판매 촉진 기술 시장 보고서 : 유형별, 최종 이용 산업별, 지역별(2024-2032년)

The global sales acceleration technology market size reached US$ 108.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 386.3 Billion by 2032, exhibiting a growth rate (CAGR) of 14.8% during 2024-2032. The growing adoption of cloud-based solutions, rapid automation across industries, and the increasing demand for efficient sales management tools represent some of the key factors driving the market.

Sales acceleration technology refers to tools, software, and strategies designed to enhance and expedite the sales process. These technologies improve sales productivity, increase revenue, and streamline various sales-related activities. They encompass a wide range of solutions that focus on different sales cycle stages, from lead generation and prospecting to closing deals and customer retention. These tools utilize various methods, such as data mining, social media monitoring, and predictive analytics, to identify potential prospects and generate a consistent flow of qualified leads. They also gather information from various sources, including social media, company websites, and public databases, and consolidate it into a comprehensive profile. In addition, some sales acceleration technologies incorporate gamification elements to motivate and incentivize sales teams, track and measure key performance metrics, such as call volume, lead conversion rates, and revenue targets, and provide real-time feedback and recognition. Owing to these benefits, sales acceleration technology is gaining traction across the globe.

Sales Acceleration Technology Market Trends:

The market is primarily driven by rapid automation across various industries. In addition, the increasing demand for efficient sales management tools to automate and streamline various sales processes and provide tools for lead generation, prospecting, communication, and data analysis represents another major growth-inducing factor. Besides this, the integration of artificial intelligence (AI) and machine learning (ML) technologies has significantly enhanced the capabilities of sales acceleration tools. AI-powered sales tools can analyze large volumes of customer data, predict customer behavior, and provide personalized recommendations to sales representatives. This, coupled with the rising adoption of cloud-based solutions as they offer easy deployment, accessibility from any location, seamless integration with other sales and marketing tools, and real-time data synchronization and updates, enables sales teams to stay up to-date with customer information and sales activities, is positively influencing the market growth. Moreover, the market is also propelled by the growing integration of customer relationship management (CRM) systems. Sales acceleration technologies can integrate seamlessly with CRM systems that enable sales representatives to access customer data, track communication history, and automate data entry, thereby reducing administrative tasks and improving overall efficiency. On account of these factors, the market is expected to witness positive growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sales acceleration technology market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and end use industry.

Type Insights:

Configure Price Quote (CPQ) Tools

Sales Proposal Automation Tools

Customer Relationship Management Tools

Sales Email Tools

Sales Intelligence Tools

Others

The report has provided a detailed breakup and analysis of the sales acceleration technology market based on the type. This includes configure price quote (CPQ) tools, sales proposal automation tools, customer relationship management tools, sales email tools, sales intelligence tools, and others. According to the report, configure price quote (CPQ) tools represented the largest segment.

End Use Industry Insights:

BFSI

Healthcare

Retail

Automotive

Telecom

Manufacturing

Others

A detailed breakup and analysis of the sales acceleration technology market based on the end use industry has also been provided in the report. This includes BFSI, healthcare, retail, automotive, telecom, manufacturing, and others. According to the report, BFSI accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for deep hole drilling machines. Some of the factors driving the North America sales acceleration technology market included the rising automation across industries, various technological advancements, and the surging need for improved customer experience.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global Sales acceleration technology market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, Outreach Corporation, Salesforce.com Inc., SalesLoft Inc., Sofon B.V., Tenfold Corporation, Upland Software Inc. and Yesware Inc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

• 1. What was the size of the global sales acceleration technology market in 2023?
• 2. What is the expected growth rate of the global sales acceleration technology market during 2024-2032?
• 3. What are the key factors driving the global sales acceleration technology market?
• 4. What has been the impact of COVID-19 on the global sales acceleration technology market?
• 5. What is the breakup of the global sales acceleration technology market based on the type?
• 6. What is the breakup of the global sales acceleration technology market based on the end use industry?
• 7. What are the key regions in the global sales acceleration technology market?
• 8. Who are the key players/companies in the global sales acceleration technology market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sales Acceleration Technology Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Configure Price Quote (CPQ) Tools
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Sales Proposal Automation Tools
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Customer Relationship Management Tools
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Sales Email Tools
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Sales Intelligence Tools
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by End Use Industry

• 7.1 BFSI
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Healthcare
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Retail
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Automotive
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Telecom
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Manufacturing
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast
• 7.7 Others
  • 7.7.1 Market Trends
  • 7.7.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Apttus Corporation
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 ConnectLeader LLC
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Lucid Creative Group, LLC
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Outreach Corporation
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Salesforce.com Inc.
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 SalesLoft Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Sofon B.V.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
  • 13.3.8 Tenfold Corporation
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Upland Software Inc.
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
  • 13.3.10 Yesware Inc.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
    • 13.3.10.3 Financials