세계의 전자상거래 플라스틱 포장 시장 : 제품 유형별, 최종 사용자별 예측(2025-2030년)

The eCommerce Plastic Packaging Market was valued at USD 56.82 billion in 2023, expected to reach USD 69.27 billion in 2024, and is projected to grow at a CAGR of 20.52%, to USD 209.95 billion by 2030.

The scope of the eCommerce plastic packaging market encompasses the production and distribution of plastic materials used to package products sold online. This sector is defined by a wide range of packaging types like bubble wraps, air pillows, stretch films, and poly mailers, all aimed at protecting goods during transit. The necessity of eCommerce plastic packaging arises from the growth of online shopping, which demands durable, lightweight, and cost-effective materials to ensure safe delivery of goods. Key applications include protective packaging for electronics, clothing, personal care items, and food products, with end-use segments primarily comprising eCommerce platforms, third-party logistics, and shipping companies.

Market insights indicate that factors such as the proliferation of online retail, a surge in product variety, and consumer expectations for fast and safe delivery are driving growth. Sustainable packaging solutions that cater to environmental concerns present significant opportunities. Companies that innovate with biodegradable plastics or integrate recycled materials are poised to capture market share, responding to consumer demand and impending regulations. Additionally, leveraging advanced technologies like smart packaging that provides tracking and security features can enhance service offerings and customer satisfaction.

However, challenges such as environmental concerns over plastic waste and stringent regulations on single-use plastics pose significant limitations to growth. Businesses must navigate evolving legislation while addressing consumer calls for sustainability, which may necessitate increased R&D expenditures. The best possible areas for innovation include developing eco-friendly alternatives that retain plastic's beneficial qualities, optimizing packaging performance through design improvements, and increasing the recyclability and reusability of materials.

Insight into the market nature reveals a competitive landscape with pressure on companies to achieve cost-efficiency while meeting sustainability criteria. Therefore, strategic partnerships across supply chains to enhance technological capabilities and sustainability practices are recommended to successfully meet market demands and regulatory requirements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving eCommerce Plastic Packaging Market

The eCommerce Plastic Packaging Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in online shopping and growth of the eCommerce industry
  • Adoption of quality packaging for improved product protection and security
• Market Restraints
  • Environmental impact and waste disposal concerns of plastic packaging
• Market Opportunities
  • Advancements in the material and production of eCommerce packaging
  • Need for innovative packaging for effective brand promotion
• Market Challenges
  • Strict eCommerce packaging requirements and considerations

Porter's Five Forces: A Strategic Tool for Navigating the eCommerce Plastic Packaging Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the eCommerce Plastic Packaging Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the eCommerce Plastic Packaging Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the eCommerce Plastic Packaging Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the eCommerce Plastic Packaging Market

A detailed market share analysis in the eCommerce Plastic Packaging Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the eCommerce Plastic Packaging Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the eCommerce Plastic Packaging Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the eCommerce Plastic Packaging Market, highlighting leading vendors and their innovative profiles. These include Packaging Corporation of America, Packman Packaging Private Limited, Dow Chemical Company, Packhelp S.A., WH Packaging Co.,Ltd., Sonoco Products Company, Berry Global Group, Inc., 3M Company, Signet by Winson Group Pty Ltd., Orora Limited, Winpak Ltd., Grantur International Package Products (Shenzhen) Co., Ltd., Amcor PLC, Salazar Packaging, Storopack Hans Reichenecker GmbH, ProAmpac Holdings Inc., Plus Packaging, Inc., Guangdong Tengen Printing Co., Ltd., Pregis LLC, Mondi Group, Hughes Enterprises by Envoy Solutions Company, A.M.Flexipack Pvt Ltd., Impak Retail, DS Smith PLC, Transcontinental Inc., Sealed Air Corporation, Dhwani Polyprints Pvt. Ltd., Smurfit Kappa Group, Printpack, Inc., and Cellofoam North America, Inc..

Market Segmentation & Coverage

This research report categorizes the eCommerce Plastic Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Air Bubble Packaging, Polymailers, Pouches & Bags, Security Tamper Evident Bags, Shrink Films, and Zip-Lock Packaging.
• Based on Type, market is studied across High Density Polyethylene, Low-Density Polyethylene, Polyethylene Terephthalate, and Polypropylene.
• Based on End-User, market is studied across Consumer & Electronics, Fashion & Apparels, Food & Beverages, and Personal Care Products.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in online shopping and growth of the eCommerce industry
    • 5.1.1.2. Adoption of quality packaging for improved product protection and security
  • 5.1.2. Restraints
    • 5.1.2.1. Environmental impact and waste disposal concerns of plastic packaging
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in the material and production of eCommerce packaging
    • 5.1.3.2. Need for innovative packaging for effective brand promotion
  • 5.1.4. Challenges
    • 5.1.4.1. Strict eCommerce packaging requirements and considerations
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Higher preferences for zip-lock packaging owing to protection requirements and sustainability concerns
  • 5.2.2. Type: Growing demand for durable HDPE to protect, preserve, and transport a wide range of products
  • 5.2.3. End-User: Higher adoption of balance protection and cost-efficient eCommerce plastic packaging from consumer & electronics
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. eCommerce Plastic Packaging Market, by Product

• 6.1. Introduction
• 6.2. Air Bubble Packaging
• 6.3. Polymailers
• 6.4. Pouches & Bags
• 6.5. Security Tamper Evident Bags
• 6.6. Shrink Films
• 6.7. Zip-Lock Packaging

7. eCommerce Plastic Packaging Market, by Type

• 7.1. Introduction
• 7.2. High Density Polyethylene
• 7.3. Low-Density Polyethylene
• 7.4. Polyethylene Terephthalate
• 7.5. Polypropylene

8. eCommerce Plastic Packaging Market, by End-User

• 8.1. Introduction
• 8.2. Consumer & Electronics
• 8.3. Fashion & Apparels
• 8.4. Food & Beverages
• 8.5. Personal Care Products

9. Americas eCommerce Plastic Packaging Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific eCommerce Plastic Packaging Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa eCommerce Plastic Packaging Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Dow Partners With P&G China To Enable Recyclability of Air Capsule E-Commerce Packaging
  • 12.3.2. Neste Oyj investing EUR 111 million at Porvoo to scale up liquefied plastic waste processing
  • 12.3.3. NOVA Chemicals Launches New Circular Solutions Business to Meet Growing Demand for Recycled Plastic
  • 12.3.4. Active Brands chose recyclable Paptic material for its e-commerce mailers
  • 12.3.5. SEE TO ACQUIRE LIQUIBOX
  • 12.3.6. Sealed Air Corporation launches new recycled content inflatable films
  • 12.3.7. Reckitt launches minimalist e-commerce packaging for Vanish
  • 12.3.8. Alkindo Launches Products to Reduce Plastic Waste in the E-Commerce Business

Companies Mentioned

• 1. Packaging Corporation of America
• 2. Packman Packaging Private Limited
• 3. Dow Chemical Company
• 4. Packhelp S.A.
• 5. WH Packaging Co.,Ltd.
• 6. Sonoco Products Company
• 7. Berry Global Group, Inc.
• 8. 3M Company
• 9. Signet by Winson Group Pty Ltd.
• 10. Orora Limited
• 11. Winpak Ltd.
• 12. Grantur International Package Products (Shenzhen) Co., Ltd.
• 13. Amcor PLC
• 14. Salazar Packaging
• 15. Storopack Hans Reichenecker GmbH
• 16. ProAmpac Holdings Inc.
• 17. Plus Packaging, Inc.
• 18. Guangdong Tengen Printing Co., Ltd.
• 19. Pregis LLC
• 20. Mondi Group
• 21. Hughes Enterprises by Envoy Solutions Company
• 22. A.M.Flexipack Pvt Ltd.
• 23. Impak Retail
• 24. DS Smith PLC
• 25. Transcontinental Inc.
• 26. Sealed Air Corporation
• 27. Dhwani Polyprints Pvt. Ltd.
• 28. Smurfit Kappa Group
• 29. Printpack, Inc.
• 30. Cellofoam North America, Inc.