기내 소매 광고 시장 : 광고 매체, 최종사용자, 광고 유형, 이용 대상, 지역별 예측(-2032년)

Global In-flight Retail Advertising Market Research Report By Advertising Medium (Digital Screens, Print Media, In-flight Magazines, Onboard Announcements), By End User (Airlines, Advertising Agencies, Retail Brands), By Type of Advertising (Product Advertising, Service Advertising, Brand Awareness), By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Forecast to 2032

Overview of the Market

The size of the in-flight retail advertising market was projected to be 7.53 billion USD in 2022. By 2032, it is anticipated that the in-flight retail advertising market would have grown from 7.91 billion USD in 2023 to 12.3 billion USD. During the forecast period (2024-2032), the in-flight retail advertising market is anticipated to develop at a CAGR of around 5.03%.

The growing need for customized advertising and the increase in passenger traffic globally are driving the in-flight retail advertising market's notable expansion. In-flight advertising is being used by airlines to improve the traveler experience and generate extra income.

Airlines can now provide more specialized advertising alternatives thanks to technological improvements, guaranteeing that businesses successfully reach their target audience. Airlines can now monitor customer behavior and gain insights into trends and preferences thanks to improved data analytics.

Additionally, the trend toward digitalization creates new opportunities for interactive advertising formats, such mobile integrations and digital screens, which enhance the in-flight experience.

Additionally, combining advertising services with loyalty programs encourages customers to engage with brands, which benefits both marketers and airlines. Emerging trends in in-flight retail advertising, like the emphasis on experiential marketing, have been observed recently.

Perspectives on Market Segments

Numerous advertising channels that greatly influence the traveler experience and bring in a sizable sum of money for airlines are the main drivers of the in-flight retail advertising market. Digital screens, print media, in-flight magazines, and onboard announcements are among the key media in this industry.

Airlines, advertising agencies, and retail brands are important participants in the End User sector, and they all contribute significantly to the market's growth.

The market dynamics are significantly shaped by the type of advertising, which includes a variety of forms such brand awareness, service advertising, and product advertising.

The rising number of air travelers, which encompasses a varied audience that includes families, business travelers, and leisure travelers, is responsible for the market's expansion.

Regional Perspectives

North America, which benefited from a high volume of air traffic and the presence of well-established airlines using creative advertising strategies, led the market in this regard with a sizeable share, estimated at 3.15 USD billion in 2023 and projected to reach 5.0 USD billion in 2032.

In 2023, Europe came in second with a lucrative position of 2.5 USD billion, demonstrating a strong demand for in-flight advertising in the face of competitive air travel dynamics.

These geographical variations are highlighted by the segmentation of the in-flight retail advertising market, which shows that North America and Europe are the leading regions, while APAC offers a quickly expanding landscape that could increase its market share in the future.

Key Players

Spotlight Media, Inmarsat, Media in Air, Airline Advertising Network, In-flight Media, Routehappy, Eagle Entertainment, TAM Integration, AIM Altitude, and SkyMedia are important players in the in-flight retail advertising market.

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

• 1.1. MARKET OVERVIEW
• 1.2. KEY FINDINGS
• 1.3. MARKET SEGMENTATION
• 1.4. COMPETITIVE LANDSCAPE
• 1.5. CHALLENGES AND OPPORTUNITIES
• 1.6. FUTURE OUTLOOK

2. MARKET INTRODUCTION

• 2.1. DEFINITION
• 2.2. SCOPE OF THE STUDY
  • 2.2.1. RESEARCH OBJECTIVE
  • 2.2.2. ASSUMPTION
  • 2.2.3. LIMITATIONS

3. RESEARCH METHODOLOGY

• 3.1. OVERVIEW
• 3.2. DATA MINING
• 3.3. SECONDARY RESEARCH
• 3.4. PRIMARY RESEARCH
  • 3.4.1. PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS
  • 3.4.2. BREAKDOWN OF PRIMARY RESPONDENTS
• 3.5. FORECASTING MODEL
• 3.6. MARKET SIZE ESTIMATION
  • 3.6.1. BOTTOM-UP APPROACH
  • 3.6.2. TOP-DOWN APPROACH
• 3.7. DATA TRIANGULATION
• 3.8. VALIDATION

