인앱 광고 시장(2026-2030년)

The global in-app advertising market is forecasted to grow by USD 311118.5 mn during 2025-2030, accelerating at a CAGR of 18.5% during the forecast period. The report on the global in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expansion of mobile gaming apps, adoption of ai platforms, proliferation of short-form video.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global in-app advertising market is segmented as below:

By Application

• Messaging
• Online shopping
• Gaming
• Entertainment
• Others

By Type

• Banner ads
• Interstitial ads
• Rich media ads
• Video ads
• Native ads

By Device

• Smartphones
• Tablets
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the advanced programmatic automation and real-time bidding as one of the prime reasons driving the global in-app advertising market growth during the next few years. Also, rise of connected tv apps and integration of immersive spatial experiences will lead to sizable demand in the market.

The report on the global in-app advertising market covers the following areas:

• Global in-app advertising market sizing
• Global in-app advertising market forecast
• Global in-app advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global in-app advertising market vendors that include AppLovin Corp., Chartboost Inc., Criteo SA, Digital Turbine Inc., Equativ, Google LLC, InMobi Pte. Ltd., Liftoff Inc., Magnite Inc., Meta Platforms Inc., Mintegral, MOLOCO Inc., Outbrain Inc., PubMatic Inc., Smadex SL, Start.io Ltd., Taboola.com Ltd., TripleLift Inc., Unity Technologies Inc., Verve Group SE. Also, the global in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global In-App Advertising Market 2020 - 2024
  • Historic Market Size - Data Table on Global In-App Advertising Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Device segment analysis 2020 - 2024
  • Historic Market Size - Device Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global In-app Advertising Market
• 6.2 Impact of geopolitical conflicts on Global In-app Advertising Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Messaging - Market size and forecast 2025-2030
• 8.4 Online shopping - Market size and forecast 2025-2030
• 8.5 Gaming - Market size and forecast 2025-2030
• 8.6 Entertainment - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Banner ads - Market size and forecast 2025-2030
• 9.4 Interstitial ads - Market size and forecast 2025-2030
• 9.5 Rich media ads - Market size and forecast 2025-2030
• 9.6 Video ads - Market size and forecast 2025-2030
• 9.7 Native ads - Market size and forecast 2025-2030
• 9.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Device

• 10.1 Market segments
• 10.2 Comparison by Device
• 10.3 Smartphones - Market size and forecast 2025-2030
• 10.4 Tablets - Market size and forecast 2025-2030
• 10.5 Others - Market size and forecast 2025-2030
• 10.6 Market opportunity by Device
  • Market opportunity by Device ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Expansion of mobile gaming apps
  • Adoption of AI platforms
  • Proliferation of short-form video
• 13.2 Market challenges
  • Regulatory compliance and data privacy
  • Ad fatigue and user rejection
  • Attribution and measurement fragmentation
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Advanced programmatic automation and real-time bidding
  • Rise of connected TV apps
  • Integration of immersive spatial experiences

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 AppLovin Corp.
  • AppLovin Corp. - Overview
  • AppLovin Corp. - Business segments
  • AppLovin Corp. - Key offerings
  • AppLovin Corp. - Segment focus
  • SWOT
• 15.5 Criteo SA
  • Criteo SA - Overview
  • Criteo SA - Product / Service
  • Criteo SA - Key offerings
  • SWOT
• 15.6 Digital Turbine Inc.
  • Digital Turbine Inc. - Overview
  • Digital Turbine Inc. - Business segments
  • Digital Turbine Inc. - Key offerings
  • Digital Turbine Inc. - Segment focus
  • SWOT
• 15.7 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key news
  • Google LLC - Key offerings
  • SWOT
• 15.8 InMobi Pte. Ltd.
  • InMobi Pte. Ltd. - Overview
  • InMobi Pte. Ltd. - Product / Service
  • InMobi Pte. Ltd. - Key offerings
  • SWOT
• 15.9 Liftoff Inc.
  • Liftoff Inc. - Overview
  • Liftoff Inc. - Product / Service
  • Liftoff Inc. - Key offerings
  • SWOT
• 15.10 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key news
  • Magnite Inc. - Key offerings
  • SWOT
• 15.11 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.12 MOLOCO Inc.
  • MOLOCO Inc. - Overview
  • MOLOCO Inc. - Product / Service
  • MOLOCO Inc. - Key offerings
  • SWOT
• 15.13 Outbrain Inc.
  • Outbrain Inc. - Overview
  • Outbrain Inc. - Product / Service
  • Outbrain Inc. - Key offerings
  • SWOT
• 15.14 PubMatic Inc.
  • PubMatic Inc. - Overview
  • PubMatic Inc. - Business segments
  • PubMatic Inc. - Key offerings
  • PubMatic Inc. - Segment focus
  • SWOT
• 15.15 Start.io Ltd.
  • Start.io Ltd. - Overview
  • Start.io Ltd. - Product / Service
  • Start.io Ltd. - Key offerings
  • SWOT
• 15.16 Taboola.com Ltd.
  • Taboola.com Ltd. - Overview
  • Taboola.com Ltd. - Product / Service
  • Taboola.com Ltd. - Key news
  • Taboola.com Ltd. - Key offerings
  • SWOT
• 15.17 Unity Technologies Inc.
  • Unity Technologies Inc. - Overview
  • Unity Technologies Inc. - Business segments
  • Unity Technologies Inc. - Key offerings
  • Unity Technologies Inc. - Segment focus
  • SWOT
• 15.18 Verve Group SE
  • Verve Group SE - Overview
  • Verve Group SE - Business segments
  • Verve Group SE - Key offerings
  • Verve Group SE - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations