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세계의 마케팅 자동화 시장

Marketing Automation
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 696 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 마케팅 자동화 시장은 2030년까지 90억 달러에 달할 전망

2024년에 53억 달러로 추정되는 세계의 마케팅 자동화 시장은 2024-2030년에 CAGR 9.3%로 성장하며, 2030년에는 90억 달러에 달할 것으로 예측됩니다. 이 리포트에서 분석하고 있는 부문의 하나인 IT & 통신 분야는 CAGR 9.2%를 기록하며, 분석 기간 종료시에는 24억 달러에 달할 것으로 예상되고 있습니다. BFSI 부문의 성장률은 분석 기간 중 CAGR 8.0%로 추정됩니다.

미국 시장은 15억 달러, 중국은 CAGR 11.1%로 성장할 것으로 예측

미국의 마케팅 자동화 시장은 2024년에 15억 달러로 추정됩니다. 세계 2위의 경제대국인 중국은 2030년까지 14억 달러의 시장 규모에 달할 것으로 예측되며, 분석 기간인 2024-2030년의 CAGR은 11.1%입니다. 기타 주목할 만한 지역별 시장으로는 일본과 캐나다가 있으며, 분석 기간 중 CAGR은 각각 7.8%와 8.1%로 예측됩니다. 유럽에서는 독일이 CAGR 약 9.0%로 성장할 것으로 예측됩니다.

세계의 마케팅 자동화 시장 - 주요 동향과 촉진요인 정리

마케팅 자동화는 기업이 온라인의 여러 채널(이메일, 소셜미디어, 웹사이트 등)을 통해 보다 효과적으로 마케팅하고 반복적인 작업을 자동화할 수 있도록 설계된 기술 및 소프트웨어 플랫폼을 말합니다. 이 기술을 통해 기업은 마케팅 업무와 워크플로우를 간소화하고, 자동화하고, 측정할 수 있으며, 업무 효율성을 개선하고, 매출을 조기에 확대할 수 있습니다. 마케팅 자동화의 핵심은 브랜드와의 특정 상호 작용 및 참여를 기반으로 여러 고객에게 개인화된 커뮤니케이션을 대규모로 제공할 수 있는 능력에 있습니다. 마케팅 자동화에 사용되는 툴은 단순한 캠페인 관리나 이메일 마케팅부터 복잡한 CRM 통합 및 데이터 분석에 이르기까지 다양한 작업을 관리할 수 있으며, 마케팅 활동 최적화를 목표로 하는 기업에게 중요한 전략이 되고 있습니다.

실제로 마케팅 자동화는 이메일, 웹, 소셜, 텍스트를 아우르는 자동화된 메시지로 기업의 고객 타겟팅을 돕습니다. 메시지는 워크플로우라는 일련의 지침에 따라 자동으로 전송됩니다. 워크플로는 템플릿에 의해 정의되거나, 처음부터 만들어지기도 하고, 더 나은 결과를 얻기 위해 캠페인 중간에 변경되기도 합니다. 이러한 툴은 행동, 선호도, 과거 판매 실적에 따라 잠재고객을 세분화할 수 있는 기능을 제공하며, 이후 이러한 다양한 부문에 맞게 메시지를 조정하여 마케팅 캠페인의 효과를 크게 향상시킵니다. 애널리틱스는 마케팅 담당자가 캠페인의 성공을 측정하고 사용자의 행동을 실시간으로 파악할 수 있도록 하는 중요한 역할을 합니다. 기업이 더 많은 데이터를 수집할수록 이러한 플랫폼은 더욱 강력해져 AI와 머신러닝을 활용하여 고객의 행동을 예측하고 그에 따라 캠페인 메시지를 최적화할 수 있습니다.

마케팅 자동화 시장의 성장은 개인화 마케팅에 대한 수요 증가, 마케팅 플랫폼의 인공지능(AI) 통합 발전, 효과적인 데이터 활용을 통한 사용자 참여도 향상에 대한 니즈 등 여러 가지 요인으로 인해 가져옵니다. 디지털 마케팅이 복잡해지고 데이터 중심이 되면서 기업은 대량의 데이터를 관리하고 실행 가능한 인사이트으로 전환할 수 있는 고급 솔루션을 필요로 하고 있습니다. 또한 모바일 마케팅으로의 전환과 IoT 디바이스의 통합으로 마케팅 자동화 플랫폼이 구현할 수 있는 범위가 넓어지고 있으며, GDPR(EU 개인정보보호규정)과 같은 규제 준수에 대한 강조는 기업이 고객 데이터를 책임감 있게 관리할 수 있도록 이러한 시스템의 도입을 촉진하고 있습니다. E-Commerce의 지속적인 성장과 경쟁 시장에서 브랜드가 차별화를 꾀해야 할 필요성은 고도화된 마케팅 자동화 솔루션에 대한 수요를 더욱 자극하고 있습니다.

부문

배포(클라우드, 온프레미스); 최종 사용(IT & 통신, BFSI, 소매, 디스크리트 제조, 헬스케어, 기타 최종 사용)

조사 대상 기업의 예

  • Adobe Inc.
  • Acquia, Inc.
  • Act-On Software, Inc.
  • Acidaes Solutions Pvt. Ltd.-CRMnext
  • ActiveCampaign, Inc.
  • Apsis International AB
  • Appier Inc.
  • Aprimo LLC
  • Alterian Software Holdings LLC,
  • Agile CRM Inc.
  • Act!
  • ActiveTrail Ltd.
  • ActiveDEMAND
  • 366 Degrees
  • Apifon

AI 통합

Global Industry Analysts는 유효한 전문가 컨텐츠와 AI 툴에 의해 시장 정보와 경쟁 정보를 변혁하고 있습니다.

Global Industry Analysts는 일반적인 LLM나 업계별 SLM 쿼리에 따르는 대신에, 비디오 기록, 블로그, 검색 엔진 조사, 방대한 양 기업, 제품/서비스, 시장 데이터 등, 전 세계 전문가로부터 수집한 컨텐츠 리포지토리를 구축했습니다.

관세 영향 계수

Global Industry Analysts는 본사의 국가, 제조거점, 수출입(완제품 및 OEM)을 기반으로 기업의 경쟁력 변화를 예측했습니다. 이러한 복잡하고 다면적인 시장 역학은 수입원가(COGS) 증가, 수익성 감소, 공급망 재편 등 미시적 및 거시적 시장 역학 중에서도 특히 경쟁사들에게 영향을 미칠 것으로 예측됩니다.

목차

제1장 조사 방법

제2장 개요

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 스페인
  • 러시아
  • 기타 유럽
  • 아시아태평양
  • 호주
  • 인도
  • 한국
  • 기타 아시아태평양
  • 라틴아메리카
  • 아르헨티나
  • 브라질
  • 멕시코
  • 기타 라틴아메리카
  • 중동
  • 이란
  • 이스라엘
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동
  • 아프리카

제4장 경쟁

KSA 25.07.14

Global Marketing Automation Market to Reach US$9.0 Billion by 2030

The global market for Marketing Automation estimated at US$5.3 Billion in the year 2024, is expected to reach US$9.0 Billion by 2030, growing at a CAGR of 9.3% over the analysis period 2024-2030. IT & Telecom, one of the segments analyzed in the report, is expected to record a 9.2% CAGR and reach US$2.4 Billion by the end of the analysis period. Growth in the BFSI segment is estimated at 8.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.5 Billion While China is Forecast to Grow at 11.1% CAGR

The Marketing Automation market in the U.S. is estimated at US$1.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 11.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.8% and 8.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.0% CAGR.

