전기 오토바이 시장 : 분석 및 예측 - 유형별, 제품별, 기술별, 컴포넌트별, 용도별, 최종 사용자별, 기능별, 설치 유형별, 모드별(-2035년)

The global Electric Motorcycles Market is projected to grow from $50.8 billion in 2025 to $166.9 billion by 2035, at a compound annual growth rate (CAGR) of 12.6%. The electric motorcycles market is experiencing strong global growth, driven by urbanization, sustainability goals, and rising adoption of electric two-wheelers for commuting and delivery. Electric scooters dominate due to affordability and practicality, while innovation in batteries and connectivity enhances performance and user experience. The market features a mix of global and regional players competing through technology and pricing strategies. According to the IEA article in 2025, highlights accelerating adoption, with the International Energy Agency reporting that electric two-wheeler sales exceeded 3.5 million units globally in 2024, reflecting rapid expansion of e-mobility. This underscores growing demand and policy-driven momentum in electric mobility worldwide.

Electric scooters represent the largest segment in the electric motorcycles market, driven by their affordability, ease of use, and suitability for urban commuting. These vehicles are widely adopted in densely populated cities due to their compact size, low operating costs, and convenience in navigating traffic. Growing demand for last-mile connectivity and shared mobility services further boosts their adoption. Additionally, government incentives and expanding charging infrastructure support widespread usage. Electric scooters are particularly popular among daily commuters and delivery personnel, making them a dominant product category as cities increasingly shift toward sustainable and cost-efficient transportation solutions.

The commercial use segment is the fastest growing in the electric motorcycles market, fueled by the rapid expansion of e-commerce and last-mile delivery services. Companies are increasingly adopting electric two-wheelers to reduce fuel costs, lower emissions, and comply with sustainability goals. Electric motorcycles and scooters are ideal for delivery operations due to their efficiency and lower maintenance requirements. Additionally, supportive government policies and incentives for electric fleet adoption accelerate growth. The rise of food delivery, courier services, and shared mobility platforms further drives demand, positioning commercial use as a key growth engine in the evolving electric mobility ecosystem.

Geographical Overview

Asia-Pacific is the largest region in the electric motorcycles market, driven by high population density, rapid urbanization, and strong government support for electric mobility. Countries like China and India lead demand due to widespread use of two-wheelers for daily commuting and delivery services. China, in particular, dominates with its large-scale manufacturing base, favorable subsidies, and extensive charging infrastructure. The affordability and practicality of electric scooters further accelerate adoption across urban areas. Additionally, rising fuel costs and pollution concerns continue to push consumers toward electric alternatives, solidifying Asia-Pacific's leadership in both production and consumption.

North America is the fastest growing region in the electric motorcycles market, fueled by increasing environmental awareness, technological advancements, and supportive government policies promoting clean transportation. The United States leads growth with rising consumer interest in premium electric motorcycles and recreational usage, alongside expanding charging infrastructure. Canada also contributes through sustainability initiatives and urban mobility programs. Growing adoption by delivery services and the rise of connected and high-performance electric bikes further accelerate market expansion. Additionally, investments by established automotive and new EV companies are driving innovation, positioning North America as a key growth hub in the evolving electric mobility landscape.

Key Trends and Drivers

Technological Advancements in Battery Technology:

The electric motorcycle market is experiencing significant growth driven by advancements in battery technology. Innovations such as solid-state batteries and improved lithium-ion cells are enhancing energy density, reducing charging times, and extending range. These developments are crucial in overcoming range anxiety, a major barrier to consumer adoption. As battery costs decrease, electric motorcycles are becoming more accessible, encouraging broader market penetration and adoption among consumers seeking sustainable transportation solutions.

Government Incentives and Regulatory Support:

Government incentives and regulatory frameworks are playing a pivotal role in accelerating the adoption of electric motorcycles. Policies such as tax credits, rebates, and subsidies are reducing the financial burden on consumers, making electric motorcycles more attractive. Additionally, regulations aimed at reducing carbon emissions are pushing manufacturers to innovate and expand their electric vehicle offerings. This supportive environment is fostering a competitive market landscape, encouraging both established players and new entrants to invest in electric motorcycle development.

Research Scope

• Estimates and forecasts the overall market size across type, application, and region.
• Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
• Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
• Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
• Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
• Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
• Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1 Executive Summary

• 1.1 Market Size and Forecast
• 1.2 Market Overview
• 1.3 Market Snapshot
• 1.4 Regional Snapshot
• 1.5 Strategic Recommendations
• 1.6 Analyst Notes

2 Market Highlights

• 2.1 Key Market Highlights by Type
• 2.2 Key Market Highlights by Product
• 2.3 Key Market Highlights by Technology
• 2.4 Key Market Highlights by Component
• 2.5 Key Market Highlights by Application
• 2.6 Key Market Highlights by End User
• 2.7 Key Market Highlights by Functionality
• 2.8 Key Market Highlights by Installation Type
• 2.9 Key Market Highlights by Mode

3 Market Dynamics

• 3.1 Macroeconomic Analysis
• 3.2 Market Trends
• 3.3 Market Drivers
• 3.4 Market Opportunities
• 3.5 Market Restraints
• 3.6 CAGR Growth Analysis
• 3.7 Impact Analysis
• 3.8 Emerging Markets
• 3.9 Technology Roadmap
• 3.10 Strategic Frameworks
  • 3.10.1 PORTER's 5 Forces Model
  • 3.10.2 ANSOFF Matrix
  • 3.10.3 4P's Model
  • 3.10.4 PESTEL Analysis

4 Segment Analysis

• 4.1 Market Size & Forecast by Type (2020-2035)
  • 4.1.1 Standard
  • 4.1.2 Cruiser
  • 4.1.3 Sports
  • 4.1.4 Touring
  • 4.1.5 Off-road
  • 4.1.6 Scooter
  • 4.1.7 Others
• 4.2 Market Size & Forecast by Product (2020-2035)
  • 4.2.1 Electric Motorcycles
  • 4.2.2 Electric Scooters
  • 4.2.3 Others
• 4.3 Market Size & Forecast by Technology (2020-2035)
  • 4.3.1 Battery Electric
  • 4.3.2 Plug-in Hybrid
  • 4.3.3 Fuel Cell
  • 4.3.4 Others
• 4.4 Market Size & Forecast by Component (2020-2035)
  • 4.4.1 Battery
  • 4.4.2 Motor
  • 4.4.3 Controller
  • 4.4.4 Chassis
  • 4.4.5 Others
• 4.5 Market Size & Forecast by Application (2020-2035)
  • 4.5.1 Personal Use
  • 4.5.2 Commercial Use
  • 4.5.3 Racing
  • 4.5.4 Others
• 4.6 Market Size & Forecast by End User (2020-2035)
  • 4.6.1 Individual Consumers
  • 4.6.2 Delivery Services
  • 4.6.3 Rental Services
  • 4.6.4 Government and Municipalities
  • 4.6.5 Others
• 4.7 Market Size & Forecast by Functionality (2020-2035)
  • 4.7.1 Connected
  • 4.7.2 Non-connected
  • 4.7.3 Others
• 4.8 Market Size & Forecast by Installation Type (2020-2035)
  • 4.8.1 OEM
  • 4.8.2 Aftermarket
  • 4.8.3 Others
• 4.9 Market Size & Forecast by Mode (2020-2035)
  • 4.9.1 On-road
  • 4.9.2 Off-road
  • 4.9.3 Others

5 Regional Analysis

• 5.1 Global Market Overview
• 5.2 North America Market Size (2020-2035)
  • 5.2.1 United States
    • 5.2.1.1 Type
    • 5.2.1.2 Product
    • 5.2.1.3 Technology
    • 5.2.1.4 Component
    • 5.2.1.5 Application
    • 5.2.1.6 End User
    • 5.2.1.7 Functionality
    • 5.2.1.8 Installation Type
    • 5.2.1.9 Mode
  • 5.2.2 Canada
    • 5.2.2.1 Type
    • 5.2.2.2 Product
    • 5.2.2.3 Technology
    • 5.2.2.4 Component
    • 5.2.2.5 Application
    • 5.2.2.6 End User
    • 5.2.2.7 Functionality
    • 5.2.2.8 Installation Type
    • 5.2.2.9 Mode
  • 5.2.3 Mexico
    • 5.2.3.1 Type
    • 5.2.3.2 Product
    • 5.2.3.3 Technology
    • 5.2.3.4 Component
    • 5.2.3.5 Application
    • 5.2.3.6 End User
    • 5.2.3.7 Functionality
    • 5.2.3.8 Installation Type
    • 5.2.3.9 Mode
• 5.3 Latin America Market Size (2020-2035)
  • 5.3.1 Brazil
    • 5.3.1.1 Type
    • 5.3.1.2 Product
    • 5.3.1.3 Technology
    • 5.3.1.4 Component
    • 5.3.1.5 Application
    • 5.3.1.6 End User
    • 5.3.1.7 Functionality
    • 5.3.1.8 Installation Type
    • 5.3.1.9 Mode
  • 5.3.2 Argentina
    • 5.3.2.1 Type
    • 5.3.2.2 Product
    • 5.3.2.3 Technology
    • 5.3.2.4 Component
    • 5.3.2.5 Application
    • 5.3.2.6 End User
    • 5.3.2.7 Functionality
    • 5.3.2.8 Installation Type
    • 5.3.2.9 Mode
  • 5.3.3 Rest of Latin America
    • 5.3.3.1 Type
    • 5.3.3.2 Product
    • 5.3.3.3 Technology
    • 5.3.3.4 Component
    • 5.3.3.5 Application
    • 5.3.3.6 End User
    • 5.3.3.7 Functionality
    • 5.3.3.8 Installation Type
    • 5.3.3.9 Mode
• 5.4 Asia-Pacific Market Size (2020-2035)
  • 5.4.1 China
    • 5.4.1.1 Type
    • 5.4.1.2 Product
    • 5.4.1.3 Technology
    • 5.4.1.4 Component
    • 5.4.1.5 Application
    • 5.4.1.6 End User
    • 5.4.1.7 Functionality
    • 5.4.1.8 Installation Type
    • 5.4.1.9 Mode
  • 5.4.2 India
    • 5.4.2.1 Type
    • 5.4.2.2 Product
    • 5.4.2.3 Technology
    • 5.4.2.4 Component
    • 5.4.2.5 Application
    • 5.4.2.6 End User
    • 5.4.2.7 Functionality
    • 5.4.2.8 Installation Type
    • 5.4.2.9 Mode
  • 5.4.3 South Korea
    • 5.4.3.1 Type
    • 5.4.3.2 Product
    • 5.4.3.3 Technology
    • 5.4.3.4 Component
    • 5.4.3.5 Application
    • 5.4.3.6 End User
    • 5.4.3.7 Functionality
    • 5.4.3.8 Installation Type
    • 5.4.3.9 Mode
  • 5.4.4 Japan
    • 5.4.4.1 Type
    • 5.4.4.2 Product
    • 5.4.4.3 Technology
    • 5.4.4.4 Component
    • 5.4.4.5 Application
    • 5.4.4.6 End User
    • 5.4.4.7 Functionality
    • 5.4.4.8 Installation Type
    • 5.4.4.9 Mode
  • 5.4.5 Australia
    • 5.4.5.1 Type
    • 5.4.5.2 Product
    • 5.4.5.3 Technology
    • 5.4.5.4 Component
    • 5.4.5.5 Application
    • 5.4.5.6 End User
    • 5.4.5.7 Functionality
    • 5.4.5.8 Installation Type
    • 5.4.5.9 Mode
  • 5.4.6 Taiwan
    • 5.4.6.1 Type
    • 5.4.6.2 Product
    • 5.4.6.3 Technology
    • 5.4.6.4 Component
    • 5.4.6.5 Application
    • 5.4.6.6 End User
    • 5.4.6.7 Functionality
    • 5.4.6.8 Installation Type
    • 5.4.6.9 Mode
  • 5.4.7 Rest of APAC
    • 5.4.7.1 Type
    • 5.4.7.2 Product
    • 5.4.7.3 Technology
    • 5.4.7.4 Component
    • 5.4.7.5 Application
    • 5.4.7.6 End User
    • 5.4.7.7 Functionality
    • 5.4.7.8 Installation Type
    • 5.4.7.9 Mode
• 5.5 Europe Market Size (2020-2035)
  • 5.5.1 Germany
    • 5.5.1.1 Type
    • 5.5.1.2 Product
    • 5.5.1.3 Technology
    • 5.5.1.4 Component
    • 5.5.1.5 Application
    • 5.5.1.6 End User
    • 5.5.1.7 Functionality
    • 5.5.1.8 Installation Type
    • 5.5.1.9 Mode
  • 5.5.2 France
    • 5.5.2.1 Type
    • 5.5.2.2 Product
    • 5.5.2.3 Technology
    • 5.5.2.4 Component
    • 5.5.2.5 Application
    • 5.5.2.6 End User
    • 5.5.2.7 Functionality
    • 5.5.2.8 Installation Type
    • 5.5.2.9 Mode
  • 5.5.3 United Kingdom
    • 5.5.3.1 Type
    • 5.5.3.2 Product
    • 5.5.3.3 Technology
    • 5.5.3.4 Component
    • 5.5.3.5 Application
    • 5.5.3.6 End User
    • 5.5.3.7 Functionality
    • 5.5.3.8 Installation Type
    • 5.5.3.9 Mode
  • 5.5.4 Spain
    • 5.5.4.1 Type
    • 5.5.4.2 Product
    • 5.5.4.3 Technology
    • 5.5.4.4 Component
    • 5.5.4.5 Application
    • 5.5.4.6 End User
    • 5.5.4.7 Functionality
    • 5.5.4.8 Installation Type
    • 5.5.4.9 Mode
  • 5.5.5 Italy
    • 5.5.5.1 Type
    • 5.5.5.2 Product
    • 5.5.5.3 Technology
    • 5.5.5.4 Component
    • 5.5.5.5 Application
    • 5.5.5.6 End User
    • 5.5.5.7 Functionality
    • 5.5.5.8 Installation Type
    • 5.5.5.9 Mode
  • 5.5.6 Rest of Europe
    • 5.5.6.1 Type
    • 5.5.6.2 Product
    • 5.5.6.3 Technology
    • 5.5.6.4 Component
    • 5.5.6.5 Application
    • 5.5.6.6 End User
    • 5.5.6.7 Functionality
    • 5.5.6.8 Installation Type
    • 5.5.6.9 Mode
• 5.6 Middle East & Africa Market Size (2020-2035)
  • 5.6.1 Saudi Arabia
    • 5.6.1.1 Type
    • 5.6.1.2 Product
    • 5.6.1.3 Technology
    • 5.6.1.4 Component
    • 5.6.1.5 Application
    • 5.6.1.6 End User
    • 5.6.1.7 Functionality
    • 5.6.1.8 Installation Type
    • 5.6.1.9 Mode
  • 5.6.2 United Arab Emirates
    • 5.6.2.1 Type
    • 5.6.2.2 Product
    • 5.6.2.3 Technology
    • 5.6.2.4 Component
    • 5.6.2.5 Application
    • 5.6.2.6 End User
    • 5.6.2.7 Functionality
    • 5.6.2.8 Installation Type
    • 5.6.2.9 Mode
  • 5.6.3 South Africa
    • 5.6.3.1 Type
    • 5.6.3.2 Product
    • 5.6.3.3 Technology
    • 5.6.3.4 Component
    • 5.6.3.5 Application
    • 5.6.3.6 End User
    • 5.6.3.7 Functionality
    • 5.6.3.8 Installation Type
    • 5.6.3.9 Mode
  • 5.6.4 Sub-Saharan Africa
    • 5.6.4.1 Type
    • 5.6.4.2 Product
    • 5.6.4.3 Technology
    • 5.6.4.4 Component
    • 5.6.4.5 Application
    • 5.6.4.6 End User
    • 5.6.4.7 Functionality
    • 5.6.4.8 Installation Type
    • 5.6.4.9 Mode
  • 5.6.5 Rest of MEA
    • 5.6.5.1 Type
    • 5.6.5.2 Product
    • 5.6.5.3 Technology
    • 5.6.5.4 Component
    • 5.6.5.5 Application
    • 5.6.5.6 End User
    • 5.6.5.7 Functionality
    • 5.6.5.8 Installation Type
    • 5.6.5.9 Mode

