통신 분석 시장(2026-2030년)

The global telecom analytics market is forecasted to grow by USD 5869.7 mn during 2025-2030, accelerating at a CAGR of 14.2% during the forecast period. The report on the global telecom analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid expansion of 5G networks and resulting data explosion, strategic imperative to elevate customer experience and mitigate subscriber churn, accelerated transition toward autonomous operations and AI integration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global telecom analytics market is segmented as below:

By Deployment

• Cloud-based
• On-premises

By Application

• Customer management
• Network management
• Sales and marketing management
• Risk and compliance management
• Workforce management

By End-User

• Large enterprises
• SMEs

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the shift toward edge analytics to support ultra-low latency applications as one of the prime reasons driving the global telecom analytics market growth during the next few years. Also, adoption of unified data fabrics to eliminate operational data and increasing focus on improving customer experience will lead to sizable demand in the market.

The report on the global telecom analytics market covers the following areas:

• Global telecom analytics market sizing
• Global telecom analytics market forecast
• Global telecom analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global telecom analytics market vendors that include Adobe Inc., Alteryx Inc., Cisco Systems Inc., Huawei Technologies Co. Ltd., IBM Corp., Idera Inc., Macrometa Corp., Microsoft Corp., Nokia Corp., Oracle Corp., Panorama Software Inc., QlikTech International AB, SAP SE, SAS Institute Inc., Sisense Ltd., Tableau Software LLC, Telefonaktiebolaget Ericsson, Teradata Corp., Thales Group, TIBCO Software Inc.. Also, the global telecom analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Telecom Analytics Market 2020 - 2024
  • Historic Market Size - Data Table on Global Telecom Analytics Market 2020 - 2024 ($ million)
• 5.2 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Telecom Analytics Market
• 6.2 Impact of Geopolitical Conflict on Global Telecom Analytics Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 Cloud-based - Market size and forecast 2025-2030
• 8.4 On-premises - Market size and forecast 2025-2030
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Customer management - Market size and forecast 2025-2030
• 9.4 Network management - Market size and forecast 2025-2030
• 9.5 Sales and marketing management - Market size and forecast 2025-2030
• 9.6 Risk and compliance management - Market size and forecast 2025-2030
• 9.7 Workforce management - Market size and forecast 2025-2030
• 9.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Large enterprises - Market size and forecast 2025-2030
• 10.4 SMEs - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rapid expansion of 5G networks and resulting data explosion
  • Strategic imperative to elevate customer experience and mitigate subscriber churn
  • Accelerated transition toward autonomous operations and AI integration
• 13.2 Market challenges
  • Data privacy and stringent regulatory compliance
  • Integration complexity and fragmented data silos
  • Severe shortage of skilled analytical talent
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Shift toward edge analytics to support ultra-low latency applications
  • Adoption of unified data fabrics to eliminate operational data
  • Increasing focus on improving customer experience

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 15.5 Alteryx Inc.
  • Alteryx Inc. - Overview
  • Alteryx Inc. - Product / Service
  • Alteryx Inc. - Key offerings
  • SWOT
• 15.6 Cisco Systems Inc.
  • Cisco Systems Inc. - Overview
  • Cisco Systems Inc. - Business segments
  • Cisco Systems Inc. - Key news
  • Cisco Systems Inc. - Key offerings
  • Cisco Systems Inc. - Segment focus
  • SWOT
• 15.7 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Business segments
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
  • Huawei Technologies Co. Ltd. - Segment focus
  • SWOT
• 15.8 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.9 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.10 Nokia Corp.
  • Nokia Corp. - Overview
  • Nokia Corp. - Business segments
  • Nokia Corp. - Key news
  • Nokia Corp. - Key offerings
  • Nokia Corp. - Segment focus
  • SWOT
• 15.11 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.12 QlikTech International AB
  • QlikTech International AB - Overview
  • QlikTech International AB - Product / Service
  • QlikTech International AB - Key offerings
  • SWOT
• 15.13 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.14 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key offerings
  • SWOT
• 15.15 Tableau Software LLC
  • Tableau Software LLC - Overview
  • Tableau Software LLC - Product / Service
  • Tableau Software LLC - Key offerings
  • SWOT
• 15.16 Telefonaktiebolaget Ericsson
  • Telefonaktiebolaget Ericsson - Overview
  • Telefonaktiebolaget Ericsson - Business segments
  • Telefonaktiebolaget Ericsson - Key news
  • Telefonaktiebolaget Ericsson - Key offerings
  • Telefonaktiebolaget Ericsson - Segment focus
  • SWOT
• 15.17 Teradata Corp.
  • Teradata Corp. - Overview
  • Teradata Corp. - Business segments
  • Teradata Corp. - Key news
  • Teradata Corp. - Key offerings
  • Teradata Corp. - Segment focus
  • SWOT
• 15.18 TIBCO Software Inc.
  • TIBCO Software Inc. - Overview
  • TIBCO Software Inc. - Product / Service
  • TIBCO Software Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations