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1843914

세계의 모바일 러닝 시장 보고서(2025년)

Mobile Learning Global Market Report 2025

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 250 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




■ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송일정은 문의해 주시기 바랍니다.

모바일 러닝 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 864억 4,000만 달러에서 2025년에는 1,096억 4,000만 달러에 달할 것으로 추정되고, CAGR 26.8%로 확대될 전망입니다. 역사적인 기간의 성장은 모바일 디바이스의 보급, 모바일 앱 및 플랫폼의 상승, 인터넷 보급률의 상승, 개별화된 유연한 학습에 대한 수요, 멀티미디어 및 인터랙티브 컨텐츠의 통합 등에 기인할 것으로 보입니다.

모바일 러닝 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 32.1%로 성장할 전망이며, 3,341억 9,000만 달러로 성장이 예측됩니다. 예측 기간의 성장은 마이크로 러닝과 한입 크기의 컨텐츠, 협업 학습 플랫폼, 학습 관리 시스템(LMS)과의 통합, 기그 이코노미의 지속적인 학습에 주목할 것으로 예측됩니다. 예측 기간의 주요 동향으로는 증강현실(AR) 및 가상현실(VR)의 통합, 5G 기술의 출현, 모바일 기술의 진보, 마이크로러닝 및 한입 크기의 컨텐츠, 게이미피케이션, 인터랙티브 러닝 등이 있습니다.

모바일 러닝은 종종 M 학습으로 약칭되며, 모바일 장치를 통해 학습 자료에 액세스하는 것을 중심으로 한 교육 접근법을 나타냅니다. 스마트폰, 노트북, 태블릿 단말기 등 학습자가 인터넷을 통해 정보에 액세스하는 장치를 활용하여 언제 어디서나 학습할 수 있습니다. M-learning을 통해 학생들은 스마트폰에서 직접 지정된 수업 학습, 비디오 강의 시청, 심지어 시험 응시에 임할 수 있어 유연하고 사용하기 쉬운 학습 체험을 키울 수 있습니다.

모바일 러닝의 주요 소프트웨어 솔루션은 컨텐츠 개발, 휴대용 학습 관리 시스템(LMS), 모바일 컨텐츠 제작, M-enablement, 모바일 및 비디오 기반 코스웨어, eBook, 인터랙티브 평가 및 기타 도구 등 다양한 측면을 다룹니다. 컨텐츠 개발 솔루션은 적절한 모바일 러닝 자료를 만드는 데 사용되는 시스템을 말합니다. 이러한 솔루션에는 종합적인 지식 기반을 사용자에게 제공하기 위한 컨텐츠 작성, 편집, 조작 및 유지보수가 포함됩니다. 이러한 솔루션은 기업 교육, 교실 교육, 온라인 OJT, 시뮬레이션 기반 학습 및 기타 학습 애플리케이션을 포함한 다양한 학습 환경에 적용됩니다.

2025년 봄, 미국 관세의 급상승과 이에 따른 무역 마찰은 정보 기술 분야, 특히 하드웨어 제조, 데이터 인프라, 소프트웨어 전개에 큰 영향을 미칩니다. 수입 반도체, 회로 기판, 네트워크 장비에 대한 관세 인상은 하이테크 기업, 클라우드 서비스 공급자, 데이터센터의 생산 및 운영 비용을 밀어 올리고 있습니다. 노트북, 서버, 가전제품 부품을 세계로 조달하는 기업들은 리드타임 연장과 가격 상승 압력에 직면하고 있습니다. 동시에 특수 소프트웨어에 대한 관세와 주요 국제 시장의 보복 조치로 세계 IT 공급망이 혼란스럽고 미국 기술에 대한 해외 수요가 줄어들고 있습니다. 이에 대응하기 위해, 이 분야는 국내 칩 생산에 대한 투자를 강화하고, 공급자 네트워크를 확대하며, AI를 활용한 자동화에 의해 회복력을 높이고, 비용 관리를 효율화하고 있습니다.

모바일 러닝 시장 조사 보고서는 모바일 러닝 업계의 세계 시장 규모, 지역 점유율, 모바일 러닝 시장 점유율을 가진 경쟁업체, 상세한 모바일 러닝 시장 부문, 시장 동향 및 비즈니스 기회 등 모바일 러닝 시장 통계를 제공하는 The Business Research Company의 최신 보고서 시리즈 중 하나입니다. 이 모바일 러닝 시장 조사 보고서는 업계의 현재 및 미래 시나리오를 자세히 분석하고 필요한 모든 것을 완벽한 관점에서 제공합니다.

향후 5년간의 성장률 32.1%라고 하는 예측은 이 시장 전회 예측으로부터 0.4%라는 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 타국 간 관세의 영향 때문입니다. 모바일 기기에서의 E-러닝은 컨텐츠 전달 API, 스트리밍 최적화, 세계 평가 엔진에 대한 관세로 인해 품질이 저하되고 비용이 증가할 수 있습니다. 또한 상호관세와 무역 긴장 증가 및 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 그 영향이 더욱 광범위해질 것으로 보입니다.

디지털 교육에 대한 수요 증가가 모바일 러닝 시장의 성장을 이끌 것으로 예측됩니다. 이러한 수요는 모빌리티 향상, 학습 편의성 및 유연성, 인터랙티브하고 협업적인 교육 체험, 교육기관에 의한 디지털화의 채용 확대 등의 요인에 의해 촉진되고 있습니다. COVID-19 팬데믹 동안, 디지털 교육은 학생들을 학업에 연결하는 데 매우 중요했습니다. 디지털 교육의 중요한 요소로서, 모바일 러닝은 모바일 디바이스에 의한 학습 리소스에 쉽게 액세스할 수 있게 하며, 학생들은 인터넷 연결이 있을 때마다 어디서나 학습할 수 있습니다. 예를 들어, 2024년 1월, 룩셈부르크에 본사를 둔 정부 기관인 Eurostat는 2023년 16세에서 74세 사이의 EU 인터넷 사용자의 30%가 지난 3개월 동안 온라인 코스에 참여하거나 온라인 학습 리소스를 활용했다고 보고했습니다. 이는 28%였던 2022년부터 2포인트 상승한 것입니다. 따라서 디지털 교육에 대한 수요가 증가함에 따라 모바일 러닝 시장의 성장이 이어질 것입니다.

스마트폰의 보급은 모바일 러닝 시장의 확대를 크게 뒷받침합니다. 스마트폰은 기존의 휴대폰 기능과 고급 컴퓨팅 기능을 결합하여 모바일 러닝에서 매우 중요한 역할을 합니다. 스마트폰은 온라인 커뮤니티, 포럼, 공동 그룹 프로젝트를 통해 대화형 학습 환경을 촉진하고 학습 경험을 향상시킵니다. 예를 들어, 2023년 11월에 Uswitch Limited가 발표한 데이터에 따르면, 영국의 16세에서 24세의 성인의 98%가 스마트폰을 소유하고 있으며, 이 연령층에서 스마트폰이 널리 이용되고 있다는 것이 밝혀졌습니다. 55-64세의 86%, 65세 이상의 80%가 스마트폰을 소유하고 있습니다. 이와 같이 다양한 연령층에서 스마트폰이 널리 보급되고 있는 것은 모바일 러닝 시장을 추진하는 데 있어서, 스마트폰이 중요한 역할을 하고 있는 것을 부각하고 있습니다.

