미국의 자동차 기술자 선택 조사(2024년)

Snap-on Continues to Score Big on Critical Aspects of Technicians' Choices

The 2024 US Automotive Technicians' Choice study is a voice of customer survey on the tool preferences of automotive aftermarket service technicians. The survey was conducted in 2024 using a mix of the computer-assisted telephone interview (CATI) and computer-aided web interview (CAWI) methods. A total of 400 automotive technicians participated in the survey. To qualify, technicians were required to work at least 32 hours per week and regularly perform hands-on vehicle repairs. Frost & Sullivan has been monitoring trends in the automotive repair tool market through technician surveys since 2008. We carefully selected the respondents from a broad cross-section of automotive repair facilities across the United States, including new vehicle dealership service departments, franchised repair shops, and independent repair shops. Where relevant, this study includes historical comparisons using data dating back to that year.

This research provides a comprehensive analysis of the automotive aftermarket service tools industry, focusing on both qualitative and quantitative dimensions. Key qualitative areas explored include perceptions of quality (defined by the degree to which a tool matches original equipment specifications in fit, form, and function), reliability (measured by product longevity and resistance to premature failure), and innovation, reflecting continuous improvement and introduction of new ideas by manufacturers.

The study also examines 2024 tool purchasing patterns, the primary factors influencing purchase decisions, and brand dynamics, including dominant companies, emerging challengers, and strategic market drivers.

Additional insights include a performance index, trends in brand ownership, and analysis of the brand reputation gap, offering a holistic view of the competitive landscape and technician preferences within the US automotive repair industry.

Table of Contents

Agenda

Research Objectives and Methodology

• Research Methodology
• Automotive Technician Profile: Shop Type, 2024
• Automotive Technician Profile: Role, 2024
• Automotive Technician Profile: Region

2024 Research Findings

• Key Findings
• Market Developments, 2023-2024
• Dominant Brand Versus Key Challengers: Product/Brand Attributes
• Perceived Brand Dominance Among Respondents
• Perceived Brand Preference
• Perceived Brand Preference by Region
• Brand Perception Among Respondents
• Brand Association
• Brand Preference
• Respondents' Primary Brand Choice
• Brand Preference by Respondent Work Profile
• Preference of Brand by Region
• Preference of Brand by Respondent Role
• Preference of Brand by Respondent Age Group

2024 Research Analysis

• Perceived Brand Preference of Respondents
• Most Used Brand Among Respondents
• Brand Dependability
• Brand Preference
• Brand Preference Based on Rank
• Top 3 Brand Choices Among Respondents

Respondent Profile

• Shop and Technician Profile

Appendix

• Definitions
• Growth Opportunities Fuel the Growth Pipeline Engine
• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer