세계의 웹사이트 빌더 시장 : 유형별, 전개별, 최종 사용자별 - 예측(2025-2030년)

The Website Builders Market was valued at USD 4.06 billion in 2023, expected to reach USD 4.45 billion in 2024, and is projected to grow at a CAGR of 9.90%, to USD 7.88 billion by 2030.

The website builders market encompasses an extensive range of platforms that enable users to design, build, and manage websites without extensive coding skills, catering primarily to small businesses, individuals, and enterprises seeking cost-effective online presence solutions. Such tools are indispensable in today's digital era, offering easy-to-use interfaces and pre-designed templates, significantly lowering the technical barrier and making online presence accessible to non-experts. Their application spans diverse sectors including e-commerce, personal portfolios, corporate websites, and blogs, supporting small to medium-scale digital transformation efforts. Key growth factors influencing this market include the accelerated rates of digital adoption catalyzed by increasing internet penetration, the burgeoning e-commerce landscape, and the need for businesses to establish robust online identities post-pandemic. Opportunities for growth lie in expanding template customization, integration with AI and machine learning for enhanced user experiences, and incorporation of advanced analytics for performance tracking. Challenges persist, however, due to market saturation and the availability of free, open-source alternatives that pressure price points and profit margins. User demand for more sophisticated customizations without compromising ease of use also calls for ongoing innovation. Areas ripe for further research include adaptive design elements, AI-driven SEO optimization, and seamless, intuitive integration capabilities across other digital marketing tools. The dynamic nature of this market reflects a rapid evolution driven by consumer preferences for flexibility, accessibility, and personalized experiences. The best strategies for exploiting the current landscape involve offering tiered pricing models to capture different market segments, investing in multi-language capabilities to expand international reach, and developing partnerships with other digital service providers to create comprehensive solutions. A keen focus on user-centric innovations and an agile approach to technology and market trends are essential in navigating the competitive landscape and enhancing business growth in the website builders market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Website Builders Market

The Website Builders Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Significant growth in internet penetration and the number of online portals
  • Increasing utilization of websites to create brand awareness and promotional activities
  • High potential due to the increasing expansion of e-commerce platforms
• Market Restraints
  • High cost of website development
• Market Opportunities
  • Integration of novel technologically advanced website builders software
  • Emerging usage of website builders in small and medium-sized enterprises
• Market Challenges
  • Vast flexibility requirements by website builder users

Porter's Five Forces: A Strategic Tool for Navigating the Website Builders Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Website Builders Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Website Builders Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Website Builders Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Website Builders Market

A detailed market share analysis in the Website Builders Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Website Builders Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Website Builders Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Website Builders Market

A strategic analysis of the Website Builders Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Website Builders Market, highlighting leading vendors and their innovative profiles. These include Bandzoogle.com, CoffeeCup Software, Inc., Dorik, Inc., DreamHost, LLC, Duda, Inc., Elementor Ltd., GoDaddy Operating Company, LLC, Hocoos by Kombi Inc., Hostinger International Ltd., Intuit Inc. by The Endurance Group, IONOS Inc., Jimdo GmbH, Newfold Digital Inc., Renderforest LLC, RocketCake by Ambiera e.U., Shopify International Ltd., Silex Labs, Squarespace, Inc., Tilda Publishing Ltd., Visual Composer Website Builder by TechMill Ltd., Webflow, Inc., Website.com Solutions Inc., Weebly by Square Inc., Wix.com Ltd., WordPress by Automattic, Inc., WYSIWYG Web Builder, and Yola, Inc..

Market Segmentation & Coverage

This research report categorizes the Website Builders Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Mobile Website Builders and PC Website Builders.
• Based on Deployment, market is studied across Cloud-Based and On-Premise.
• Based on End-User, market is studied across Enterprises and Individuals. The Enterprises is further studied across Large Enterprises and SMEs.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Significant growth in internet penetration and the number of online portals
    • 5.1.1.2. Increasing utilization of websites to create brand awareness and promotional activities
    • 5.1.1.3. High potential due to the increasing expansion of e-commerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of website development
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of novel technologically advanced website builders software
    • 5.1.3.2. Emerging usage of website builders in small and medium-sized enterprises
  • 5.1.4. Challenges
    • 5.1.4.1. Vast flexibility requirements by website builder users
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing usage of PC website builders for users seeking greater flexibility and sophisticated features
  • 5.2.2. Deployment: Rising adoption of cloud-based website builders due to minimal infrastructure requirements
  • 5.2.3. End-User: Increasing utilization of website builder by individuals for ease-of-use and affordability
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Website Builders Market, by Type

• 6.1. Introduction
• 6.2. Mobile Website Builders
• 6.3. PC Website Builders

7. Website Builders Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud-Based
• 7.3. On-Premise

8. Website Builders Market, by End-User

• 8.1. Introduction
• 8.2. Enterprises
  • 8.2.1. Large Enterprises
  • 8.2.2. SMEs
• 8.3. Individuals

9. Americas Website Builders Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Website Builders Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Website Builders Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Distrokid Acquires Website Builder Bandzoogle To Expand Its Toolset For Artists
  • 12.3.2. TextMagic has acquired Voog in a Euro 1.1 million deal as it begins to build out a B2B SaaS products portfolio
  • 12.3.3. Hocoos Launches Powerful AI Website Builder That Creates Personal and Business Sites in Minutes
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bandzoogle.com
• 2. CoffeeCup Software, Inc.
• 3. Dorik, Inc.
• 4. DreamHost, LLC
• 5. Duda, Inc.
• 6. Elementor Ltd.
• 7. GoDaddy Operating Company, LLC
• 8. Hocoos by Kombi Inc.
• 9. Hostinger International Ltd.
• 10. Intuit Inc. by The Endurance Group
• 11. IONOS Inc.
• 12. Jimdo GmbH
• 13. Newfold Digital Inc.
• 14. Renderforest LLC
• 15. RocketCake by Ambiera e.U.
• 16. Shopify International Ltd.
• 17. Silex Labs
• 18. Squarespace, Inc.
• 19. Tilda Publishing Ltd.
• 20. Visual Composer Website Builder by TechMill Ltd.
• 21. Webflow, Inc.
• 22. Website.com Solutions Inc.
• 23. Weebly by Square Inc.
• 24. Wix.com Ltd.
• 25. WordPress by Automattic, Inc.
• 26. WYSIWYG Web Builder
• 27. Yola, Inc.