판매 촉진 기술 시장 보고서 : 유형별, 최종 이용 산업별, 지역별(2025-2033년)

The global sales acceleration technology market size reached USD 124.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 409.4 Billion by 2033, exhibiting a growth rate (CAGR) of 14.02% during 2025-2033. The market is experiencing significant growth mainly driven by rapid advancements in AI and ML, real-time data analytics, and mobile accessibility, enhancing sales efficiency and personalization. The increasing integration with CRM systems and the demand for automated communication tools are key growth areas. The market is expanding as businesses seek innovative solutions to optimize sales processes and improve customer engagement.

Sales Acceleration Technology Market Trends:

Integration of Artificial Intelligence and Machine Learning

The integration of AI and machine learning in sales acceleration tools is revolutionizing the sales process. These technologies provide predictive analytics to identify potential leads and forecast sales trends, automate repetitive tasks like data entry and follow-up emails, and enhance personalization by analyzing customer data to tailor interactions. For instance, in april 2024, Qlik advances AI integration across industries with the launch of its AI Accelerator, facilitating swift adoption and experimentation with AI capabilities. By leveraging Qlik's robust data integration and analytics technology, businesses like Appalachian Regional Healthcare and Integra have realized substantial cost savings and operational efficiencies. The AI Accelerator offers new and existing customers a low-commitment pathway to implement AI within their organizations. It reflects Qlik's commitment to making AI accessible and demystifying its potential impact on business operations. This leads to more efficient and targeted sales efforts, allowing sales teams to focus on high-value activities, improve customer engagement, and ultimately drive better sales outcomes.

Rising Demand for Real-Time Data Analytics

The rising demand for real-time data analytics is transforming sales operations by enabling sales teams to make swift, informed decisions. With access to live data, teams can monitor performance metrics, identify trends, and dynamically adjust strategies to optimize outcomes. Real-time insights help in quickly addressing issues, seizing opportunities, and maintaining a competitive edge. This capability enhances responsiveness and agility, allowing businesses to better meet customer needs and drive higher sales efficiency and effectiveness. For instance, In February 2023, Foundry, a division of IDG, launched Sales Acceleration, an account-based sales acceleration product powered by Triblio. The new product delivers Foundry Intent insights directly to sales representatives within their CRM or sales engagement tool. With automated account research and behavioral insights, sales reps can identify the best accounts and contacts and take the most appropriate actions to close deals faster. This development is part of Foundry's expansion into intent data-driven solutions for B2B marketing.

Enhanced Mobile Accessibility

The trend towards mobile accessibility in sales acceleration technologies is significantly enhancing the flexibility and responsiveness of sales representatives. By enabling access to essential tools and real-time data through mobile devices, sales teams can manage their tasks, communicate with clients, and update sales information on-the-go. This mobility ensures that sales reps are always connected and can respond promptly to opportunities and challenges, regardless of their location. For instance, in September 2023, GroupM received Google Marketing Platform's Google Mobile Web Partner certificate, becoming one of the only seven Nordic Google Sales Partners to offer this service. This certification signifies GroupM's commitment to delivering a seamless mobile web experience that meets Google's high standards. By prioritizing mobile friendliness and user experience, GroupM aims to lead the way in addressing the evolving needs of consumers in today's complex digital landscape. The convenience of mobile access supports more dynamic and efficient sales processes, improving overall productivity and customer engagement.

Sales Acceleration Technology Market Segmentation:

Breakup by Type:

• Configure Price Quote (CPQ) Tools
• Sales Proposal Automation Tools
• Customer Relationship Management Tools
• Sales Email Tools
• Sales Intelligence Tools
• Others

Configure Price Quote (CPQ) tools accounts for the majority of the market share

Configure Price Quote (CPQ) tools account for the majority of the sales acceleration technology market share due to their ability to streamline and automate the complex process of quoting prices for customizable products and services. CPQ tools enhance sales efficiency by providing accurate pricing, reducing errors, and accelerating the quote-to-cash cycle. They integrate seamlessly with CRM systems, enabling sales teams to quickly generate tailored quotes based on real-time data and customer requirements, thereby improving customer satisfaction and driving higher sales conversion rates. This significant functionality positions CPQ tools as essential in the sales acceleration landscape.

