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Worldwide Business Intelligence and Analytics Software Forecast, 2024-2028

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ksm 24.09.25

This IDC study presents a five-year forecast for the business intelligence and analytics (BIA) software market. The forecast data is split by deployment type and geographic region. "The fusion of AI/ML and GenAI within BIA software will continue to evolve the market and revolutionize how organizations harness data for decision-making, pushing the boundaries of insight generation, self-service analytics, and data culture." - Megha Kumar, research VP, Analytics and AI, IDC

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Embedded Analytics
      • AI Adoption
      • Transition to Cloud Continues
    • Inhibitors
      • Data Literacy
      • Competition is Rising
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Business Intelligence and Analytics Software
    • Business Intelligence Software
    • Advanced and Predictive Analytics Software

Methodology

    • Historical and Forecast Market Values and Exchange Rates

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