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The Adoption of Hybrid Working Models and Need to Optimize Employee Productivity are Driving Transformational Growth in Response to Organizations Investment in Return-to-Office Programs
The audio conferencing endpoints market continues to evolve and remains a relevant segment for businesses seeking clearer, more reliable audio solutions for their meeting spaces. While the hybrid work model is unlikely to disappear overnight, organizations are considering return-to-office (RTO) programs with growing frequency. These programs usually contain a large refresh of existing estate and technology infrastructure. Although video has been the focus for the last 4 years, RTO programs will help to push audio up decision-makers' agendas.
As organizations navigate their way through RTO programs, the use of tabletop and installed audio endpoints will evolve. In line with wider trends of connectivity of adopting networked devices, conference phones have expanded from traditional connectivity approaches and now include USB, offering networked endpoints. This flexibility allows organizations to adopt their preferred conferencing endpoint while benefiting from high-quality audio features. Established vendors, such as Jabra, have a strong market presence and offer a spectrum of features and device options to suit different work models.
The relentless pursuit of improved audio quality is a differentiator in the market. Vendors are incorporating noise cancellation and 360-degree microphone pickup to ensure clear communication, even in open, busy offices. Wireless connectivity is also gaining traction, offering businesses more flexibility in configuring their conference rooms, eliminating cable clutter, and allowing for easier placement of devices for optimal audio capture. The short-to-medium outlook for tabletop audio conferencing and installed audio conferencing endpoints is positive as organizations invest in audio devices that support RTO programs and hybrid working models. However, the long-term outlook is for growth to slow and return to pre-COVID-19 trends.