잔디깎기기계 시장 : 제품 유형별, 자율성 레벨별, 추진 유형별, 유통 채널별, 최종 용도별 - 세계 예측(2025-2030년)

The Lawn Mower Market was valued at USD 9.92 billion in 2023, expected to reach USD 10.46 billion in 2024, and is projected to grow at a CAGR of 5.66%, to USD 14.59 billion by 2030.

The lawn mower market encompasses a broad range of machinery designed specifically for grass cutting and maintenance, catering to both residential and commercial applications. Necessity emerges from the persistent need for well-maintained green spaces, whether for aesthetic, recreational, or safety purposes. Lawn mowers are employed across several sectors, from household gardens to large-scale public parks and golf courses. Within the market, end-use scopes vary widely, including consumer markets, professional landscaping services, municipal usage, and sports facilities. Key factors driving market growth include increasing trends towards urbanization, the rise in disposable incomes allowing for higher spending on garden care, and evolving consumer preferences for more efficient and environmentally friendly mowing solutions. Additionally, technological advancements have led to the integration of smart technologies, like robotic and autonomous electric mowers, which provide significant opportunities for innovation and capture of untapped market segments.

Latest potential opportunities lie in the growing demand for renewable-powered mowers amidst rising environmental concerns, and the integration of IoT for enhanced functionality and customer experience. Companies focusing on these areas can capitalize on emerging consumer trends and regulatory shifts favoring sustainable solutions. However, the market faces limitations from seasonal dependencies and the high initial costs associated with advanced technology mowers, posing affordability challenges for certain consumers. Furthermore, heightened competition from local and international manufacturers adds pressure on pricing strategies.

Innovation is vital, with focuses on battery technology enhancements for electric mowers, developing durable materials for sustainability, and improving AI capabilities for robotic mowers being prime areas. The market is dynamic, characterized by rapid technological advancements, consumer preference shifts, and an evolving competitive landscape. Companies should continually invest in R&D and establish strategic partnerships to address these challenges, leveraging innovation to maintain competitive advantage and meet diverse consumer demands efficiently.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Lawn Mower Market

The Lawn Mower Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surging interest in gardening activities
  • Rising focus on creating urban green spaces in commercial properties
  • Growing investments in sports stadiums, public parks, and golf lawns
• Market Restraints
  • Mobility limitations associated with lawn mowers
• Market Opportunities
  • Technological innovations in lawn mowers
  • Evolving customer preference for sustainable and electric lawn mowers
• Market Challenges
  • Environmental impacts and technical issues associated with lawn mowers

Porter's Five Forces: A Strategic Tool for Navigating the Lawn Mower Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Lawn Mower Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Lawn Mower Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Lawn Mower Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Lawn Mower Market

A detailed market share analysis in the Lawn Mower Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Lawn Mower Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Lawn Mower Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Lawn Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Doosan Corporation, Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Positec Tool Corporation, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, Swardman s.r.o., Swisher Inc., The Toro Company, Yamabiko Corporation, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Lawn Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Riding Mower, Robotic Mower, and Walk-Behind Mower.
• Based on Level of Autonomy, market is studied across Autonomous and Non-Autonomous.
• Based on Propulsion Type, market is studied across Electric, Hybrid, and Internal Combustion Engine Type.
• Based on Distribution Channel, market is studied across Online Channel and Retail Channel.
• Based on End-Use, market is studied across Commercial and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surging interest in gardening activities
    • 5.1.1.2. Rising focus on creating urban green spaces in commercial properties
    • 5.1.1.3. Growing investments in sports stadiums, public parks, and golf lawns
  • 5.1.2. Restraints
    • 5.1.2.1. Mobility limitations associated with lawn mowers
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological innovations in lawn mowers
    • 5.1.3.2. Evolving customer preference for sustainable and electric lawn mowers
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental impacts and technical issues associated with lawn mowers
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: High preferences for walk-behind mowers from small to medium-sized lawns
  • 5.2.2. Level of Autonomy: Technological advancements in automated lawn mowers to enhance their navigation properties during landscaping application
  • 5.2.3. Propulsion Type: Preference for electric lawn mowers due to their sustainable operability in lawn care
  • 5.2.4. Distribution Channel: Extensive availability of lawn mowers through eCommerce platform
  • 5.2.5. End Use: Proliferation of lawn mowers in commercial settings from landscaping companies, municipal bodies, and sports complexes
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Lawn Mower Market, by Product

• 6.1. Introduction
• 6.2. Riding Mower
• 6.3. Robotic Mower
• 6.4. Walk-Behind Mower

7. Lawn Mower Market, by Level of Autonomy

• 7.1. Introduction
• 7.2. Autonomous
• 7.3. Non-Autonomous

8. Lawn Mower Market, by Propulsion Type

• 8.1. Introduction
• 8.2. Electric
• 8.3. Hybrid
• 8.4. Internal Combustion Engine Type

9. Lawn Mower Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Online Channel
• 9.3. Retail Channel

10. Lawn Mower Market, by End-Use

• 10.1. Introduction
• 10.2. Commercial
• 10.3. Residential

11. Americas Lawn Mower Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Lawn Mower Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Lawn Mower Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Kingdom Technologies Secures GBP 1.4 Million in Funding to Revolutionize Robotic Lawnmowers
  • 14.3.2. Ag-Pro Expands in Georgia with Acquisition of Southeast Mower and Saw Shop, Elevating its National Retail Reach
  • 14.3.3. Dreame Technology unveils the innovative Roboticmower A1 at CES 2024, revolutionizing outdoor lawn care
  • 14.3.4. Electric Sheep Robotics Transforms Landscaping with Strategic Acquisitions Two Landscaping Firms
  • 14.3.5. Kubota Launched Revolutionary Ze-Series Electric Zero-Turn Mowers for a Greener Future
  • 14.3.6. Hustler Turf Revolutionizes Lawn Care with Ergonomic, High-Performance Zero-Turn Mower
  • 14.3.7. Honda Launch Revolutionary Eco-Friendly Autonomous Work Mower (AWM) Prototype
  • 14.3.8. Toro Partnered with Lowe's to Expand Access to Premier Lawn Care Innovations
  • 14.3.9. EGO and John Deere Forge Groundbreaking Partnership to Redefine Eco-Friendly Lawn Care
  • 14.3.10. Bobcat Company Rolls Out New Mowers in Europe, Expanding GME Offerings with Innovative Zero-Turn, Stand-On, and Walk-Behind Models
  • 14.3.11. Makita Earns the American Green Zone Alliance AGZA Certification for Eco-Friendly Lawn Mowers
  • 14.3.12. SiteOne Expands Robotic Mowing Equipment Through Strategic Partnership with Automated Outdoor
  • 14.3.13. Stiga Launched A1500 to Revolutionize Lawn Care with Cutting-Edge Autonomous Technology
  • 14.3.14. Bosch Expands Outdoor Living Portfolio with Strategic Stake Acquisition in Husqvarna

Companies Mentioned

• 1. AGCO Corporation
• 2. AL-KO GmbH
• 3. Alfred Karcher SE & Co. KG
• 4. Altoz Inc.
• 5. AriensCo
• 6. Bad Boy Mowers
• 7. Caterpillar Inc.
• 8. Chervon Holdings Limited
• 9. Deere & Company
• 10. Doosan Corporation
• 11. Greenworks Tools
• 12. Honda Motor Co., Ltd.
• 13. Husqvarna AB
• 14. iRobot Corporation
• 15. Jacobsen by Textron Inc.
• 16. Kingdom Technologies Ltd.
• 17. Kubota Corporation
• 18. LASTEC LLC
• 19. Makita Corporation
• 20. Mamibot Manufacturing USA Inc.
• 21. Positec Tool Corporation
• 22. Robert Bosch GmbH
• 23. RYOBI Limited by Techtronic Industries Co. Ltd.
• 24. SCAG Power Equipment by Metalcraft of Mayville, Inc.
• 25. Stanley Black & Decker, Inc.
• 26. Stiga C S.a r.l.
• 27. STIHL HOLDING AG & CO. KG
• 28. Swardman s.r.o.
• 29. Swisher Inc.
• 30. The Toro Company
• 31. Yamabiko Corporation
• 32. Yamaha Motor Co., Ltd.