모바일 분석 시장 : 시장 규모, 점유율, 성장 분석 - 제공 제품별, 용도별, 기업 규모별, 지역별 업계 예측(2026-2033년)

Mobile Analytics Market size was valued at USD 8.01 Billion in 2024 and is poised to grow from USD 9.55 Billion in 2025 to USD 39.19 Billion by 2033, growing at a CAGR of 19.3% during the forecast period (2026-2033).

The global mobile analytics market is experiencing significant growth driven by the demand for actionable insights into customer preferences and the increasing penetration of smartphones. As mobile usage rises, businesses are leveraging mobile analytics to enhance customer experiences and implement personalized marketing strategies. The expansion is further propelled by the growth of mobile advertising and the integration of big data technologies. By analyzing customer behavior on mobile platforms, companies can refine marketing campaigns and improve decision-making. However, challenges such as privacy concerns and a lack of awareness regarding mobile analytics' value could impede growth. Nevertheless, the introduction of innovative solutions and the integration of real-time data analysis are anticipated to create substantial opportunities, fostering tailored consumer experiences and driving the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Analytics Market Segments Analysis

Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI,Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Mobile Analytics Market

A key market driver for the Global Mobile Analytics Market is the exponential growth in mobile device adoption and usage across various demographics and geographies. As consumers increasingly rely on smartphones and tablets for communication, shopping, and entertainment, businesses are compelled to leverage mobile analytics to gain insights into user behavior, engagement, and preferences. This data-driven approach enables companies to optimize their mobile applications and marketing strategies, enhancing user experience and driving customer loyalty. Furthermore, the integration of advanced technologies like artificial intelligence and machine learning into mobile analytics tools is also contributing to the demand for more sophisticated data analysis solutions.

Restraints in the Mobile Analytics Market

One significant market restraint for the global mobile analytics market is the growing concerns around data privacy and security. As mobile applications increasingly collect vast amounts of user data, stringent regulations, such as GDPR and CCPA, impose stringent compliance requirements on businesses. This can lead to increased operational costs, complexities in data management, and potential legal ramifications for non-compliance. Additionally, the public's heightened awareness of data misuse fosters distrust among consumers, challenging companies to implement robust privacy measures. This environment may inhibit the adoption of mobile analytics solutions, limiting their potential growth within various industries.

Market Trends of the Mobile Analytics Market

The mobile analytics market is increasingly leaning towards the integration of machine learning and artificial intelligence, reflecting a significant trend that enhances the depth and efficacy of data insights. By leveraging advanced analytics techniques, businesses gain the ability to predict user behaviors and optimize targeting strategies through the analysis of large data sets and the discovery of hidden patterns. This incorporation of AI-driven automation fosters agile decision-making in mobile analytics platforms, allowing companies to tailor content more effectively and refine marketing campaigns in real-time. As organizations strive to maintain a competitive edge, such technological advancements are transforming mobile analytics into a pivotal tool for growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis

Mobile Analytics Market, By Offering

• Market Overview
• Solution
• Service

Mobile Analytics Market, By Application

• Market Overview
• Mobile advertisement and marketing analytics
• Targeting and Behavioral analytics
• Application performance analytics
• Others

Mobile Analytics Market, By Industry Vertical

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• Travel & Hospitality
• IT & Telecom
• Media & Entertainment
• Others

Mobile Analytics Market, By Enterprise size

• Market Overview
• Large Enterprises
• SMEs

Mobile Analytics Market Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry Analytics (Verizon Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Localytics (Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kochava, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branch Metrics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adjust GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airship
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Data.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments