티슈 및 위생용품 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2031년) - 제품 유형별, 유통 채널별, 지역별

In a recent analysis of the global tissue and hygiene market, it has been forecasted that the Asia Pacific region is set to emerge as the frontrunner, dominating the industry towards the latter part of the forecast period. The comprehensive report delves into various facets of the market, shedding light on significant trends, growth drivers, and challenges that shape its trajectory.

Rising Dominance of Asia Pacific

North America, historically considered a mature market for tissue and hygiene products, is witnessing a gradual decline in its market share, primarily attributed to demographic factors. Conversely, the Asia Pacific region, closely trailing North America in 2023, is poised to experience substantial growth, capturing the highest value share by the end of 2031.

Driving Forces Behind Market Expansion

The surge in the Asia Pacific tissue and hygiene market can be credited to a confluence of factors. Rapid urbanization, coupled with an aging population, is fostering a heightened demand for personal hygiene products. Furthermore, the introduction of recycled hygiene paper has opened up new growth avenues, aligning with the growing environmental consciousness among consumers. Across developing economies in Asia Pacific, as well as the Middle East and Africa, rapid urbanization and industrialization are further fuelling revenue growth.

European Landscape and Market Evolution

Europe, characterized as a mature market for tissue and hygiene products, is anticipated to achieve a substantial market valuation by the conclusion of 2031. Holding a significant share in the global tissue and hygiene market towards the end of the forecast period, Europe's influence is poised to remain formidable.

Key Factors Driving Growth

The global tissue and hygiene market is poised for robust growth in the foreseeable future, driven by several key factors. The increasing demand for feminine hygiene products stands out as a primary catalyst for this growth trajectory. Moreover, the introduction of recycled hygiene paper has unlocked significant growth opportunities within the market.

Additionally, the rapid urbanization and industrialization observed in developing economies across Asia Pacific, the Middle East, and Africa are contributing substantially to revenue growth in the global tissue and hygiene market. Heightened awareness regarding personal hygiene further amplifies this demand. Companies operating in this sector are strategically expanding their businesses through the launch of new products, focusing on market expansion.

Furthermore, structured investments in research and development (R&D) initiatives are expected to bolster market share in the global tissue and hygiene industry. Key players are differentiating their strategies by targeting emerging economies and establishing R&D centers in high-potential markets such as Asia Pacific, Latin America, and the Middle East & Africa.

Challenges and Restraints

The global tissue and hygiene market faces notable challenges, with several countries' governments implementing stringent regulations regarding the proper disposal of wipes. These regulations have introduced various hurdles within the tissue and hygiene market. Furthermore, the tissue and hygiene sectors in developed economies like North America and Europe are mature markets, leading to stagnation in further growth within these regions.

Trending Developments

Despite challenges, several trends are reshaping the global tissue and hygiene market. Environmentally friendly products are gaining traction, alongside tissues with healthcare properties. The launch of innovative products, such as Kleenex facial tissues, is creating new market opportunities, further diversifying the landscape.

Competitive Analysis

Key companies functioning in the global tissue and hygiene market including:

• Procter & Gamble
• Johnson & Johnson
• Kimberly - Clark
• SCA
• Sofidel Group
• Clearwater paper corp
• Hengan
• Unicharm
• Sofidel
• Kruger Products
• MPI Papermills
• Asia Pulp and Paper
• Carmen Tissues
• Georgia Pacific LLC
• Others

Market Segmentation

Product Type

• Tissue Products
  • Facial Tissues
  • Paper Tableware
  • Paper Towel
  • Toilet Paper
• Wipes Products
  • General Purpose Wipes
  • Intimate Wipes
  • Baby Wipes
  • Cosmetic Wipes
• Hygiene Products
  • Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Hygiene Products

Distribution Channel

• Direct Distribution
• Indirect Distribution
  • Retail Pharmacies
  • Drugstores
  • Supermarkets
  • Convenience Stores
  • E-commerce

Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Tissue and Hygiene Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2023
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Market Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. COVID-19 Impact Analysis
  • 2.5.1. Supply
  • 2.5.2. Demand
• 2.6. Impact of Ukraine-Russia Conflict
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Global Tissue and Hygiene Market Outlook, 2018 - 2031

• 3.1. Global Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
  • 3.1.1. Key Highlights
    • 3.1.1.1. Tissue Products
      • 3.1.1.1.1. Facial Tissues
      • 3.1.1.1.2. Paper Tableware
      • 3.1.1.1.3. Paper Towel
      • 3.1.1.1.4. Toilet Paper
    • 3.1.1.2. Wipes Products
      • 3.1.1.2.1. General Purpose Wipes
      • 3.1.1.2.2. Intimate Wipes
      • 3.1.1.2.3. Baby Wipes
      • 3.1.1.2.4. Cosmetic Wipes
    • 3.1.1.3. Hygiene Products
      • 3.1.1.3.1. Adult Incontinence
      • 3.1.1.3.2. Nappies/Diapers/Pants
      • 3.1.1.3.3. Sanitary Hygiene Products
• 3.2. Global Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 3.2.1. Key Highlights
    • 3.2.1.1. Modern Trade
    • 3.2.1.2. Specialty Stores
    • 3.2.1.3. Convenience stores
    • 3.2.1.4. Online Retailers
    • 3.2.1.5. Others
• 3.3. Global Tissue and Hygiene Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
  • 3.3.1. Key Highlights
    • 3.3.1.1. North America
    • 3.3.1.2. Europe
    • 3.3.1.3. Asia Pacific
    • 3.3.1.4. Latin America
    • 3.3.1.5. Middle East & Africa

4. North America Tissue and Hygiene Market Outlook, 2018 - 2031

• 4.1. North America Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Tissue Products
      • 4.1.1.1.1. Facial Tissues
      • 4.1.1.1.2. Paper Tableware
      • 4.1.1.1.3. Paper Towel
      • 4.1.1.1.4. Toilet Paper
    • 4.1.1.2. Wipes Products
      • 4.1.1.2.1. General Purpose Wipes
      • 4.1.1.2.2. Intimate Wipes
      • 4.1.1.2.3. Baby Wipes
      • 4.1.1.2.4. Cosmetic Wipes
    • 4.1.1.3. Hygiene Products
      • 4.1.1.3.1. Adult Incontinence
      • 4.1.1.3.2. Nappies/Diapers/Pants
      • 4.1.1.3.3. Sanitary Hygiene Products
• 4.2. North America Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. Modern Trade
    • 4.2.1.2. Specialty Stores
    • 4.2.1.3. Convenience stores
    • 4.2.1.4. Online Retailers
    • 4.2.1.5. Others
• 4.3. North America Tissue and Hygiene Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. U.S. Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.2. U.S. Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 4.3.1.3. Canada Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.4. Canada Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Tissue and Hygiene Market Outlook, 2018 - 2031

• 5.1. Europe Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Tissue Products
      • 5.1.1.1.1. Facial Tissues
      • 5.1.1.1.2. Paper Tableware
      • 5.1.1.1.3. Paper Towel
      • 5.1.1.1.4. Toilet Paper
    • 5.1.1.2. Wipes Products
      • 5.1.1.2.1. General Purpose Wipes
      • 5.1.1.2.2. Intimate Wipes
      • 5.1.1.2.3. Baby Wipes
      • 5.1.1.2.4. Cosmetic Wipes
    • 5.1.1.3. Hygiene Products
      • 5.1.1.3.1. Adult Incontinence
      • 5.1.1.3.2. Nappies/Diapers/Pants
      • 5.1.1.3.3. Sanitary Hygiene Products
• 5.2. Europe Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. Direct
    • 5.2.1.2. Indirect
  • 5.2.2. BPS Analysis/Market Attractiveness Analysis
• 5.3. Europe Tissue and Hygiene Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. Germany Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.2. Germany Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 5.3.1.3. U.K. Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.4. U.K. Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 5.3.1.5. France Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.6. France Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 5.3.1.7. Italy Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.8. Italy Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 5.3.1.9. Turkey Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.10. Turkey Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 5.3.1.11. Russia Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.12. Russia Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 5.3.1.13. Rest of Europe Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.14. Rest of Europe Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Tissue and Hygiene Market Outlook, 2018 - 2031

