보청기 시장 규모, 점유율, 예측 및 동향 분석 : 제품별, 기술별, 연령대별, 유형별, 난청 카테고리별, 판매 채널별 - 세계 예측(-2031년)

Hearing Aids Market Size, Share, Forecast, & Trends Analysis by Product (Behind Ear, In Ear, In Canal), Technology (Digital, Analog), Age Group (Adults, Children), Type (Prescription, OTC), Hearing Loss Category, Sales Channel-Global Forecast to 2031

The hearing aids market is projected to reach $13.04 billion by 2031, at a CAGR of 5.7% from 2024 to 2031.

Following a comprehensive primary and secondary study and an in-depth analysis of the market scenario, this report provides the key drivers, constraints, challenges, and opportunities of the industry. This market is driven by the rising prevalence of hearing loss, the increasing popularity of self-fitting hearing aids across all age groups, the rising accessibility and affordability of hearing aids, and the growing demand for discreet and compact hearing devices.

Furthermore, the advancements in hearing aid technology and integration of AI with hearing aids provide a significant growth opportunity for this market. However, the availability of alternative treatments for hearing loss and the risk of facial nerve damage associated with hearing implants may restrain the growth of this market. Additionally, distortion of sound caused by hearing aids and ear irritation resulting from prolonged use of hearing aids pose a major challenge for the players operating in this market.

Among products, in 2024, the hearing aid devices segment is expected to account for the largest share of 92% of the hearing aids market. Hearing aids are devices that are placed around the ear to amplify the surrounding sounds for people with hearing disorders or conditions. The large share of the segment is attributed to factors such as the rising geriatric population, greater affordability and accessibility of hearing aids as compared to implants, and the increasing prevalence of hearing disorders.

Among technologies, in 2024, the digital hearing aids segment is expected to account for the largest share of the hearing aids market. The large share of the segment is attributed to factors such as advantages offered by digital hearing aids over analog hearing aids, including superior sound quality, customization tailored to specific hearing loss profiles, enhanced connectivity options as well as remote-control features. In March 2024, Ear Solutions Private Limited (India) partnered with Audientes A/S (Denmark) for the sale of Audientes's self-fitting digital hearing aid, Ven to Ear Solution Private Limited's distribution network with 70+ points of sale in 18+ states of the country.

Among hearing loss categories, in 2024, the sensorineural hearing loss segment is expected to account for the largest share of the hearing aids market. Sensorineural hearing loss (SNHL) is the most common type of hearing loss. It occurs when there is damage to the inner ear and can stem from various factors, including illnesses, genetics, medications, and aging. According to data released by Healthy Hearing, a consumer website and clinic directory focused on hearing, approximately 9 out of 10 individuals with hearing loss experienced sensorineural hearing loss in 2023. The large share of the segment is attributed to factors such as the rising popularity of over-the-counter (OTC) products and a shift towards preventive healthcare practices are driving the adoption of hearing aids for SNHL.

Among age groups, in 2024, the adults segment is expected to account for the larger share of the hearing aids market. The large share of the segment is attributed to factors such as the increasing prevalence of chronic hearing conditions, a rise in the geriatric population, and the introduction of advanced hearing aids tailored for adults with hearing impairments.

Among types, in 2024, the over-the-counter (OTC) hearing aids segment is projected to register a higher CAGR during the forecast period. OTC hearing aids offer convenience and do not necessitate examination by healthcare professionals. These aids are the most accessible and cost-effective option for individuals with mild to moderate hearing loss. Designed to reduce healthcare expenses while still delivering effective hearing assistance, OTC hearing aids are significantly more affordable compared to prescription alternatives.

Among sales channels, the online channels segment is projected to register the highest CAGR during the forecast period. This is attributed to factors such as the rising number of hearing aid companies utilizing online sales channels to sell their products, the rising trend of online or remote shopping, and the benefits offered by online shopping platforms, such as the availability of diverse product offerings, competitive pricing options, and access to consumer reviews.

An in-depth analysis of the geographical scenario of the hearing aids market provides detailed qualitative and quantitative insights for the five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region.

In 2024, North America is expected to account for the largest share of 38.4% of the hearing aids market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America's significant market share can be attributed to the presence of prominent manufacturers, significant investments in research and development, a robust reimbursement framework for prescription aids, and supportive government initiatives aimed at raising awareness about hearing disorders and aids. For instance, the New Mexico Department of Health (U.S.), in collaboration with Children's Medical Services, manages the Newborn Hearing Screening Program. This initiative focuses on conducting statewide newborn hearing screenings and delivering follow-up services as required.

The key players operating in the hearing aids market are Koninklijke Philips N.V. (Netherlands), Amplifon SpA (Italy), Oticon, Inc. (U.S.), Starkey Laboratories, Inc. (U.S.), WS Audiology A/S (Denmark), Bernafon AG (Germany), Sonic Innovations, Inc. (U.S.), Audina Hearing Instruments, Inc. (U.S.), Demant A/S (Denmark), Sonova AG (Switzerland), and RION Co., Ltd. (Japan), Cochlear Ltd. (Australia), and GN Store Nord A/S (Denmark).

Scope of the Report:

Hearing Aids Market-by Product

• Hearing Aid Devices
  • Behind-the-Ear (BTE) Devices
  • In-the-Ear (ITE) Devices
  • Receiver-in-the-Ear (RITE) Devices
  • In-the-Canal (ITE) Devices
  • CROS/BiCROS Aids
• Accessories

Hearing Aids Market-by Technology

• Digital Hearing Aids
• Analog Hearing Aids

Hearing Aids Market-by Hearing Loss Category

• Conductive Hearing Loss
• Sensorineural Hearing Loss
• Mixed Hearing Loss

Hearing Aids Market-by Age Group

• Adults
• Children

Hearing Aids Market-by Type

• Prescription Hearing Aids
• Over-the-counter (OTC) Hearing Aids

Hearing Aids Market-by Sales Channel

• ENT Clinics
• Retail Channels
• Online Channels

Hearing Aids Market-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Norway
  • Sweden
  • Denmark
  • Belgium
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Definition & Scope
• 1.2. Market Ecosystem
• 1.3. Currency and Limitations
• 1.4. Key Stakeholders

2. Research Methodology

• 2.1. Research Approach
• 2.2. Process of Data Collection and Validation
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
• 2.3. Market Sizing and Forecast
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
  • 2.3.3. Market Share Analysis
• 2.4. Assumption for the Study

3. Executive Summary

4. Market Insights

• 4.1. Overview
• 4.2. Drivers
  • 4.2.1. Rising Prevalence of Hearing Loss
  • 4.2.2. Increasing Popularity of Self-fitting Hearing Aids Across All Age Groups
  • 4.2.3. Rising Accessibility and Affordability of Hearing Aids
  • 4.2.4. Growing Demand for Discreet and Compact Hearing Devices
• 4.3. Restraints
  • 4.3.1. Availability of Alternative Treatments for Hearing Loss
  • 4.3.2. Risk of Facial Nerve Damage Associated with Hearing Implants
  • 4.3.3. Lack of Alternative Implant Options
• 4.4. Opportunities
  • 4.4.1. Advancements in Hearing Aid Technology
  • 4.4.2. Integration of AI With Hearing Aids
• 4.5. Challenges
  • 4.5.1. Distortion of Sound Caused by Hearing Aids
  • 4.5.2. Ear Irritation Resulting from Prolonged Use of Hearing Aids
• 4.6. Technology Trends/Market Trends
  • 4.6.1. Proliferation of OTC Hearing Aids
  • 4.6.2. Increasing Use of Remote Hearing Care and Tele-audiology
  • 4.6.3. Integration of Hearing Aids with Smart Phones
• 4.7. Regulatory Scenario
• 4.8. Pricing Analysis
• 4.9. Porter's Five Forces Analysis

5. Hearing Aids Market-by Product

• 5.1. Overview
• 5.2. Hearing Aid Devices
  • 5.2.1. Behind-the-Ear (BTE) Devices
  • 5.2.2. In-the-Ear (ITE) Devices
  • 5.2.3. Receiver-in-the-Ear (RITE) Devices
  • 5.2.4. In-the-Canal (ITC) Devices
  • 5.2.5. CROS/BiCROS Aids
• 5.3. Accessories

6. Hearing Aids Market-by Technology

• 6.1. Overview
• 6.2. Digital Hearing Aids
• 6.3. Analog Hearing Aids

7. Hearing Aids Market-by Hearing Loss Category

• 7.1. Overview
• 7.2. Conductive Hearing Loss
• 7.3. Sensorineural Hearing Loss
• 7.4. Mixed Hearing Loss

8. Hearing Aids Market-by Age Group

• 8.1. Overview
• 8.2. Adults
• 8.3. Children

9. Hearing Aids Market-by Type

• 9.1. Overview
• 9.2. Prescription Hearing Aids
• 9.3. Over-the-counter (OTC) Hearing Aids

10. Hearing Aids Market-by Sales Channel

• 10.1. Overview
• 10.2. ENT Clinics
• 10.3. Retail Channels
• 10.4. Online Channels

11. Hearing Aids Market-by Geography

• 11.1. Overview
• 11.2. North America
  • 11.2.1. U.S.
  • 11.2.2. Canada
• 11.3. Europe
  • 11.3.1. Germany
  • 11.3.2. France
  • 11.3.3. U.K.
  • 11.3.4. Italy
  • 11.3.5. Spain
  • 11.3.6. Norway
  • 11.3.7. Sweden
  • 11.3.8. Denmark
  • 11.3.9. Belgium
  • 11.3.10. Rest of Europe
• 11.4. Asia-Pacific
  • 11.4.1. Japan
  • 11.4.2. China
  • 11.4.3. India
  • 11.4.4. South Korea
  • 11.4.5. Rest of Asia Pacific
• 11.5. Latin America
  • 11.5.1. Brazil
  • 11.5.2. Mexico
  • 11.5.3. Rest of Latin America
• 11.6. Middle East & Africa

12. Competitive Analysis

• 12.1. Overview
• 12.2. Key Growth Strategies
• 12.3. Competitive Benchmarking
• 12.4. Competitive Dashboard
  • 12.4.1. Market Leaders
  • 12.4.2. Market Differentiators
  • 12.4.3. Vanguards
  • 12.4.4. Emerging Companies
• 12.5. Market Share Analysis/ Market Ranking, by Key Players (2023)

13. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis*)

• 13.1. Koninklijke Philips N.V.
• 13.2. Amplifon SpA
• 13.3. Oticon, Inc.
• 13.4. Starkey Laboratories, Inc.
• 13.5. WS Audiology A/S
• 13.6. Bernafon AG
• 13.7. Sonic Innovations, Inc.
• 13.8. Audina Hearing Instruments, Inc.
• 13.9. Demant A/S
• 13.10. Sonova AG
• 13.11. RION Co., Ltd.
• 13.12. Cochlear Ltd.
• 13.13. GN Store Nord A/S
• 13.14. Other Companies

(Note: SWOT Analysis will be Provided Only for the Top 5 Players)

14. Appendix

• 14.1. Available Customization
• 14.2. Related Reports