세계의 가상현실(VR) 시장 : 기술, 서비스, 디바이스 유형, 용도별 - 예측(2025-2030년)

The Virtual Reality Market was valued at USD 23.77 billion in 2023, expected to reach USD 28.45 billion in 2024, and is projected to grow at a CAGR of 20.17%, to USD 86.06 billion by 2030.

Virtual reality (VR) has emerged as a groundbreaking technology with expansive applications across various sectors. As a rapidly growing market, VR finds its necessity in fields such as gaming, healthcare, education, and real estate, offering immersive experiences that enhance user interaction. The end-use scope of VR extends to training simulations in military and industrial sectors, therapeutic uses in mental health treatment, and virtual tours in tourism and real estate. The market growth is primarily driven by advancements in VR technology, reduced costs of VR hardware, and an increasing demand for immersive experiences. VR's capability to provide remote collaboration and an engaging learning platform has further propelled its adoption. However, challenges such as high development costs, potential health-related concerns (e.g., eye strain and motion sickness), and limited consumer awareness in certain regions can impede growth. The latest opportunities lie in leveraging VR for remote work solutions, advancing VR content development through AI, and expanding its application in virtual training environments across diverse industries. Recommendations to capture these opportunities include investing in R&D to improve VR hardware ergonomics and user-friendliness, expanding content libraries to target niche markets like education and healthcare, and forming strategic partnerships with tech firms to enhance VR ecosystems. Areas for innovation and research include augmented hardware interfaces, integrating VR with IoT for smart environments, and developing intuitive user interfaces for broader accessibility. While the market remains competitive, with major players like Facebook (Meta), Sony, and HTC leading, smaller enterprises can carve niches by focusing on sector-specific applications and user-friendly solutions. The continual evolution of VR technology and its integration into everyday life indicate an optimistic growth trajectory, although market players must navigate operational costs and user adoption hurdles carefully to achieve sustainable success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Virtual Reality Market

The Virtual Reality Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Consumer demand for immersive experiences in online games and competitions
  • Improvements in processing power and display technology
  • Utilization of virtual reality for simulation and learning in the aviation and education sector
• Market Restraints
  • Complexities in the integration of VR technology in the existing system
• Market Opportunities
  • Innovations to improve the functional attributes, performance, and immersion potential of virtual reality
  • Government support for digital healthcare and the potential for adoption of VR in the medical sector
• Market Challenges
  • Performance issues and privacy concerns of virtual reality

Porter's Five Forces: A Strategic Tool for Navigating the Virtual Reality Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Virtual Reality Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Virtual Reality Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Virtual Reality Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Virtual Reality Market

A detailed market share analysis in the Virtual Reality Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Virtual Reality Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Virtual Reality Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Virtual Reality Market

A strategic analysis of the Virtual Reality Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Virtual Reality Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Apple Inc., ASUSTeK COMPUTER INC., CyberGlove Systems, Inc., Dell Technologies, Inc., EON Reality, Inc., Firsthand Technology Inc., FOVE, Inc., Google LLC, HTC Global Services, Lenovo Group Limited, LG Electronics Inc., Merge Labs, Inc., Meta Platforms, Inc., Microsoft Corporation, MindMaze Holding SA, Nintendo Co., Ltd., NVIDIA Corporation, Penumbra, Inc., Qualcomm Technologies, Inc., Samsung Electronics Co., Ltd., Sandbox VR, Inc., Sony Corporation, SpaceVR, Inc., Ultraleap Limited, Unity Technologies, Varjo Technologies Oy, and Vuzix Corporation.

Market Segmentation & Coverage

This research report categorizes the Virtual Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Nonimmersive Technology and Semi-Immersive & Fully Immersive Technology.
• Based on Offering, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Displays & Projectors, Position Trackers, Semiconductor Components, and Sensors. The Semiconductor Components is further studied across Controller & Processor and Integrated Circuits. The Sensors is further studied across Accelerometer, Gyroscope, Magnetometer, and Proximity Sensor.
• Based on Device Type, market is studied across Gesture-Tracking Devices, Head-Mounted Displays, and Projectors & Display Walls.
• Based on Application, market is studied across Aerospace & Defense, Automotive, Education & Training, Gaming & Entertainment, Healthcare, Retail & Ecommerce, and Travel & Tourism.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Consumer demand for immersive experiences in online games and competitions
    • 5.1.1.2. Improvements in processing power and display technology
    • 5.1.1.3. Utilization of virtual reality for simulation and learning in the aviation and education sector
  • 5.1.2. Restraints
    • 5.1.2.1. Complexities in the integration of VR technology in the existing system
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovations to improve the functional attributes, performance, and immersion potential of virtual reality
    • 5.1.3.2. Government support for digital healthcare and the potential for adoption of VR in the medical sector
  • 5.1.4. Challenges
    • 5.1.4.1. Performance issues and privacy concerns of virtual reality
• 5.2. Market Segmentation Analysis
  • 5.2.1. Offering: Innovations and advancements to enhance the capabilities of the software component of VR
  • 5.2.2. Application: Ability of VR technology to create immersive and interactive experiences in the gaming & entertainment sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Virtual Reality Market, by Technology

• 6.1. Introduction
• 6.2. Nonimmersive Technology
• 6.3. Semi-Immersive & Fully Immersive Technology

7. Virtual Reality Market, by Offering

• 7.1. Introduction
• 7.2. Hardware
  • 7.2.1. Cameras
  • 7.2.2. Displays & Projectors
  • 7.2.3. Position Trackers
  • 7.2.4. Semiconductor Components
    • 7.2.4.1. Controller & Processor
    • 7.2.4.2. Integrated Circuits
  • 7.2.5. Sensors
    • 7.2.5.1. Accelerometer
    • 7.2.5.2. Gyroscope
    • 7.2.5.3. Magnetometer
    • 7.2.5.4. Proximity Sensor
• 7.3. Software

8. Virtual Reality Market, by Device Type

• 8.1. Introduction
• 8.2. Gesture-Tracking Devices
• 8.3. Head-Mounted Displays
• 8.4. Projectors & Display Walls

9. Virtual Reality Market, by Application

• 9.1. Introduction
• 9.2. Aerospace & Defense
• 9.3. Automotive
• 9.4. Education & Training
• 9.5. Gaming & Entertainment
• 9.6. Healthcare
• 9.7. Retail & Ecommerce
• 9.8. Travel & Tourism

10. Americas Virtual Reality Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Virtual Reality Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Virtual Reality Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Strategic Expansion of Sandbox VR with Apparel Group Into Middle Eastern Markets
  • 13.3.2. 5thScape: Pioneering Advancement of VR/AR Ecosystems in Entertainment and Education
  • 13.3.3. Pioneering Partnership Brings RaceRoom Racing Simulations to Global VR Arcades
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. Apple Inc.
• 3. ASUSTeK COMPUTER INC.
• 4. CyberGlove Systems, Inc.
• 5. Dell Technologies, Inc.
• 6. EON Reality, Inc.
• 7. Firsthand Technology Inc.
• 8. FOVE, Inc.
• 9. Google LLC
• 10. HTC Global Services
• 11. Lenovo Group Limited
• 12. LG Electronics Inc.
• 13. Merge Labs, Inc.
• 14. Meta Platforms, Inc.
• 15. Microsoft Corporation
• 16. MindMaze Holding SA
• 17. Nintendo Co., Ltd.
• 18. NVIDIA Corporation
• 19. Penumbra, Inc.
• 20. Qualcomm Technologies, Inc.
• 21. Samsung Electronics Co., Ltd.
• 22. Sandbox VR, Inc.
• 23. Sony Corporation
• 24. SpaceVR, Inc.
• 25. Ultraleap Limited
• 26. Unity Technologies
• 27. Varjo Technologies Oy
• 28. Vuzix Corporation