비닐 바닥재 시장 : 제품별, 최종 용도별 - 세계 예측(2025-2030년)

The Vinyl Flooring Market was valued at USD 39.04 billion in 2023, expected to reach USD 41.84 billion in 2024, and is projected to grow at a CAGR of 7.26%, to USD 63.79 billion by 2030.

Vinyl flooring, a versatile and cost-effective alternative to traditional wood or ceramic options, has seen increased demand due to its durability, water resistance, and aesthetic versatility. It is widely used in residential, commercial, and industrial settings, with applications ranging from kitchens and bathrooms to high-traffic retail spaces. The market scope includes luxury vinyl tiles (LVT), vinyl sheets, and vinyl composition tiles (VCT), appealing to a broad spectrum of consumers and businesses seeking affordable and efficient flooring solutions. The necessity for vinyl flooring arises from its easy maintenance, comfort underfoot, and growing consumer preference for environmentally friendly, phthalate-free products. This burgeoning demand is driven by trends in home renovation, rapid urbanization, and the rising popularity of DIY projects spurred by the pandemic.

Key growth influencers include advancements in digital printing technology, which allow for more realistic textures and patterns, enhancing consumer appeal. Moreover, the increasing construction activities and remodeling projects in urban areas are bolstering market expansion. Potential opportunities lie in expanding product lines with eco-friendly options, leveraging recycled materials, and catering to smart home trends by integrating innovative features like underfloor heating compatibility. However, challenges such as fluctuating raw material costs, environmental concerns over non-biodegradable disposal, and competition from alternative flooring types like laminate and engineered wood pose limitations to growth. Additionally, the paucity of eco-certifications can deter environmentally conscious consumers.

For businesses aiming at innovation and research, focusing on sustainable product development and improving installation ease through technology can be vital. Advanced research into novel materials offering enhanced performance and sustainable attributes will meet the growing eco-conscious consumer base. The dynamic nature of the vinyl flooring market suggests a focus on customization and smart home integration as promising research areas. To capitalize on these opportunities, market players should engage in strategic partnerships and continuous product innovation to address market gaps and cater to evolving consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Vinyl Flooring Market

The Vinyl Flooring Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising number of multi-family houses to accommodate a growing population
  • Accelerating adoption of vinyl flooring in commercial and industrial spaces
  • Growing consumer interest towards home decor
• Market Restraints
  • Less eco-friendly and adverse health impacts of vinyl flooring
• Market Opportunities
  • Continuous technological advancements and emergence of hybrid vinyl flooring
  • Increasing investment in the construction sectors as well as infrastructural
• Market Challenges
  • Shorter lifespan along with hard to replace and repair

Porter's Five Forces: A Strategic Tool for Navigating the Vinyl Flooring Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Vinyl Flooring Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Vinyl Flooring Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Vinyl Flooring Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Vinyl Flooring Market

A detailed market share analysis in the Vinyl Flooring Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Vinyl Flooring Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Vinyl Flooring Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Vinyl Flooring Market, highlighting leading vendors and their innovative profiles. These include American Biltrite Inc., Parador GmbH, Daejin Co., Ltd., Adore Floors Inc., Gerflor Group, CI TAKIRON Corporation, ECORE International, Responsive Industries Ltd., Shaw Industries Group, Inc., Proximity Mills, Jiangsu Taide Decoration Materials Co., Ltd., Interface, Inc., Congoleum Corporation, Wonderfloor, TOLI Corporation, Earthwerks, Floormonk, Forbo Management SA, Wellmade Floor Coverings International, Inc., Beaulieu International Group N.V., LX Hausys, Ltd., Cali Bamboo, LLC, Vortex Flex Pvt. Ltd., Milliken & Company, James Halstead PLC, AHF, LLC, Tarkett Group, Mohawk Industries, Inc., Raskin Industries, Mannington Mills, Inc., and Karndean International, Ltd..

Market Segmentation & Coverage

This research report categorizes the Vinyl Flooring Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Luxury Vinyl Tiles, Vinyl Composite Tile, and Vinyl Sheets. The Luxury Vinyl Tiles is further studied across Flexible and Rigid. The Vinyl Sheets is further studied across Inlaid and Printed.
• Based on End Use, market is studied across Education, Healthcare, Hospitality, Industrial, Residential, Retail, and Sport.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising number of multi-family houses to accommodate a growing population
    • 5.1.1.2. Accelerating adoption of vinyl flooring in commercial and industrial spaces
    • 5.1.1.3. Growing consumer interest towards home decor
  • 5.1.2. Restraints
    • 5.1.2.1. Less eco-friendly and adverse health impacts of vinyl flooring
  • 5.1.3. Opportunities
    • 5.1.3.1. Continuous technological advancements and emergence of hybrid vinyl flooring
    • 5.1.3.2. Increasing investment in the construction sectors as well as infrastructural
  • 5.1.4. Challenges
    • 5.1.4.1. Shorter lifespan along with hard to replace and repair
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Higher preferences for vinyl tiles as a cost-effective and durable flooring option
  • 5.2.2. End Use: Growing demand for vinyl flooring in hospitality settings prioritizing aesthetics alongside durability and maintenance
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Vinyl Flooring Market, by Product

• 6.1. Introduction
• 6.2. Luxury Vinyl Tiles
  • 6.2.1. Flexible
  • 6.2.2. Rigid
• 6.3. Vinyl Composite Tile
• 6.4. Vinyl Sheets
  • 6.4.1. Inlaid
  • 6.4.2. Printed

7. Vinyl Flooring Market, by End Use

• 7.1. Introduction
• 7.2. Education
• 7.3. Healthcare
• 7.4. Hospitality
• 7.5. Industrial
• 7.6. Residential
• 7.7. Retail
• 7.8. Sport

8. Americas Vinyl Flooring Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Vinyl Flooring Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Vinyl Flooring Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Two Giants in Flooring Merge
  • 11.3.2. Rehau Introduces Eco-Friendly Flooring Solutions
  • 11.3.3. AHF Products Finalizes Armstrong Flooring Purchase

Companies Mentioned

• 1. American Biltrite Inc.
• 2. Parador GmbH
• 3. Daejin Co., Ltd.
• 4. Adore Floors Inc.
• 5. Gerflor Group
• 6. CI TAKIRON Corporation
• 7. ECORE International
• 8. Responsive Industries Ltd.
• 9. Shaw Industries Group, Inc.
• 10. Proximity Mills
• 11. Jiangsu Taide Decoration Materials Co., Ltd.
• 12. Interface, Inc.
• 13. Congoleum Corporation
• 14. Wonderfloor
• 15. TOLI Corporation
• 16. Earthwerks
• 17. Floormonk
• 18. Forbo Management SA
• 19. Wellmade Floor Coverings International, Inc.
• 20. Beaulieu International Group N.V.
• 21. LX Hausys, Ltd.
• 22. Cali Bamboo, LLC
• 23. Vortex Flex Pvt. Ltd.
• 24. Milliken & Company
• 25. James Halstead PLC
• 26. AHF, LLC
• 27. Tarkett Group
• 28. Mohawk Industries, Inc.
• 29. Raskin Industries
• 30. Mannington Mills, Inc.
• 31. Karndean International, Ltd.