기술의 진보는 모바일 러닝 시장을 형성하는 매우 중요한 동향입니다. 이 진보는 증강현실(AR), 가상현실(VR), 인공지능(AI)과 같은 새로운 대화형 기술을 활용하여 학습 과정에 혁명을 일으키는 것을 포함합니다. 이러한 최첨단 모바일 러닝 솔루션은 교육 방법을 변화시키고 교육 환경을 재구성하며 사용자 친화적이고 적응성이 뛰어나고 향상된 대화형 학습 경험을 제공하는 것을 목표로 합니다. 업계의 선도 기업들은 시장에서의 지위를 강화하기 위해 첨단 모바일 러닝 솔루션 개발을 선호합니다. 예를 들어, 2022년 5월 Camp K12는 젊은 학습자를 위해 조정된 메타버스와 AR/VR 크리에이티브 플랫폼인 Hatch Kids를 발표했습니다. 이 플랫폼은 무료 온라인 3D 크리에이티브 공간 역할을 하며, 6세부터 18세 사이의 어린이들이 3D 게임, AR 앱, 인터랙티브 VR 환경, 메타버스 경험을 디자인, 쓰기, 게시할 수 있습니다. Hatch Kids는 게임 및 앱 개발을 통해 코딩 학습을 촉진하며, 코딩 경험 없이도 스마트폰 및 기타 평면 스크린에서 액세스할 수 있는 대화형으로 케이스 기반 학습 환경을 육성합니다. 이 이니셔티브는 모바일 러닝 랜드스케이프에서 보다 매력적이고 상호작용적인 학습 경험에 대한 추진력을 보여줍니다.

혁신은 점점 더 모바일 러닝에 영향을 미치고 있습니다. 이러한 진보에는 전략적 우선순위를 따르는 공통 목표를 향해 다루는 다양한 조직 간의 협력이 종종 관여합니다. 예를 들어, 2023년 3월 프랑스에 본사를 둔 비영리 대학원 비즈니스 스쿨인 INSEAD는 구독 기반 모바일 러닝 애플리케이션을 시작했습니다. 이 애플리케이션은 상호 작용하고 직관적인 플랫폼을 제공하여 교육 경험을 향상시키는 것을 목표로 합니다. 이 이니셔티브는 INSEAD가 기술을 교육에 통합하고 디지털 환경에서 학생의 진화하는 요구에 대응한다는 약속을 보여줍니다.

2023년 12월 프랑스에 본사를 둔 애플리케이션 소프트웨어 전문 소프트웨어 회사인 LumApps는 Teach on Mars를 비공개 금액으로 인수했습니다. 이 인수는 모바일 퍼스트 마이크로러닝 솔루션을 회사 플랫폼에 통합하여 LumApps에서 제공하는 디지털 작업 공간을 강화하고 매력적이며 사용하기 쉬운 학습 형식으로 비즈니스 팀의 직원 경험을 향상시키는 것을 목표로 합니다. 궁극적으로 이러한 전략적 움직임은 다양한 산업에서 직원의 교육과 생산성을 향상시키는 것을 목표로 합니다. 티치 온 마즈는 프랑스에 본사를 둔 모바일 러닝 솔루션 제공업체이기도 합니다.

모바일 러닝 시장은 학습 프로그램의 비용을 낮추면서 학습에 대한 참여와 섭취를 강화함으로써 기업이 얻는 수익을 포함합니다. 시장 가치에는 서비스 제공업체가 판매하거나 서비스 제공에 포함된 관련 상품의 가치가 포함됩니다. 기업간에 거래되거나 최종 소비자에게 판매되는 재화 및 서비스만 포함됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

  • 세계의 모바일 러닝 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인 및 억제요인)
  • 최종 이용 산업의 분석
  • 세계의 모바일 러닝 시장 : 성장률 분석
  • 세계의 모바일 러닝 시장 실적 : 규모 및 성장(2019-2024년)
  • 세계의 모바일 러닝 시장 예측 : 규모 및 성장(2024-2029년, 2034년)
  • 세계의 모바일 러닝 : 총 잠재 시장 규모(TAM)

