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시장보고서
상품코드
2078059
Pro AV 시장(2026-2030년)Global Pro Av Market 2026-2030 |
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세계의 Pro AV 시장은 2025년부터 2030년까지 1억 8,390만 달러 증가하고, 예측 기간 동안 CAGR은 9.8%에 달할 것으로 예측됩니다.
세계 Pro AV 시장에 관한 본 보고서에서는 종합적인 분석, 시장 규모 및 전망, 동향, 성장 요인, 과제는 물론, 약 25개 업체를 대상으로 한 업체 분석을 제공하고 있습니다.
본 보고서에서는 현재의 시장 상황, 최신 동향 및 촉진요인, 그리고 시장 환경 전반에 대한 최신 분석을 제공합니다. 이 시장의 성장을 주도하고 있는 요인은 하이브리드 업무 공간의 형평성 최적화와 지능형 협업 공간을 위한 기업들의 대규모 자본 투자, 몰입형 엔터테인먼트 분야에서의 고해상도 다이렉트 뷰 LED 기술의 급속한 보급, 그리고 자동화된 엣지 미디어 플랫폼에 대한 인공지능(AI) 처리 칩의 전 세계적 통합이 급속히 확대되고 있는 것입니다.
본 조사는 업계 주요 관계자들로부터 얻은 정보를 포함한 1차 정보와 2차 정보를 객관적으로 종합하여 실시되었습니다. 본 보고서에는 주요 기업에 대한 분석 외에도 종합적인 시장 규모 데이터, 지역별 분석을 포함한 부문, 공급업체 현황이 수록되어 있습니다. 이 보고서에는 과거 데이터와 예측 데이터가 포함되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준 연도 | 2025년 |
| 종료 연도 | 2030년 |
| 조사 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| 2026년 전년 대비 | 9% |
| CAGR | 9.8% |
| 증가액 | 1억 8,390만 달러 |
본 조사에서는 하드웨어 중심의 조달 모델에서 확장성이 뛰어난 'AV as a Service(AVaaS)' 프레임워크로의 광범위한 구조적 전환이 향후 몇 년간 전 세계 Pro AV 시장의 성장을 견인할 주요 요인 중 하나라고 밝혔습니다. 또한, 실시간 공간 최적화 진단을 위한 자동화된 에이전트형 인공지능 시스템의 급속한 도입과, 전문성이 뛰어난 세계 통신 통합업체를 대상으로 한 고부가가치 국제 인수합병을 통한 전략적 시장 재편이 시장에서 상당한 수요를 창출할 것으로 전망됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 유형별
제9장 시장 세분화 : 산업 용도별
제10장 시장 세분화 : 기술별
제11장 고객 상황
제12장 지역별 상황
제13장 촉진요인, 과제, 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
KSM 26.07.13The global pro av market is forecasted to grow by USD 183.9 mn during 2025-2030, accelerating at a CAGR of 9.8% during the forecast period. The report on the global pro av market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by massive corporate capital allocation toward optimizing hybrid workspace equity and intelligent collaboration rooms, rapid proliferation of high resolution direct view led technology across immersive entertainment sectors, exponential global integration of artificial intelligence processing chips into automated edge media platforms.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 9% |
| CAGR | 9.8% |
| Incremental Value | $183.9 mn |
Technavio's global pro av market is segmented as below:
By Type
- Products
- Services
By Industry Application
- Entertainment
- Hospitality
- Retail
- Corporate
- Transportation
By Technology
- Traditional AV
- AV-over-IP
- Cloud and IoT-enabled AV
- AI-enhanced AV
- Immersive technologies
Geography
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the widespread structural transition from hardware centric purchasing models to scalable audio visual as service frameworks as one of the prime reasons driving the global pro av market growth during the next few years. Also, rapid implementation of automated agentic artificial intelligence systems for real time space optimization diagnostics and strategic market consolidation through high value international acquisitions of specialized global communication integrators will lead to sizable demand in the market.