Breakup by End-Use Industry:

• BFSI
• Healthcare
• Retail
• Automotive
• Telecom
• Manufacturing
• Others

BFSI holds the largest share of the industry

The BFSI (Banking, Financial Services, and Insurance) sector holds the largest share of the sales acceleration technology industry due to its significant need for streamlined sales processes and personalized customer interactions. CPQ tools and real-time data analytics are particularly valuable in this sector for managing complex financial products and regulatory requirements. By leveraging these technologies, BFSI companies can enhance efficiency, ensure compliance, and improve customer satisfaction. The industry's reliance on accurate, fast, and secure transactions makes sales acceleration technologies indispensable, driving their dominant market share within this sector.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America leads the market, accounting for the largest sales acceleration technology market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for sales acceleration technology.

North America leads the sales acceleration technology market, accounting for the largest market share due to its advanced technological infrastructure, high adoption rates of AI and machine learning, and the presence of numerous key industry players. For instance, North American startup investors increased funding in Q1 of 2024 to $35.2 billion, a 14% gain from the previous quarter. However, yearly investment remains down, with late-stage funding notably lower. Notable Q1 exits include successful IPOs for Reddit and Astera Labs, as well as significant acquisitions. Early-stage funding saw a boost, while seed investment experienced a decline. The region's strong economy and the widespread use of digital tools in sales processes further bolster its market dominance. Additionally, North America's focus on innovation and continuous investment in new technologies support the growth and development of sales acceleration tools, making it a pivotal region for the industry.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the sales acceleration technology industry include Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, Outreach Corporation, Salesforce.com Inc., SalesLoft Inc., Sofon B.V., Tenfold Corporation, Upland Software Inc. and Yesware Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• The sales acceleration technology market is highly competitive, with key players such as Salesforce, Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, leading the industry. These companies leverage advanced AI, machine learning, and real-time data analytics to offer comprehensive solutions that enhance sales efficiency and effectiveness. Emerging startups are also making significant inroads by providing innovative, niche solutions that address specific sales challenges. For instance, in June 2024, Salesforce introduced the world's first LLM benchmark for CRM, aiming to help businesses evaluate generative AI models for their customer relationship management systems. The benchmark measures performance across accuracy, cost, speed, trust, and safety, offering a comprehensive evaluation framework. This initiative addresses the lack of business-relevant benchmarks for generative AI and aims to provide clarity on AI deployment, enhancing decision-making and customer success in CRM use cases. The market is characterized by continuous innovation, high investment in R&D, and strategic acquisitions to enhance product portfolios. Competitive differentiation often hinges on the ability to integrate seamlessly with existing CRM systems, provide robust data security, and offer superior user experience and support.

Key Questions Answered in This Report

• 1.What was the size of the global sales acceleration technology market in 2024?
• 2.What is the expected growth rate of the global sales acceleration technology market during 2025-2033?
• 3.What are the key factors driving the global sales acceleration technology market?
• 4.What has been the impact of COVID-19 on the global sales acceleration technology market?
• 5.What is the breakup of the global sales acceleration technology market based on the type?
• 6.What is the breakup of the global sales acceleration technology market based on the end use industry?
• 7.What are the key regions in the global sales acceleration technology market?
• 8.Who are the key players/companies in the global sales acceleration technology market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sales Acceleration Technology Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Configure Price Quote (CPQ) Tools
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Sales Proposal Automation Tools
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Customer Relationship Management Tools
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Sales Email Tools
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Sales Intelligence Tools
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Others
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast

7 Market Breakup by End Use Industry

• 7.1 BFSI
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Healthcare
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Retail
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Automotive
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Telecom
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Manufacturing
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast
• 7.7 Others
  • 7.7.1 Market Trends
  • 7.7.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Apttus Corporation
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 ConnectLeader LLC
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Lucid Creative Group, LLC
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Outreach Corporation
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Salesforce.com Inc.
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 SalesLoft Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Sofon B.V.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
  • 13.3.8 Tenfold Corporation
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Upland Software Inc.
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
  • 13.3.10 Yesware Inc.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
    • 13.3.10.3 Financials