6 Market Strategy

• 6.1 Demand-Supply Gap Analysis
• 6.2 Trade & Logistics Constraints
• 6.3 Price-Cost-Margin Trends
• 6.4 Market Penetration
• 6.5 Consumer Analysis
• 6.6 Regulatory Snapshot

7 Competitive Intelligence

• 7.1 Market Positioning
• 7.2 Market Share
• 7.3 Competition Benchmarking
• 7.4 Top Company Strategies

8 Company Profiles

• 8.1 Zero Motorcycles
  • 8.1.1 Overview
  • 8.1.2 Product Summary
  • 8.1.3 Financial Performance
  • 8.1.4 SWOT Analysis
• 8.2 Harley Davidson
  • 8.2.1 Overview
  • 8.2.2 Product Summary
  • 8.2.3 Financial Performance
  • 8.2.4 SWOT Analysis
• 8.3 Energica Motor Company
  • 8.3.1 Overview
  • 8.3.2 Product Summary
  • 8.3.3 Financial Performance
  • 8.3.4 SWOT Analysis
• 8.4 Lightning Motorcycles
  • 8.4.1 Overview
  • 8.4.2 Product Summary
  • 8.4.3 Financial Performance
  • 8.4.4 SWOT Analysis
• 8.5 Alta Motors
  • 8.5.1 Overview
  • 8.5.2 Product Summary
  • 8.5.3 Financial Performance
  • 8.5.4 SWOT Analysis
• 8.6 BMW Motorrad
  • 8.6.1 Overview
  • 8.6.2 Product Summary
  • 8.6.3 Financial Performance
  • 8.6.4 SWOT Analysis
• 8.7 KTM
  • 8.7.1 Overview
  • 8.7.2 Product Summary
  • 8.7.3 Financial Performance
  • 8.7.4 SWOT Analysis
• 8.8 Yamaha Motor Company
  • 8.8.1 Overview
  • 8.8.2 Product Summary
  • 8.8.3 Financial Performance
  • 8.8.4 SWOT Analysis
• 8.9 Honda Motor Co
  • 8.9.1 Overview
  • 8.9.2 Product Summary
  • 8.9.3 Financial Performance
  • 8.9.4 SWOT Analysis
• 8.10 Ducati Motor Holding
  • 8.10.1 Overview
  • 8.10.2 Product Summary
  • 8.10.3 Financial Performance
  • 8.10.4 SWOT Analysis
• 8.11 Kawasaki Heavy Industries
  • 8.11.1 Overview
  • 8.11.2 Product Summary
  • 8.11.3 Financial Performance
  • 8.11.4 SWOT Analysis
• 8.12 Suzuki Motor Corporation
  • 8.12.1 Overview
  • 8.12.2 Product Summary
  • 8.12.3 Financial Performance
  • 8.12.4 SWOT Analysis
• 8.13 Hero Electric
  • 8.13.1 Overview
  • 8.13.2 Product Summary
  • 8.13.3 Financial Performance
  • 8.13.4 SWOT Analysis
• 8.14 Bajaj Auto
  • 8.14.1 Overview
  • 8.14.2 Product Summary
  • 8.14.3 Financial Performance
  • 8.14.4 SWOT Analysis
• 8.15 TVS Motor Company
  • 8.15.1 Overview
  • 8.15.2 Product Summary
  • 8.15.3 Financial Performance
  • 8.15.4 SWOT Analysis
• 8.16 Niu Technologies
  • 8.16.1 Overview
  • 8.16.2 Product Summary
  • 8.16.3 Financial Performance
  • 8.16.4 SWOT Analysis
• 8.17 Vmoto Limited
  • 8.17.1 Overview
  • 8.17.2 Product Summary
  • 8.17.3 Financial Performance
  • 8.17.4 SWOT Analysis
• 8.18 Super Soco
  • 8.18.1 Overview
  • 8.18.2 Product Summary
  • 8.18.3 Financial Performance
  • 8.18.4 SWOT Analysis
• 8.19 Tork Motors
  • 8.19.1 Overview
  • 8.19.2 Product Summary
  • 8.19.3 Financial Performance
  • 8.19.4 SWOT Analysis
• 8.20 Gogoro
  • 8.20.1 Overview
  • 8.20.2 Product Summary
  • 8.20.3 Financial Performance
  • 8.20.4 SWOT Analysis

9 About Us

• 9.1 About Us
• 9.2 Research Methodology
• 9.3 Research Workflow
• 9.4 Consulting Services
• 9.5 Our Clients
• 9.6 Client Testimonials
• 9.7 Contact Us