오프로드 차 시장 : 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Off-Road Vehicles Market was valued at USD 21.9 billion in 2024 and is projected to experience remarkable growth at a CAGR of 7.9% between 2025 and 2034. This growth is driven by the rising appeal of off-road recreational activities, fueled by the growing development of specialized parks designed for off-roading enthusiasts. These parks, equipped with purpose-built trails and obstacles catering to various skill levels, are making off-road adventures more accessible and engaging for a broader audience. Governments and private organizations are heavily investing in creating safe and controlled environments for off-roading, further accelerating the adoption of off-road vehicles across diverse demographics.

Technological advancements and expanding applications of off-road vehicles are also contributing significantly to market expansion. Innovative designs, better durability, enhanced performance, and eco-friendly models are reshaping consumer preferences. Furthermore, the growing influence of social media in showcasing off-roading adventures is encouraging more individuals to participate in this exhilarating activity, boosting demand across the globe. These factors, combined with increasing disposable incomes and a preference for outdoor recreational activities, are setting the stage for substantial market growth in the coming decade.

The surging popularity of snowmobiles in areas with harsh winter conditions is another crucial factor driving growth. Snowmobiling has become a staple recreational activity in regions with heavy snowfall, offering a reliable mode of transportation across snowy terrains and remote areas. These vehicles are increasingly used for winter sports, hunting expeditions, snow touring, and emergency rescue operations. Innovations in snowmobiles, such as improved fuel efficiency, reduced emissions, and advanced maneuverability, are further amplifying their demand.

By vehicle type, the market includes UTVs, ATVs, snowmobiles, and off-road motorcycles. In 2024, UTVs, or side-by-sides, captured a commanding 40% market share and are expected to generate USD 18 billion by 2034. UTVs are highly favored for their versatility, robust performance on tough terrains, and capacity to accommodate multiple passengers. Their widespread use in recreational and agricultural sectors underscores their multifunctionality, making them a popular choice for off-road adventures and work-related tasks.

When segmented by application, the market caters to utility, sports, recreation, and military uses. The recreational sector accounted for a substantial 39% share in 2024, driven by the increasing interest in adventure tourism and outdoor exploration. Off-road vehicles provide enthusiasts with a unique opportunity to traverse challenging landscapes such as forests, mountains, and deserts, offering unparalleled experiences in nature.

The United States off-road vehicles market dominated with an impressive 80% share in 2024. Off-roading is deeply embedded in the country's outdoor culture, supported by its expansive natural terrains ideal for such activities. The rising popularity of recreational off-roading, including trail riding and rock crawling, continues to bolster the demand for these vehicles. Enthusiasts nationwide are embracing off-road vehicles as an essential part of their outdoor adventures, contributing to the market's sustained growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates & calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope & definition

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Component suppliers
  • 3.1.2 Technology providers
  • 3.1.3 Manufacturers
  • 3.1.4 Distribution channel
  • 3.1.5 End use
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Cost analysis
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Rapid investment in R&D and new product development
    • 3.9.1.2 Proliferation of the electric-off road vehicles industry in North America and Europe
    • 3.9.1.3 Growing consumer inclination towards off-road recreational activities
    • 3.9.1.4 High growth of the tourism industry in Latin America and MEA
    • 3.9.1.5 Increasing presence of off-roading sports events and parks
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 Safety concerns related to off-road vehicles
    • 3.9.2.2 Maintenance and operational costs
• 3.10 Growth potential analysis
• 3.11 Porter’s analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 UTV
• 5.3 ATV
• 5.4 Snowmobile
• 5.5 Off-road motorcycle

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Gasoline
• 6.3 Diesel
• 6.4 Electric

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Utility
• 7.3 Sports
• 7.4 Recreation
• 7.5 Military

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia

Chapter 9 Company Profiles

• 9.1 Alke
• 9.2 Arctic Cat
• 9.3 BRP
• 9.4 CFMOTO
• 9.5 Daymak
• 9.6 Deere
• 9.7 DRR
• 9.8 Hisun
• 9.9 Honda
• 9.10 Intimidator
• 9.11 Kawasaki
• 9.12 KTM
• 9.13 KYMCO
• 9.14 Massimo
• 9.15 Polaris
• 9.16 Suzuki
• 9.17 Tiaga
• 9.18 Tracker
• 9.19 Yamaha
• 9.20 Zero