세계의 야외 TV 시장 규모 : 기술별, 유통 채널별, 스크린 사이즈별, 용도별, 지역별, 범위 및 예측

Outdoor TV Market Size And Forecast

Outdoor TV Market size was valued at USD 393.23 Million in 2024 and is projected to reach USD 880.82 Million by 2031 , growing at a CAGR of 11.70% from 2024 to 2031. An outdoor television is specifically constructed and built to endure the harsh circumstances found outside, such as extreme temperatures, dampness, dust, and sunshine. Outdoor TVs, unlike indoor TVs, are designed with tough casings, unique coatings, and superior weatherproofing technologies to assure durability and long-term performance in an open environment. These TVs frequently include increased brightness levels, anti-glare screens, and wider viewing angles to provide clear visibility in bright sunshine. Common applications include home backyards, outdoor patios, sports bars, and public venues that require outside entertainment and information broadcasting.

The outdoor TV market is witnessing growth owing to the rising popularity of outdoor living spaces and the demand for more diverse entertainment alternatives. As people spend more time outside for recreation and socializing, the market for outdoor televisions is likely to expand, particularly in the residential sector. Outdoor TVs will become more appealing as technology advances, including higher resolution displays, smart capabilities, and energy-efficient designs.

As the trend toward smart houses and integrated outdoor entertainment systems grows, outdoor televisions are expected to become a typical fixture in modern homes. This expansion will be aided by improvements that improve durability, connectivity, and overall user experience in all-weather situations.

Global Outdoor TV Market Dynamics

The key market dynamics that are shaping the global outdoor TV market include:

Key Market Drivers:

Growing Popularity of Outdoor Living Spaces:

The need to create pleasant and functional outdoor living spaces, such as patios, decks, and outdoor kitchens, is boosting demand for outdoor televisions. According to an American Institute of Architects research, outdoor living areas were one of the most popular elements in house design projects in 2020, with 60% of architects noting an increase in demand for them.

Increasing Adoption of Outdoor Entertaining and Dining:

According to the Hearth, Patio & Barbecue Association (HPBA), 83% of U.S. households will own an outdoor living product, such as a patio, deck, or balcony, by 2022. According to the same poll, 54% of U.S. homes utilize their outdoor living spaces for dining and entertaining, which is increasing demand for outdoor television.

Improving Weatherproof and Outdoor-Friendly Technology

: Display Daily discovered that the market for outdoor TVs is witnessing considerable developments in display technology, such as enhanced brightness, anti-glare coatings, and weatherproof housing, making them more appropriate for outdoor use. These technical advancements have improved the longevity and performance of outdoor televisions, making them more desirable to customers.

Key Challenges:

Weatherproofing and Durability:

The main problem in the outdoor TV market is ensuring the products are weatherproof and robust. These televisions must survive various external circumstances, such as rain, snow, severe temperatures, and UV radiation. Manufacturers must utilize specific materials and coatings, which might increase production costs. It is also difficult to retain functionality in these severe settings for long periods without sacrificing image quality or electronic components. The constant exposure to the outdoors can cause wear and tear, necessitating frequent maintenance or replacement, which may repel potential customers.

Power Consumption and Efficiency:

Outdoor TVs require higher brightness levels to be viewable in direct sunlight, which increases power usage. This increased energy use concerns environmentally aware consumers and raises operational costs over time. Creating energy-efficient outdoor TVs that maintain good performance while using less electricity is a problem. To remedy this issue, display technology innovations such as more efficient LEDs or OLEDs are required, but incorporating these into weatherproof designs can be complex and costly.

Connectivity and Smart Features:

Outdoor TVs sometimes struggle with consistent connectivity owing to interference from weather and physical impediments. Wireless connections may experience lower signal strength or disruptions, compromising streaming quality and smart functions. Including advanced smart features such as voice control, app support, and IoT compatibility in a tough, weatherproof design is difficult. Manufacturers must strike a balance between providing cutting-edge smart features and ensuring that these technologies remain durable and functional in outdoor conditions.

Key Trends:

Integration with Smart Home Systems:

Outdoor TVs are increasingly being integrated with smart home systems, providing a unified interface for controlling entertainment, lighting, and security. Consumers can now manage their outdoor televisions with voice commands or smartphone apps, making outdoor living more convenient and connected. This trend is propelling the development of outdoor TVs with smart capabilities like streaming applications, voice assistants, and IoT compatibility, making them an essential component of modern, tech-savvy houses.

