세계의 가상 피팅 시장 규모, 점유율 및 동향 분석 보고서 : 기술별, 용도별, 장치별, 지역별, 부문별 예측(2024-2030년)

Virtual Try-on Market Growth & Trends:

The global virtual try-on market size is expected to reach USD 46.42 billion by 2030, registering a CAGR of 26.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant growth is primarily driven by the utilization of virtual try-on solutions by enabling retailers to realize cost efficiencies through reduced dependence on physical inventory and traditional brick-and-mortar outlets. By extending their reach to customers beyond geographical limitations through virtual try-on experiences, retailers are expected to potentially increase sales volumes while moderating costs, thereby expected to drive market growth.

Virtual try-on technology is proving highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape. The widespread adoption of virtual try-on technology across diverse sectors, including fashion, beauty, eyewear, jewelry, and home decor, serves as a significant driver for market growth. This extensive integration presents a diverse market, offering significant opportunities for growth and innovation within the virtual try-on market.

Moreover, companies are innovating to augment the sensory aspect of online shopping, particularly focusing on tangible sensations, fabric details, and texture perception. This innovation targets reducing return rates and promoting brand loyalty among consumers. Furthermore, virtual try-on technology gathers vast amounts of data, empowering marketing analytics teams to refine the customer experience and strengthen brand visibility, thereby propelling growth in the virtual try-on market in the coming years.

Virtual Try-on Market Report Highlights:

• Based on technology, the AR segment accounted for the largest revenue share in 2023. The segment growth is attributed to the personalized recommendations based on individual preferences, sizes, and styles.
• Based on application, the apparel & clothing segment accounted for the largest revenue share in 2023, owing to the implementation of AR, VR, AI & ML, among other technologies.
• Based on device, the smartphones & tablets segment accounted for the largest revenue share in 2023. The segment growth is attributed to the widespread adoption of smartphones and tablets globally.
• Based on the region, North America accounted for the highest market share in 2023.The growth in this region is fueled by the presence of numerous fashion brands that are using virtual try-on technology.
• In March 2024, Banuba Limited collaborated with Oceane, a Brazilian cosmetics manufacturer and retailer. The company integrated Banuba's TINT product to provide a better user experience and invite purchases. The TINT experience is integrated with the company's product portfolio and can be experienced on their website.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 4 Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Virtual Try-on Market Snapshot
• 2.2. Virtual Try-on Market- Segment Snapshot (1/2)
• 2.3. Virtual Try-on Market- Segment Snapshot (2/2)
• 2.4. Virtual Try-on Market- Competitive Landscape Snapshot

Chapter 3. Virtual Try-on Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunity
• 3.4. Technology Landscape
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's analysis
  • 3.5.2. Macroeconomic analysis
• 3.6. Technology Trends
• 3.7. Case Study Analysis

Chapter 4. Virtual Try-on Market: Technology Estimates & Trend Analysis

• 4.1. Technology Movement Analysis & Market Share, 2023 & 2030
• 4.2. Virtual Try-on Market Estimates & Forecast, By Technology (USD Million)
  • 4.2.1. Augmented Reality
  • 4.2.2. Virtual Reality
  • 4.2.3. Artificial Intelligence & Machine Learning
  • 4.2.4. Others

Chapter 5. Virtual Try-on Market: Application Estimates & Trend Analysis

• 5.1. Application Movement Analysis & Market Share, 2023 & 2030
• 5.2. Virtual Try-on Market Estimates & Forecast, By Application (USD Million)
  • 5.2.1. Apparel & Clothing
  • 5.2.2. Wristwatch & Jewelry
  • 5.2.3. Eye Wear
  • 5.2.4. Footwear
  • 5.2.5. Others

Chapter 6. Virtual Try-on Market: Device Estimates & Trend Analysis

• 6.1. Device Movement Analysis & Market Share, 2023 & 2030
• 6.2. Virtual Try-on Market Estimates & Forecast, By Device (USD Million)
  • 6.2.1. Smartphones & Tablets
  • 6.2.2. Computer

Chapter 7. Regional Estimates & Trend Analysis

• 7.1. Virtual Try-on Market by Region, 2023 & 2030
• 7.2. North America
  • 7.2.1. North America Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.2.1.1. U.S.
    • 7.2.1.2. Canada
    • 7.2.1.3. Mexico
• 7.3. Europe
  • 7.3.1. Europe Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.1.1. UK
    • 7.3.1.2. Germany
    • 7.3.1.3. France
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.1.1. China
    • 7.4.1.2. Japan
    • 7.4.1.3. India
    • 7.4.1.4. South Korea
    • 7.4.1.5. Australia
• 7.5. Latin America
  • 7.5.1. Latin America Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.5.1.1. Brazil
• 7.6. Middle East & Africa (MEA)
  • 7.6.1. MEA Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.6.1.1. UAE
    • 7.6.1.2. Saudi Arabia
    • 7.6.1.3. South Africa

Chapter 8. Virtual Try-on Market - Competitive Landscape

• 8.1. Recent Developments & Impact Analysis, By Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Positioning, 2023
• 8.7. Company Heat Map Analysis
• 8.8. Strategy Mapping
  • 8.8.1. Expansion
  • 8.8.2. Collaborations/Partnerships
  • 8.8.3. New Product Launches
  • 8.8.4. Research & Development
• 8.9. Company Profiles
  • 8.9.1. DeepAR (I Love Ice Cream Ltd.)
    • 8.9.1.1. Participant's Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Benchmarking
    • 8.9.1.4. Recent Developments
  • 8.9.2. metadome.ai (Formerly Adloid)
    • 8.9.2.1. Participant's Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Benchmarking
    • 8.9.2.4. Recent Developments
  • 8.9.3. 3DLOOK Inc.
    • 8.9.3.1. Participant's Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Benchmarking
    • 8.9.3.4. Recent Developments
  • 8.9.4. AUGLIO
    • 8.9.4.1. Participant's Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Benchmarking
    • 8.9.4.4. Recent Developments
  • 8.9.5. Wannaby Inc.
    • 8.9.5.1. Participant's Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Benchmarking
    • 8.9.5.4. Recent Developments
  • 8.9.6. Quy Technology Pvt. Ltd. (QUYTECH)
    • 8.9.6.1. Participant's Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Benchmarking
    • 8.9.6.4. Recent Developments
  • 8.9.7. WEARFITS
    • 8.9.7.1. Participant's Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Benchmarking
    • 8.9.7.4. Recent Developments
  • 8.9.8. Mysize Inc.
    • 8.9.8.1. Participant's Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Benchmarking
    • 8.9.8.4. Recent Developments
  • 8.9.9. Zugara, Inc.
    • 8.9.9.1. Participant's Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Benchmarking
    • 8.9.9.4. Recent Developments
  • 8.9.10. Banuba Limited
    • 8.9.10.1. Participant's Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Benchmarking
    • 8.9.10.4. Recent Developments
  • 8.9.11. Queppelin
    • 8.9.11.1. Participant's Overview
    • 8.9.11.2. Financial Performance
    • 8.9.11.3. Product Benchmarking
    • 8.9.11.4. Recent Developments
  • 8.9.12. ZAKEKE
    • 8.9.12.1. Participant's Overview
    • 8.9.12.2. Financial Performance
    • 8.9.12.3. Product Benchmarking
    • 8.9.12.4. Recent Developments