제6장 시장 세분화

  • 세계의 모바일 러닝 시장 : 소프트웨어 솔루션 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 컨텐츠 개발
  • 휴대용 LMS
  • 모바일 컨텐츠 제작
  • M-Enablement
  • 모바일 및 비디오 기반 코스웨어
  • 전자서적
  • 인터랙티브한 평가
  • 기타 소프트웨어 솔루션
  • 세계의 모바일 러닝 시장 : 용도별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 기업 학습
  • 교실내 학습
  • 온라인 실무 연수
  • 시뮬레이션 기반 학습
  • 기타 용도
  • 세계의 모바일 러닝 시장 : 컨텐츠 개발 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 코스 작성 도구
  • 멀티미디어 컨텐츠 제작
  • 학습 경로 개발
  • 세계의 모바일 러닝 시장 : 휴대용 LMS(학습 관리 시스템) 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 클라우드 기반 LMS
  • 모바일 친화적인 LMS
  • 학습 레코드 스토어(LRS)
  • 세계의 모바일 러닝 시장 : 모바일 컨텐츠 저작 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 비디오 튜토리얼과 코스
  • 인터랙티브 비디오 컨텐츠
  • 라이브 스트리밍 학습 세션
  • 세계의 모바일 러닝 시장 : M-Enablement 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 학습을 위한 모바일 디바이스 관리
  • 모바일 애플리케이션 관리
  • 학습 플랫폼과의 통합
  • 세계의 모바일 러닝 시장 : 모바일 및 비디오 기반 코스웨어 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 비디오 튜토리얼과 코스
  • 인터랙티브 비디오 컨텐츠
  • 라이브 스트리밍 학습 세션
  • 세계의 모바일 러닝 시장 : 전자 서적 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 디지털 교과서
  • 인터랙티브 전자 서적
  • 전자책 플랫폼
  • 세계의 모바일 러닝 시장 : 인터랙티브 평가 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 퀴즈 및 설문조사
  • 게임화된 평가
  • 적응형 테스트 툴
  • 세계의 모바일 러닝 시장 : 기타 소프트웨어 솔루션 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 학습 분석 도구
  • 소셜 러닝 플랫폼
  • 학습을 위한 협업 도구

제7장 지역별 및 국가별 분석

  • 세계의 모바일 러닝 시장 : 지역별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
  • 세계의 모바일 러닝 시장 : 국가별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

  • 모바일 러닝 시장 : 경쟁 구도
  • 모바일 러닝 시장 : 기업 프로파일
    • Google LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
    • International Business Machines Corporation(IBM) : 개요, 제품 및 서비스, 전략 및 재무 분석
    • Cisco Systems Incorporated : 개요, 제품 및 서비스, 전략 및 재무 분석
    • Oracle Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
    • SAP SE : 개요, 제품 및 서비스, 전략 및 재무 분석

제31장 기타 주요 기업 및 혁신 기업

  • Adobe Incorporated
  • Xyleme Incorporated
  • Citrix Systems Incorporated
  • Kronos Incorporated
  • Udemy Incorporated
  • Instructure Holdings Incorporated
  • Desire2Learn Corporation
  • Kaltura Incorporated
  • Meridian Knowledge Solutions Limited Liability Company
  • Udacity Incorporated
  • Litmos Limited
  • Thinkific Labs Incorporated
  • Upside Learning Solutions Private Limited
  • Blackboard Incorporated
  • WizIQ Incorporated

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

  • 모바일 러닝 시장(2029년) : 새로운 기회를 제공하는 국가
  • 모바일 러닝 시장(2029년) : 새로운 기회를 제공하는 부문
  • 모바일 러닝 시장(2029년) : 성장 전략
    • 시장 동향에 기초한 전략
    • 경쟁 전략

제36장 부록

AJY

Mobile learning, often abbreviated as M-learning, represents an educational approach centered on accessing learning materials via mobile devices. This method enables learning to occur anytime and anywhere, facilitated by devices such as smartphones, laptops, and tablets, which learners use to access information via the internet. Through M-learning, students can engage in studying assigned lessons, watching video lectures, and even taking examinations directly from their smartphones, fostering a flexible and accessible learning experience.

The key software solutions within mobile learning encompass various aspects such as content development, portable Learning Management Systems (LMS), mobile content authoring, M-enablement, mobile and video-based courseware, e-books, interactive assessments, and additional tools. Content development solutions refer to systems utilized for creating pertinent mobile learning materials. They involve the creation, editing, manipulation, and maintenance of content intended to provide users with a comprehensive knowledge base. These solutions find application across diverse learning environments, including corporate training, in-classroom education, online on-the-job training, simulation-based learning, and other learning applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The mobile learning market research report is one of a series of new reports from The Business Research Company that provides mobile learning market statistics, including Mobile learning industry global market size, regional shares, competitors with a mobile learning market share, detailed mobile learning market segments, market trends and opportunities, and any further data you may need to thrive in the mobile learning industry. This mobile learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile learning market size has grown exponentially in recent years. It will grow from $86.44 billion in 2024 to $109.64 billion in 2025 at a compound annual growth rate (CAGR) of 26.8%. The growth in the historic period can be attributed to proliferation of mobile devices, rise of mobile apps and platforms, increased Internet penetration, demand for personalized and flexible learning, integration of multimedia and interactive content.

The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $334.19 billion in 2029 at a compound annual growth rate (CAGR) of 32.1%. The growth in the forecast period can be attributed to focus on microlearning and bite-sized content, collaborative learning platforms, integration with learning management systems (LMS), continuous learning in the gig economy. Major trends in the forecast period include integration of augmented reality (AR) and virtual reality (VR), emergence of 5G technology, advancements in mobile technology, microlearning and bite-sized content, gamification and interactive learning.

The forecast of 32.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. E-learning on mobile devices might suffer from reduced quality and increased cost due to tariffs on content delivery APIs, streaming optimizations, and global assessment engines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising demand for digital education is expected to drive the growth of the mobile learning market. This demand is fueled by factors such as increased mobility, the convenience and flexibility of learning, interactive and collaborative educational experiences, and the growing adoption of digitization by educational institutions. During the COVID-19 pandemic, digital education was crucial in keeping students connected to their studies. As a vital component of digital education, mobile learning facilitates easy access to learning resources via mobile devices, enabling students to learn anytime and anywhere with an internet connection. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that in 2023, 30% of EU internet users aged 16 to 74 participated in an online course or used online learning resources in the past three months. This marks a 2-percentage point increase from 2022, when the figure was 28%. Therefore, the heightened demand for digital education will drive growth in the mobile learning market.

The increasing adoption of smartphones is poised to significantly drive the expansion of the mobile learning market. Smartphones, blending the functionalities of traditional mobile phones with advanced computing capabilities, play a pivotal role in mobile learning. They facilitate interactive learning environments through online communities, forums, and collaborative group projects, enhancing the learning experience. For instance, data from Uswitch Limited in November 2023 revealed that 98% of UK adults aged 16 to 24 owned a smartphone, showcasing extensive smartphone usage within this age group. Even among older demographics, smartphone adoption remained substantial, with 86% of individuals in the 55-64 age category and 80% of those aged 65 and above possessing a smartphone device. This widespread adoption of smartphones across various age groups highlights their pervasive role in driving the mobile learning market forward.

Technological advancement stands as a pivotal trend shaping the mobile learning market. This progression involves leveraging emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These cutting-edge mobile learning solutions aim to transform teaching methods and reshape the educational landscape, providing a more enhanced and interactive learning experience that is both user-friendly and adaptable. Major industry players are prioritizing the development of advanced mobile learning solutions to bolster their market positions. For instance, in May 2022, Camp K12 introduced Hatch Kids, a metaverse and AR/VR creative platform tailored for young learners. This platform serves as a free online 3D creative space, enabling children aged 6 to 18 to design, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. Hatch Kids facilitates coding learning through game and app development, fostering an interactive and case-based learning environment accessible via smartphones or other flat screens, even without prior coding experience. This initiative exemplifies the drive towards more engaging and interactive learning experiences within the mobile learning landscape.

Technological innovations are increasingly influencing the mobile learning landscape. These advancements often involve collaborations among various organizations working towards common goals that align with their strategic priorities. For instance, in March 2023, INSEAD, a France-based non-profit graduate business school, launched a subscription-based mobile learning application. This app aims to enhance the educational experience by providing an interactive and intuitive platform, featuring a range of tools designed to encourage engagement and improve knowledge acquisition. This initiative demonstrates INSEAD's commitment to integrating technology into education and addressing the evolving needs of students in a digital environment.