• 6.1. Asia Pacific Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Tissue Products
      • 6.1.1.1.1. Facial Tissues
      • 6.1.1.1.2. Paper Tableware
      • 6.1.1.1.3. Paper Towel
      • 6.1.1.1.4. Toilet Paper
    • 6.1.1.2. Wipes Products
      • 6.1.1.2.1. General Purpose Wipes
      • 6.1.1.2.2. Intimate Wipes
      • 6.1.1.2.3. Baby Wipes
      • 6.1.1.2.4. Cosmetic Wipes
    • 6.1.1.3. Hygiene Products
      • 6.1.1.3.1. Adult Incontinence
      • 6.1.1.3.2. Nappies/Diapers/Pants
      • 6.1.1.3.3. Sanitary Hygiene Products
• 6.2. Asia Pacific Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. Modern Trade
    • 6.2.1.2. Specialty Stores
    • 6.2.1.3. Convenience stores
    • 6.2.1.4. Online Retailers
    • 6.2.1.5. Others
  • 6.2.2. BPS Analysis/Market Attractiveness Analysis
• 6.3. Asia Pacific Tissue and Hygiene Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. China Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.2. China Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 6.3.1.3. Japan Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.4. Japan Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 6.3.1.5. South Korea Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.6. South Korea Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 6.3.1.7. India Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.8. India Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 6.3.1.9. Southeast Asia Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.10. Southeast Asia Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 6.3.1.11. Rest of Asia Pacific Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.12. Rest of Asia Pacific Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Tissue and Hygiene Market Outlook, 2018 - 2031

• 7.1. Latin America Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Tissue Products
      • 7.1.1.1.1. Facial Tissues
      • 7.1.1.1.2. Paper Tableware
      • 7.1.1.1.3. Paper Towel
      • 7.1.1.1.4. Toilet Paper
    • 7.1.1.2. Wipes Products
      • 7.1.1.2.1. General Purpose Wipes
      • 7.1.1.2.2. Intimate Wipes
      • 7.1.1.2.3. Baby Wipes
      • 7.1.1.2.4. Cosmetic Wipes
    • 7.1.1.3. Hygiene Products
      • 7.1.1.3.1. Adult Incontinence
      • 7.1.1.3.2. Nappies/Diapers/Pants
      • 7.1.1.3.3. Sanitary Hygiene Products
• 7.2. Latin America Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 7.2.1.1. Modern Trade
  • 7.2.1.2. Specialty Stores
  • 7.2.1.3. Convenience stores
  • 7.2.1.4. Online Retailers
  • 7.2.1.5. Others
  • 7.2.2. BPS Analysis/Market Attractiveness Analysis
• 7.3. Latin America Tissue and Hygiene Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. Brazil Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.2. Brazil Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 7.3.1.3. Mexico Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.4. Mexico Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 7.3.1.5. Argentina Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.6. Argentina Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 7.3.1.7. Rest of Latin America Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.8. Rest of Latin America Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Tissue and Hygiene Market Outlook, 2018 - 2031

• 8.1. Middle East & Africa Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Tissue Products
      • 8.1.1.1.1. Facial Tissues
      • 8.1.1.1.2. Paper Tableware
      • 8.1.1.1.3. Paper Towel
      • 8.1.1.1.4. Toilet Paper
    • 8.1.1.2. Wipes Products
      • 8.1.1.2.1. General Purpose Wipes
      • 8.1.1.2.2. Intimate Wipes
      • 8.1.1.2.3. Baby Wipes
      • 8.1.1.2.4. Cosmetic Wipes
    • 8.1.1.3. Hygiene Products
      • 8.1.1.3.1. Adult Incontinence
      • 8.1.1.3.2. Nappies/Diapers/Pants
      • 8.1.1.3.3. Sanitary Hygiene Products
• 8.2. Middle East & Africa Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. Modern Trade
    • 8.2.1.2. Specialty Stores
    • 8.2.1.3. Convenience stores
    • 8.2.1.4. Online Retailers
    • 8.2.1.5. Others
  • 8.2.2. BPS Analysis/Market Attractiveness Analysis
• 8.3. Middle East & Africa Tissue and Hygiene Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. GCC Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.2. GCC Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 8.3.1.3. South Africa Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.4. South Africa Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 8.3.1.5. Egypt Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.6. Egypt Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 8.3.1.7. Nigeria Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.8. Nigeria Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
    • 8.3.1.9. Rest of Middle East & Africa Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.10. Rest of Middle East & Africa Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
  • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

• 9.1. Manufacturer vs by Distribution Channel Heatmap
• 9.2. Company Market Share Analysis, 2023
• 9.3. Competitive Dashboard
• 9.4. Company Profiles
  • 9.4.1. Procter & Gamble
    • 9.4.1.1. Company Overview
    • 9.4.1.2. Product Type Portfolio
    • 9.4.1.3. Financial Overview
    • 9.4.1.4. Business Strategies and Development
  • 9.4.2. Johnson & Johnson
    • 9.4.2.1. Company Overview
    • 9.4.2.2. Product Type Portfolio
    • 9.4.2.3. Financial Overview
    • 9.4.2.4. Business Strategies and Development
  • 9.4.3. Kimberly-Clark
    • 9.4.3.1. Company Overview
    • 9.4.3.2. Product Type Portfolio
    • 9.4.3.3. Financial Overview
    • 9.4.3.4. Business Strategies and Development
  • 9.4.4. SCA
    • 9.4.4.1. Company Overview
    • 9.4.4.2. Product Type Portfolio
    • 9.4.4.3. Financial Overview
    • 9.4.4.4. Business Strategies and Development
  • 9.4.5. Sofidel Group
    • 9.4.5.1. Company Overview
    • 9.4.5.2. Product Type Portfolio
    • 9.4.5.3. Financial Overview
    • 9.4.5.4. Business Strategies and Development
  • 9.4.6. Clearwater paper corp
    • 9.4.6.1. Company Overview
    • 9.4.6.2. Product Type Portfolio
    • 9.4.6.3. Financial Overview
    • 9.4.6.4. Business Strategies and Development
  • 9.4.7. Hengan
    • 9.4.7.1. Company Overview
    • 9.4.7.2. Product Type Portfolio
    • 9.4.7.3. Financial Overview
    • 9.4.7.4. Business Strategies and Development
  • 9.4.8. Sofidel
    • 9.4.8.1. Company Overview
    • 9.4.8.2. Product Type Portfolio
    • 9.4.8.3. Financial Overview
    • 9.4.8.4. Business Strategies and Development
  • 9.4.9. Kruger Products
    • 9.4.9.1. Company Overview
    • 9.4.9.2. Product Type Portfolio
    • 9.4.9.3. Financial Overview
    • 9.4.9.4. Business Strategies and Development
  • 9.4.10. MPI Papermills
    • 9.4.10.1. Company Overview
    • 9.4.10.2. Product Type Portfolio
    • 9.4.10.3. Financial Overview
    • 9.4.10.4. Business Strategies and Development
  • 9.4.11. Asia Pulp and Paper
    • 9.4.11.1. Company Overview
    • 9.4.11.2. Product Type Portfolio
    • 9.4.11.3. Financial Overview
    • 9.4.11.4. Business Strategies and Development
  • 9.4.12. Carmen Tissues
    • 9.4.12.1. Company Overview
    • 9.4.12.2. Product Type Portfolio
    • 9.4.12.3. Financial Overview
    • 9.4.12.4. Business Strategies and Development
  • 9.4.13. Georgia Pacific LLC
    • 9.4.13.1. Company Overview
    • 9.4.13.2. Product Type Portfolio
    • 9.4.13.3. Financial Overview
    • 9.4.13.4. Business Strategies and Development

10. Appendix

• 10.1. Research Methodology
• 10.2. Report Assumptions
• 10.3. Acronyms and Abbreviations