모바일 러닝 시장 : 오퍼링, 애플리케이션, 최종사용자별 - 세계 예측(2025-2030년)

The Mobile Learning Market was valued at USD 40.16 billion in 2023, expected to reach USD 45.00 billion in 2024, and is projected to grow at a CAGR of 13.18%, to USD 95.55 billion by 2030.

Mobile learning, or m-learning, encompasses educational content delivered through mobile devices such as smartphones and tablets. This facilitates on-the-go access to educational resources, thus making learning more flexible and accessible across different geographies and demographics. The necessity of mobile learning arises from the increasing penetration of mobile devices and the escalating demand for customizable learning experiences that traditional educational frameworks cannot deliver. It finds application across varied end-user segments, including K-12 education, higher education, corporate training, and individual self-paced learning.

Key growth drivers in the mobile learning market include technological advancements in mobile technology, the ubiquity of mobile devices, and the increasing demand for digital education platforms due to globalization and pandemic-induced changes in learning paradigms. Customized learning paths enabled by artificial intelligence stand out as a promising opportunity. Businesses can seize this potential by investing in adaptive learning technologies and personalized content delivery systems. However, challenges such as data privacy concerns, the digital divide, and limited access to high-speed internet in developing regions pose significant barriers.

Continuous innovation can be spurred by researching into AI-powered adaptive learning systems and developing gamified educational content to enhance engagement and efficacy. Moreover, augmented reality (AR) and virtual reality (VR) integration in mobile learning platforms present untapped potential for immersive and interactive learning experiences. From a market perspective, consumer behavior analysis indicates a growing preference for platforms that offer seamless user experiences and cross-device compatibility. Thus, businesses keen to capitalize on mobile learning trends should focus on ensuring intuitive app design and integration capabilities with other educational tools.

In summary, while the mobile learning market brims with opportunities from technological advancement, it requires stakeholders to address infrastructural and access issues. By prioritizing secure, inclusive, and innovative solutions, businesses can not only drive growth but also contribute significantly to global educational development.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Learning Market

The Mobile Learning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing smartphone and internet penetration worldwide
  • Proliferation of user-friendly and interactive applications across corporate sector
  • Growing demand for personalized learning experiences
• Market Restraints
  • Concerns associated with limited connectivity and device compatibility
• Market Opportunities
  • Integration of mobile learning applications with innovative technologies
  • Emerging use of virtual and augmented reality for immersive experience
• Market Challenges
  • Data breach and privacy concerns pertaining to the use of m-learning tools

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Learning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Learning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Learning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Learning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Learning Market

A detailed market share analysis in the Mobile Learning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Learning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Learning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Learning Market

A strategic analysis of the Mobile Learning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Learning Market, highlighting leading vendors and their innovative profiles. These include Absolute Software Corporation, Adobe Inc., Allen Interactions, Apple Inc., AT&T Inc., Babbel GmbH, Cisco Systems, Inc., Citrix Systems, Inc., Coursera Inc., Dell Inc., Duolingo, Inc., Intel Corporation, International Business Machines Corporation, Lingvist Technologies OU, Microsoft Corporation, Oracle Corporation, Oxagile, Promethean Limited, SAP SE, Simplilearn Solutions, Skillsoft, TalentLMS, Udemy, Inc., Upside Learning Solutions Pvt. Ltd., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Learning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across E-book, Interactive assessments, M-enablement, Mobile & Video-based courseware, and Portable LMS.
• Based on Application, market is studied across In-Class Learning, Independent Learning, Online-on-the Job Training, and Simulation-Based Learning.
• Based on End-user, market is studied across Academic and Corporate.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing smartphone and internet penetration worldwide
    • 5.1.1.2. Proliferation of user-friendly and interactive applications across corporate sector
    • 5.1.1.3. Growing demand for personalized learning experiences
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with limited connectivity and device compatibility
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of mobile learning applications with innovative technologies
    • 5.1.3.2. Emerging use of virtual and augmented reality for immersive experience
  • 5.1.4. Challenges
    • 5.1.4.1. Data breach and privacy concerns pertaining to the use of m-learning tools
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Learning Market, by Offering

• 6.1. Introduction
• 6.2. E-book
• 6.3. Interactive assessments
• 6.4. M-enablement
• 6.5. Mobile & Video-based courseware
• 6.6. Portable LMS

7. Mobile Learning Market, by Application

• 7.1. Introduction
• 7.2. In-Class Learning
• 7.3. Independent Learning
• 7.4. Online-on-the Job Training
• 7.5. Simulation-Based Learning

8. Mobile Learning Market, by End-user

• 8.1. Introduction
• 8.2. Academic
• 8.3. Corporate

9. Americas Mobile Learning Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Learning Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Learning Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Absolute Software Corporation
• 2. Adobe Inc.
• 3. Allen Interactions
• 4. Apple Inc.
• 5. AT&T Inc.
• 6. Babbel GmbH
• 7. Cisco Systems, Inc.
• 8. Citrix Systems, Inc.
• 9. Coursera Inc.
• 10. Dell Inc.
• 11. Duolingo, Inc.
• 12. Intel Corporation
• 13. International Business Machines Corporation
• 14. Lingvist Technologies OU
• 15. Microsoft Corporation
• 16. Oracle Corporation
• 17. Oxagile
• 18. Promethean Limited
• 19. SAP SE
• 20. Simplilearn Solutions
• 21. Skillsoft
• 22. TalentLMS
• 23. Udemy, Inc.
• 24. Upside Learning Solutions Pvt. Ltd.
• 25. Zoho Corporation Pvt. Ltd.