인지 행동 치료 시장 : 시장 기회, 성장 요인, 업계 동향 분석 및 예측(2025-2034년)

The Global Cognitive Behavioral Therapy Market was valued at USD 35.2 billion in 2024 and is estimated to grow at a CAGR of 10.3% to reach USD 93.2 billion by 2034.

Market expansion is driven by the rising prevalence of mental health disorders, increasing awareness of therapy benefits, destigmatization of psychological treatments, and supportive insurance coverage and government policies. Cognitive behavioral therapy (CBT) solutions are revolutionizing mental healthcare by delivering personalized, evidence-based interventions for a broad spectrum of behavioral and psychological conditions. Leading providers such as BetterHelp, Amwell, Thriveworks, Talkspace, and Brightside Health offer comprehensive CBT solutions through AI-enhanced digital platforms, certified therapist networks, and hybrid care models that combine telehealth and in-person sessions. These platforms support cognitive restructuring, emotional regulation, and behavioral activation while leveraging data from digital assessments and wearable devices to track progress in real-time. CBT interventions improve outcomes for anxiety, depression, PTSD, and OCD, promoting mental resilience, productivity, and overall well-being across diverse populations.

The traditional face-to-face therapy segment held a 34.3% share in 2024. Its growth is fueled by an emphasis on preventive mental health care, increasing adoption of stress management and resilience programs in corporate wellness initiatives, and rising consumer preference for holistic solutions integrating CBT with lifestyle coaching. The availability of mobile apps, gamified engagement tools, and multilingual content has further increased accessibility and appeal, driving segment expansion.

The depression-focused segment generated USD 8.2 billion in 2024 and is projected to grow at a CAGR of 10.5% between 2025 and 2034. Growth in this segment is supported by the rising prevalence of depressive disorders worldwide, growing recognition of non-pharmacological interventions, and strong clinical evidence validating CBT's effectiveness. Digital and telehealth platforms have further improved accessibility, engagement, and scalability, making CBT for depression increasingly cost-efficient and widely adopted.

U.S. Cognitive Behavioral Therapy Market generated USD 20.5 billion in 2024 and is expected to grow at a CAGR of 9.6% during 2025-2034. The region benefits from robust telehealth infrastructure, employer-sponsored wellness programs, and the integration of CBT into primary care settings. Major providers such as BetterHelp, Talkspace, and Amwell have strengthened market penetration, supported by favorable reimbursement policies and government initiatives promoting behavioral health. Technological advancements, including AI-powered CBT tools and wearable device integration, are enhancing personalization, engagement, and therapeutic outcomes in the U.S. market.

Key players in the Global Cognitive Behavioral Therapy Market include AICT, Amwell, BetterHelp, Brightside Health, Cognitive Behavioral Therapy Los Angeles, Grouport, ieso UK, RUSH, Stanford MEDICINE, Talkspace, THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA, and Thriveworks. Companies in the Cognitive Behavioral Therapy Market are expanding their market presence by investing in AI-driven digital platforms to deliver scalable, personalized CBT solutions. They are strengthening their networks of certified therapists and forming strategic partnerships with healthcare providers and wellness organizations. Firms are enhancing user engagement with gamified apps, multilingual content, and hybrid care models combining telehealth with in-person sessions. Additionally, marketing campaigns focused on awareness, destigmatization, and patient success stories help attract a broader audience.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Delivery mode trends
  • 2.2.3 Application trends
  • 2.2.4 Patient trends
  • 2.2.5 Service provider trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising prevalence of mental health disorders
    • 3.2.1.2 Technological advancements
    • 3.2.1.3 Growing awareness and destigmatization of therapy
    • 3.2.1.4 Supportive government policies and insurance coverage
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High dropout rates due to therapy duration
    • 3.2.2.2 Limited access in rural and underserved areas
  • 3.2.3 Market opportunities
    • 3.2.3.1 Growth of AI-powered CBT tools and apps
    • 3.2.3.2 Expansion into corporate wellness programs
• 3.3 Growth potential analysis
• 3.4 Value chain analysis
• 3.5 Consumer behavior analysis
• 3.6 Investment landscape
• 3.7 Start-up scenario
• 3.8 Pipeline analysis
• 3.9 Future market trends
• 3.10 Regulatory landscape
• 3.11 Technology landscape
  • 3.11.1 Current technologies
  • 3.11.2 Emerging technologies
• 3.12 Gap analysis
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
  • 4.3.1 North America
  • 4.3.2 Europe
  • 4.3.3 Asia Pacific
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Delivery Mode, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Digital/Online platforms
  • 5.2.1 Platform based
  • 5.2.2 Telehealth/Videoconferencing
  • 5.2.3 Hybrid
• 5.3 Traditional face-to-face therapy
  • 5.3.1 Individual therapy sessions
  • 5.3.2 Group therapy sessions

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Anxiety disorders
• 6.3 Depression
• 6.4 Sleep disorder
• 6.5 Substance use disorders
• 6.6 Post-traumatic stress disorder (PTSD)
• 6.7 Obsessive-compulsive disorder (OCD)
• 6.8 Other applications

Chapter 7 Market Estimates and Forecast, By Patient, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Adult population
• 7.3 Geriatric population
• 7.4 Pediatric & adolescent population

Chapter 8 Market Estimates and Forecast, By Service Provider, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Digital platforms/Home care
• 8.3 Private practices
• 8.4 Hospitals & clinics
• 8.5 Other service providers

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 RoW

Chapter 10 Company Profiles

• 10.1 AICT
• 10.2 amwell
• 10.3 betterhelp
• 10.4 Brightside Health
• 10.5 Cognitive Behavioral Therapy Los Angeles
• 10.6 Grouport
• 10.7 ieso UK
• 10.8 RUSH
• 10.9 Stanford MEDICINE
• 10.10 Talkspace
• 10.11 THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA
• 10.12 Thriveworks