Growth in Outdoor Living Spaces:

The expansion of outdoor living spaces is a fundamental factor driving the outdoor TV market. Homeowners are investing in outdoor kitchens, patios, and entertainment areas, creating a need for high-quality outdoor televisions to complement these locations. This trend is especially evident in areas with pleasant weather that allow for outdoor life all year. As more individuals attempt to create pleasant, functional outdoor settings, demand for outdoor TVs is likely to rise, spurring design and technology developments to fulfill a wide range of customer needs.

Rising Popularity of Outdoor Events and Entertainment:

The growing popularity of outdoor activities and entertainment, including movie nights, sports screenings, and concerts, is driving demand for outdoor TVs. These events frequently necessitate enormous, high-quality displays that can accommodate large crowds while providing excellent graphics in a variety of lighting conditions. This trend is especially evident in community spaces, parks, and private residences, where outdoor events are increasingly common. To accommodate this demand, manufacturers are designing larger, more powerful outdoor televisions, with a focus on features such as improved sound systems and portability for event setup.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Global Outdoor TV Market Regional Analysis

Here is a more detailed regional analysis of the global outdoor TV market:

North America:

North America's dominance in the outdoor TV market stems from a strong cultural predilection for outdoor life, which is bolstered by the region's strong economy and high disposable income. According to the Outdoor Industry Association, 77% of Americans participate in activities such as gardening, barbecuing, and outdoor parties, demonstrating the region's fondness for outdoor entertainment. With the average American spending 218 days per year outside, there is a clear need to enhance these experiences with outdoor TVs.

This tendency is aided by North America's early adoption of technology and well-established retail infrastructure. Americans' high level of technology ownership, with 85% having smartphones and 77% owning desktop or laptop computers, makes it easier to integrate outdoor televisions into smart home systems. The region's retail ecosystem, with total sales expected to reach $6.2 trillion in 2021 and considerable development in e-commerce, guarantees that these products are easily accessible to customers. These features, together with the region's economic strength, have established North America as the leading market for outdoor TVs, a position that is anticipated to remain for the foreseeable future.

Asia Pacific:

The Asia Pacific region is emerging as a growing outdoor TV market, with China, India, and Australia leading the way. This expansion is being driven by increased urbanization, with the United Nations projecting that Asia's urban population would rise from 2.3 billion in 2018 to 3.5 billion by 2050, a 52% increase. Along with growing urbanization, the region's middle class is expanding rapidly, with the World Bank predicting an 84% increase in the middle-class population by 2030. As more people move to cities and disposable incomes rise-APEC estimates a 5.9% increase in average family income in 2021-there is a growing need for enhanced outdoor living experiences, including the use of outdoor TVs.

This need is further fueled by changing lifestyles, with outdoor leisure activities becoming more popular. According to a study conducted by Asia-Pacific Percept Group, 62% of urban consumers in the region engaged in outdoor leisure activities in 2021, up from 53% in 2019. Furthermore, 43% of these customers stated a desire for outside entertainment, such as barbecues and gatherings, which has increased interest in outdoor TVs. While North America is the major player, the Asia Pacific area is rapidly establishing itself as a vital market for outdoor TVs in the near future.

Global Outdoor TV Market: Segmentation Analysis

The Global Outdoor TV Market is Segmented on the basis of Technology, Distribution Channel, Screen Size, and Application, And Geography.

Outdoor TV Market, By Technology

• LCD (Liquid Crystal Display)
• LED (Light Emitting Diode)
• OLED (Organic Light Emitting Diode)

Based on Technology, the Outdoor TV Market is bifurcated into LCD (Liquid Crystal Display), LED (Light Emitting Diode), and OLED (Organic Light Emitting Diode). LED technology now dominates the outdoor TV market due to its low cost, durability, and energy economy. While LED TVs provide good picture quality, they are well-suited to the challenges of the outdoor environment, such as harsh sunshine and changing weather conditions. OLED technology is emerging as the most rapidly developing sector. With greater picture quality, such as deep blacks, wide viewing angles, and faster response times, OLED TVs are gaining popularity in the outdoor market. Although currently more expensive, as production prices fall, OLED is likely to become a dominant force in the future.

Outdoor TV Market, By Distribution Channel

• Online Retail
• Offline Retail

Based on Distribution Channel, the Outdoor TV Market is segmented into Online Retail and Offline Retail. With the product's size and weight, offline retail now dominates the outdoor TV market, allowing customers to personally view it before purchasing. Online retail is growing rapidly. E-commerce platforms provide a broader selection of products, more competitive pricing, and the convenience of home delivery. As customer behavior evolves toward online purchasing and logistics improves, internet retail is primed to become an important channel for outdoor TVs in the future.

Outdoor TV Market, By Screen Size

• Less than 40 inches