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1644043

몰입형 테크놀러지 시장

Immersive Technology

발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 163 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 몰입형 테크놀러지 시장은 2030년까지 1,843억 달러에 달할 전망

2024년에 441억 달러로 추정된 세계의 몰입형 테크놀러지 시장은 2030년에는 1,843억 달러에 달하며, 분석 기간인 2024-2030년의 CAGR은 26.9%로 성장할 것으로 예측됩니다. 몰입형 테크놀러지 리포트에서 분석하고 있는 부문의 하나인 하드웨어는 CAGR 26.3%를 기록하며, 분석 기간 종료시에는 896억 달러에 달할 것으로 예측됩니다. 몰입형 테크놀러지 소프트웨어/플랫폼 분야의 성장률은 분석 기간 중 CAGR 29.2%로 추정됩니다.

미국 시장은 116억 달러, 중국은 CAGR 25.5%로 성장 예측

미국의 몰입형 테크놀러지 시장은 2024년에 116억 달러로 추정됩니다. 세계 2위의 경제대국인 중국은 2030년까지 280억 달러의 시장 규모에 달할 것으로 예측되며, 분석 기간인 2024-2030년의 CAGR은 25.5%입니다. 기타 주목해야 할 지역별 시장으로는 일본과 캐나다가 있으며, 분석 기간 중 CAGR은 각각 24.5%와 23.3%로 예측됩니다. 유럽에서는 독일이 CAGR 약 18.7%로 성장할 것으로 예측됩니다.

세계의 몰입형 테크놀러지 시장 - 주요 동향과 촉진요인 정리

몰입형 기술은 사용자들과의 상호작용을 어떻게 변화시킬 것인가?

몰입형 기술은 가상현실(VR), 증강현실(AR), 혼합현실(MR) 등의 기술을 통해 현실적이고 인터랙티브하며 매력적인 환경을 조성함으로써 개인이 디지털 컨텐츠를 접하는 방식을 재정의하고 있습니다. 스크린에 갇혀 있는 기존의 디지털 경험과는 달리, 몰입형 기술은 사용자가 가상의 세계에 발을 들여놓거나 디지털 오버레이를 통해 현실 세계를 확장할 수 있게 해줍니다. 이러한 변화는 엔터테인먼트, 교육, 의료, 소매업 등 다양한 산업 분야에 적용되고 있으며, 몰입형 솔루션은 보다 의미 있고 영향력 있는 사용자 상호작용을 가능하게 합니다.

엔터테인먼트 분야에서는 몰입형 기술이 VR 게임, 증강현실(AR) 콘서트, 360도 영화 등을 도입하여 관객들에게 이전에는 불가능했던 수준의 몰입감을 제공합니다. 의료 전문가들은 통증 관리, 수술 시뮬레이션, 정신건강 치료에 VR을 활용하여 혁신적이고 효과적인 환자 치료를 가능하게 하고 있습니다. 교육 분야에서는 몰입형 플랫폼이 복잡한 개념에 생명을 불어넣고, 실습용 가상 실험실, 역사적 재현, 인터랙티브 학습 모듈 등을 제공하여 학생들의 참여와 몰입도를 높이고 있습니다. 기업과 소비자들이 보다 깊이 있고 인터랙티브한 경험을 원하고 있는 가운데, 몰입형 기술은 이러한 변화를 실현하는 데 중요한 역할을 하고 있습니다.

왜 기업은 다양한 분야에서 몰입형 기술을 채택하고 있는가?

몰입형 기술은 고객 참여 강화, 교육 성과 향상, 업무 효율성 최적화 등 다양한 분야에서 활용되고 있습니다. 소매 업계에서는 AR 용도를 통해 소비자가 가상으로 제품을 입어보고, 집안의 가구를 시각화하고, 디지털 매장을 둘러볼 수 있으며, 쇼핑 경험을 향상시킬 수 있습니다. 마찬가지로 부동산 업계에서는 VR 투어를 통해 구매 희망자가 원격지에서 부동산을 탐색할 수 있으며, 시간과 자원을 절약하고 시장 범위를 넓힐 수 있습니다.

기업 교육 프로그램에도 몰입형 기술이 도입되어 비상 대응, 기계 조작, 소프트 스킬 교육 등 다양한 시나리오에서 VR 시뮬레이션을 제공합니다. 이러한 용도는 안전하고 통제된 비용 효율적인 기술 개발 환경을 제공합니다. 제조 및 산업 분야에서는 몰입형 기술을 사용하여 설계 프로세스를 최적화하고, 프로토타입을 시각화하고, 디지털 트윈을 통해 공급망 관리를 간소화하는 데 사용하고 있습니다. 몰입형 기술은 다양한 분야에서 활용될 수 있으므로 빠르게 변화하는 시장에서 혁신을 일으키고 경쟁력을 유지하고자 하는 기업에게 필수적인 툴이 되고 있습니다.

하드웨어와 소프트웨어의 진화는 몰입형 기술의 도입을 어떻게 가속화하고 있는가?

하드웨어와 소프트웨어의 급속한 발전은 몰입형 기술의 보급을 촉진하고 있습니다. 해상도 향상, 경량화, 시야 확대 등 VR 및 AR 헤드셋의 발전은 사용자의 편안함과 경험을 향상시키고 있습니다. 햅틱 피드백 시스템은 사용자가 가상 물체를 느낄 수 있도록 햅틱 피드백을 제공함으로써 몰입감에 새로운 차원을 더하고 있습니다. 공간 오디오의 혁신은 가상 환경의 몰입감을 높이는 사실적인 사운드스케이프를 만들어냅니다.

소프트웨어 측면에서는 AI와 머신러닝의 발전으로 몰입형 경험을 실시간으로 개인화할 수 있게 되었습니다. 예를 들어 AI를 활용한 컨텐츠 적응은 개인의 취향에 맞게 경험을 조정하고, 고급 3D 모델링 툴은 매우 상세하고 사실적인 가상 세계를 쉽게 생성할 수 있게 해줍니다. 클라우드 컴퓨팅과 5G 연결은 몰입형 솔루션을 원활하고 확장 가능한 방식으로 쉽게 배포할 수 있도록 하는 데에도 크게 기여하고 있습니다. 이러한 기술 발전으로 인해 몰입형 기술은 기업과 소비자들이 보다 쉽게 사용할 수 있게 되었으며, 많은 용도에 통합되고 있습니다.

몰입형 기술 시장의 성장을 가속하는 요인은 무엇인가?

몰입형 기술 시장의 성장은 인터랙티브하고 개인화된 경험에 대한 소비자 수요 증가, AR 및 VR 기기의 기술 발전, 다양한 산업 분야에서의 채택 증가 등 여러 가지 요인에 의해 주도되고 있습니다. 게임 및 엔터테인먼트 업계는 몰입형 솔루션을 일찍이 도입해 매력적인 경험을 창출하고 사용자 유지율과 매출 창출을 높이기 위해 몰입형 솔루션을 활용하고 있습니다. 헬스케어 분야도 몰입형 기술을 통해 치료, 교육, 환자 치료에 혁신적인 적용을 가능하게 하는 중요한 원동력이 되고 있습니다.

소매업과 E-Commerce 분야에서는 몰입형 기술이 AR 지원 쇼핑 툴와 VR 쇼룸을 통해 기업의 고객 경험 향상과 전환율 개선에 기여하고 있습니다. 기업 교육 및 훈련 분야에서는 몰입형 플랫폼이 비용 효율적이고 영향력 있는 기술 개발을 위해 활용되고 있습니다. 또한 디지털 전환을 촉진하기 위한 정부의 구상과 5G 인프라에 대한 투자는 몰입형 기술 도입에 유리한 환경을 조성하고 있습니다. 매력적인 몰입형 경험에 대한 소비자의 기대치가 계속 높아짐에 따라 이 시장은 빠르게 성장하고 있으며, 기업에게 새로운 혁신과 번영의 기회를 제공할 것으로 보입니다.

부문

컴포넌트(몰입형 기술 하드웨어, 몰입형 기술 소프트웨어/플랫폼, 몰입형 기술 서비스), 기술(가상현실(VR) 기술, 증강현실(AR) 기술, 혼합현실(MR) 기술, 기타 기술), 용도(교육 및 학습 용도, 긴급 서비스 용도, 제품 및 마케팅 용도, 기타 용도)

기술), 용도(교육 및 학습 용도, 응급 서비스 용도, 제품 개발 용도, 영업 및 마케팅 용도, 기타 용도)

조사 대상 기업의 예(주목 25사)

  • Barco NV
  • Google Cloud
  • HTC Corporation
  • IBM Corporation
  • Magic Leap, Inc.
  • Microsoft Corporation
  • Samsung Electronics Co., Ltd.
  • Sony Group Corporation
  • Ultrahaptics IP Limited

목차

제1장 조사 방법

제2장 개요

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장의 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

KSA 25.02.28

Global Immersive Technology Market to Reach US$184.3 Billion by 2030

The global market for Immersive Technology estimated at US$44.1 Billion in the year 2024, is expected to reach US$184.3 Billion by 2030, growing at a CAGR of 26.9% over the analysis period 2024-2030. Immersive Technology Hardware, one of the segments analyzed in the report, is expected to record a 26.3% CAGR and reach US$89.6 Billion by the end of the analysis period. Growth in the Immersive Technology Software / Platform segment is estimated at 29.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$11.6 Billion While China is Forecast to Grow at 25.5% CAGR

The Immersive Technology market in the U.S. is estimated at US$11.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$28.0 Billion by the year 2030 trailing a CAGR of 25.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 24.5% and 23.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.7% CAGR.

Global Immersive Technology Market – Key Trends & Drivers Summarized

How Is Immersive Technology Transforming User Interaction?

Immersive technology is redefining how individuals interact with digital content by creating realistic, interactive, and engaging environments through technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). Unlike traditional digital experiences confined to screens, immersive technology allows users to step into a virtual world or enhance their real-world surroundings with digital overlays. This transformation is driving applications across industries, including entertainment, education, healthcare, and retail, where immersive solutions enable more meaningful and impactful user interactions.

In entertainment, immersive technology has introduced VR gaming, AR-enhanced concerts, and 360-degree films, offering audiences a level of engagement previously unattainable. Healthcare professionals are leveraging VR for pain management, surgical simulations, and mental health therapies, allowing for innovative and effective patient care. In education, immersive platforms bring complex concepts to life, offering hands-on virtual labs, historical reconstructions, and interactive learning modules that boost student engagement and retention. As businesses and consumers continue to seek deeper, more interactive experiences, immersive technology is positioned as a key enabler of this transformation.

Why Are Businesses Adopting Immersive Technology Across Sectors?

The growing adoption of immersive technology by businesses across sectors is driven by its ability to enhance customer engagement, improve training outcomes, and optimize operational efficiency. In retail, AR applications allow consumers to virtually try on products, visualize furniture in their homes, or explore digital storefronts, elevating the shopping experience. Similarly, in real estate, VR tours enable potential buyers to explore properties remotely, saving time and resources while broadening market reach.

Corporate training programs have also embraced immersive technology, offering VR simulations for scenarios like emergency response, machinery operation, and soft skills training. These applications provide a safe, controlled, and cost-effective environment for skill development. Manufacturing and industrial sectors are using immersive technology to optimize design processes, visualize prototypes, and streamline supply chain management through digital twins. The versatility of immersive technology across multiple domains has made it an indispensable tool for businesses aiming to innovate and remain competitive in a rapidly evolving market.

How Are Advancements in Hardware and Software Accelerating Immersive Technology Adoption?

The rapid evolution of both hardware and software is driving the widespread adoption of immersive technology. Advances in VR and AR headsets, such as improved resolution, lighter designs, and better field of view, have enhanced user comfort and experience. Haptic feedback systems now provide tactile sensations, adding a new dimension to immersion by allowing users to feel virtual objects. Innovations in spatial audio create realistic soundscapes that deepen the sense of presence in virtual environments.

On the software side, improvements in AI and machine learning have enabled real-time personalization of immersive experiences. For instance, AI-driven content adaptation tailors experiences to individual preferences, while advanced 3D modeling tools make it easier to create highly detailed and realistic virtual worlds. Cloud computing and 5G connectivity have also contributed significantly by facilitating seamless and scalable deployment of immersive solutions. These technological advancements have made immersive technology more accessible to businesses and consumers alike, driving its integration into a growing number of applications.

