스마트 스피커 시장 보고서 : 컴포넌트별, 지능형 가상 비서별, 접속성별, 가격대별, 유통 채널별, 최종사용자별, 지역별(2024-2032년)

The global smart speaker market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 54.0 Billion by 2032, exhibiting a growth rate (CAGR) of 22.61% during 2024-2032. The augmenting demand for voice-activated devices, advancements in natural language processing, growing ecosystem of smart home devices, expansion of virtual assistants, and increasing internet penetration and connectivity are some of the major factors propelling the market.

A smart speaker is a voice-activated wireless device that combines the functionalities of a traditional speaker with artificial intelligence (AI) capabilities. It can respond to voice commands and perform various tasks, such as playing music, providing weather updates, setting reminders, and answering questions. The core of a smart speaker is a virtual assistant, like Amazon's Alexa, Google Assistant, or Apple's Siri, which utilizes natural language processing to interpret and respond to user inquiries. Smart speakers are equipped with built-in microphones that capture spoken commands from users. These commands are then transmitted to cloud servers where the virtual assistant processes the information and generates a relevant response. Additionally, smart speakers can be integrated with other smart home devices, enabling users to control lighting, thermostats, and more through voice commands.

The increasing demand for seamless and hands-free interactions with technology has fueled the adoption of smart speakers. These devices offer convenience and efficiency, allowing users to control various tasks through voice commands. Additionally, smart speakers act as central hubs for controlling a wide array of smart home devices, including lights, thermostats, security systems, and more. The convenience of managing multiple devices through a single interface is a major driver for the market. Other than this, the proliferation of virtual assistants like Amazon's Alexa, Google Assistant, and Apple's Siri has created a competitive landscape, driving manufacturers to enhance the capabilities of their devices. These virtual assistants offer a wide range of functionalities, from entertainment and information retrieval to shopping and productivity tools. Besides this, as global internet penetration continues to rise, more consumers are gaining access to the online services and functionalities offered by smart speakers. The growth of high-speed internet and improved connectivity supports the seamless integration of smart speakers into users' lives. In line with this, the trend towards smart homes, equipped with interconnected devices for enhanced convenience and energy efficiency, has propelled the demand for smart speakers. These devices serve as central control points for managing various aspects of a smart home. Furthermore, manufacturers are placing emphasis on improving audio quality, aesthetics, and design of smart speakers to cater to consumers who value both functionality and aesthetics in their technology products. Moreover, the continuous advancements in NLP technology have significantly improved the accuracy and effectiveness of voice recognition systems. This has boosted the overall user experience, making smart speakers more intuitive and responsive.

Smart Speaker Market Trends/Drivers:

Rising Demand for Voice-Activated Devices

Modern consumers are increasingly seeking technology that seamlessly integrates into their daily lives, offering hands-free convenience and a natural mode of interaction. Smart speakers provide an intuitive platform for users to command tasks and obtain information simply by speaking, eliminating the need for manual inputs. This convenience has propelled their adoption not only in residential spaces but also in commercial settings. The ability to control music playback, set alarms, retrieve news updates, and even make online purchases through voice commands has positioned smart speakers as indispensable lifestyle companions.

Advancements in Natural Language Processing (NLP)

NLP technology enables these devices to interpret and understand spoken language, enabling seamless communication between users and virtual assistants. As NLP algorithms improve, smart speakers can better comprehend context, nuances, and accents, resulting in a more natural and user-friendly interaction. The integration of machine learning algorithms allows smart speakers to continuously learn and adapt to users' preferences, leading to personalized experiences. The convergence of NLP advancements with other technologies, such as artificial intelligence and cloud computing, has amplified the overall capabilities of smart speakers, driving their widespread adoption.

Growing Ecosystem of Smart Home Devices

The ability to control and manage various aspects of a smart home, such as lighting, thermostats, security systems, and appliances, through a single voice-activated hub has significantly enhanced user convenience. This interconnectivity creates a seamless and integrated living experience, where users can effortlessly orchestrate their surroundings. The compatibility of smart speakers with various protocols and standards, such as Zigbee and Z-Wave, further strengthens their position as key controllers within the smart home environment. This factor has not only expanded the utility of smart speakers but has also fostered a greater demand for these devices among consumers seeking streamlined home automation solutions.

Smart Speaker Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global smart speaker market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, intelligent virtual assistant, connectivity, price range, distribution channel and end user.

