구독형 EV 시장, 기회, 성장 동력, 산업 동향 분석 및 예측(2024-2032년)

The Global Subscription EV Market reached a valuation of USD 3.6 billion, anticipating a CAGR of over 30% from 2024 to 2032. The primary driver is the ability to access the latest automotive technology without a significant upfront investment. As electric vehicles improve in range, performance, and features, subscription services allow consumers to stay current with the newest models. This method lets users benefit from the latest advancements in the EV industry without the financial risks of frequent car purchases.

For instance, in February 2023, Hyundai's Evolve+ program offered users the chance to try an electric vehicle without a long-term commitment. Subscribers can choose the Hyundai Ioniq 5 for $899 a month or the Kona Electric for $699, with insurance, maintenance, and 1,000 miles included. This model is particularly beneficial for those needing a car temporarily or wanting to test an EV. The option to cancel anytime makes it more flexible than traditional leasing.

The overall industry is divided into service provider, subscription period, vehicle type, end-user, and region.

Based on service provider, the market is segmented into third-party providers and OEMs. The third-party providers held around 77% of the market share in 2023. Their success stems from offering highly flexible and convenient solutions. These providers present subscription models that include a variety of vehicles, flexible terms, and bundled services, such as maintenance, insurance, and roadside assistance. This all-in-one approach simplifies the ownership experience and appeals to consumers seeking convenience and minimal long-term commitment.

In terms of end-user, the market is divided into individual consumers, corporate clients, and delivery and logistics companies. The individual consumers segment accounted for about 55% share in 2023. This growth is driven by an increasing preference for flexible and hassle-free vehicle ownership solutions. Subscription models cater to their desire for short-term commitments and the ability to switch vehicles based on evolving needs or preferences. These models often include comprehensive services like maintenance, insurance, and roadside assistance, which simplify the ownership experience and appeal to consumers who value convenience and minimal long-term obligations.

North America led the global subscription EV market in 2023, capturing over 37% share. The region benefits from a well-established infrastructure for electric vehicles, including widespread charging networks and supportive government policies that promote EV adoption. Additionally, consumers in North America have shown a strong preference for innovative mobility solutions and are increasingly drawn to the flexibility and convenience offered by subscription models.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Automakers
  • 3.2.2 Subscription Service Providers
  • 3.2.3 Technology Platforms
  • 3.2.4 Financial Institutions
  • 3.2.5 Charging Infrastructure Providers
  • 3.2.6 End-use
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Subscription models eliminate the high upfront costs associated with purchasing an EV
    • 3.8.1.2 Increasing government regulations and incentives
    • 3.8.1.3 Advancements in battery technology are extending the range and reducing the charging time of EVs
    • 3.8.1.4 Increasing urbanization and changing mobility trends
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 Higher upfront cost of EVs compared to ICE
    • 3.8.2.2 Battery degradation in aging EVs directly affects range and performance
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Provider, 2021-2032 ($Bn, Units)

• 5.1 Key trends, by service provider
• 5.2 OEM
• 5.3 Third Party Provider

Chapter 6 Market Estimates and Forecast, By Subscription Period, 2021-2032 ($Bn, Units)

• 6.1 Key trends, by subscription period
• 6.2 Less than 6 months
• 6.3 6 to 12 months
• 6.4 More than 12 months

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn, Units)

• 7.1 Key trends, by vehicle
• 7.2 Battery Electric Vehicles (BEVs)
• 7.3 Plug-in Hybrid Electric Vehicles (PHEVs)
• 7.4 Hybrid Electric Vehicles (HEVs)

Chapter 8 Market Estimates and Forecast, By End-user, 2021-2032 ($Bn, Units)

• 8.1 Key trends, by end-user
• 8.2 Individual consumers
• 8.3 Corporate clients
• 8.4 Delivery and Logistics companies

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn, Units)

• 9.1 Key trends, by region
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Nordics
  • 9.3.8 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
  • 9.4.7 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 Saudi Arabia
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Autonomy
• 10.2 Borrow
• 10.3 Canoo
• 10.4 Carbar
• 10.5 Care by Volvo
• 10.6 Cluno
• 10.7 Drover
• 10.8 Electric Car Subscription
• 10.9 Elmo
• 10.10 Evee
• 10.11 EZ-EV
• 10.12 Fair
• 10.13 Flexdrive
• 10.14 FreshCar
• 10.15 Hertz My Car
• 10.16 Myles
• 10.17 Onto
• 10.18 Porsche Drive
• 10.19 Sixt+
• 10.20 Zoom EV