4. MARKET DYNAMICS

• 4.1. OVERVIEW
• 4.2. DRIVERS
• 4.3. RESTRAINTS
• 4.4. OPPORTUNITIES

5. MARKET FACTOR ANALYSIS

• 5.1. VALUE CHAIN ANALYSIS
• 5.2. PORTER'S FIVE FORCES ANALYSIS
  • 5.2.1. BARGAINING POWER OF SUPPLIERS
  • 5.2.2. BARGAINING POWER OF BUYERS
  • 5.2.3. THREAT OF NEW ENTRANTS
  • 5.2.4. THREAT OF SUBSTITUTES
  • 5.2.5. INTENSITY OF RIVALRY
• 5.3. COVID-19 IMPACT ANALYSIS
  • 5.3.1. MARKET IMPACT ANALYSIS
  • 5.3.2. REGIONAL IMPACT
  • 5.3.3. OPPORTUNITY AND THREAT ANALYSIS

6. INFLIGHT RETAIL ADVERTISING MARKET, BY ADVERTISING MEDIUM (USD BILLION)

• 6.1. DIGITAL SCREENS
• 6.2. PRINT MEDIA
• 6.3. IN-FLIGHT MAGAZINES
• 6.4. ONBOARD ANNOUNCEMENTS

7. INFLIGHT RETAIL ADVERTISING MARKET, BY END USER (USD BILLION)

• 7.1. AIRLINES
• 7.2. ADVERTISING AGENCIES
• 7.3. RETAIL BRANDS

8. INFLIGHT RETAIL ADVERTISING MARKET, BY TYPE OF ADVERTISING (USD BILLION)

• 8.1. PRODUCT ADVERTISING
• 8.2. SERVICE ADVERTISING
• 8.3. BRAND AWARENESS

9. INFLIGHT RETAIL ADVERTISING MARKET, BY TARGET AUDIENCE (USD BILLION)

• 9.1. LEISURE TRAVELERS
• 9.2. BUSINESS TRAVELERS
• 9.3. FAMILIES

10. INFLIGHT RETAIL ADVERTISING MARKET, BY REGIONAL (USD BILLION)

• 10.1. NORTH AMERICA
  • 10.1.1. US
  • 10.1.2. CANADA
• 10.2. EUROPE
  • 10.2.1. GERMANY
  • 10.2.2. UK
  • 10.2.3. FRANCE
  • 10.2.4. RUSSIA
  • 10.2.5. ITALY
  • 10.2.6. SPAIN
  • 10.2.7. REST OF EUROPE
• 10.3. APAC
  • 10.3.1. CHINA
  • 10.3.2. INDIA
  • 10.3.3. JAPAN
  • 10.3.4. SOUTH KOREA
  • 10.3.5. MALAYSIA
  • 10.3.6. THAILAND
  • 10.3.7. INDONESIA
  • 10.3.8. REST OF APAC
• 10.4. SOUTH AMERICA
  • 10.4.1. BRAZIL
  • 10.4.2. MEXICO
  • 10.4.3. ARGENTINA
  • 10.4.4. REST OF SOUTH AMERICA
• 10.5. MEA
  • 10.5.1. GCC COUNTRIES
  • 10.5.2. SOUTH AFRICA
  • 10.5.3. REST OF MEA

11. COMPETITIVE LANDSCAPE

• 11.1. OVERVIEW
• 11.2. COMPETITIVE ANALYSIS
• 11.3. MARKET SHARE ANALYSIS
• 11.4. MAJOR GROWTH STRATEGY IN THE INFLIGHT RETAIL ADVERTISING MARKET
• 11.5. COMPETITIVE BENCHMARKING
• 11.6. LEADING PLAYERS IN TERMS OF NUMBER OF DEVELOPMENTS IN THE INFLIGHT RETAIL ADVERTISING MARKET
• 11.7. KEY DEVELOPMENTS AND GROWTH STRATEGIES
  • 11.7.1. NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT
  • 11.7.2. MERGER & ACQUISITIONS
  • 11.7.3. JOINT VENTURES
• 11.8. MAJOR PLAYERS FINANCIAL MATRIX
  • 11.8.1. SALES AND OPERATING INCOME
  • 11.8.2. MAJOR PLAYERS R&D EXPENDITURE.

12. COMPANY PROFILES

• 12.1. SPOTLIGHT MEDIA
  • 12.1.1. FINANCIAL OVERVIEW
  • 12.1.2. PRODUCTS OFFERED
  • 12.1.3. KEY DEVELOPMENTS
  • 12.1.4. SWOT ANALYSIS
  • 12.1.5. KEY STRATEGIES
• 12.2. INMARSAT
  • 12.2.1. FINANCIAL OVERVIEW
  • 12.2.2. PRODUCTS OFFERED
  • 12.2.3. KEY DEVELOPMENTS
  • 12.2.4. SWOT ANALYSIS
  • 12.2.5. KEY STRATEGIES
• 12.3. MEDIA IN AIR
  • 12.3.1. FINANCIAL OVERVIEW
  • 12.3.2. PRODUCTS OFFERED
  • 12.3.3. KEY DEVELOPMENTS
  • 12.3.4. SWOT ANALYSIS
  • 12.3.5. KEY STRATEGIES
• 12.4. AIRLINE ADVERTISING NETWORK
  • 12.4.1. FINANCIAL OVERVIEW
  • 12.4.2. PRODUCTS OFFERED
  • 12.4.3. KEY DEVELOPMENTS
  • 12.4.4. SWOT ANALYSIS
  • 12.4.5. KEY STRATEGIES
• 12.5. INFLIGHT MEDIA
  • 12.5.1. FINANCIAL OVERVIEW
  • 12.5.2. PRODUCTS OFFERED
  • 12.5.3. KEY DEVELOPMENTS
  • 12.5.4. SWOT ANALYSIS
  • 12.5.5. KEY STRATEGIES
• 12.6. ROUTEHAPPY
  • 12.6.1. FINANCIAL OVERVIEW
  • 12.6.2. PRODUCTS OFFERED
  • 12.6.3. KEY DEVELOPMENTS
  • 12.6.4. SWOT ANALYSIS
  • 12.6.5. KEY STRATEGIES
• 12.7. GLOBAL EAGLE ENTERTAINMENT
  • 12.7.1. FINANCIAL OVERVIEW
  • 12.7.2. PRODUCTS OFFERED
  • 12.7.3. KEY DEVELOPMENTS
  • 12.7.4. SWOT ANALYSIS
  • 12.7.5. KEY STRATEGIES
• 12.8. TAM INTEGRATION
  • 12.8.1. FINANCIAL OVERVIEW
  • 12.8.2. PRODUCTS OFFERED
  • 12.8.3. KEY DEVELOPMENTS
  • 12.8.4. SWOT ANALYSIS
  • 12.8.5. KEY STRATEGIES
• 12.9. AIM ALTITUDE
  • 12.9.1. FINANCIAL OVERVIEW
  • 12.9.2. PRODUCTS OFFERED
  • 12.9.3. KEY DEVELOPMENTS
  • 12.9.4. SWOT ANALYSIS
  • 12.9.5. KEY STRATEGIES
• 12.10. SKYMEDIA
  • 12.10.1. FINANCIAL OVERVIEW
  • 12.10.2. PRODUCTS OFFERED
  • 12.10.3. KEY DEVELOPMENTS
  • 12.10.4. SWOT ANALYSIS
  • 12.10.5. KEY STRATEGIES

13. APPENDIX

• 13.1. REFERENCES
• 13.2. RELATED REPORTS