수익 게임에 도전하는 CFO : CFO가 수익을 늘리는 방법 이해하기

This IDC Perspective emphasizes the shift in CFO roles from traditional cost management to strategic revenue growth facilitation. It highlights the importance of adopting modern business intelligence and analytics, strategic financial practices such as cash flow management, and exploring new business models, strategic pricing, and M&A. Furthermore, it stresses the need for finance to align with marketing and sales and invest in new technologies to boost productivity and growth, thereby transforming finance departments into agile drivers of profitability in a competitive landscape."In an era during which agility and strategic foresight define market leaders, CFOs are evolving from traditional cost managers to pivotal architects of revenue growth. By embracing modern business intelligence, strategic financial practices, and cross-departmental collaboration, they are steering finance departments into dynamic engines of profitability. This transformation is not just a trend but a necessity for thriving in today's competitive landscape," according to Kevin Permenter, senior director, Enterprise Applications at IDC.

Executive Snapshot

Situation Overview

• Invest in Modern Technologies to Drive Productivity and Growth
• AP/Expense Management and Credit Card Programs Contribute to Revenue Growth
• Aligning Finance, Marketing, and Sales as an Engine for Growth
• Pricing Can Lead to Revenue Growth
• Managing Cash Flow Can Drive Growth
• Exploring and Vetting New Business Models
• M&A as a CFO's Growth Strategy

Advice for the Technology Buyer

• Call to Action
• Conclusion

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• Synopsis