세계의 마케팅 자동화 시장 규모, 점유율, 업계 분석 리포트 : 배포별, 기업 규모별, 최종 용도별, 솔루션별, 지역별 전망 및 예측(2025-2032년)

The Global Marketing Automation Market size is expected to reach USD 82.14 billion by 2032, rising at a market growth of 11.2% CAGR during the forecast period.

Key Highlights:

• The North America Marketing Automation market dominated the Global Market in 2024, accounting for a 41.86% revenue share in 2024.
• The US Marketing Automation market is expected to continue its dominance in North America region thereby reaching a market size of 23.99 billion by 2032.
• Among the various solution segments, the Email Marketing segment dominated the global market contributing a revenue share of 53.4% in 2024.
• In terms of the end use segmentation, the BFSI segment is projected to dominate the global market with the projected revenue share of 19.28% in 2032.
• Large Enterprises led the form factor segments in 2024, capturing a 60.46% revenue share and is projected to continue its dominance during projected period.

The marketing automation market has become an advanced ecosystem that incorporates artificial intelligence, data, compliance, and customization. Early adoption of call centers and direct mail resulted in the popularity of cloud-based email marketing, multi-channel digital campaigns, and CRM systems. The deployment of machine learning and big data has enabled omnichannel learning customer journey, large-scale customization, and predictive insights. Further, marketing automation is majorly defined by workflow orchestration, generative content tools, and artificial intelligence, which reduces manual work while improving customization and compliance because of stringent data privacy regulations.

The marketing automation market is predicted to be driven by ecosystem integration, compliance, and AI-driven intelligence. Further, companies are now looking for integrated platforms that combine marketing with customer service, productivity tools, and analytics, thereby enhancing speed to market. Regulatory compliance and data privacy have become crucial as providers are integrating content management and government frameworks to build trust. Also, the marketing automation market seems to be highly competitive, with large corporations providing full-scale omnichannel platforms and SMEs offering flexible and affordable tools. Key market players are largely emphasizing customer experience, partnerships, and innovation to position themselves in the market.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2025, HubSpot, Inc. unveiled 200+ features, including enhanced Breeze Agents, upgraded Marketing Hub Enterprise, and AI-powered Workspaces. These tools empower SMBs to streamline sales, marketing, and customer support. With AI embedded across its platform, HubSpot helps teams move faster, improve efficiency, and deliver immediate value without large budgets. Additionally, In June, 2025, Salesforce, Inc. unveiled Marketing Cloud Next, integrating Agentforce AI agents across the customer journey. The platform autonomously creates campaigns, manages leads, personalizes engagement, and optimizes performance. Features include campaign creation, real-time two-way communication, lead qualification, and performance monitoring. Available now, with additional tools and SKUs releasing throughout 2025.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Marketing Automation Market. Companies such as Oracle Corporation, Salesforce, Inc., Adobe, Inc. are some of the key innovators in Marketing Automation Market. In March, 2025, Microsoft Corporation unveiled two AI sales agents-Sales Agent and Sales Chat-integrated with Dynamics 365 and Salesforce. These tools automate lead qualification, customer outreach, and insights using natural language, enhancing productivity. Alongside the AI Accelerator for Sales program, Microsoft aims to transform sales processes, competing directly with Salesforce's Agentforce platform.

COVID 19 Impact Analysis

At first, the COVID-19 pandemic had only a small negative effect on the marketing automation market. Lockdowns and economic uncertainty led businesses, especially small and medium-sized enterprises, to cut marketing budgets and delay new investments. Companies put off their digital transformation plans so they could focus on the most important tasks. Industries like travel, hospitality, and retail cut back on marketing, which made automation tools less in demand. But the downturn didn't last long. As companies got used to remote work and saw how important it was to connect with customers online, they slowly started to invest in automation again. The market began to recover as companies shifted to digital-first strategies, regaining growth momentum despite earlier setbacks. Thus, the COVID-19 pandemic had a mild negative impact on the market.

Deployment Outlook

Based on deployment, the marketing automation market is characterized into on-premise and hosted. The hosted segment attained 30% revenue share in the marketing automation market in 2024. The growth is supported by its cost-efficiency and ease of deployment. Cloud-based solutions appeal to businesses of all sizes, especially small and medium enterprises, by eliminating the need for heavy upfront investment and reducing maintenance burdens. The scalability and remote accessibility of hosted platforms make them attractive in today's digital-first environment, where agility and real-time customer engagement are critical.

End Use Outlook

By end-use, the marketing automation market is divided into BFSI, retail, healthcare, telecom & IT, discrete manufacturing, government & education, and others. The retail segment recorded 20% revenue share in the marketing automation market in 2024. Retailers are increasingly using automation to analyze consumer behavior, segment audiences, and create highly targeted campaigns. This not only improves shopping experiences across physical and online channels but also boosts conversion rates and customer loyalty. The rise of e-commerce has further accelerated adoption, as retailers seek scalable solutions to manage high transaction volumes and ensure consistent engagement.

Regional Outlook

Region-wise, the Marketing Automation Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In North America and Europe, the marketing automation market is anticipated to grow at a significant rate. This is due to high internet penetration, strong acceptance of data-driven marketing, and improved digital infrastructure. Companies across various sectors like BFSI, retail, technology, and healthcare are widely investing in automation tools to enhance lead nurturing, ROI optimization, and customer engagement. Also, the US has a widespread usage of predictive analytics, omnichannel platforms, and AI. Additionally, the marketing automation market is experiencing positive opportunities. The region benefits from the strict regulations, such as GDPR, which are encouraging businesses to adopt efficient automation solutions. Regional nations like Germany, France, and the UK are largely adapting with the growing demand for SMEs as well as large enterprises seeking to optimize customer journeys.

The Asia Pacific and LAMEA regions are expanding at a high rate in the marketing automation market. This expansion is supported by the growing e-commerce ecosystems, rapid digital transformation, and increasing penetration of smartphones. The regional nations such as Japan, South Korea, India, and China are experiencing significant adoption as companies integrate automation to manage with rising online consumer bases and social media engagement. Also, the growth of tech-driven SMEs and government-supported digitalization initiatives is raising the demand. Moreover, the LAMEA marketing automation market is expected to experience high growth. The corporations in telecom, BFSI, and retail are widely investing in advanced customer engagement platforms. In addition, the growth of e-commerce and the requirement for cost-effective marketing solutions are supporting the marketing automation market.

Recent Strategies Deployed in the Market

• Sep-2025: Adobe, Inc. unveiled AI agents within its enterprise applications-Journey Optimizer, Experience Manager, Customer Journey Analytics, and Real-Time CDP-to automate and enhance customer experience workflows. These agents support audience building, journey orchestration, experimentation, site optimization, data insights, and product support, enabling marketers to deliver personalized, efficient, and scalable experiences.
• Jul-2025: Salesforce, Inc. acquired Bluebirds, an AI-powered prospecting platform, to enhance Sales Cloud and Agentforce. Technology automates intelligence, enabling sales teams to identify and engage high-potential leads efficiently, reduce busy work, and increase productivity. Bluebirds' expertise strengthens Salesforce's AI roadmap and intelligent, automated selling capabilities.
• Jun-2025: Adobe, Inc. teamed up with Infosys, an IT company to transform marketing with AI, combining Infosys Aster(TM) and Adobe solutions. The collaboration enables global brands to unify customer experiences, deliver personalized content, and streamline marketing workflows. AI-driven tools enhance campaign performance, customer engagement, and operational efficiency, empowering CMOs to drive growth and innovation on a scale.
• Jun-2025: Adobe, Inc. announced the partnership with IBM, a software company to enhance AI-driven marketing and content creation. By integrating IBM's watsonx with Adobe Experience Platform, they enable personalized, scalable customer experiences, streamline workflows, optimize campaigns with Adobe GenStudio, and provide hybrid infrastructure and consulting support for efficient, data-driven marketing at scale.

List of Key Companies Profiled

• HubSpot, Inc.
• Adobe, Inc.
• Zoho Corporation Pvt. Ltd.
• Oracle Corporation
• Salesforce, Inc.
• Microsoft Corporation
• Cognizant Technology Solutions Corporation
• SAS Institute Inc.
• Brevo
• Keap, Inc.

Global Marketing Automation Market Report Segmentation

By Deployment

• On-premise
• Hosted

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End-use

• BFSI
• Retail
• Healthcare
• Telecom & IT
• Discrete Manufacturing
• Government & Education
• Other End-use

By Solution

• Email Marketing
• Campaign Management
• Social Media Marketing
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Inbound Marketing
• Mobile End-uses
• Other Solution

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Marketing Automation Market, by Deployment
  • 1.4.2 Global Marketing Automation Market, by Enterprise Size
  • 1.4.3 Global Marketing Automation Market, by End-use
  • 1.4.4 Global Marketing Automation Market, by Solution
  • 1.4.5 Global Marketing Automation Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Market Trends - Marketing Automation Market

Chapter 5. State of Competition - Marketing Automation Market

Chapter 6. Product Life Cycle - Marketing Automation Market

Chapter 7. Market Consolidation - Marketing Automation Market

Chapter 8. Competition Analysis - Global

• 8.1 KBV Cardinal Matrix
• 8.2 Recent Industry Wide Strategic Developments
  • 8.2.1 Partnerships, Collaborations and Agreements
  • 8.2.2 Product Launches and Product Expansions
  • 8.2.3 Acquisition and Mergers
• 8.3 Top Winning Strategies
  • 8.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
• 8.4 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis of Marketing Automation Market

Chapter 10. Key Customer Criteria - Marketing Automation Market

Chapter 11. Global Marketing Automation Market by Deployment

• 11.1 Global On-premise Market by Region
• 11.2 Global Hosted Market by Region

Chapter 12. Global Marketing Automation Market by Enterprise Size

• 12.1 Global Large Enterprises Market by Region
• 12.2 Global Small & Medium Enterprises (SMEs) Market by Region

Chapter 13. Global Marketing Automation Market by End-use

• 13.1 Global BFSI Market by Region
• 13.2 Global Retail Market by Region
• 13.3 Global Healthcare Market by Region
• 13.4 Global Telecom & IT Market by Region
• 13.5 Global Discrete Manufacturing Market by Region
• 13.6 Global Government & Education Market by Region
• 13.7 Global Other End-use Market by Region

Chapter 14. Global Marketing Automation Market by Solution

• 14.1 Global Email Marketing Market by Region
• 14.2 Global Campaign Management Market by Region
• 14.3 Global Social Media Marketing Market by Region
• 14.4 Global Lead Nurturing & Lead Scoring Market by Region
• 14.5 Global Reporting & Analytics Market by Region
• 14.6 Global Inbound Marketing Market by Region
• 14.7 Global Mobile End-uses Market by Region
• 14.8 Global Other Solution Market by Region