Global Marketing Automation Market - Key Trends and Drivers Summarized

Marketing automation refers to the technology and software platforms designed to help organizations more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. This technology enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. The core of marketing automation lies in its ability to provide personalized communication to multiple customers at scale, based on their specific interactions and engagement with the brand. Tools used in marketing automation can manage tasks ranging from simple campaign management and email marketing to complex CRM integrations and data analysis, making it a vital strategy for businesses aiming to optimize their marketing efforts.

In practice, marketing automation helps businesses target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows which might be defined by templates, constructed from scratch, or modified midway through a campaign to achieve better results. These tools provide the capability to segment audiences based on behavior, preferences, and previous sales, and subsequently tailor messages to these different segments, significantly improving the effectiveness of marketing campaigns. Analytics play a crucial part, as they allow marketers to measure the success of campaigns and understand user behavior in real-time. As businesses collect more data, these platforms become more powerful, leveraging AI and machine learning to predict customer behavior and optimize campaign messaging accordingly.

The growth in the marketing automation market is driven by several factors, including the increasing demand for personalized marketing, the growing integration of artificial intelligence (AI) in marketing platforms, and the need for improved user engagement through effective data utilization. As digital marketing becomes more complex and data-driven, companies are seeking sophisticated solutions that can help them manage large volumes of data and turn it into actionable insights. Additionally, the shift towards mobile marketing and the integration of IoT devices are expanding the boundaries of what marketing automation platforms can achieve. The emphasis on regulatory compliance, such as GDPR, also pushes businesses to adopt these systems to ensure they manage customer data responsibly. The continued expansion of e-commerce and the need for brands to differentiate themselves in a competitive market further stimulate demand for advanced marketing automation solutions.

SCOPE OF STUDY:

The report analyzes the Marketing Automation market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Deployment (Cloud, On-Premise); End-Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End-Uses)

Geographic Regions/Countries:

World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 252 Featured) -

  • Adobe Inc.
  • Acquia, Inc.
  • Act-On Software, Inc.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • Apsis International AB
  • Appier Inc.
  • Aprimo LLC
  • Alterian Software Holdings LLC,
  • Agile CRM Inc.
  • Act!
  • ActiveTrail Ltd.
  • ActiveDEMAND
  • 366 Degrees
  • Apifon

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Marketing Automation - Global Key Competitors Percentage Market Share in 2025 (E)
    • Rise of Digital Advertising Provides the Cornerstone for the Growth of Marketing Automation Strategies
    • As Digital Marketing Becomes Mainstream, Marketing Automation Technologies Will Grow in Importance & Indispensability: Global Opportunity for Digital Advertising and Marketing (In US$ Billion) for Years 2020, 2022, 2024, and 2026
    • Marketing Automation - Definition, Scope, Benefits & Importance
    • Recent Market Activity
    • Innovations
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • As Social Media Marketing Becomes Mainstream, the Time is Ripe for Adopting Automation Technology Solutions
    • Here's Why Social Media Marketing Automation is Gaining Popularity
    • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Marketing Automation
    • Global B2C e-Commerce Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
    • The Sheer Size of Email Users Makes Email Marketing a Potent Marketing Outreach Strategy: Global Number of E-Mail Users (In Million) for Years 2020, 2022, 2024 & 2026
    • e-Commerce Vendors Step Up Adoption of Email Automation Technology & Solutions
    • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions
    • Customer Service Automation is the First Step Towards Shaping Brand Experiences
    • Automated Telemarketing Gains in Favor
    • Healthcare Consumerism Drives Demand for IVR in the Healthcare Industry
    • Prescription Refills Through IVR Gains Prominence in the Competitive Pharmaceutical Retail Market
    • Big Data's Role in Marketing Automation Gets Bigger
    • Chatbots or Virtual Assistants Rise Tall Over the Horizon
    • Machine Learning and AI-Assisted Platforms to Personalize Customer Experiences
    • Cloud-Based Marketing Automation to Gain Prominence as Businesses Increasingly Reach Out Customers Via Digital Channels
    • Growing Focus on Mobile-First Approach Creates Robust Opportunities for Mobile Marketing Automation
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 3: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 6: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 8: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 9: World 15-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 12: World 15-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 15: World 15-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Discrete Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Discrete Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 18: World 15-Year Perspective for Discrete Manufacturing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 20: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 21: World 15-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 23: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 24: World 15-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 25: World Marketing Automation Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Marketing Automation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 28: World 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 29: USA Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 31: USA 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 34: USA 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 37: Canada 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 40: Canada 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • JAPAN
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 43: Japan 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 46: Japan 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • CHINA
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 47: China Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 49: China 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 52: China 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • EUROPE
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 55: Europe 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 58: Europe 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
    • TABLE 59: Europe Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 60: Europe Historic Review for Marketing Automation by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 61: Europe 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
  • FRANCE
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 62: France Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 64: France 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 65: France Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 66: France Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 67: France 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • GERMANY
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 70: Germany 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 71: Germany Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Germany Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 73: Germany 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 76: Italy 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 77: Italy Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Italy Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 79: Italy 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 80: UK Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 82: UK 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 83: UK Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 84: UK Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 85: UK 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 86: Spain Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Spain Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 88: Spain 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 89: Spain Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Spain Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 91: Spain 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 92: Russia Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Russia Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 94: Russia 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 95: Russia Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Russia Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 97: Russia 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 101: Rest of Europe Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Rest of Europe Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 103: Rest of Europe 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
    • TABLE 110: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 111: Asia-Pacific Historic Review for Marketing Automation by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 112: Asia-Pacific 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
  • AUSTRALIA
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 113: Australia Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Australia Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 115: Australia 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 116: Australia Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Australia Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 118: Australia 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • INDIA
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 119: India Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 120: India Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 121: India 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 122: India Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 123: India Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 124: India 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 125: South Korea Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 126: South Korea Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 127: South Korea 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 128: South Korea Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 129: South Korea Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 130: South Korea 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 131: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Rest of Asia-Pacific Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 133: Rest of Asia-Pacific 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 134: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 135: Rest of Asia-Pacific Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 136: Rest of Asia-Pacific 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 137: Latin America Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 138: Latin America Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 139: Latin America 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 140: Latin America Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Latin America Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 142: Latin America 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
    • TABLE 143: Latin America Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 144: Latin America Historic Review for Marketing Automation by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 145: Latin America 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 146: Argentina Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Argentina Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 148: Argentina 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 149: Argentina Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Argentina Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 151: Argentina 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 152: Brazil Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Brazil Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 154: Brazil 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 155: Brazil Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Brazil Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 157: Brazil 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 158: Mexico Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 159: Mexico Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 160: Mexico 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 161: Mexico Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Mexico Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 163: Mexico 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 164: Rest of Latin America Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Rest of Latin America Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 166: Rest of Latin America 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 167: Rest of Latin America Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 168: Rest of Latin America Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 169: Rest of Latin America 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 170: Middle East Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 171: Middle East Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 172: Middle East 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 173: Middle East Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Middle East Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 175: Middle East 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
    • TABLE 176: Middle East Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 177: Middle East Historic Review for Marketing Automation by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 178: Middle East 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
  • IRAN
    • TABLE 179: Iran Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Iran Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 181: Iran 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 182: Iran Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Iran Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 184: Iran 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 185: Israel Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 186: Israel Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 187: Israel 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 188: Israel Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 189: Israel Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 190: Israel 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 191: Saudi Arabia Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Saudi Arabia Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 193: Saudi Arabia 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 194: Saudi Arabia Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 195: Saudi Arabia Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 196: Saudi Arabia 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 197: UAE Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 198: UAE Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 199: UAE 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 200: UAE Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 201: UAE Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 202: UAE 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 203: Rest of Middle East Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 204: Rest of Middle East Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 205: Rest of Middle East 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 206: Rest of Middle East Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 207: Rest of Middle East Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 208: Rest of Middle East 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030
  • AFRICA
    • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 209: Africa Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 210: Africa Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 211: Africa 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 212: Africa Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 213: Africa Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 214: Africa 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2025 & 2030

IV. COMPETITION

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