로컬 리스팅 관리 소프트웨어 시장 : 컴포넌트, 전개 모드, 산업, 최종사용자별 - 세계 예측(2025-2030년)

The Local Listing Management Software Market was valued at USD 2.83 billion in 2023, expected to reach USD 3.27 billion in 2024, and is projected to grow at a CAGR of 16.64%, to USD 8.32 billion by 2030.

Local Listing Management Software refers to technology solutions designed to manage and optimize the online presence of businesses across multiple directories, platforms, and social networks. Its necessity stems from the growing need for businesses to maintain accurate and consistent information across all online channels to enhance visibility, bolster brand reputation, boost search engine rankings, and drive customer engagement. This software finds application across various sectors, including retail, hospitality, healthcare, and professional services, with end-users ranging from small local businesses to large multinational corporations. Key influencing factors for market growth include the proliferation of digital marketing, increased smartphone and internet penetration, and the rising significance of online reviews and ratings in consumer decision-making.

Opportunities abound with advancements in artificial intelligence and machine learning, offering the potential to automate and enhance the accuracy of listing management processes. Companies may capitalize on these by incorporating AI-driven analytics, which can provide detailed insights into consumer behavior and feedback. However, market growth may be inhibited by challenges such as data security concerns, the complexity of managing numerous listings on different platforms, and the constant evolution of digital algorithms. The saturated market presents competition from numerous global and regional players, making differentiation crucial.

In terms of innovation, there is a significant potential in developing integrated platforms that not only manage listings but also incorporate review management, reputation management, and customer feedback analytics. Additionally, creating user-friendly mobile applications can improve accessibility and convenience for users on-the-go. The nature of the local listing management market is dynamic and competitive, characterized by rapid technological advancements and user-driven demands for more sophisticated and comprehensive solutions. To drive business growth, companies should focus on simplifying user experiences, enhancing the integration capabilities with other business software, and prioritizing data privacy to build trust with users.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Local Listing Management Software Market

The Local Listing Management Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Potential Demand For Better Brand Visibility in the Business
  • Rising Need for Managing the Listing Efficiently and Effectively
  • Proliferating SEO Activities and Online Brand Marketing
• Market Restraints
  • Limitations Associated with the Controls and Accessibility
• Market Opportunities
  • Rising Adoption by the Small and Medium Enterprises
  • Development of New Products and Rise in Investment for the Advancement of the Products
• Market Challenges
  • Issues Associated with the Data Security

Porter's Five Forces: A Strategic Tool for Navigating the Local Listing Management Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Local Listing Management Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Local Listing Management Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Local Listing Management Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Local Listing Management Software Market

A detailed market share analysis in the Local Listing Management Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Local Listing Management Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Local Listing Management Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Local Listing Management Software Market, highlighting leading vendors and their innovative profiles. These include FreshLime, Inc., Marketing 360, Advice Interactive Group LLC, Adplorer Marketing Solutions, LLC, GoSite, Inc., Rio SEO by Forsta group, Vendasta Technologies Inc., Yext, Inc., uberall GmbH, UpCity, Inc., SOCi, Inc., Birdeye Inc., Semrush Inc., BrightLocal Ltd., Synup Corporation, Experience.com, LOCALiQ by Newsquest Media Group, rankingCoach, Inc., Reputation.com, Inc., Chatmeter, Inc., PromoRepublic Oy, DBA Media, LLC, Moz, Inc. by iContact Marketing Corp, Whitespark Inc., Woobound Marketing, and Thryv, Inc..

Market Segmentation & Coverage

This research report categorizes the Local Listing Management Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Analytics & Cleansing, Local Rank Tracking Tool, Reputation Building Tool, and Review Monitoring Tool.
• Based on Deployment Mode, market is studied across On-Cloud and On-Premise.
• Based on Industry, market is studied across Automotive, Financial Services, Healthcare, Home Services, Hospitality, Legal, Real Estate, and Retail.
• Based on End-User, market is studied across Large Enterprises and SMEs.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Potential Demand For Better Brand Visibility in the Business
    • 5.1.1.2. Rising Need for Managing the Listing Efficiently and Effectively
    • 5.1.1.3. Proliferating SEO Activities and Online Brand Marketing
  • 5.1.2. Restraints
    • 5.1.2.1. Limitations Associated with the Controls and Accessibility
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising Adoption by the Small and Medium Enterprises
    • 5.1.3.2. Development of New Products and Rise in Investment for the Advancement of the Products
  • 5.1.4. Challenges
    • 5.1.4.1. Issues Associated with the Data Security
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Increasing use of review monitoring tools for enhanced customer engagement
  • 5.2.2. Deployment Mode: Growing preference for cloud-based local listing management software
  • 5.2.3. Industry: Penetration of local listing management software across hospitality sector
  • 5.2.4. End-User: Emerging adoption of local listing management software by small and medium-sized enterprises
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization
  • 5.5.1. Pricing Analysis & Trends

6. Local Listing Management Software Market, by Component

• 6.1. Introduction
• 6.2. Analytics & Cleansing
• 6.3. Local Rank Tracking Tool
• 6.4. Reputation Building Tool
• 6.5. Review Monitoring Tool

7. Local Listing Management Software Market, by Deployment Mode

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premise

8. Local Listing Management Software Market, by Industry

• 8.1. Introduction
• 8.2. Automotive
• 8.3. Financial Services
• 8.4. Healthcare
• 8.5. Home Services
• 8.6. Hospitality
• 8.7. Legal
• 8.8. Real Estate
• 8.9. Retail

9. Local Listing Management Software Market, by End-User

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. SMEs

10. Americas Local Listing Management Software Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Local Listing Management Software Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Local Listing Management Software Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Semrush Launches Two New ChatGPT Features in Listing Management Tool
  • 13.3.2. Rio SEO Announces Integration with New Apple Business Connect API to Streamline Enterprise Listing Management
  • 13.3.3. Yext to Provide Post Office Customers with an Improved Digital Customer Experience

Companies Mentioned

• 1. FreshLime, Inc.
• 2. Marketing 360
• 3. Advice Interactive Group LLC
• 4. Adplorer Marketing Solutions, LLC
• 5. GoSite, Inc.
• 6. Rio SEO by Forsta group
• 7. Vendasta Technologies Inc.
• 8. Yext, Inc.
• 9. uberall GmbH
• 10. UpCity, Inc.
• 11. SOCi, Inc.
• 12. Birdeye Inc.
• 13. Semrush Inc.
• 14. BrightLocal Ltd.
• 15. Synup Corporation
• 16. Experience.com
• 17. LOCALiQ by Newsquest Media Group
• 18. rankingCoach, Inc.
• 19. Reputation.com, Inc.
• 20. Chatmeter, Inc.
• 21. PromoRepublic Oy
• 22. DBA Media, LLC
• 23. Moz, Inc. by iContact Marketing Corp
• 24. Whitespark Inc.
• 25. Woobound Marketing
• 26. Thryv, Inc.