The report on the global pro av market covers the following areas:
- Global pro av market sizing
- Global pro av market forecast
- Global pro av market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global pro av market vendors that include Audio Technica US Inc., Barco NV, Bose Corp., Christie Digital Systems Inc., Crestron Electronics Inc., Extron Electronics, Harman International Industries, Jabra, Kramer Electronics Ltd., LG Electronics Inc., Logitech International SA, Meyer Sound Laboratories Inc., Panasonic Holdings Corp., QSC LLC, Samsung Electronics Co. Ltd., Seiko Epson Corp., Sennheiser Electronic GmbH, Shenzhen Absen Optoelectronic, Sony Group Corp., Yamaha Corp.. Also, the global pro av market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Industry Application
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Pro AV Market 2020 - 2024
- Historic Market Size - Data Table on Global Pro AV Market 2020 - 2024 ($ million)
- 5.2 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
- 5.3 Industry Application segment analysis 2020 - 2024
- Historic Market Size - Industry Application Segment 2020 - 2024 ($ million)
- 5.4 Technology segment analysis 2020 - 2024
- Historic Market Size - Technology Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on global pro AV market
- 6.2 Impact of geopolitical conflicts on global pro AV market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Type
- 8.1 Market segments
- 8.2 Comparison by Type
- 8.3 Products - Market size and forecast 2025-2030
- 8.4 Services - Market size and forecast 2025-2030
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
9 Market Segmentation by Industry Application
- 9.1 Market segments
- 9.2 Comparison by Industry Application
- 9.3 Entertainment - Market size and forecast 2025-2030
- 9.4 Hospitality - Market size and forecast 2025-2030
- 9.5 Retail - Market size and forecast 2025-2030
- 9.6 Corporate - Market size and forecast 2025-2030
- 9.7 Transportation - Market size and forecast 2025-2030
- 9.8 Market opportunity by Industry Application
- Market opportunity by Industry Application ($ million)
10 Market Segmentation by Technology
- 10.1 Market segments
- 10.2 Comparison by Technology
- 10.3 Traditional AV - Market size and forecast 2025-2030
- 10.4 AV-over-IP - Market size and forecast 2025-2030
- 10.5 Cloud and IoT-enabled AV - Market size and forecast 2025-2030
- 10.6 AI-enhanced AV - Market size and forecast 2025-2030
- 10.7 Immersive technologies - Market size and forecast 2025-2030
- 10.8 Market opportunity by Technology
- Market opportunity by Technology ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 APAC - Market size and forecast 2025-2030
- 12.3.1 China - Market size and forecast 2025-2030
- 12.3.2 Japan - Market size and forecast 2025-2030
- 12.3.3 India - Market size and forecast 2025-2030
- 12.3.4 South Korea - Market size and forecast 2025-2030
- 12.3.5 Australia - Market size and forecast 2025-2030
- 12.3.6 Indonesia - Market size and forecast 2025-2030
- 12.4 North America - Market size and forecast 2025-2030
- 12.4.1 US - Market size and forecast 2025-2030
- 12.4.2 Canada - Market size and forecast 2025-2030
- 12.4.3 Mexico - Market size and forecast 2025-2030
- 12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 Germany - Market size and forecast 2025-2030
- 12.5.2 UK - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Italy - Market size and forecast 2025-2030
- 12.5.5 Spain - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Israel - Market size and forecast 2025-2030
- 12.7.5 Turkey - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Massive corporate capital allocation toward optimizing hybrid workspace equity and intelligent collaboration rooms
- Rapid proliferation of high resolution direct view led technology across immersive entertainment sectors
- Exponential global integration of artificial intelligence processing chips into automated edge media platforms
- 13.2 Market challenges
- Severe bandwidth constraints and latency complexities inhibiting high fidelity audio visual over internet protocol deployments
- Profound platform interoperability friction across multi company unified communications hardware environments
- Rising systemic cybersecurity vulnerabilities caused by unsecured networked edge endpoints and telemetry sensors
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Widespread structural transition from hardware centric purchasing models to scalable audio visual as service frameworks
- Rapid implementation of automated agentic artificial intelligence systems for real time space optimization diagnostics
- Strategic market consolidation through high value international acquisitions of specialized global communication integrators
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Barco NV
- Barco NV - Overview
- Barco NV - Business segments
- Barco NV - Key offerings
- Barco NV - Segment focus
- SWOT
- 15.5 Bose Corp.
- Bose Corp. - Overview
- Bose Corp. - Product / Service
- Bose Corp. - Key offerings
- SWOT
- 15.6 Christie Digital Systems Inc.
- Christie Digital Systems Inc. - Overview
- Christie Digital Systems Inc. - Product / Service
- Christie Digital Systems Inc. - Key offerings
- SWOT
- 15.7 Crestron Electronics Inc.
- Crestron Electronics Inc. - Overview
- Crestron Electronics Inc. - Product / Service
- Crestron Electronics Inc. - Key offerings
- SWOT
- 15.8 Extron Electronics
- Extron Electronics - Overview
- Extron Electronics - Product / Service
- Extron Electronics - Key offerings
- SWOT
- 15.9 Harman International Industries
- Harman International Industries - Overview
- Harman International Industries - Product / Service
- Harman International Industries - Key offerings
- SWOT
- 15.10 Jabra
- Jabra - Overview
- Jabra - Product / Service
- Jabra - Key offerings
- SWOT
- 15.11 Kramer Electronics Ltd.
- Kramer Electronics Ltd. - Overview
- Kramer Electronics Ltd. - Product / Service
- Kramer Electronics Ltd. - Key offerings
- SWOT
- 15.12 LG Electronics Inc.
- LG Electronics Inc. - Overview
- LG Electronics Inc. - Business segments
- LG Electronics Inc. - Key offerings
- LG Electronics Inc. - Segment focus
- SWOT
- 15.13 Logitech International SA
- Logitech International SA - Overview
- Logitech International SA - Business segments
- Logitech International SA - Key offerings
- Logitech International SA - Segment focus
- SWOT
- 15.14 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Business segments
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
- Panasonic Holdings Corp. - Segment focus
- SWOT
- 15.15 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 15.16 Seiko Epson Corp.
- Seiko Epson Corp. - Overview
- Seiko Epson Corp. - Business segments
- Seiko Epson Corp. - Key offerings
- Seiko Epson Corp. - Segment focus
- SWOT
- 15.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 15.18 Yamaha Corp.
- Yamaha Corp. - Overview
- Yamaha Corp. - Business segments
- Yamaha Corp. - Key offerings
- Yamaha Corp. - Segment focus
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
