자산관리의 미래는 제너레이티브(Generative)

This IDC Perspective provides a thoughtful and timely consideration of the many potential applications of generative artificial intelligence (GenAI) within the wealth management industry, exploring the technology's potential to disrupt traditional business models and empower traditional financial advisors simultaneously. The reader is asked to consider how the provision of cost-efficient, high-value, and personalized services through digital channels is an inevitable future state for the industry while offering creative examples of how that might be accomplished using GenAI. "Generative artificial intelligence promises to dramatically reshape business models and the customer experience in the wealth with the seamless integration of AI-powered insights and advanced automation making sophisticated financial services more accessible and personalized," says Thomas Shuster, research director, Capital Markets, Wealth, and Digital Asset Strategies at IDC.

Executive Snapshot

Situation Overview

• Enhanced Personalization
• Automated Investment Strategies
• Democratization of Personal Wealth Management Services
• An Inevitable Future State: Hybrid Wealth Management Services

Advice for the Technology Buyer

• Establish a Clear Strategy and Purpose
• Prioritize Financial Advisor Enablement (for Traditional Wealth Management Firms)
• Include Upskilling and Training of Advisors and Relevant Support Staff
• Invest in Data Infrastructure to Power GenAI Applications
• Prioritize Client-Centric Applications
• Maintain a Focus on Compliance and Ethics
• Develop a Network Within the AI Vendor Community
• Measure Success with Client-Centric KPIs

Learn More

• Related Research
• Synopsis