세계의 몰입형 기술 시장 : 기술, 디바이스, 업계별 예측(2025-2030년)

The Immersive Technology Market was valued at USD 29.76 billion in 2023, expected to reach USD 37.75 billion in 2024, and is projected to grow at a CAGR of 27.02%, to USD 158.78 billion by 2030.

Immersive technology encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR), all designed to create or enhance environments with sensory experiences. Necessity for immersive technology is driven by its ability to transform user experiences, streamline operations, and innovate engagement strategies across sectors like gaming, healthcare, education, and retail. These technologies facilitate realistic training, enhance remote collaboration, and create interactive, personalized customer interactions, thus broadening their end-use applications. The market growth is influenced by technological advancements, increasing internet penetration, and consumer demand for enriched experiences. The rise in smart device usage and improving hardware capabilities also bolster market proliferation. Opportunities lie in sectors like enterprise training, real estate virtual tours, and accessibility solutions for education and therapy. To seize these, companies should focus on creating scalable, affordable solutions, and fostering partnerships for content creation. However, challenges include high costs, technological limitations in content creation, and issues with user discomfort and privacy concerns. Additionally, market fragmentation and the need for interoperability between diverse platforms can hinder widespread adoption. For innovation, areas like augmented health solutions, AR-based navigation and location services, and integrating AI for hyper-personalization hold potential. Companies are advised to invest in R&D to improve hardware affordability and user experience and address privacy and ethical use concerns to build consumer trust. The market is dynamic, with a competitive landscape featuring rapid innovations. There is a significant push towards developing cross-industry applications that can offer comprehensive solutions while maintaining cost-efficiency. As immersive technologies move towards mainstream adoption, businesses must stay agile, adapting to new use cases and consumer preferences while ensuring inclusivity and accessibility. Balancing innovation with regulatory compliance and ethical considerations will be vital for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Immersive Technology Market

The Immersive Technology Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surging adoption of Immersive Technology in healthcare sector
  • Penetration of head-mounted display (HMD) in the gaming and entertainment sector
  • Rising demand for virtual training across industries
• Market Restraints
  • Excessive use leads to potential health issues
• Market Opportunities
  • Continuous developments in 5G technology
  • Use of VR in aerospace & defense for training and simulation
• Market Challenges
  • Display latency and limited field of view

Porter's Five Forces: A Strategic Tool for Navigating the Immersive Technology Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Immersive Technology Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Immersive Technology Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Immersive Technology Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Immersive Technology Market

A detailed market share analysis in the Immersive Technology Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Immersive Technology Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Immersive Technology Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Immersive Technology Market

A strategic analysis of the Immersive Technology Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Immersive Technology Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Barco N.V., EON Reality, Inc., FAAC Incorporated, Google, LLC by Alphabet, Inc., HCL Technologies Ltd., Honeywell International, Inc., Immersive Technologies Pty Limited, Lockheed Martin Corporation, Magic Leap, Inc., Qualcomm Incorporated, Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, Unity Technologies, and Varjo Technologies Oy.

Market Segmentation & Coverage

This research report categorizes the Immersive Technology Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Fully Immersive and Semi-Immersive.
• Based on Device, market is studied across Gesture Tracking Devices, Head-Mounted Display, and Projectors & Display Walls.
• Based on Industry Verticals, market is studied across BFSI, Consumer Goods & Retail, Government & Public Sector, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, and Telecommunications & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surging adoption of Immersive Technology in healthcare sector
    • 5.1.1.2. Penetration of head-mounted display (HMD) in the gaming and entertainment sector
    • 5.1.1.3. Rising demand for virtual training across industries
  • 5.1.2. Restraints
    • 5.1.2.1. Excessive use leads to potential health issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Continuous developments in 5G technology
    • 5.1.3.2. Use of VR in aerospace & defense for training and simulation
  • 5.1.4. Challenges
    • 5.1.4.1. Display latency and limited field of view
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Immersive Technology Market, by Technology

• 6.1. Introduction
• 6.2. Fully Immersive
• 6.3. Semi-Immersive

7. Immersive Technology Market, by Device

• 7.1. Introduction
• 7.2. Gesture Tracking Devices
• 7.3. Head-Mounted Display
• 7.4. Projectors & Display Walls

8. Immersive Technology Market, by Industry Verticals

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Consumer Goods & Retail
• 8.4. Government & Public Sector
• 8.5. Healthcare & Life Sciences
• 8.6. Manufacturing
• 8.7. Media & Entertainment
• 8.8. Telecommunications & IT

9. Americas Immersive Technology Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Immersive Technology Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Immersive Technology Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. Barco N.V.
• 3. EON Reality, Inc.
• 4. FAAC Incorporated
• 5. Google, LLC by Alphabet, Inc.
• 6. HCL Technologies Ltd.
• 7. Honeywell International, Inc.
• 8. Immersive Technologies Pty Limited
• 9. Lockheed Martin Corporation
• 10. Magic Leap, Inc.
• 11. Qualcomm Incorporated
• 12. Samsung Electronics Co. Ltd.
• 13. Telefonaktiebolaget LM Ericsson
• 14. Unity Technologies
• 15. Varjo Technologies Oy