온라인 개인간 데이트 서비스 시장 : 서비스별, 유형별, 연령대별, 구독별, 용도별 - 세계 예측(2025-2030년)

The Online Personals Dating Services Market was valued at USD 8.16 billion in 2023, expected to reach USD 8.80 billion in 2024, and is projected to grow at a CAGR of 7.90%, to USD 13.90 billion by 2030.

The market for online personals dating services encompasses platforms and technologies designed to facilitate romantic connections via the internet. Such services range from websites to mobile applications that leverage algorithms, user data, and innovative features like video profiles and AI-driven matchmaking. The necessity for these services stems from the growing trend of digital socialization and the increased comfort with online interactions, especially among younger demographics. Applications primarily include casual dating, serious relationships, and specialized niches such as ethnic, religious, or age-specific matchmaking. The end-use scope extends from individual consumers seeking new relationships to businesses offering subscription and advertising models. Market growth is fueled by factors such as increased smartphone penetration, global internet access, and shifting societal norms toward online dating. Moreover, the COVID-19 pandemic has accelerated the adoption of these services as traditional dating avenues became less accessible, opening greater opportunities to provide virtual dating experiences.

Emerging opportunities include tapping into underrepresented demographic segments, enhancing user experience through advances in AI and machine learning, and expanding into emerging markets with young, digitally savvy populations. It is recommended to focus on data privacy enhancements and trust-building features to strengthen user confidence, which is a crucial challenge and limitation due to rising concerns over data misuse and safety. Challenging factors also include intense competition and the difficulty in differentiating service offerings. Innovations could center on enhancing interactive and immersive dating experiences, such as through augmented reality (AR) or integration with social media. Continuous research into user behavior analytics can provide insights into preferences, allowing for more personalized services. The market is dynamic but fragmented, with opportunities for growth through strategic partnerships, technology integration, and a sharp focus on evolving consumer expectations and cultural shifts towards more open online interactions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Personals Dating Services Market

The Online Personals Dating Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Changing communication habits in youth and increasing demand for smartphone-based apps
  • Growing adoption of online dating services
  • Surge in the number of singles or unmarried
• Market Restraints
  • An increasing number of fake accounts
• Market Opportunities
  • Increasing technological advancement and growth in smartphone adoption
  • Increasing strategic alliances and investments
• Market Challenges
  • Strict regulatory framework by government

Porter's Five Forces: A Strategic Tool for Navigating the Online Personals Dating Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Personals Dating Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Personals Dating Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Personals Dating Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Personals Dating Services Market

A detailed market share analysis in the Online Personals Dating Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Personals Dating Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Personals Dating Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Online Personals Dating Services Market

A strategic analysis of the Online Personals Dating Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Online Personals Dating Services Market, highlighting leading vendors and their innovative profiles. These include BlackPeopleMeet.com, Clover Inc., Coffee Meets Bagel, Inc., eHarmony, Inc., Grindr LLC, Happn SAS, HER, Hily, Love Group Global Ltd., Match Group, Inc., OkCupid, OurTime, Spark Networks SE, The Bumble Group, The Meet Group, Inc., and Zoosk, Inc..

Market Segmentation & Coverage

This research report categorizes the Online Personals Dating Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Services, market is studied across Adult Dating, Matchmaking, Niche Dating, and Social Dating.
• Based on Type, market is studied across Type I and Type II.
• Based on Age Group, market is studied across 18-34 Years Old, Above 34 Years Old, and Under 18 Years Old.
• Based on Age Group, market is studied across 18-34 Years Old, Above 34 Years, and Under 18 Years Old.
• Based on Subscription, market is studied across Annually, Monthly, Quarterly, and Weekly.
• Based on Application, market is studied across For All and LGBT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Changing communication habits in youth and increasing demand for smartphone-based apps
    • 5.1.1.2. Growing adoption of online dating services
    • 5.1.1.3. Surge in the number of singles or unmarried
  • 5.1.2. Restraints
    • 5.1.2.1. An increasing number of fake accounts
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing technological advancement and growth in smartphone adoption
    • 5.1.3.2. Increasing strategic alliances and investments
  • 5.1.4. Challenges
    • 5.1.4.1. Strict regulatory framework by government
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Personals Dating Services Market, by Services

• 6.1. Introduction
• 6.2. Adult Dating
• 6.3. Matchmaking
• 6.4. Niche Dating
• 6.5. Social Dating

7. Online Personals Dating Services Market, by Type

• 7.1. Introduction
• 7.2. Type I
• 7.3. Type II

8. Online Personals Dating Services Market, by Age Group

• 8.1. Introduction
• 8.2. 18-34 Years Old
• 8.3. Above 34 Years Old
• 8.4. Under 18 Years Old

9. Online Personals Dating Services Market, by Age Group

• 9.1. Introduction
• 9.2. 18-34 Years Old
• 9.3. Above 34 Years
• 9.4. Under 18 Years Old

10. Online Personals Dating Services Market, by Subscription

• 10.1. Introduction
• 10.2. Annually
• 10.3. Monthly
• 10.4. Quarterly
• 10.5. Weekly

11. Online Personals Dating Services Market, by Application

• 11.1. Introduction
• 11.2. For All
• 11.3. LGBT

12. Americas Online Personals Dating Services Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Online Personals Dating Services Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Online Personals Dating Services Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BlackPeopleMeet.com
• 2. Clover Inc.
• 3. Coffee Meets Bagel, Inc.
• 4. eHarmony, Inc.
• 5. Grindr LLC
• 6. Happn SAS
• 7. HER
• 8. Hily
• 9. Love Group Global Ltd.
• 10. Match Group, Inc.
• 11. OkCupid
• 12. OurTime
• 13. Spark Networks SE
• 14. The Bumble Group
• 15. The Meet Group, Inc.
• 16. Zoosk, Inc.