Breakup by Component:

Hardware

Software

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on the component. This includes hardware and software. According to the report, software represented the largest segment.

Breakup by Intelligent Virtual Assistant:

Amazon Alexa

Google Assistant

Siri

Cortana

Others

Amazon Alexa holds the largest share in the market

A detailed breakup and analysis of the market based on the intelligent virtual assistant has also been provided in the report. This includes Amazon Alexa, Google Assistant, Siri, Cortana, and others. According to the report, Amazon Alexa accounted for the largest market share.

Breakup by Connectivity:

Wi-Fi

Bluetooth

The report has provided a detailed breakup and analysis of the market based on the connectivity. This includes wi-fi and Bluetooth.

Breakup by Price Range:

Low-range (Less than $100)

Mid-range ($101 to $200)

Premium (Above $200)

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes low-range (less than $100), mid-range ($101-$200), and premium (above $200).

Breakup by Distribution Channel:

Online

Offline

The majority of the smart speakers are distributed through online channels

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, online accounted for the largest market share.

Breakup by End User:

Personal

Commercial

Personal end users holds the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes personal and commercial. According to the report, personal accounted for the largest market share.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alibaba Group Holding Limited

Altec Lansing

Amazon.com Inc.

Apple Inc.

Baidu Inc.

Bose Corporation

Google LLC

Lenovo Group Limited

LG Electronics Inc.

Onkyo Corporation (VOXX International Corp.)

Panasonic Corporation

Samsung Electronics Co. Ltd.

Sonos Inc.

Sony Corporation

Xiaomi Inc.

Key Questions Answered in This Report

• 1. What was the size of the global smart speaker market in 2023?
• 2. What is the expected growth rate of the global smart speaker market during 2024-2032?
• 3. What are the key factors driving the global smart speaker market?
• 4. What has been the impact of COVID-19 on the global smart speaker market?
• 5. What is the breakup of the global smart speaker market based on the component?
• 6. What is the breakup of the global smart speaker market based on the intelligent virtual assistant?
• 7. What is the breakup of the global smart speaker market based on the distribution channel?
• 8. What is the breakup of the global smart speaker market based on the end user?
• 9. What are the key regions in the global smart speaker market?
• 10. Who are the key players/companies in the global smart speaker market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Smart Speaker Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Hardware
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Software
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Intelligent Virtual Assistant

• 7.1 Amazon Alexa
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Google Assistant
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Siri
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Cortana
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Connectivity

• 8.1 Wi-Fi
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Bluetooth
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Price Range

• 9.1 Low-range (Less than $100)
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Mid-range ($101 to $200)
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Premium (Above $200)
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Online
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Offline
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast

11 Market Breakup by End User

• 11.1 Personal
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 Commercial
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast

12 Market Breakup by Region

• 12.1 North America
  • 12.1.1 United States
    • 12.1.1.1 Market Trends
    • 12.1.1.2 Market Forecast
  • 12.1.2 Canada
    • 12.1.2.1 Market Trends
    • 12.1.2.2 Market Forecast
• 12.2 Asia-Pacific
  • 12.2.1 China
    • 12.2.1.1 Market Trends
    • 12.2.1.2 Market Forecast
  • 12.2.2 Japan
    • 12.2.2.1 Market Trends
    • 12.2.2.2 Market Forecast
  • 12.2.3 India
    • 12.2.3.1 Market Trends
    • 12.2.3.2 Market Forecast
  • 12.2.4 South Korea
    • 12.2.4.1 Market Trends
    • 12.2.4.2 Market Forecast
  • 12.2.5 Australia
    • 12.2.5.1 Market Trends
    • 12.2.5.2 Market Forecast
  • 12.2.6 Indonesia
    • 12.2.6.1 Market Trends
    • 12.2.6.2 Market Forecast
  • 12.2.7 Others
    • 12.2.7.1 Market Trends
    • 12.2.7.2 Market Forecast
• 12.3 Europe
  • 12.3.1 Germany
    • 12.3.1.1 Market Trends
    • 12.3.1.2 Market Forecast
  • 12.3.2 France
    • 12.3.2.1 Market Trends
    • 12.3.2.2 Market Forecast
  • 12.3.3 United Kingdom
    • 12.3.3.1 Market Trends
    • 12.3.3.2 Market Forecast
  • 12.3.4 Italy
    • 12.3.4.1 Market Trends
    • 12.3.4.2 Market Forecast
  • 12.3.5 Spain
    • 12.3.5.1 Market Trends
    • 12.3.5.2 Market Forecast
  • 12.3.6 Russia
    • 12.3.6.1 Market Trends
    • 12.3.6.2 Market Forecast
  • 12.3.7 Others
    • 12.3.7.1 Market Trends
    • 12.3.7.2 Market Forecast
• 12.4 Latin America
  • 12.4.1 Brazil
    • 12.4.1.1 Market Trends
    • 12.4.1.2 Market Forecast
  • 12.4.2 Mexico
    • 12.4.2.1 Market Trends
    • 12.4.2.2 Market Forecast
  • 12.4.3 Others
    • 12.4.3.1 Market Trends
    • 12.4.3.2 Market Forecast
• 12.5 Middle East and Africa
  • 12.5.1 Market Trends
  • 12.5.2 Market Breakup by Country
  • 12.5.3 Market Forecast

13 SWOT Analysis

• 13.1 Overview
• 13.2 Strengths
• 13.3 Weaknesses
• 13.4 Opportunities
• 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

• 15.1 Overview
• 15.2 Bargaining Power of Buyers
• 15.3 Bargaining Power of Suppliers
• 15.4 Degree of Competition
• 15.5 Threat of New Entrants
• 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

• 17.1 Market Structure
• 17.2 Key Players
• 17.3 Profiles of Key Players
  • 17.3.1 Alibaba Group Holding Limited
    • 17.3.1.1 Company Overview
    • 17.3.1.2 Product Portfolio
  • 17.3.2 Altec Lansing
    • 17.3.2.1 Company Overview
    • 17.3.2.2 Product Portfolio
  • 17.3.3 Amazon.com Inc.
    • 17.3.3.1 Company Overview
    • 17.3.3.2 Product Portfolio
    • 17.3.3.3 Financials
    • 17.3.3.4 SWOT Analysis
  • 17.3.4 Apple Inc.
    • 17.3.4.1 Company Overview
    • 17.3.4.2 Product Portfolio
    • 17.3.4.3 Financials
    • 17.3.4.4 SWOT Analysis
  • 17.3.5 Baidu Inc.
    • 17.3.5.1 Company Overview
    • 17.3.5.2 Product Portfolio
  • 17.3.6 Bose Corporation
    • 17.3.6.1 Company Overview
    • 17.3.6.2 Product Portfolio
    • 17.3.6.3 SWOT Analysis
  • 17.3.7 Google LLC
    • 17.3.7.1 Company Overview
    • 17.3.7.2 Product Portfolio
    • 17.3.7.3 SWOT Analysis
  • 17.3.8 Lenovo Group Limited
    • 17.3.8.1 Company Overview
    • 17.3.8.2 Product Portfolio
  • 17.3.9 LG Electronics Inc.
    • 17.3.9.1 Company Overview
    • 17.3.9.2 Product Portfolio
    • 17.3.9.3 Financials
    • 17.3.9.4 SWOT Analysis
  • 17.3.10 Onkyo Corporation (VOXX International Corp.)
    • 17.3.10.1 Company Overview
    • 17.3.10.2 Product Portfolio
    • 17.3.10.3 Financials
  • 17.3.11 Panasonic Corporation
    • 17.3.11.1 Company Overview
    • 17.3.11.2 Product Portfolio
    • 17.3.11.3 Financials
    • 17.3.11.4 SWOT Analysis
  • 17.3.12 Samsung Electronics Co. Ltd.
    • 17.3.12.1 Company Overview
    • 17.3.12.2 Product Portfolio
    • 17.3.12.3 Financials
    • 17.3.12.4 SWOT Analysis
  • 17.3.13 Sonos Inc.
    • 17.3.13.1 Company Overview
    • 17.3.13.2 Product Portfolio
    • 17.3.13.3 Financials
    • 17.3.13.4 SWOT Analysis
  • 17.3.14 Sony Corporation
    • 17.3.14.1 Company Overview
    • 17.3.14.2 Product Portfolio
    • 17.3.14.3 Financials
    • 17.3.14.4 SWOT Analysis
  • 17.3.15 Xiaomi Inc.
    • 17.3.15.1 Company Overview
    • 17.3.15.2 Product Portfolio
    • 17.3.15.3 Financials