세계의 비주얼 컨텐츠 시장(2025-2029년)

The visual content market is forecasted to grow by USD 1243.4 million during 2024-2029, accelerating at a CAGR of 5.1% during the forecast period. The report on the visual content market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing digital marketing, growing popularity of online media and online retail channels, and increase in number of devices capable of supporting digital media and increasing internet penetration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's visual content market is segmented as below:

By Product

• Stock images
• Stock video

By Application

• Editorial
• Commercial

By License Model

• RF
• RM

By End-user

• Media and entertainment
• Advertising
• Corporate
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the demand for 360-degree images and videos as one of the prime reasons driving the visual content market growth during the next few years. Also, demand for regional and user-generated content and business strategies will lead to sizable demand in the market.

The report on the visual content market covers the following areas:

• Visual Content Market sizing
• Visual Content Market forecast
• Visual Content Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading visual content market vendors that include Adobe Inc., Animaker Inc, Biteable, Buildscale Inc., Canva Pty Ltd., Crello Ltd., Fotor, Getty Images Holdings Inc., Infogram, Kapwing, Lumen5, Pixlr, Powtoon Inc, Rendeforest, Shutterstock Inc., Stencil, Venngage Inc, Visually Inc., wec360 AB, and Wondershare Technology Co. Ltd.. Also, the visual content market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by License Model
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Visual Content Market 2019 - 2023
  • Historic Market Size - Data Table on Global Visual Content Market 2019 - 2023 ($ million)
• 5.2 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 License Model segment analysis 2019 - 2023
  • Historic Market Size - License Model Segment 2019 - 2023 ($ million)
• 5.5 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in Global Visual Content Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

• 8.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 8.3 Stock images - Market size and forecast 2024-2029
  • Chart on Stock images - Market size and forecast 2024-2029 ($ million)
  • Data Table on Stock images - Market size and forecast 2024-2029 ($ million)
  • Chart on Stock images - Year-over-year growth 2024-2029 (%)
  • Data Table on Stock images - Year-over-year growth 2024-2029 (%)
• 8.4 Stock video - Market size and forecast 2024-2029
  • Chart on Stock video - Market size and forecast 2024-2029 ($ million)
  • Data Table on Stock video - Market size and forecast 2024-2029 ($ million)
  • Chart on Stock video - Year-over-year growth 2024-2029 (%)
  • Data Table on Stock video - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Editorial - Market size and forecast 2024-2029
  • Chart on Editorial - Market size and forecast 2024-2029 ($ million)
  • Data Table on Editorial - Market size and forecast 2024-2029 ($ million)
  • Chart on Editorial - Year-over-year growth 2024-2029 (%)
  • Data Table on Editorial - Year-over-year growth 2024-2029 (%)
• 9.4 Commercial - Market size and forecast 2024-2029
  • Chart on Commercial - Market size and forecast 2024-2029 ($ million)
  • Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
  • Chart on Commercial - Year-over-year growth 2024-2029 (%)
  • Data Table on Commercial - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

10 Market Segmentation by License Model

• 10.1 Market segments
  • Chart on License Model - Market share 2024-2029 (%)
  • Data Table on License Model - Market share 2024-2029 (%)
• 10.2 Comparison by License Model
  • Chart on Comparison by License Model
  • Data Table on Comparison by License Model
• 10.3 RF - Market size and forecast 2024-2029
  • Chart on RF - Market size and forecast 2024-2029 ($ million)
  • Data Table on RF - Market size and forecast 2024-2029 ($ million)
  • Chart on RF - Year-over-year growth 2024-2029 (%)
  • Data Table on RF - Year-over-year growth 2024-2029 (%)
• 10.4 RM - Market size and forecast 2024-2029
  • Chart on RM - Market size and forecast 2024-2029 ($ million)
  • Data Table on RM - Market size and forecast 2024-2029 ($ million)
  • Chart on RM - Year-over-year growth 2024-2029 (%)
  • Data Table on RM - Year-over-year growth 2024-2029 (%)
• 10.5 Market opportunity by License Model
  • Market opportunity by License Model ($ million)
  • Data Table on Market opportunity by License Model ($ million)

11 Market Segmentation by End-user

• 11.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 11.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 11.3 Media and entertainment - Market size and forecast 2024-2029
  • Chart on Media and entertainment - Market size and forecast 2024-2029 ($ million)
  • Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ million)
  • Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
• 11.4 Advertising - Market size and forecast 2024-2029
  • Chart on Advertising - Market size and forecast 2024-2029 ($ million)
  • Data Table on Advertising - Market size and forecast 2024-2029 ($ million)
  • Chart on Advertising - Year-over-year growth 2024-2029 (%)
  • Data Table on Advertising - Year-over-year growth 2024-2029 (%)
• 11.5 Corporate - Market size and forecast 2024-2029
  • Chart on Corporate - Market size and forecast 2024-2029 ($ million)
  • Data Table on Corporate - Market size and forecast 2024-2029 ($ million)
  • Chart on Corporate - Year-over-year growth 2024-2029 (%)
  • Data Table on Corporate - Year-over-year growth 2024-2029 (%)
• 11.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 11.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.12 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.14 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.15 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 13.16 The Netherlands - Market size and forecast 2024-2029
  • Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
  • Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
  • Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
  • Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
• 13.17 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 16.5 Canva Pty Ltd.
  • Canva Pty Ltd. - Overview
  • Canva Pty Ltd. - Product / Service
  • Canva Pty Ltd. - Key offerings
  • SWOT
• 16.6 Crello Ltd.
  • Crello Ltd. - Overview
  • Crello Ltd. - Product / Service
  • Crello Ltd. - Key offerings
  • SWOT
• 16.7 Getty Images Holdings Inc.
  • Getty Images Holdings Inc. - Overview
  • Getty Images Holdings Inc. - Product / Service
  • Getty Images Holdings Inc. - Key offerings
  • SWOT
• 16.8 Infogram
  • Infogram - Overview
  • Infogram - Product / Service
  • Infogram - Key offerings
  • SWOT
• 16.9 Kapwing
  • Kapwing - Overview
  • Kapwing - Product / Service
  • Kapwing - Key offerings
  • SWOT
• 16.10 Pixlr
  • Pixlr - Overview
  • Pixlr - Product / Service
  • Pixlr - Key offerings
  • SWOT
• 16.11 Powtoon Inc
  • Powtoon Inc - Overview
  • Powtoon Inc - Product / Service
  • Powtoon Inc - Key offerings
  • SWOT
• 16.12 Rendeforest
  • Rendeforest - Overview
  • Rendeforest - Product / Service
  • Rendeforest - Key offerings
  • SWOT
• 16.13 Shutterstock Inc.
  • Shutterstock Inc. - Overview
  • Shutterstock Inc. - Product / Service
  • Shutterstock Inc. - Key offerings
  • SWOT
• 16.14 Stencil
  • Stencil - Overview
  • Stencil - Product / Service
  • Stencil - Key offerings
  • SWOT
• 16.15 Venngage Inc
  • Venngage Inc - Overview
  • Venngage Inc - Product / Service
  • Venngage Inc - Key offerings
  • SWOT
• 16.16 Visually Inc.
  • Visually Inc. - Overview
  • Visually Inc. - Product / Service
  • Visually Inc. - Key offerings
  • SWOT
• 16.17 wec360 AB
  • wec360 AB - Overview
  • wec360 AB - Product / Service
  • wec360 AB - Key offerings
  • SWOT
• 16.18 Wondershare Technology Co. Ltd.
  • Wondershare Technology Co. Ltd. - Overview
  • Wondershare Technology Co. Ltd. - Product / Service
  • Wondershare Technology Co. Ltd. - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations