렌트카 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 차량별, 용도별, 예약 모드별, 지역별, 부문 예측(2025-2030년)

Car Rental Market Growth & Trends:

The global car rental market size is estimated to reach USD 278.03 billion by 2030, expanding at a CAGR of 10.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Considerable growth in the world tourism sector is one of the critical factors propelling the market growth. Additionally, increasing pollution, rising car prices, and the cost-effective nature of car rental services are some of the other key factors boosting the growth of the market.

The market has witnessed significant attention in the last decade due to the increased use of smartphone-based online booking applications. Bookings/reservations through rental stations have witnessed a decline in recent years since online booking allows users to plan and book vehicles quickly and in advance. Also, the internet offers a convenient way to browse through various websites of car rental providers and get access to numerous options and offers.

Car rental operators in developed countries, such as the U.S., are increasingly implementing advanced technology solutions to streamline their processes. Some of the key market players are using smartphone applications to promote discounts and offer information such as real-time car tracking as well as the availability of the vehicle. Industry participants in the moderately fragmented market compete on the basis of pricing, location, fleet size, and marketing expertise.

Car Rental Market Report Highlights:

• Car rental providers across the globe are focusing on implementing various technologies for training, sales and marketing, and customer support to stand out among competitors and enable better communication with their customers
• Rising environmental concerns and awareness regarding low emission vehicles are shifting consumer preference toward vehicle rental options
• The evolution of 'Bleisure' is one of the prominent emerging trends in the travel and tourism sector, which refers to a combination of business and leisure trips. This trend is anticipated to drive the market among business and leisure travelers
• Prominent players are focusing on having their reach across the globe, in an attempt to cater to the customer needs and acquire a higher customer base

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Vehicle Outlook
• 2.3. Application Outlook
• 2.4. Booking Mode Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Car Rental Market: Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Service Availing Decisions
• 4.4. Consumer Service Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Car Rental Market: Vehicle Estimates & Trend Analysis

• 5.1. Car Rental Market, By Vehicle: Key Takeaways
• 5.2. Vehicle Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Vehicle, 2018 - 2030 (USD Billion)
  • 5.3.1. Luxury Cars
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Executive Cars
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Economy Cars
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. SUVs
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.5. MUVs
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Car Rental Market: Application Estimates & Trend Analysis

• 6.1. Car Rental Market, By Application: Key Takeaways
• 6.2. Application Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
  • 6.3.1. Local Usage
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Airport Transport
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.3. Outstation
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.4. Others
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Car Rental Market: Booking Mode Estimates & Trend Analysis

• 7.1. Car Rental Market, By Booking Mode: Key Takeaways
• 7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Billion)
  • 7.3.1. Offline/Direct
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Online
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Car Rental Market: Regional Estimates & Trend Analysis

• 8.1. Car Rental Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. South Korea
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Latin America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.3. UAE
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Car Rental Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Service Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Enterprise Holdings
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Service Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. The Hertz Corporation
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Service Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Avis
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Service Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Europcar
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Service Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Sixt
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Service Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. ALD Automotive
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Service Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Localiza
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Service Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Movida
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Service Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Carzonrent
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Service Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Al-Futtaim Vehicle Rentals (AVR)
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Service Portfolios
    • 9.9.10.4. Strategic Initiatives