IDC의 세계 마케팅 분류(2025년)

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations."The annual IDC marketing taxonomy provides answers to critical management questions spanning marketing spending, staffing, and investment in programs," says MaryAnn Holder-Browne, research manager of IDC's CMO Advisory Services practice. "It provides valuable up-to-date information on key performance indicators (KPIs), comparisons against other organizations and sectors, and supports planning, ongoing peer evaluation, and measurements to improve planning and optimize marketing campaigns and programs."

IDC's Worldwide Marketing Taxonomy

Marketing Taxonomy Changes for 2025

• Marketing Staff: Updates
• Marketing Programs: Significant Updates

Taxonomy Overview

• Marketing Staff Expense: What's In? What's Out?
• Staff Focus: Corporate (Global), Business Unit (Product Line), and Regional Marketing
  • Corporate (Global) Marketing Focus
  • Business Unit Marketing Focus
  • Regional Marketing Focus
• Marketing Program Expense Overview

Definitions

• Marketing Staff Taxonomy
  • Advertising
  • Business Development Reps
  • Corporate Communications
  • Campaign Management
  • Content Marketing
  • Creative Brand Services
  • Direct Marketing
  • Event Marketing
  • Executives
  • Field Marketing and Sales Enablement
  • Industry and Audience Marketing
  • Intelligence
    • Customer Intelligence
    • Competitive Intelligence
    • Market Intelligence
    • Excluded from All Intelligence Categories
  • Loyalty, Advocacy, and Customer Marketing
  • Marketing Operations
  • Marketing Technology
  • Partner Marketing
  • Product and Solution Marketing
  • Social Marketing
  • Website
  • Other Marketing Staff
• Marketing Program Taxonomy
  • Advertising (Digital and Nondigital)
    • Corporate Sponsorship
    • Mobile Advertising
    • Online (Desktop) Advertising
    • Out of Home
    • Print
    • Search (SEM)
    • Social
    • Television and Radio
  • Corporate Brand Identity: Development, Maintenance, and Governance
  • Content Marketing
    • Digital Content
    • Print Content
    • Translation and Localization
    • Content Syndication
  • Corporate Communications
    • Analyst Relations
    • Public Relations
      • Agency Fees and In-House Expense
    • Strategic and Employee Brand Communications
  • Direct Marketing
    • Direct Mail (Print)
    • Email Marketing
    • Business Development, Market Development, and Telemarketing Services
    • SMS, Text Messages, and Mobile Marketing
  • Events
    • Conferences and Trade Shows
    • Customer/Prospect Events
    • Industry Events
    • Partner Events
  • Intelligence
    • Customer Intelligence and Analytics
    • Competitive Intelligence and Analytics
    • Market Intelligence and Analytics
  • Loyalty, Advocacy, and Customer Programs
  • Market Development Funds and Co-Op Marketing Funds
  • Marketing Technology
    • Software and Tools for Content Production and Management
    • Software and Tools for Data Management and Analytics
    • Software and Tools for Management and Administration
    • Software and Tools for Managing Promotions, Engagement, and Conversion
  • Sales and Partner Enablement
    • Direct Sales Channels: Sales and Partner Enablement, Support, Tools, and Training
    • Indirect Channel Partners: Sales and Partner Enablement, Support, Tools, and Training
    • Alliance Partners and Influencers: Sales and Partner Enablement, Support, Tools, and Training
  • Social Marketing
  • Website Content and Services
    • Company Websites
    • Mobile Web and Apps
    • Search Engine Optimization
  • Other Marketing Programs

Learn More

• Methodology
  • Activity-Based Accounting Methodology
  • Selling, General, and Administrative Expenses
• Synopsis