Device-as-a-Service as a Strategic Enabler of the Digital Workplace

Device-as-a-Service is becoming an essential component of modern enterprise IT strategy as organizations seek secure, flexible, sustainable, and user-focused endpoint operations. The model supports the shift from device ownership to lifecycle-based consumption, enabling businesses to simplify procurement, accelerate deployment, improve support, strengthen cybersecurity, and manage device retirement responsibly. Its relevance is reinforced by hybrid work, distributed operations, endpoint security risks, IT resource constraints, and the need for predictable technology management across regions and industries.

The next phase of DaaS will be shaped by AI-enabled service automation, zero-trust endpoint architectures, sustainability-driven lifecycle practices, and stronger integration with cloud, identity, and security ecosystems. Organizations that approach DaaS strategically can improve workforce productivity, enhance resilience, and align device management with broader digital transformation goals. Success will depend on clear governance, measurable service outcomes, transparent lifecycle controls, and the ability to balance employee experience with security, compliance, and environmental responsibility.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Definition
• 1.3. Market Segmentation & Coverage
• 1.4. Years Considered for the Study
• 1.5. Currency Considered for the Study
• 1.6. Language Considered for the Study
• 1.7. Key Stakeholders

2. Research Methodology

• 2.1. Introduction
• 2.2. Research Design
  • 2.2.1. Primary Research
  • 2.2.2. Secondary Research
• 2.3. Research Framework
  • 2.3.1. Qualitative Analysis
  • 2.3.2. Quantitative Analysis
• 2.4. Market Size Estimation
  • 2.4.1. Top-Down Approach
  • 2.4.2. Bottom-Up Approach
• 2.5. Data Triangulation
• 2.6. Research Outcomes
• 2.7. Research Assumptions
• 2.8. Research Limitations

3. Executive Summary

• 3.1. Introduction
• 3.2. CXO Perspective
• 3.3. Market Size & Growth Trends
• 3.4. New Revenue Opportunities
• 3.5. Next-Generation Business Models
• 3.6. Industry Roadmap

4. Market Overview

• 4.1. Introduction
• 4.2. Industry Ecosystem & Value Chain Analysis
  • 4.2.1. Supply-Side Analysis
  • 4.2.2. Demand-Side Analysis
  • 4.2.3. Stakeholder Analysis
• 4.3. Market Dynamics
  • 4.3.1. Key Drivers
  • 4.3.2. Key Restraints
  • 4.3.3. Key Opportunities
  • 4.3.4. Key Challenges
• 4.4. Porter's Five Forces Analysis
• 4.5. PESTLE Analysis
• 4.6. Market Outlook
  • 4.6.1. Near-Term Market Outlook (0-2 Years)
  • 4.6.2. Medium-Term Market Outlook (3-5 Years)
  • 4.6.3. Long-Term Market Outlook (5-10 Years)
• 4.7. Go-to-Market Strategy

5. Market Insights

• 5.1. Consumer Insights & End-User Perspective
• 5.2. Consumer Experience Benchmarking
• 5.3. Opportunity Mapping
• 5.4. Distribution Channel Analysis
• 5.5. Pricing Trend Analysis
• 5.6. Regulatory Compliance & Standards Framework
• 5.7. ESG & Sustainability Analysis
• 5.8. Disruption & Risk Scenarios
• 5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of Artificial Intelligence 2026

7. Device-as-a-Service Market, by Device Type

• 7.1. Introduction
• 7.2. Computing Devices
  • 7.2.1. Laptops
  • 7.2.2. Desktops
• 7.3. Mobile Devices
  • 7.3.1. Smartphones
  • 7.3.2. Tablets
• 7.4. Peripheral Devices
  • 7.4.1. Printers
  • 7.4.2. Scanners
  • 7.4.3. Monitors
• 7.5. Networking Devices
  • 7.5.1. Routers
  • 7.5.2. Switches
• 7.6. Servers
  • 7.6.1. Rack Servers
  • 7.6.2. Blade Servers
  • 7.6.3. Tower Servers

8. Device-as-a-Service Market, by Offering

• 8.1. Introduction
• 8.2. Hardware
• 8.3. Software
• 8.4. Services
  • 8.4.1. Professional Services
    • 8.4.1.1. Consulting
    • 8.4.1.2. Integration & Deployment
    • 8.4.1.3. Customization
  • 8.4.2. Managed Services
    • 8.4.2.1. Device Management
    • 8.4.2.2. Asset Monitoring & Reporting

9. Device-as-a-Service Market, by Business Model

• 9.1. Introduction
• 9.2. Subscription Model
• 9.3. Leasing Model
• 9.4. Pay-per-Use Model

10. Device-as-a-Service Market, by Organization Size

• 10.1. Introduction
• 10.2. Large Enterprise
• 10.3. Small & Medium Enterprises (SMEs)

11. Device-as-a-Service Market, by End User Industry

• 11.1. Introduction
• 11.2. Banking Financial Services & Insurance (BFSI)
• 11.3. Education
• 11.4. Government & Public Sector
• 11.5. Healthcare & Life Sciences
  • 11.5.1. Hospitals & Clinics
  • 11.5.2. Research Institutions
  • 11.5.3. Pharmaceutical Companies
• 11.6. IT & Telecommunications
  • 11.6.1. Cloud Service Providers
  • 11.6.2. Network Operators
  • 11.6.3. Software Development Firms
• 11.7. Manufacturing
  • 11.7.1. Automotive
  • 11.7.2. Electronics
  • 11.7.3. Industrial Equipment
• 11.8. Transportation & Logistics
  • 11.8.1. Fleet Management
  • 11.8.2. Warehousing

12. Device-as-a-Service Market, by Region

• 12.1. Asia-Pacific
• 12.2. Europe
• 12.3. North America
• 12.4. Africa
• 12.5. Latin America
• 12.6. Middle East

13. Device-as-a-Service Market, by Group

• 13.1. NATO
• 13.2. G7
• 13.3. European Union
• 13.4. BRICS
• 13.5. ASEAN
• 13.6. GCC

14. Device-as-a-Service Market, by Country

• 14.1. United States
• 14.2. China
• 14.3. Germany
• 14.4. Japan
• 14.5. India
• 14.6. United Kingdom
• 14.7. France
• 14.8. Canada
• 14.9. Australia
• 14.10. Italy
• 14.11. South Korea
• 14.12. Russia
• 14.13. Brazil
• 14.14. Mexico
• 14.15. Spain

15. Competitive Landscape

• 15.1. Market Share Analysis, 2025
• 15.2. FPNV Positioning Matrix, 2025
• 15.3. Market Concentration Analysis, 2025
  • 15.3.1. Concentration Ratio (CR)
  • 15.3.2. Herfindahl Hirschman Index (HHI)
• 15.4. Recent Developments & Impact Analysis, 2025
• 15.5. Product Portfolio Analysis, 2025
• 15.6. Benchmarking Analysis, 2025

16. Company Profiles

• 16.1. Accenture plc
• 16.2. Acer Inc.
• 16.3. Amazon Web Services, Inc.
• 16.4. Apple Inc.
• 16.5. ASUSTeK Computer Inc.
• 16.6. AT&T Inc.
• 16.7. Atea Global Services, SIA
• 16.8. Atos SE
• 16.9. Canon Inc.
• 16.10. Cisco Systems, Inc
• 16.11. Cognizant Technology Solutions Corporation
• 16.12. CompuCom Systems, Inc.
• 16.13. Computacenter plc
• 16.14. Dell Inc.
• 16.15. Fujitsu Limited
• 16.16. HCL Technologies Limited
• 16.17. Hitachi, Ltd.
• 16.18. HP Inc.
• 16.19. Intel Corporation
• 16.20. International Business Machines Corporation
• 16.21. Lenovo Group Limited
• 16.22. Microsoft Corporation
• 16.23. NEC Corporation
• 16.24. Panasonic Corporation
• 16.25. Ricoh Company, Ltd.
• 16.26. Samsung Electronics Co., Ltd.
• 16.27. SHI International Corp.
• 16.28. Tata Consultancy Services Limited
• 16.29. Wipro Limited
• 16.30. Xerox Corporation