What Factors Are Driving the Growth of the Immersive Technology Market?

The growth in the Immersive Technology market is driven by several factors, including rising consumer demand for interactive and personalized experiences, technological advancements in AR and VR devices, and increasing adoption across diverse industries. The gaming and entertainment industries have been early adopters, leveraging immersive solutions to create engaging experiences that boost user retention and monetization. The healthcare sector is also a significant driver, with immersive technology enabling innovative applications in therapy, training, and patient care.

In retail and e-commerce, immersive technology is helping businesses enhance customer experiences and improve conversion rates through AR-enabled shopping tools and VR showrooms. Corporate training and education sectors are adopting immersive platforms for cost-effective and impactful skill development. Additionally, government initiatives promoting digital transformation and investments in 5G infrastructure have created a favorable environment for immersive technology adoption. As consumer expectations for engaging, immersive experiences continue to grow, the market is set to expand rapidly, offering new opportunities for businesses to innovate and thrive.

SCOPE OF STUDY:

The report analyzes the Immersive Technology market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Component (Immersive Technology Hardware, Immersive Technology Software / Platform, Immersive Technology Services); Technology (Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology, Other Technologies); Application (Training & Learning Application, Emergency Services Application, Product Development Application, Sales & Marketing Application, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 25 Featured) -

  • Barco NV
  • Google Cloud
  • HTC Corporation
  • IBM Corporation
  • Magic Leap, Inc.
  • Microsoft Corporation
  • Samsung Electronics Co., Ltd.
  • Sony Group Corporation
  • Ultrahaptics IP Limited

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • Immersive Technology - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Experiential Solutions Fuels Growth in Immersive Technology Adoption
    • Integration of AR and VR Expands Opportunities Across Multiple Industries
    • AI-Powered Enhancements Propel Innovations in Immersive Content Creation
    • Focus on Real-Time Interactivity Drives Adoption of Immersive Technologies
    • Metaverse Development Spurs Growth in Fully Immersive Digital Ecosystems
    • Advancements in Wearable Devices Expand Accessibility to Immersive Experiences
    • Growing Use of Immersive Training Solutions Boosts Adoption in Workforce Development
    • Demand for Multi-Sensory Experiences Strengthens Business Case for Immersive Tools
    • Focus on Virtual Collaboration Drives Growth in Immersive Remote Work Solutions
    • Healthcare Applications Propel Adoption of Immersive Technologies in Therapy and Training
    • Immersive Retail Experiences Create New Opportunities in Customer Engagement
    • Expansion of E-Sports and Gaming Drives Innovation in Immersive Platforms
    • Improved Hardware Affordability Accelerates Market Penetration of Immersive Devices
    • Integration with IoT Creates New Use Cases for Immersive Technologies
    • Advances in Haptic and Spatial Audio Technologies Enhance Immersive Experience Quality
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Immersive Technology Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Immersive Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Immersive Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Immersive Technology Hardware by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Immersive Technology Hardware by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Immersive Technology Software / Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Immersive Technology Software / Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Immersive Technology Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Immersive Technology Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Product Development Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Product Development Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Sales & Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Sales & Marketing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Training & Learning Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Training & Learning Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Emergency Services Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Emergency Services Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Virtual Reality (VR) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Virtual Reality (VR) Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Augmented Reality (AR) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Augmented Reality (AR) Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Mixed Reality (MR) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Mixed Reality (MR) Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 28: USA Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: USA 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 30: USA Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: USA 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • CANADA
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Canada 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 36: Canada Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Canada 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • JAPAN
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Japan 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 42: Japan Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Japan 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • CHINA
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 46: China Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: China 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 48: China Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: China 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • EUROPE
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Immersive Technology by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Immersive Technology by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Europe 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 58: Europe Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Europe 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • FRANCE
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 60: France Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: France 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 64: France Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: France 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • GERMANY
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Germany 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 70: Germany Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Germany 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • ITALY
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Italy 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 76: Italy Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Italy 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • UNITED KINGDOM
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 78: UK Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: UK 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 82: UK Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: UK 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Rest of Europe 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 88: Rest of Europe Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Rest of Europe 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 94: Asia-Pacific Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Asia-Pacific 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Rest of World 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of World 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
    • TABLE 100: Rest of World Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Rest of World 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

IV. COMPETITION

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