In December 2023, LumApps, a France-based software company specializing in application software, acquired Teach on Mars for an undisclosed amount. This acquisition is intended to bolster LumApps' digital workplace offerings by integrating mobile-first microlearning solutions into its platform, thereby enhancing the employee experience for operational teams with engaging and accessible learning formats. Ultimately, this strategic move aims to improve employee training and productivity across various industries. Teach on Mars is also a France-based provider of mobile learning solutions.

Major companies operating in the mobile learning market include Google LLC, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, SAP SE, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated

Asia-Pacific was the largest region in the mobile learning market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile learning market includes revenues earned by entities by providing enhanced learning engagement and uptake while lowering the cost of learning programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Software Solution: Content Development; Portable LMS; Mobile Content Authoring; M-Enablement; Mobile And Video-Based Courseware; E-Books; Interactive Assessments; Other Software Solutions
  • 2) By Application: Corporate Learning; In-Class Learning; Online-On The Job Training; Simulation-Based Learning; Other Applications
  • Subsegments:
  • 1) By Content Development: Course Creation Tools; Multimedia Content Creation; Learning Path Development
  • 2) By Portable LMS (Learning Management System): Cloud-Based LMS; Mobile-Friendly LMS; Learning Record Stores (LRS)
  • 3) By Mobile Content Authoring: Authoring Tools for Mobile Learning; Responsive Content Design Tools; Templates for Mobile Courses
  • 4) By M-Enablement: Mobile Device Management for Learning; Mobile Application Management; Integration with Learning Platforms
  • 5) By Mobile and Video-Based Courseware: Video Tutorials and Courses; Interactive Video Content; Live Streaming Learning Sessions
  • 6) By E-Books: Digital Textbooks; Interactive E-Books; E-Book Platforms
  • 7) By Interactive Assessments: Quizzes and Surveys; Gamified Assessments; Adaptive Testing Tools
  • 8) By Other Software Solutions: Learning Analytics Tools; Social Learning Platforms; Collaboration Tools for Learning
  • Companies Mentioned: Google LLC; International Business Machines Corporation (IBM); Cisco Systems Incorporated; Oracle Corporation; SAP SE; Adobe Incorporated; Xyleme Incorporated; Citrix Systems Incorporated; Kronos Incorporated; Udemy Incorporated; Instructure Holdings Incorporated; Desire2Learn Corporation; Kaltura Incorporated; Meridian Knowledge Solutions Limited Liability Company; Udacity Incorporated; Litmos Limited; Thinkific Labs Incorporated; Upside Learning Solutions Private Limited; Blackboard Incorporated; WizIQ Incorporated; Moodle Proprietary Limited; Totara Learning Solutions; Voodle Incorporated; Epignosis LLC; Learningscape Incorporated; Salesforce.com Incorporated
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Learning Market Characteristics

3. Mobile Learning Market Trends And Strategies

4. Mobile Learning Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Mobile Learning Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Mobile Learning PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Mobile Learning Market Growth Rate Analysis
  • 5.4. Global Mobile Learning Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Mobile Learning Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Mobile Learning Total Addressable Market (TAM)

6. Mobile Learning Market Segmentation

  • 6.1. Global Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Development
  • Portable LMS
  • Mobile Content Authoring
  • M-Enablement
  • Mobile And Video-Based Courseware
  • E-Books
  • Interactive Assessments
  • Other Software Solutions
  • 6.2. Global Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Corporate Learning
  • In-Class Learning
  • Online-On The Job Training
  • Simulation-Based Learning
  • Other Applications
  • 6.3. Global Mobile Learning Market, Sub-Segmentation Of Content Development, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Course Creation Tools
  • Multimedia Content Creation
  • Learning Path Development
  • 6.4. Global Mobile Learning Market, Sub-Segmentation Of Portable LMS (Learning Management System), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Cloud-Based LMS
  • Mobile-Friendly LMS
  • Learning Record Stores (LRS)
  • 6.5. Global Mobile Learning Market, Sub-Segmentation Of Mobile Content Authoring, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Video Tutorials and Courses
  • Interactive Video Content
  • Live Streaming Learning Sessions
  • 6.6. Global Mobile Learning Market, Sub-Segmentation Of M-Enablement, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Device Management for Learning
  • Mobile Application Management
  • Integration with Learning Platforms
  • 6.7. Global Mobile Learning Market, Sub-Segmentation Of Mobile and Video-Based Courseware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Video Tutorials and Courses
  • Interactive Video Content
  • Live Streaming Learning Sessions
  • 6.8. Global Mobile Learning Market, Sub-Segmentation Of E-Books, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Digital Textbooks
  • Interactive E-Books
  • E-Book Platforms
  • 6.9. Global Mobile Learning Market, Sub-Segmentation Of Interactive Assessments, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Quizzes and Surveys
  • Gamified Assessments
  • Adaptive Testing Tools
  • 6.10. Global Mobile Learning Market, Sub-Segmentation Of Other Software Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Learning Analytics Tools
  • Social Learning Platforms
  • Collaboration Tools for Learning

7. Mobile Learning Market Regional And Country Analysis

  • 7.1. Global Mobile Learning Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Mobile Learning Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Mobile Learning Market

  • 8.1. Asia-Pacific Mobile Learning Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Mobile Learning Market

  • 9.1. China Mobile Learning Market Overview
  • 9.2. China Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Mobile Learning Market

  • 10.1. India Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Mobile Learning Market

  • 11.1. Japan Mobile Learning Market Overview
  • 11.2. Japan Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Mobile Learning Market

  • 12.1. Australia Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Mobile Learning Market

  • 13.1. Indonesia Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Mobile Learning Market

  • 14.1. South Korea Mobile Learning Market Overview
  • 14.2. South Korea Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Mobile Learning Market

  • 15.1. Western Europe Mobile Learning Market Overview
  • 15.2. Western Europe Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Mobile Learning Market

  • 16.1. UK Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Mobile Learning Market

  • 17.1. Germany Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Mobile Learning Market

  • 18.1. France Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Mobile Learning Market

  • 19.1. Italy Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Mobile Learning Market

  • 20.1. Spain Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Mobile Learning Market

  • 21.1. Eastern Europe Mobile Learning Market Overview
  • 21.2. Eastern Europe Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Mobile Learning Market

  • 22.1. Russia Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Mobile Learning Market

  • 23.1. North America Mobile Learning Market Overview
  • 23.2. North America Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Mobile Learning Market

  • 24.1. USA Mobile Learning Market Overview
  • 24.2. USA Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Mobile Learning Market

  • 25.1. Canada Mobile Learning Market Overview
  • 25.2. Canada Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Mobile Learning Market

  • 26.1. South America Mobile Learning Market Overview
  • 26.2. South America Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Mobile Learning Market

  • 27.1. Brazil Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Mobile Learning Market

  • 28.1. Middle East Mobile Learning Market Overview
  • 28.2. Middle East Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Mobile Learning Market

  • 29.1. Africa Mobile Learning Market Overview
  • 29.2. Africa Mobile Learning Market, Segmentation By Software Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Mobile Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Mobile Learning Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Learning Market Competitive Landscape
  • 30.2. Mobile Learning Market Company Profiles
    • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. International Business Machines Corporation (IBM) Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Cisco Systems Incorporated Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis

31. Mobile Learning Market Other Major And Innovative Companies

  • 31.1. Adobe Incorporated
  • 31.2. Xyleme Incorporated
  • 31.3. Citrix Systems Incorporated
  • 31.4. Kronos Incorporated
  • 31.5. Udemy Incorporated
  • 31.6. Instructure Holdings Incorporated
  • 31.7. Desire2Learn Corporation
  • 31.8. Kaltura Incorporated
  • 31.9. Meridian Knowledge Solutions Limited Liability Company
  • 31.10. Udacity Incorporated
  • 31.11. Litmos Limited
  • 31.12. Thinkific Labs Incorporated
  • 31.13. Upside Learning Solutions Private Limited
  • 31.14. Blackboard Incorporated
  • 31.15. WizIQ Incorporated

32. Global Mobile Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Learning Market

34. Recent Developments In The Mobile Learning Market

35. Mobile Learning Market High Potential Countries, Segments and Strategies

  • 35.1 Mobile Learning Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Mobile Learning Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Mobile Learning Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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