세계의 TV 시장(2025-2029년)

Television Market 2025-2029

The television market is forecasted to grow by USD 73.1 bn during 2024-2029, accelerating at a CAGR of 8.2% during the forecast period. The report on the television market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and advances leading to portfolio extension and product premiumization, increasing demand for uhd televisions, and rising popularity of large-display televisions.

Technavio's television market is segmented as below:

By Technology

• UHD
• HD

By Display Size

• Upto 43 inches
• 55-64 inches
• 48-50 inches
• Greater than 65 inches

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the advent of 8k uhd televisions as one of the prime reasons driving the television market growth during the next few years. Also, increased demand for smart televisions and innovations in uhd televisions will lead to sizable demand in the market.

The report on the television market covers the following areas:

• Television Market sizing
• Television Market forecast
• Television Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading television market vendors that include Apple Inc., Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips NV, Konka Group Co. Ltd., LG Corp., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Industries Holdings Co. Ltd., Videocon Industries Ltd., VIZIO Holding Corp., and Xiaomi Inc.. Also, the television market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Display Size
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Television Market 2019 - 2023
  • Historic Market Size - Data Table on Global Television Market 2019 - 2023 ($ billion)
• 5.2 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ billion)
• 5.3 Display Size segment analysis 2019 - 2023
  • Historic Market Size - Display Size Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on Global Television Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Technology

• 8.1 Market segments
  • Chart on Technology - Market share 2024-2029 (%)
  • Data Table on Technology - Market share 2024-2029 (%)
• 8.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 8.3 UHD - Market size and forecast 2024-2029
  • Chart on UHD - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UHD - Market size and forecast 2024-2029 ($ billion)
  • Chart on UHD - Year-over-year growth 2024-2029 (%)
  • Data Table on UHD - Year-over-year growth 2024-2029 (%)
• 8.4 HD - Market size and forecast 2024-2029
  • Chart on HD - Market size and forecast 2024-2029 ($ billion)
  • Data Table on HD - Market size and forecast 2024-2029 ($ billion)
  • Chart on HD - Year-over-year growth 2024-2029 (%)
  • Data Table on HD - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Technology
  • Market opportunity by Technology ($ billion)
  • Data Table on Market opportunity by Technology ($ billion)

9 Market Segmentation by Display Size

• 9.1 Market segments
  • Chart on Display Size - Market share 2024-2029 (%)
  • Data Table on Display Size - Market share 2024-2029 (%)
• 9.2 Comparison by Display Size
  • Chart on Comparison by Display Size
  • Data Table on Comparison by Display Size
• 9.3 Upto 43 inches - Market size and forecast 2024-2029
  • Chart on Upto 43 inches - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Upto 43 inches - Market size and forecast 2024-2029 ($ billion)
  • Chart on Upto 43 inches - Year-over-year growth 2024-2029 (%)
  • Data Table on Upto 43 inches - Year-over-year growth 2024-2029 (%)
  • 55-64 inches - Market size and forecast 2024-2029
  • Chart on 55-64 inches - Market size and forecast 2024-2029 ($ billion)
  • Data Table on 55-64 inches - Market size and forecast 2024-2029 ($ billion)
  • Chart on 55-64 inches - Year-over-year growth 2024-2029 (%)
  • Data Table on 55-64 inches - Year-over-year growth 2024-2029 (%)
  • 48-50 inches - Market size and forecast 2024-2029
  • Chart on 48-50 inches - Market size and forecast 2024-2029 ($ billion)
  • Data Table on 48-50 inches - Market size and forecast 2024-2029 ($ billion)
  • Chart on 48-50 inches - Year-over-year growth 2024-2029 (%)
  • Data Table on 48-50 inches - Year-over-year growth 2024-2029 (%)
• 9.6 Greater than 65 inches - Market size and forecast 2024-2029
  • Chart on Greater than 65 inches - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Greater than 65 inches - Market size and forecast 2024-2029 ($ billion)
  • Chart on Greater than 65 inches - Year-over-year growth 2024-2029 (%)
  • Data Table on Greater than 65 inches - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Display Size
  • Market opportunity by Display Size ($ billion)
  • Data Table on Market opportunity by Display Size ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.9 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.10 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.15 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.16 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Changhong
  • Changhong - Overview
  • Changhong - Product / Service
  • Changhong - Key offerings
  • SWOT
• 14.5 Funai Electric Co. Ltd.
  • Funai Electric Co. Ltd. - Overview
  • Funai Electric Co. Ltd. - Product / Service
  • Funai Electric Co. Ltd. - Key offerings
  • SWOT
• 14.6 Hisense International Co. Ltd.
  • Hisense International Co. Ltd. - Overview
  • Hisense International Co. Ltd. - Product / Service
  • Hisense International Co. Ltd. - Key offerings
  • SWOT
• 14.7 Koninklijke Philips NV
  • Koninklijke Philips NV - Overview
  • Koninklijke Philips NV - Business segments
  • Koninklijke Philips NV - Key news
  • Koninklijke Philips NV - Key offerings
  • Koninklijke Philips NV - Segment focus
  • SWOT
• 14.8 Konka Group Co. Ltd.
  • Konka Group Co. Ltd. - Overview
  • Konka Group Co. Ltd. - Product / Service
  • Konka Group Co. Ltd. - Key offerings
  • SWOT
• 14.9 LG Corp.
  • LG Corp. - Overview
  • LG Corp. - Product / Service
  • LG Corp. - Key offerings
  • SWOT
• 14.10 MIRC Electronics Ltd.
  • MIRC Electronics Ltd. - Overview
  • MIRC Electronics Ltd. - Product / Service
  • MIRC Electronics Ltd. - Key offerings
  • SWOT
• 14.11 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Product / Service
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • SWOT
• 14.12 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 14.13 Sharp Corp.
  • Sharp Corp. - Overview
  • Sharp Corp. - Business segments
  • Sharp Corp. - Key news
  • Sharp Corp. - Key offerings
  • Sharp Corp. - Segment focus
  • SWOT
• 14.14 Skyworth Group Ltd.
  • Skyworth Group Ltd. - Overview
  • Skyworth Group Ltd. - Product / Service
  • Skyworth Group Ltd. - Key offerings
  • SWOT
• 14.15 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 14.16 TCL Industries Holdings Co. Ltd.
  • TCL Industries Holdings Co. Ltd. - Overview
  • TCL Industries Holdings Co. Ltd. - Business segments
  • TCL Industries Holdings Co. Ltd. - Key offerings
  • TCL Industries Holdings Co. Ltd. - Segment focus
  • SWOT
• 14.17 VIZIO Holding Corp.
  • VIZIO Holding Corp. - Overview
  • VIZIO Holding Corp. - Business segments
  • VIZIO Holding Corp. - Key offerings
  • VIZIO Holding Corp. - Segment focus
  • SWOT
• 14.18 Xiaomi Inc.
  • Xiaomi Inc. - Overview
  • Xiaomi Inc. - Business segments
  • Xiaomi Inc. - Key news
  • Xiaomi Inc. - Key offerings
  • Xiaomi Inc. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations