PIM 소프트웨어 시장 보고서 : 동향, 예측 및 경쟁 분석(-2035년)

PIM Software Market

The future of the global pim software market looks promising with opportunities in the small & medium enterprise (SMEs) and large enterprise markets. The global pim software market is expected to reach an estimated $31.51 billion by 2035 from $14.1 billion in 2027 with a CAGR of 9.5% from 2027 to 2035. The major drivers of this market are the increased presence of online retailing, the growing need for consistent product data across multiple channels, and the expanding range of products and variants.

• Lucintel forecasts that, within the type category, cloud-based is expected to witness higher growth over the forecast period due to smaller initial investment and the ability to scale Services more efficiently.
• Within this application category, small & medium enterprise (SMEs) is expected to witness higher growth due to the small and medium enterprises (SMEs) are looking for ways to manage product data harmonization from more centralized locations.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to fast growing e-commerce and retail sectors in the region.

Emerging Trends in PIM Software Market

from 2025 To 2027, The pim software market Will Shift from Catalog Management Toward A Governed Product Experience Layer. Lucintel's Market Perspective Coincides with The Needs of Buyers: Better data quality, faster syndication, and measurable performance. Investment will be focused where PIM connects enterprise systems to AI, compliance workflows and regional content operations.

• AI Enrichment: Generative AI is speeding attribute completion, translation, classification, and search improvements across systems. Adobe has placed product content within their broader enterprise AI adoption. Within the next 3 to 5 years, some technology will need human review, although a considerable amount of work and review will be automated.
• Composable Architecture: More and more purchasing organizations are connecting PIM systems, marketplace tools and other third-party systems such as DAM, ERP, and CDP, through APIs. In 2025, MACH Alliance membership exceeded 100. This will continue as demand to replace the rigid, large product suites will grow in favor of more flexible, modular product stacks.
• Digital Product Passports: The first requirements for Digital Product Passports from the EU Ecodesign for Sustainable Products Regulation are expected to be in place by 2027. Digital product passports will require structured data from manufacturers about the origin, materials, and the products' potential for repair and recycling. PIM systems will be the control point for compliance data as opposed to being a system only for managing merchandise.
• Omnichannel Localization: At more sales destinations, brands must manage variants of products, languages, measurement systems and rules of marketplaces. GS1's Sunrise 2027 initiative encourages retail to adopt GS1 2D data matrix codes. Investment in PIM will be high due to the fact localized content that is inaccurate leads to unnecessary returns, listing rejections and delays in reaching planned markets.
• Data Governance and Trust: As AI-generated content increases, enterprise clients want audit trails, role-based controls, validations, and lineage. According to IBM's 2025 Global AI Adoption Index, 64% of organizations have no governance for Responsible AI. Within the next 3 to 5 years, trusted data controls will help differentiate scalable PIM deployments from inexpensive content tools.

Trusted data controls will set apart scalable PIM deployments from inexpensive content tools. The pim software market will evolve more from integrating trusted data across multiple channels and less from product data storage. Vendors that merge Responsible AI will likely capture more budgets within AI and PIM. Although, leaders need to adopt a mindset of taxonomy ownership and data governance, not configuration, as operating capabilities.

Recent Developments in the PIM Software Market

PIM software is shifting from preserving catalog data to orchestrating governed product data. During the period of 2025-2027, there was a lot of funding toward the automation of commerce and AI to enrich data. Lucintel projects future buying decisions will be based on remote data quality control, time to market, full stack integration, and low total cost of ownership.

• Enterprise Consolidation: Salesforce's acquisition of Informatica (May 2025) for $8 billion made the combination of data and cloud a market leader. Independent PIM platform vendors are likely to have data management governance goals and greater enterprise coverage via acquisitions in the next 3-5 years.
• AI-assisted Enrichment: In 2025, Akeneo released a new suite of product offerings leveraging Generative AI to support the creation of structured data across multiple channels. Buyers will be less satisfied with a wide range of tools and instead value offerings with data review and approval systems.
• Composable Commerce Integration: With the release of Commerce 2.4.8 (April 2025), Adobe reinforced the API-led integrations across commerce platforms and content systems. Buyers place a premium on PIM software that integrates across multiple user experience and AI Shopping interfaces as well as marketplace and application stores, without the need for duplicate data.
• Marketplace Syndication: In 2025, Amazon continued its work to improve and integrate marketplace seller catalogs into structured product data. PIM tools that automate compliance controls and perform validation against marketplace schemas will place businesses in a strong asset control position.
• 2025 Modernization of Manufacturing Data: Siemens worked to integrate industrial product data with their Xcelerator ecosystem in 2025, connecting engineering and commercial workflow streams. This will incentivize manufacturers to integrate their PIM software with their PLM and ERP systems, thereby removing manual handovers and improving the launch of complex product portfolios.

In the next 5 years, complex products are anticipated to drive PIM software purchases. PIM software integration will be driven by the complexity of products, regulation, and competitive pressures. PIM software purchases are expected to drive market growth during this period. Vendors will be pressured to consolidate if they lack open APIs, strong workflow design, and AI safety during this period. Implementation services will likely grow for all vendors.

Strategic Growth Opportunities in the PIM Software Market

Between 2024 and 2026, the demand for product information management (PIM) software is expected to grow due to increases in product complexity, marketplace expansions, and stricter data governance. Retailers and manufacturers will need PIM software to support content and ensure data compliance for industries. Lucintel's market perspective indicates that investment in product information infrastructure is likely to accelerate over the next several years.

• Digital Product Passports: The February 2027 deadline for implementing digital product passports for EU batteries will create demand for PIM software. The demand will continue to grow beyond the batteries as more categories of products will require some level of traceability.
• Industrial Manufacturing: Manufacturers are starting to extend product information management (PIM) software to engineered products, and the accuracy of configurators directly impacts quotations and after-sales services. Siemens' reported fiscal 2024 revenue of €78 billion (December 2024) illustrates the potential for significant revenue that complex products have the potential to create. It will take three to five years or more beyond marketplace led deployments for industrial PIM software to be adopted.
• AI-assisted Enrichment: Generative AI will streamline building a product catalog. Gartner predicts that 30 percent of outbound marketing communications will be AI generated by 2025. Combining AI with PIM software will create a more robust offering and help PIM service providers obtain larger enterprise contracts.
• Composable Commerce Integration: Separating front end services and back-end systems for commerce will increase demand for a PIM system with an API-first architecture. Membership in the MACH Alliance passed 100 in January 2025 and is a sign that interest in composable architecture is continuing. Integration-led services will create loyal customer relationships and help PIM service providers grow recurring revenue.
• Aftermarket Services: PIM (product information management) software helps spare-parts dealers manage components, manuals, and replacement suggestions. The EU right-to-repair directive goes into effect in July 2024. Each member state is required to apply the directive by July 2026. Compliance and the need for service will lead to PIM spending in the maintenance-intensive sectors.

Increased spending in the pim software market will be less about storage and more about achieving measurable improvements. Buyers will prefer PIM vendors that have deep integrations and strong AI governance and data models. Compliance with publishing friction becomes a critical advantage for suppliers. Providing sustainable services and product information, while integrating service and commerce, will make data quality an imperative issue at the board level.

PIM Software Market Drivers and Challenges

Technological innovation, changing customer demands, economic conditions, and regulatory changes have influenced the pim software market. There is heightened need for accurate, centralized and enriched product information across various digital channels. The growing adoption of cloud, artificial intelligence, sustainability, and omnichannel will drive the market while complexities in integration, cybersecurity, and the data governance will continue to be dominant issues. Lucintel has identified these drivers of market competition.

The primary drivers for PIM software are:

• Customer Requirements: The preference for product information that is 'flexible' and 'transparent' is driving retailers and manufacturers to use PIM software. Increasingly, online consumers evaluate product information based on specifications, availability, images, certifications, sustainability, and other attributes. In January 2025, e-commerce was dominating multichannel and marketplace trading, making it imperative for businesses to manage an ever-expanding number of product-content touchpoints. In the next 3 to 5 years, the demand for trustworthy local information will result in replacing multiple disjointed datasheets with a centralized information management system that enhances the value of the product and experience across all touchpoints of businesses."
• Artificial Intelligence and Automation: Artificial intelligence will automate functions like classification, extraction of attributes, content generation, translation, duplicate detection, and optimization of search in PIM systems. By March 2025, many enterprise software vendors developed generative AI capabilities for structured content automation, reflecting how quickly the market is gravitating toward the automation of catalog management. These tools will, in the next three to five years, accelerate time-to-market for products and reduce the time required for enrichment of product data. Maintaining control over the description of the products be done by an employee, as incorrectly generated descriptions could create compliance issues, as well as reputational and customer experience issues.
• Regulatory Support: Product information regulations are leading to the use of structured data in a manner that is auditable and traceable. The European Accessibility Act was implemented in June 2025 by all 27 EU member states. This places further pressure on companies to provide accessible product information in a digital format. Over the next three to five years, companies will be required to provide greater accessibility, sustainability claims, as well as safety and chemistry data. In addition, more regulations on the digital product passports will require the PIM software to maintain information on ownership, status, validation, documentation, and regional differences, making compliance a necessary part of selling a product in multiple regions.
• Sustainability and Product Transparency: There is a growing demand among consumers, regulators, and business clients for information about a product's composition, its recyclability, origin, emissions, and its capacity for repair and sustainable sourcing. In February 2027, under EU directives, batteries will be required to have a 'battery passport'. This will provide a mandate for organized product data. Sustainability reporting beyond niche industries will need integrated data over the next three to five years. PIM platforms allow companies to create accurate environmental data while diminishing their risk of greenwashing and supported initiatives of the circular economy.
• Omnichannel Expansion and Operational Efficiency: In addition to their web stores, companies sell their products through marketplaces, distributors, social commerce, mobile apps, and physical retail stores, where unique content may be required. In January 2025, the rapid growth of marketplaces and the retail ecosystem continued mandating region-specific, multiple language, and category-specific listings, posting requirements which are cost-prohibitive to publish at scale manually. In the coming three to five years, PIM technology will become an imperative business tool to provide one governance domain for the 'product truth', automated publishing, and significantly reduce syndication lead-times while enhancing data quality across product catalogs. Automated workflows will improve operational efficiency across the value chain from manufacturing and supply to fulfillment and merchandising.

Some challenges associated with this Market are as follows:

• Integration Complexity: Most supplier, manufacturing, client relationship management, digital asset management, and e-commerce vendor integrations are required with a PIM integration. By 2025, numerous companies had not consolidated all of their legacy applications across business groups and/or regions, thereby resulting in multiple, inconsistent identifiers and ownership. For the next 3 to 5 years, integration complexity will be a big problem. Due to poor mapping, inaccurate data may be propagated to various systems across the commerce ecosystem. Companies must have strong APIs, data quality, and a data governance framework in order to minimize the impact of PIM implementation.
• Implementation Costs and Skills Shortages: The cost of acquiring and migrating to a PIM, as well as the cost of re-engineering taxonomies, configuring workflows, training users, and the ongoing governance, are especially burdensome for small to medium sized businesses. As of April 2025, there was an emphasis on controlling IT spend, while funding defense against cyber threats and a growing use of AI, creating a squeeze on company funding. For the next 3 to 5 years, the shortages of data architects, integrators, and taxonomy specialists will slow adoption. During this time companies will rely more heavily on solutions and services offered by vendors that offer low code solutions and packaged integrations.
• Data Security, Quality, and Governance Risks: Centralizing product data strengthens control over that data, but it also makes the data a juicier target for digital attacks as well as unauthorized changes and unapproved access. Increasingly in 2025, major market data regulation continued to evolve, making the consequences of inaccurate or noncompliant content even more serious. In the next three to five years, organizations will need to increase role based access, audit trails, encryption, approval workflows, and validation rules. Governance problems can produce incorrect specifications, false sustainability claims, and rule breaking, so service provider automation must be combined with oversight, robust ownership, and constant monitoring across suppliers and channels.

The market for PIM (Product Information Management) software grows as companies strive for unified product data and publish it over multiple channels with greater speed and AI based automation, and more transparency for sustainability. Regulatory demands and customer requirements place ever increasing strategically important and significant value on structured data than on operational data. Difficulties with integration, lack of funding, and governance risks slows software adoption by smaller companies in particular. For the next three to five years the market leaders will be those vendors who successfully combine flexible trust based computing, powerful automation, and strong compliance with a trusted data platform. Overall the drivers will remain the same with sustained growth and successful execution being the determining factors in how wide the PIM software industry can grow.

List of PIM Software Market Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies pim software market companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the pim software market companies profiled in this report include-

• Plytix PIM
• StiboSystems
• Shotfarm
• Talkoot
• Jasper
• MaPS System
• Oracle

PIM Software Market by Segment

The study includes a forecast for the global pim software market by type, application, and region.

PIM Software Market by Type [Value ($B) from 2019 to 2035]:

• Cloud-Based
• On-Premises

PIM Software Market by Application [Value ($B) from 2019 to 2035]:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

PIM Software Market by Region [Value ($B) from 2019 to 2035]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the PIM Software Market

The pim software market is shifting away from catalog governance toward AI-based support for product content operations with an emphasis on unified data across the channels used by retailers, manufacturers, and markets. Between 2025 and 2027, procurement will be influenced by the accelerating digitization of laws, cloud spending, and the integration of commerce platforms. According to Lucintel's newest market report, this will drive the adoption of PIM beyond the traditional retail space.

• United States: More company consolidation is happening in this market. Salsify reporting 1600+ clients in 2025, and Akeneo adding AI-based product cloud to their offerings in January 2025, suggests that clients are now preferring more integrated platforms for governance, syndication, and enrichment, as opposed to standalone products.
• China: Alibaba Cloud continues to invest in their AI-based and cloud offerings with a recent announcement of a 380 billion yuan, three-year spend commitment in February 2025; Alibaba Cloud's offerings will support product data offerings specific to marketplace and export business customers and improve domestic PIM and international trade integration.
• Germany: SAP's 2025 product plan included Joule and Business AI in their products; Contentserv positioned their PIM specifically for manufacturing and distribution; Germany's manufacturing industry means the changes are important for integrating product data in digital manufacturing powered by leading ERP systems.
• India: In February 2025, the Indian government's Open Network for Digital Commerce reported 600,000 sellers and service providers. The growth of ONDC's open-network model generates demand for Product Information Management (PIM) solutions amongst small suppliers.
• Japan: The 2025 Revision of the Digital Transformation framework continued to be implemented by the Ministry of Economy, Trade and Industry of Japan while Rakuten and major retailers continued to digitize their marketplaces. The advances will impact PIM adoption. Suppliers are now required to maintain numerous Japanese-specific, regulatory, and channel-specific product records.

Features of the Global PIM Software Market

• Market Size Estimates: pim software market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2026) and forecast (2027 to 2035) by various segments and regions.
• Segmentation Analysis: pim software market size by type, application, and region in terms of value ($B).
• Regional Analysis: pim software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the pim software market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the pim software market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the pim software market by type (cloud-based and on-premises), application (small & medium enterprises (SMEs) and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 8 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global PIM Software Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Cloud-Based: Trends and Forecast (2019-2035)
• 4.4 On-Premises: Trends and Forecast (2019-2035)

5. Global PIM Software Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Small & Medium Enterprises (SMEs): Trends and Forecast (2019-2035)
• 5.4 Large Enterprises: Trends and Forecast (2019-2035)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global PIM Software Market by Region

7. North American PIM Software Market

• 7.1 Overview
• 7.2 North American PIM Software Market by Type
• 7.3 North American PIM Software Market by Application
• 7.4 United States PIM Software Market
• 7.5 Mexican PIM Software Market
• 7.6 Canadian PIM Software Market

8. European PIM Software Market

• 8.1 Overview
• 8.2 European PIM Software Market by Type
• 8.3 European PIM Software Market by Application
• 8.4 German PIM Software Market
• 8.5 French PIM Software Market
• 8.6 Spanish PIM Software Market
• 8.7 Italian PIM Software Market
• 8.8 United Kingdom PIM Software Market

9. APAC PIM Software Market

• 9.1 Overview
• 9.2 APAC PIM Software Market by Type
• 9.3 APAC PIM Software Market by Application
• 9.4 Japanese PIM Software Market
• 9.5 Indian PIM Software Market
• 9.6 Chinese PIM Software Market
• 9.7 South Korean PIM Software Market
• 9.8 Indonesian PIM Software Market

10. ROW PIM Software Market

• 10.1 Overview
• 10.2 ROW PIM Software Market by Type
• 10.3 ROW PIM Software Market by Application
• 10.4 Middle Eastern PIM Software Market
• 10.5 South American PIM Software Market
• 10.6 African PIM Software Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global PIM Software Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Plytix PIM
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 StiboSystems
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Shotfarm
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Talkoot
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Jasper
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 MaPS System
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 Oracle
  • Company Overview
  • PIM Software Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us