세계의 방송장비 시장 : 제품, 기술, 용도별 예측(2025-2030년)

The Broadcast Equipment Market was valued at USD 10.79 billion in 2023, expected to reach USD 12.69 billion in 2024, and is projected to grow at a CAGR of 17.68%, to USD 33.75 billion by 2030.

The scope of the broadcast equipment market encompasses a wide range of products essential for the production, transmission, and reception of broadcast media. This includes cameras, audio equipment, transmitters, encoders, decoders, and various support gear crucial for quality broadcasting. The necessity for broadcast equipment is driven by the constant demand for high-quality audio and video content, advancements in transmission technologies such as 4K, UHD, and IP-based infrastructure, and the growing consumer expectation for seamless streaming services. Major applications range from television and radio broadcasting to web streaming and mobile broadcasting, addressing needs across entertainment, news, and educational sectors. End-use scope extends to television networks, radio stations, production houses, and individual content creators.

Key growth factors influencing this market include technological advancements in broadcasting, the proliferation of smart devices, increasing internet penetration, and the rise of OTT platforms. The shift towards IP-based workflows offers potential opportunities for improved efficiency, cost-effectiveness, and scalability. Emerging markets present a substantial opportunity due to increasing investments in digital infrastructure and growing demand for content. To capitalize on these opportunities, market players should focus on research and development to create versatile, energy-efficient products that support next-gen formats like 8K and interactive content, while also exploring partnerships with tech companies to integrate AI and machine learning for predictive analysis and audience engagement.

Nonetheless, the market faces limitations such as high initial investment costs, rapid technological obsolescence, and challenges with data security due to increasing digitalization. Regulatory restrictions and spectrum allocation issues also pose hurdles, alongside the intense competition that can stifle pricing flexibility.

Areas ripe for innovation include cloud-based broadcasting solutions, AI-driven content personalization, augmented and virtual reality (AR/VR) broadcasting, and enhancing cybersecurity measures for broadcast signals. The nature of the market is dynamic, with a trend toward convergence of broadcast and IT technologies, providing opportunities for companies to drive growth through strategic innovation and a focus on sustainability and user-centric designs.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Broadcast Equipment Market

The Broadcast Equipment Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Focus on high-quality content production for user experience enhancement
  • Rise of streaming services and the popularity of sports broadcasting
  • Government regulations promoting the shift to digitalization
• Market Restraints
  • Operational complexity and compatibility issues among different equipment pieces
• Market Opportunities
  • Technological advances in broadcast equipment with AI and automation
  • Strategic expansion activities of broadcast networks and channels into new regions
• Market Challenges
  • Strict regulations associated with broadcasting equipment and content piracy concerns

Porter's Five Forces: A Strategic Tool for Navigating the Broadcast Equipment Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Broadcast Equipment Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Broadcast Equipment Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Broadcast Equipment Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Broadcast Equipment Market

A detailed market share analysis in the Broadcast Equipment Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Broadcast Equipment Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Broadcast Equipment Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Broadcast Equipment Market

A strategic analysis of the Broadcast Equipment Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Broadcast Equipment Market, highlighting leading vendors and their innovative profiles. These include Acorde Technologies S.A., Amphenol Corporation, AVL Technologies, Belden Inc., Cisco Systems, Inc., Clyde Broadcast Technology Limited, CommScope, Inc., Datum Systems, Eletec Sarl, ETL Systems Ltd., Evertz Microsystems Ltd., EVS Broadcast Equipment SA, Global Invacom Group, Grass Valley Group, Hangzhou HAOXUN Technologies Co., Ltd., Harmonic Inc., Micro Communications by Microwave Techniques, LLC, Molex LLC, NEC Corporation, OMB Sistemas Electronicos S.A., Rohde & Schwarz GmbH & Co KG, Sencore by Wellav Technologies Ltd., TE Connectivity Ltd., Telefonaktiebolaget LM Ericsson, and TVC Communications by WESCO International, Inc..

Market Segmentation & Coverage

This research report categorizes the Broadcast Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Products, market is studied across Amplifiers, Dish Antennas, Encoders, Modulators, Switches, Transmitters, and Video Servers.
• Based on Technology, market is studied across Analog and Digital.
• Based on Application, market is studied across Radio and Television.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Focus on high-quality content production for user experience enhancement
    • 5.1.1.2. Rise of streaming services and the popularity of sports broadcasting
    • 5.1.1.3. Government regulations promoting the shift to digitalization
  • 5.1.2. Restraints
    • 5.1.2.1. Operational complexity and compatibility issues among different equipment pieces
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advances in broadcast equipment with AI and automation
    • 5.1.3.2. Strategic expansion activities of broadcast networks and channels into new regions
  • 5.1.4. Challenges
    • 5.1.4.1. Strict regulations associated with broadcasting equipment and content piracy concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Products: Advancements in amplifiers and antenna products to exemplify the provision of high-quality production content
  • 5.2.2. Technology: Initiatives promoting digitalization to promote shift to digital media and broadcasting
  • 5.2.3. Application: Exponential adoption of television services in emerging economies
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Broadcast Equipment Market, by Products

• 6.1. Introduction
• 6.2. Amplifiers
• 6.3. Dish Antennas
• 6.4. Encoders
• 6.5. Modulators
• 6.6. Switches
• 6.7. Transmitters
• 6.8. Video Servers

7. Broadcast Equipment Market, by Technology

• 7.1. Introduction
• 7.2. Analog
• 7.3. Digital

8. Broadcast Equipment Market, by Application

• 8.1. Introduction
• 8.2. Radio
• 8.3. Television

9. Americas Broadcast Equipment Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Broadcast Equipment Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Broadcast Equipment Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Baylin Technologies Announces the Launch of a New Ka-Band Amplifier Family
  • 12.3.2. Official Partnership of ZZIPP Group and BZBGEAR Amplifies Italy's Pro AV Market
  • 12.3.3. Resideo Completes Acquisition of BTX Technologies
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acorde Technologies S.A.
• 2. Amphenol Corporation
• 3. AVL Technologies
• 4. Belden Inc.
• 5. Cisco Systems, Inc.
• 6. Clyde Broadcast Technology Limited
• 7. CommScope, Inc.
• 8. Datum Systems
• 9. Eletec Sarl
• 10. ETL Systems Ltd.
• 11. Evertz Microsystems Ltd.
• 12. EVS Broadcast Equipment SA
• 13. Global Invacom Group
• 14. Grass Valley Group
• 15. Hangzhou HAOXUN Technologies Co., Ltd.
• 16. Harmonic Inc.
• 17. Micro Communications by Microwave Techniques, LLC
• 18. Molex LLC
• 19. NEC Corporation
• 20. OMB Sistemas Electronicos S.A.
• 21. Rohde & Schwarz GmbH & Co KG
• 22. Sencore by Wellav Technologies Ltd.
• 23. TE Connectivity Ltd.
• 24. Telefonaktiebolaget LM Ericsson
• 25. TVC Communications by WESCO International, Inc.