기내 판매 및 광고 시장 규모, 점유율, 동향 분석 보고서 : 제품 유형별, 시트 유형별, 오퍼레이션별, 최종 용도별, 지역별, 부문별 예측(2025-2033년)

The global inflight retail and advertising market size was estimated at USD 3.71 billion in 2024 and is projected to reach USD 6.65 billion by 2033, growing at a CAGR of 6.3% from 2025 to 2033. Increasing global air passenger traffic, rising disposable incomes, and a growing preference for premium and exclusive products drive market growth.

Key Market Trends & Insights

• The North America inflight retail and advertising market accounted for the largest revenue share of 35% in 2024.
• The U.S. inflight retail and advertising market dominated the market with a share of 82% in 2024.
• Based on product, the retail segment accounted for the largest revenue share of over 63% in 2024.
• Based on seat type, the premium economy class segment is expected to grow at the highest CAGR of over 7% in 2024.
• Based on operation, the stored segment accounted for the highest market share in 2024.

Market Size & Forecast

• 2024 Market Size: USD 3.71 Billion
• 2033 Projected Market Size: USD 6.65 Billion
• CAGR (2025-2033): 6.3%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Enhanced connectivity, digital payment solutions, and personalized shopping experiences, enabled by in-flight Wi-Fi, mobile apps, and data analytics, have made it easier for passengers to browse and purchase products during flights.

The growing shift towards digital platforms that allow real-time product updates, seamless transactions, and personalized recommendations based on passenger preferences is driving the inflight retail and advertising industry expansion. Airlines are expanding product ranges to include luxury items and electronics, wellness products, and locally sourced goods, sometimes in collaboration with high-profile brands. Integrating advanced retail technologies, such as augmented reality shopping and virtual product try-ons, enhances the shopping experience. In addition, exclusive product launches and loyalty program integration are leveraged to differentiate the inflight retail offering and boost repeat business.

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Moreover, the rapid growth in air travel, the expansion of low-cost carriers, and airlines' pursuit of alternative revenue streams beyond ticket sales are all factors. The captive inflight environment presents unique opportunities for brands to reach a diverse, international, and often affluent audience. Advancements in digital technologies, including connected seatback screens, interactive content, and personalized ad delivery, have significantly improved the effectiveness of in-flight advertising. Airlines have also turned to data analytics for targeted marketing, maximizing return on investment for advertisers. The growing demand for measurable, non-ticket ancillary revenue and the growing importance of enhancing passenger engagement through advertising-integrated entertainment are additional key factors accelerating the inflight retail and advertising industry growth.

Global Inflight Retail And Advertising Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global inflight retail and advertising market report based on product, seat type, operation, end-use, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Retail
  • Duty-free Products
  • Food & Beverages
  • Travel Essentials
  • Electronics & Gadgets
  • Others
• Advertising
  • Display Ads
  • Digital Ads
  • Print Ads
  • Others
• Seat Type Outlook (Revenue, USD Million, 2021 - 2033)
• First Class
• Business Class
• Premium Economy Class
• Economy Class
• Operation Outlook (Revenue, USD Million, 2021 - 2033)
• Stored
• Streamed
• End-use Outlook (Revenue, USD Million, 2021 - 2033)
• Commercial Aviation
• Business Aviation
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Inflight Retail and Advertising Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Inflight Retail and Advertising Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Inflight Retail and Advertising Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Inflight Retail and Advertising Market: Product Movement Analysis, 2024 & 2033 (USD Million)
• 4.3. Retail
  • 4.3.1. Retail Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.3.2. Duty-Free Products
    • 4.3.2.1. Duty-Free Products Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.3.3. Food & Beverages
    • 4.3.3.1. Food & Beverages Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.3.4. Travel Essentials
    • 4.3.4.1. Travel Essentials Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.3.5. Electronics & Gadgets
    • 4.3.5.1. Electronics & Gadgets Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.3.6. Others
    • 4.3.6.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.4. Advertising
  • 4.4.1. Advertising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4.2. Display Ads
    • 4.4.2.1. Display Ads Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4.3. Digital Ads
    • 4.4.3.1. Digital Ads Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4.4. Print Ads
    • 4.4.4.1. Print Ads Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4.5. Others
    • 4.4.5.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Inflight Retail and Advertising Market: Seat Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Inflight Retail and Advertising Market: Seat Type Movement Analysis, 2024 & 2033 (USD Million)
• 5.3. First Class
  • 5.3.1. First Class Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.4. Business Class
  • 5.4.1. Business Class Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.5. Premium Economy Class
  • 5.5.1. Premium Economy Class Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.6. Economy Class
  • 5.6.1. Economy Class Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Inflight Retail and Advertising Market: Operation Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Inflight Retail and Advertising Market: Operation Movement Analysis, 2024 & 2033 (USD Million)
• 6.3. Stored
  • 6.3.1. Stored Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.4. Streamed
  • 6.4.1. Streamed Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Inflight Retail and Advertising Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Inflight Retail and Advertising Market: End Use Movement Analysis, 2024 & 2033 (USD Million)
• 7.3. Commercial Aviation
  • 7.3.1. Commercial Aviation Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.4. Business Aviation
  • 7.4.1. Business Aviation Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Regional Estimates & Trend Analysis

• 8.1. Inflight Retail and Advertising Market, By Region, 2024 & 2033
• 8.2. North America
  • 8.2.1. North America Inflight Retail and Advertising Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.3.2. UK
    • 8.3.2.1. UK Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.6.3. Saudi Arabia
    • 8.6.3.1. Saudi Arabia Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Inflight Retail and Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 9. Inflight Retail and Advertising Market - Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Airbus SE
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Anuvu
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Astronics Corporation
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Global Eagle Entertainment
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Gogo Inc.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Inmarsat plc
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. IMM International
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Intelsat Holdings, Inc.
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Panasonic Avionics Corporation
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Raytheon Technologies Corporation
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. Thales Group
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Product Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. Viasat Inc.
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Product Benchmarking
    • 9.4.12.4. Strategic Initiatives