Chapter 15. Global Marketing Automation Market by Region

• 15.1 North America Marketing Automation Market
• 15.2 Key Factors Impacting the Market
  • 15.2.1 Market Drivers
  • 15.2.2 Market Restraints
  • 15.2.3 Market Opportunities
  • 15.2.4 Market Challenges
  • 15.2.5 Market Trends - North America Marketing Automation Market
  • 15.2.6 State of Competition - North America Marketing Automation Market
  • 15.2.7 North America Marketing Automation Market by Deployment
    • 15.2.7.1 North America On-premise Market by Region
    • 15.2.7.2 North America Hosted Market by Region
  • 15.2.8 North America Marketing Automation Market by Enterprise Size
    • 15.2.8.1 North America Large Enterprises Market by Country
    • 15.2.8.2 North America Small & Medium Enterprises (SMEs) Market by Country
  • 15.2.9 North America Marketing Automation Market by End-use
    • 15.2.9.1 North America BFSI Market by Country
    • 15.2.9.2 North America Retail Market by Country
    • 15.2.9.3 North America Healthcare Market by Country
    • 15.2.9.4 North America Telecom & IT Market by Country
    • 15.2.9.5 North America Discrete Manufacturing Market by Country
    • 15.2.9.6 North America Government & Education Market by Country
    • 15.2.9.7 North America Other End-use Market by Country
  • 15.2.10 North America Marketing Automation Market by Solution
    • 15.2.10.1 North America Email Marketing Market by Country
    • 15.2.10.2 North America Campaign Management Market by Country
    • 15.2.10.3 North America Social Media Marketing Market by Country
    • 15.2.10.4 North America Lead Nurturing & Lead Scoring Market by Country
    • 15.2.10.5 North America Reporting & Analytics Market by Country
    • 15.2.10.6 North America Inbound Marketing Market by Country
    • 15.2.10.7 North America Mobile End-uses Market by Country
    • 15.2.10.8 North America Other Solution Market by Country
  • 15.2.11 North America Marketing Automation Market by Country
    • 15.2.11.1 US Marketing Automation Market
      • 15.2.11.1.1 US Marketing Automation Market by Deployment
      • 15.2.11.1.2 US Marketing Automation Market by Enterprise Size
      • 15.2.11.1.3 US Marketing Automation Market by End-use
      • 15.2.11.1.4 US Marketing Automation Market by Solution
    • 15.2.11.2 Canada Marketing Automation Market
      • 15.2.11.2.1 Canada Marketing Automation Market by Deployment
      • 15.2.11.2.2 Canada Marketing Automation Market by Enterprise Size
      • 15.2.11.2.3 Canada Marketing Automation Market by End-use
      • 15.2.11.2.4 Canada Marketing Automation Market by Solution
    • 15.2.11.3 Mexico Marketing Automation Market
      • 15.2.11.3.1 Mexico Marketing Automation Market by Deployment
      • 15.2.11.3.2 Mexico Marketing Automation Market by Enterprise Size
      • 15.2.11.3.3 Mexico Marketing Automation Market by End-use
      • 15.2.11.3.4 Mexico Marketing Automation Market by Solution
    • 15.2.11.4 Rest of North America Marketing Automation Market
      • 15.2.11.4.1 Rest of North America Marketing Automation Market by Deployment
      • 15.2.11.4.2 Rest of North America Marketing Automation Market by Enterprise Size
      • 15.2.11.4.3 Rest of North America Marketing Automation Market by End-use
      • 15.2.11.4.4 Rest of North America Marketing Automation Market by Solution
• 15.3 Europe Marketing Automation Market
• 15.4 Key Factors Impacting the Market
  • 15.4.1 Market Drivers
  • 15.4.2 Market Restraints
  • 15.4.3 Market Opportunities
  • 15.4.4 Market Challenges
  • 15.4.5 Market Trends - Europe Marketing Automation Market
  • 15.4.6 State of Competition - Europe Marketing Automation Market
  • 15.4.7 Europe Marketing Automation Market by Deployment
    • 15.4.7.1 Europe On-premise Market by Country
    • 15.4.7.2 Europe Hosted Market by Country
  • 15.4.8 Europe Marketing Automation Market by Enterprise Size
    • 15.4.8.1 Europe Large Enterprises Market by Country
    • 15.4.8.2 Europe Small & Medium Enterprises (SMEs) Market by Country
  • 15.4.9 Europe Marketing Automation Market by End-use
    • 15.4.9.1 Europe BFSI Market by Country
    • 15.4.9.2 Europe Retail Market by Country
    • 15.4.9.3 Europe Healthcare Market by Country
    • 15.4.9.4 Europe Telecom & IT Market by Country
    • 15.4.9.5 Europe Discrete Manufacturing Market by Country
    • 15.4.9.6 Europe Government & Education Market by Country
    • 15.4.9.7 Europe Other End-use Market by Country
  • 15.4.10 Europe Marketing Automation Market by Solution
    • 15.4.10.1 Europe Email Marketing Market by Country
    • 15.4.10.2 Europe Campaign Management Market by Country
    • 15.4.10.3 Europe Social Media Marketing Market by Country
    • 15.4.10.4 Europe Lead Nurturing & Lead Scoring Market by Country
    • 15.4.10.5 Europe Reporting & Analytics Market by Country
    • 15.4.10.6 Europe Inbound Marketing Market by Country
    • 15.4.10.7 Europe Mobile End-uses Market by Country
    • 15.4.10.8 Europe Other Solution Market by Country
  • 15.4.11 Europe Marketing Automation Market by Country
    • 15.4.11.1 Germany Marketing Automation Market
      • 15.4.11.1.1 Germany Marketing Automation Market by Deployment
      • 15.4.11.1.2 Germany Marketing Automation Market by Enterprise Size
      • 15.4.11.1.3 Germany Marketing Automation Market by End-use
      • 15.4.11.1.4 Germany Marketing Automation Market by Solution
    • 15.4.11.2 UK Marketing Automation Market
      • 15.4.11.2.1 UK Marketing Automation Market by Deployment
      • 15.4.11.2.2 UK Marketing Automation Market by Enterprise Size
      • 15.4.11.2.3 UK Marketing Automation Market by End-use
      • 15.4.11.2.4 UK Marketing Automation Market by Solution
    • 15.4.11.3 France Marketing Automation Market
      • 15.4.11.3.1 France Marketing Automation Market by Deployment
      • 15.4.11.3.2 France Marketing Automation Market by Enterprise Size
      • 15.4.11.3.3 France Marketing Automation Market by End-use
      • 15.4.11.3.4 France Marketing Automation Market by Solution
    • 15.4.11.4 Russia Marketing Automation Market
      • 15.4.11.4.1 Russia Marketing Automation Market by Deployment
      • 15.4.11.4.2 Russia Marketing Automation Market by Enterprise Size
      • 15.4.11.4.3 Russia Marketing Automation Market by End-use
      • 15.4.11.4.4 Russia Marketing Automation Market by Solution
    • 15.4.11.5 Spain Marketing Automation Market
      • 15.4.11.5.1 Spain Marketing Automation Market by Deployment
      • 15.4.11.5.2 Spain Marketing Automation Market by Enterprise Size
      • 15.4.11.5.3 Spain Marketing Automation Market by End-use
      • 15.4.11.5.4 Spain Marketing Automation Market by Solution
    • 15.4.11.6 Italy Marketing Automation Market
      • 15.4.11.6.1 Italy Marketing Automation Market by Deployment
      • 15.4.11.6.2 Italy Marketing Automation Market by Enterprise Size
      • 15.4.11.6.3 Italy Marketing Automation Market by End-use
      • 15.4.11.6.4 Italy Marketing Automation Market by Solution
    • 15.4.11.7 Rest of Europe Marketing Automation Market
      • 15.4.11.7.1 Rest of Europe Marketing Automation Market by Deployment
      • 15.4.11.7.2 Rest of Europe Marketing Automation Market by Enterprise Size
      • 15.4.11.7.3 Rest of Europe Marketing Automation Market by End-use
      • 15.4.11.7.4 Rest of Europe Marketing Automation Market by Solution
• 15.5 Asia Pacific Marketing Automation Market
• 15.6 Key Factors Impacting the Market
  • 15.6.1 Market Drivers
  • 15.6.2 Market Restraints
  • 15.6.3 Market Opportunities
  • 15.6.4 Market Challenges
  • 15.6.5 Market Trends - Asia Pacific Marketing Automation Market
  • 15.6.6 State of Competition - Asia Pacific Marketing Automation Market
  • 15.6.7 Asia Pacific Marketing Automation Market by Deployment
    • 15.6.7.1 Asia Pacific On-premise Market by Country
    • 15.6.7.2 Asia Pacific Hosted Market by Country
  • 15.6.8 Asia Pacific Marketing Automation Market by Enterprise Size
    • 15.6.8.1 Asia Pacific Large Enterprises Market by Country
    • 15.6.8.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
  • 15.6.9 Asia Pacific Marketing Automation Market by End-use
    • 15.6.9.1 Asia Pacific BFSI Market by Country
    • 15.6.9.2 Asia Pacific Retail Market by Country
    • 15.6.9.3 Asia Pacific Healthcare Market by Country
    • 15.6.9.4 Asia Pacific Telecom & IT Market by Country
    • 15.6.9.5 Asia Pacific Discrete Manufacturing Market by Country
    • 15.6.9.6 Asia Pacific Government & Education Market by Country
    • 15.6.9.7 Asia Pacific Other End-use Market by Country
  • 15.6.10 Asia Pacific Marketing Automation Market by Solution
    • 15.6.10.1 Asia Pacific Email Marketing Market by Country
    • 15.6.10.2 Asia Pacific Campaign Management Market by Country
    • 15.6.10.3 Asia Pacific Social Media Marketing Market by Country
    • 15.6.10.4 Asia Pacific Lead Nurturing & Lead Scoring Market by Country
    • 15.6.10.5 Asia Pacific Reporting & Analytics Market by Country
    • 15.6.10.6 Asia Pacific Inbound Marketing Market by Country
    • 15.6.10.7 Asia Pacific Mobile End-uses Market by Country
    • 15.6.10.8 Asia Pacific Other Solution Market by Country
  • 15.6.11 Asia Pacific Marketing Automation Market by Country
    • 15.6.11.1 China Marketing Automation Market
      • 15.6.11.1.1 China Marketing Automation Market by Deployment
      • 15.6.11.1.2 China Marketing Automation Market by Enterprise Size
      • 15.6.11.1.3 China Marketing Automation Market by End-use
      • 15.6.11.1.4 China Marketing Automation Market by Solution
    • 15.6.11.2 Japan Marketing Automation Market
      • 15.6.11.2.1 Japan Marketing Automation Market by Deployment
      • 15.6.11.2.2 Japan Marketing Automation Market by Enterprise Size
      • 15.6.11.2.3 Japan Marketing Automation Market by End-use
      • 15.6.11.2.4 Japan Marketing Automation Market by Solution
    • 15.6.11.3 India Marketing Automation Market
      • 15.6.11.3.1 India Marketing Automation Market by Deployment
      • 15.6.11.3.2 India Marketing Automation Market by Enterprise Size
      • 15.6.11.3.3 India Marketing Automation Market by End-use
      • 15.6.11.3.4 India Marketing Automation Market by Solution
    • 15.6.11.4 South Korea Marketing Automation Market
      • 15.6.11.4.1 South Korea Marketing Automation Market by Deployment
      • 15.6.11.4.2 South Korea Marketing Automation Market by Enterprise Size
      • 15.6.11.4.3 South Korea Marketing Automation Market by End-use
      • 15.6.11.4.4 South Korea Marketing Automation Market by Solution
    • 15.6.11.5 Australia Marketing Automation Market
      • 15.6.11.5.1 Australia Marketing Automation Market by Deployment
      • 15.6.11.5.2 Australia Marketing Automation Market by Enterprise Size
      • 15.6.11.5.3 Australia Marketing Automation Market by End-use
      • 15.6.11.5.4 Australia Marketing Automation Market by Solution
    • 15.6.11.6 Malaysia Marketing Automation Market
      • 15.6.11.6.1 Malaysia Marketing Automation Market by Deployment
      • 15.6.11.6.2 Malaysia Marketing Automation Market by Enterprise Size
      • 15.6.11.6.3 Malaysia Marketing Automation Market by End-use
      • 15.6.11.6.4 Malaysia Marketing Automation Market by Solution
    • 15.6.11.7 Rest of Asia Pacific Marketing Automation Market
      • 15.6.11.7.1 Rest of Asia Pacific Marketing Automation Market by Deployment
      • 15.6.11.7.2 Rest of Asia Pacific Marketing Automation Market by Enterprise Size
      • 15.6.11.7.3 Rest of Asia Pacific Marketing Automation Market by End-use
      • 15.6.11.7.4 Rest of Asia Pacific Marketing Automation Market by Solution
• 15.7 LAMEA Marketing Automation Market
• 15.8 Key Factors Impacting the Market
  • 15.8.1 Market Drivers
  • 15.8.2 Market Restraints
  • 15.8.3 Market Opportunities
  • 15.8.4 Market Challenges
  • 15.8.5 Market Trends - LAMEA Marketing Automation Market
  • 15.8.6 State of Competition - LAMEA Marketing Automation Market
  • 15.8.7 LAMEA Marketing Automation Market by Deployment
    • 15.8.7.1 LAMEA On-premise Market by Country
    • 15.8.7.2 LAMEA Hosted Market by Country
  • 15.8.8 LAMEA Marketing Automation Market by Enterprise Size
    • 15.8.8.1 LAMEA Large Enterprises Market by Country
    • 15.8.8.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
  • 15.8.9 LAMEA Marketing Automation Market by End-use
    • 15.8.9.1 LAMEA BFSI Market by Country
    • 15.8.9.2 LAMEA Retail Market by Country
    • 15.8.9.3 LAMEA Healthcare Market by Country
    • 15.8.9.4 LAMEA Telecom & IT Market by Country
    • 15.8.9.5 LAMEA Discrete Manufacturing Market by Country
    • 15.8.9.6 LAMEA Government & Education Market by Country
    • 15.8.9.7 LAMEA Other End-use Market by Country
  • 15.8.10 LAMEA Marketing Automation Market by Solution
    • 15.8.10.1 LAMEA Email Marketing Market by Country
    • 15.8.10.2 LAMEA Campaign Management Market by Country
    • 15.8.10.3 LAMEA Social Media Marketing Market by Country
    • 15.8.10.4 LAMEA Lead Nurturing & Lead Scoring Market by Country
    • 15.8.10.5 LAMEA Reporting & Analytics Market by Country
    • 15.8.10.6 LAMEA Inbound Marketing Market by Country
    • 15.8.10.7 LAMEA Mobile End-uses Market by Country
    • 15.8.10.8 LAMEA Other Solution Market by Country
  • 15.8.11 LAMEA Marketing Automation Market by Country
    • 15.8.11.1 Brazil Marketing Automation Market
      • 15.8.11.1.1 Brazil Marketing Automation Market by Deployment
      • 15.8.11.1.2 Brazil Marketing Automation Market by Enterprise Size
      • 15.8.11.1.3 Brazil Marketing Automation Market by End-use
      • 15.8.11.1.4 Brazil Marketing Automation Market by Solution
    • 15.8.11.2 Argentina Marketing Automation Market
      • 15.8.11.2.1 Argentina Marketing Automation Market by Deployment
      • 15.8.11.2.2 Argentina Marketing Automation Market by Enterprise Size
      • 15.8.11.2.3 Argentina Marketing Automation Market by End-use
      • 15.8.11.2.4 Argentina Marketing Automation Market by Solution
    • 15.8.11.3 UAE Marketing Automation Market
      • 15.8.11.3.1 UAE Marketing Automation Market by Deployment
      • 15.8.11.3.2 UAE Marketing Automation Market by Enterprise Size
      • 15.8.11.3.3 UAE Marketing Automation Market by End-use
      • 15.8.11.3.4 UAE Marketing Automation Market by Solution
    • 15.8.11.4 Saudi Arabia Marketing Automation Market
      • 15.8.11.4.1 Saudi Arabia Marketing Automation Market by Deployment
      • 15.8.11.4.2 Saudi Arabia Marketing Automation Market by Enterprise Size
      • 15.8.11.4.3 Saudi Arabia Marketing Automation Market by End-use
      • 15.8.11.4.4 Saudi Arabia Marketing Automation Market by Solution
    • 15.8.11.5 South Africa Marketing Automation Market
      • 15.8.11.5.1 South Africa Marketing Automation Market by Deployment
      • 15.8.11.5.2 South Africa Marketing Automation Market by Enterprise Size
      • 15.8.11.5.3 South Africa Marketing Automation Market by End-use
      • 15.8.11.5.4 South Africa Marketing Automation Market by Solution
    • 15.8.11.6 Nigeria Marketing Automation Market
      • 15.8.11.6.1 Nigeria Marketing Automation Market by Deployment
      • 15.8.11.6.2 Nigeria Marketing Automation Market by Enterprise Size
      • 15.8.11.6.3 Nigeria Marketing Automation Market by End-use
      • 15.8.11.6.4 Nigeria Marketing Automation Market by Solution
    • 15.8.11.7 Rest of LAMEA Marketing Automation Market
      • 15.8.11.7.1 Rest of LAMEA Marketing Automation Market by Deployment
      • 15.8.11.7.2 Rest of LAMEA Marketing Automation Market by Enterprise Size
      • 15.8.11.7.3 Rest of LAMEA Marketing Automation Market by End-use
      • 15.8.11.7.4 Rest of LAMEA Marketing Automation Market by Solution

Chapter 16. Company Profiles

• 16.1 HubSpot, Inc.
  • 16.1.1 Company Overview
  • 16.1.2 Financial Analysis
  • 16.1.3 Regional Analysis
  • 16.1.4 Research & Development Expenses
  • 16.1.5 Recent strategies and developments:
    • 16.1.5.1 Product Launches and Product Expansions:
    • 16.1.5.2 Acquisition and Mergers:
• 16.2 Adobe, Inc.
  • 16.2.1 Company Overview
  • 16.2.2 Financial Analysis
  • 16.2.3 Segmental and Regional Analysis
  • 16.2.4 Research & Development Expense
  • 16.2.5 Recent strategies and developments:
    • 16.2.5.1 Partnerships, Collaborations, and Agreements:
    • 16.2.5.2 Product Launches and Product Expansions:
  • 16.2.6 SWOT Analysis
• 16.3 Zoho Corporation Pvt. Ltd.
  • 16.3.1 Company Overview
  • 16.3.2 SWOT Analysis
• 16.4 Oracle Corporation
  • 16.4.1 Company Overview
  • 16.4.2 Financial Analysis
  • 16.4.3 Segmental and Regional Analysis
  • 16.4.4 Research & Development Expense
  • 16.4.5 Recent strategies and developments:
    • 16.4.5.1 Partnerships, Collaborations, and Agreements:
    • 16.4.5.2 Product Launches and Product Expansions:
  • 16.4.6 SWOT Analysis
• 16.5 Salesforce, Inc.
  • 16.5.1 Company Overview
  • 16.5.2 Financial Analysis
  • 16.5.3 Regional Analysis
  • 16.5.4 Research & Development Expenses
  • 16.5.5 Recent strategies and developments:
    • 16.5.5.1 Product Launches and Product Expansions:
    • 16.5.5.2 Acquisition and Mergers:
  • 16.5.6 SWOT Analysis
• 16.6 Microsoft Corporation
  • 16.6.1 Company Overview
  • 16.6.2 Financial Analysis
  • 16.6.3 Segmental and Regional Analysis
  • 16.6.4 Research & Development Expenses
  • 16.6.5 Recent strategies and developments:
    • 16.6.5.1 Product Launches and Product Expansions:
  • 16.6.6 SWOT Analysis
• 16.7 Cognizant Technology Solutions Corporation
  • 16.7.1 Company overview
  • 16.7.2 Financial Analysis
  • 16.7.3 Segmental and Regional Analysis
  • 16.7.4 SWOT Analysis
• 16.8 SAS Institute, Inc.
  • 16.8.1 Company Overview
  • 16.8.2 SWOT Analysis
• 16.9 Brevo
  • 16.9.1 Company Overview
• 16.10. Keap, Inc.
  • 16.10.1 Company Overview

Chapter 17. Winning Imperatives of Marketing Automation Market