마케팅 자동화 시장 규모, 점유율, 동향 분석 보고서 : 솔루션별, 배포 모드별, 기업 규모별, 최종 용도별, 지역별, 부문 예측(2025-2030년)

Marketing Automation Market Growth & Trends:

The global marketing automation market size is expected to reach USD 15.58 billion by 2030, registering a CAGR of 15.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Marketing Automation Market Report Highlights:

• Email marketing dominated the market with the largest revenue share of 26.7% in 2024. Email marketing remains a highly effective and cost-efficient channel for businesses to reach and engage their target audience.
• On-premises dominated the market with the largest revenue share in 2024. Many large enterprises prefer on-premises solutions because they need greater control over their data and infrastructure.
• Large enterprises dominated the market with the largest revenue share in 2024. Large enterprises typically have extensive marketing needs and more complex customer engagement strategies, which require sophisticated and scalable marketing automation solutions.
• The telecom & IT sector dominated the market with the largest revenue share in 2024. The telecom and IT industries have complex customer bases requiring sophisticated and efficient marketing automation tools to manage customer relationships and engagement.
• North America marketing automation market dominated the global market with the largest revenue share of 43.6% in 2024. The region's advanced digital infrastructure and high internet penetration support the widespread adoption of marketing automation tools.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Marketing Automation Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Marketing Automation Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape
• 3.4. Pain Point Analysis

Chapter 4. Marketing Automation Market: Solution Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Marketing Automation Market: Solution Movement Analysis, USD Billion, 2024 & 2030
• 4.3. Campaign Management
  • 4.3.1. Campaign Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Email Marketing
  • 4.4.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Inbound Marketing
  • 4.5.1. Inbound Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Mobile Applications
  • 4.6.1. Mobile Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.7. Lead Nurturing & Lead Scoring
  • 4.7.1. Lead Nurturing & Lead Scoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.8. Reporting & Analytics
  • 4.8.1. Reporting & Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.9. Social Media Marketing
  • 4.9.1. Social Media Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.10. Others
  • 4.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Marketing Automation Market: Deployment Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Marketing Automation Market: Deployment Movement Analysis, USD Billion, 2024 & 2030
• 5.3. Hosted
  • 5.3.1. Hosted Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. On-Premise
  • 5.4.1. On-Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Marketing Automation Market: Enterprises Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Marketing Automation Market: Enterprises Size Movement Analysis, USD Billion, 2024 & 2030
• 6.3. SMEs
  • 6.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Large Enterprises
  • 6.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Marketing Automation Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Marketing Automation Market: End Use Movement Analysis, USD Billion, 2024 & 2030
• 7.3. IT & Telecom
  • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Retail
  • 7.5.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Healthcare
  • 7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.7. Discrete Manufacturing
  • 7.7.1. Discrete Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.8. Government & Education
  • 7.8.1. Government & Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.9. Others
  • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Marketing Automation Market: Regional Estimates & Trend Analysis

• 8.1. Marketing Automation Market Share, By Region, 2024 & 2030, USD Billion
• 8.2. North America
  • 8.2.1. North America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.2. UK
    • 8.3.2.1. UK Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.4. India
    • 8.4.4.1. India Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.3. Argentina
    • 8.5.3.1. Argentina Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.3. Saudi Arabia
    • 8.6.3.1. Saudi Arabia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Act-On Marketing Automation
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. ActiveCampaign
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Brevo
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Adobe Systems Inc.
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Cognizant
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. HubSpot, Inc.
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. IBM Corporation
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Microsoft
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Keap
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Oracle
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives