바닥재 시장 : 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

The floor covering market was valued at USD 101.28 billion in 2025 and estimated to grow from USD 106.42 billion in 2026 to reach USD 136.18 billion by 2031, at a CAGR of 5.06% during the forecast period (2026-2031).

Robust residential renovation in North America, megaproject activity in Asia-Pacific, and recovery in hospitality construction across the Middle East collectively anchor demand for premium, long-life surfaces. Technological breakthroughs such as rigid-core waterproof planks and PVC-free resilient options broaden application versatility, allowing suppliers to address both moisture-prone basements and high-traffic commercial corridors without major design compromises. Manufacturers are increasingly localizing production in the United States to sidestep tariff exposure, compress lead times, and meet stringent VOC emission rules, a strategy that also bolsters supply-chain resilience against global shipping disruptions. E-commerce is reshaping purchasing journeys by merging augmented-reality visualization tools with direct-to-consumer logistics, which is motivating home-center chains to integrate virtual design consultations and click-and-collect fulfillment. Competitive differentiation is shifting toward environmental credentials, with recycled-content formulations and take-back recycling programs becoming decisive in corporate procurement specifications that now routinely reference LEED, BREEAM, and WELL benchmarks.

Global Floor Covering Market Trends and Insights

Rapid Urbanization & Booming Renovation Activities

Urban populations in India alone are expected to top 500 million by 2025, and that structural shift, combined with aging housing stock across North America, keeps retrofit spending elevated even while mortgage rates temper new-build volumes. Existing-home resale cycles correlate strongly with flooring upgrades because owners typically replace outdated carpet or chipped tiles when preparing a property for listing. Commercial landlords are similarly retrofitting workplaces to support hybrid office strategies, which requires surfaces that tolerate frequent reconfiguration of partitions and furniture glides without losing finish integrity. Municipal incentives tied to energy-efficient retrofits often bundle floor replacement grants with broader envelope-upgrade programs, stimulating adoption of low-VOC adhesives and recycled underlayment. In emerging Asia-Pacific cities, public housing modernization is accelerating as provincial authorities push minimum living-standard codes that mandate non-slip, easy-clean floor materials in high-rise dwellings. These simultaneous dynamics ensure a consistent baseline demand that cushions the floor covering market against cyclical dips in new construction. Suppliers that package pattern-rich visuals and rapid-install systems are best positioned to capture volume across both owner-occupied and rental properties, where minimal downtime is critical.

Shift from Soft to Hard-Surface Flooring

Consumer attitudes have swung decisively toward surfaces that combine waterproof integrity, scratch resistance, and quick sanitation, propelling rigid luxury vinyl tile to the top of specification lists for busy households with pets and children. The move reflects lifestyle shifts such as rising dog ownership and open-concept interiors where spills travel unimpeded across rooms. Stone plastic composite boards emulate oak, hickory, or polished concrete yet remain dimensionally stable under temperature swings, which widens their suitability for sunrooms and semi-conditioned basements. Carpet manufacturers are repositioning toward niche use-cases like premium broadloom for high-end hospitality suites where plush comfort and acoustic dampening outweigh maintenance concerns. Retail buyers now benchmark product durability through independent indentation and stain-resistance tests, elevating the status of certifications such as FloorScore and GREENGUARD in final selection. As the hard-surface share widens, accessory markets for sound-absorbing underlayment and flexible transition strips experience adjacent growth spurts. Installers report quicker project turnover because floating-click systems eliminate the need for adhesives, a benefit that partially offsets skilled-labor shortages. Over the coming three years, incremental aesthetic gains from digital-ink printing are expected to satisfy decor cycles, further cementing the appeal of low-maintenance rigid formats.

Volatile Raw-Material Prices

PVC resin, ceramic clay, and hardwood lumber have experienced price swings exceeding 20% within single fiscal quarters since 2023, complicating margin forecasting for contract bids. Import-heavy markets feel the pinch fastest because currency fluctuations compound commodity spikes, compelling distributors to hold higher safety stocks that tie up working capital. Forward-buying resin futures can hedge costs but expose companies to inventory obsolescence if design cycles shift. Volatility encourages substitution; for example, customers may down-spec from oak to birch or from glazed porcelain to polished concrete overlays when budgets tighten. Smaller installers absorb disproportionately high risk because their contracts seldom include escalation clauses. The net effect trims near-term floor covering market growth, although the long-run outlook remains positive as supply-demand imbalances normalize post-capacity additions in Asia and North America. Suppliers that negotiate multi-year feedstock agreements with diversified sources limit exposure and maintain price stability for specification writers.

Other drivers and restraints analyzed in the detailed report include:

1. Construction Boom in Asia-Pacific & MEA Markets
2. On-shoring of LVT Production in the United States
3. Environmental Scrutiny of Plastic-Based Flooring

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Resilient flooring commanded the highest share at 31.78% in 2025, confirming its dominance in renovation and new-build schedules that emphasize fast installation and water resistance. Within the category, stone plastic composite is propelling the floor covering market size by expanding at an 11.10% CAGR, a pace unmatched by traditional surfaces and aided by click systems that cut labor hours. Ceramic tiles held an 18.23% share thanks to porcelain improvements that now withstand high mechanical loads, widening their fit for airports and shopping centers. Wood flooring retained an 8.42% foothold despite encroachment from wood-look vinyl, with engineered formats gaining traction because they pair genuine veneer aesthetics with dimensional stability across radiant-heat subfloors. Laminate grew 6.18% yearly after manufacturers sealed edge bevels to deliver 24-hour water warranties, a feature once exclusive to vinyl. Carpet and area rugs still covered 31.45% of installed square footage, but ceded living-room ground to hard surfaces, even though carpet tiles thrive in open-office modular plans. Sustainability is a cross-cutting priority, pushing suppliers to introduce recycled PET backings and PVC-free wear layers that qualify under circular-economy procurement guidelines. The convergence of performance upgrades and environmental mandates ensures that product innovation remains the principal lever shaping category mix across the floor covering market.

The surge of rigid-core and digital-print capabilities fundamentally shifts pricing ladders, enabling mid-tier products to encroach on premium wood or stone positions by replicating texture nuances at a fraction of the cost. Brands are also embracing mixed materials such as hybrid planks that sandwich mineral cores between wood veneers or cork pads, delivering thermal comfort while guarding against moisture ingress. As global raw-material prices stabilize, cost advantages may widen for engineered composites over quarried marble or solid hardwood, realigning value perceptions among architects and homeowners. Geographic preferences persist-Europe still favors wide-plank oak while Southeast Asia leans toward glossy porcelain-but online visualization tools are gradually homogenizing style choices, funneling incremental volume toward globally consistent patterns. Although ceramic and carpet segments face stiff competition, innovations in slip-rating, acoustic insulation, and stain technology preserve niches where these materials outperform. In the future, the ability to weave renewable content and recycling logistics into product stories will increasingly determine which brands claim a share of the growing floor covering market size.

The Floor Covering Market Report is Segmented by Product (Carpet & Area Rugs, Wood Flooring, Ceramic Tiles Flooring, Laminate Flooring, Vinyl Flooring, Stone Flooring, Other Products), End User (Commercial, Residential), Distribution Channel (Home Centers, Flagship Stores, Specialty Stores, and Other), and Geography (North America, and Other). The Market Forecasts are Provided in Terms of Value (USD), Based On Availability.

Geography Analysis

Asia-Pacific led with 37.10% share in 2025, buoyed by unrelenting urban housing growth and megacity transportation expansions that consume millions of square meters of ceramic and resilient surfaces annually. India's real-estate roadmap envisions a USD 1 trillion sector by 2030, translating into compounded floor demand spanning high-rise condos, tier-III city retail hubs, and IT campus lobbies. China continues to retrofit older apartment blocks with energy-efficient facades that bundle interior floor replacement, although macroprudential controls temper speculative building starts. Vietnam's USD 95.8 billion construction sector grows at 7% annually on the back of government infrastructure outlays, reflecting steady tile uptake for metro stations and industrial training centers. Southeast Asia's cumulative 4.5% GDP growth propels tourism rebound, spurring boutique hotel developments that specify design-forward composite wood planks .

North America followed at 30.95% share and 4.15% CAGR, driven mainly by remodeling; stimulus tax incentives for energy-efficient retrofits encourage homeowners to swap outdated carpet for insulated, waterproof planks that integrate with radiant-heat upgrades. Domestic LVT production dampens exposure to freight volatility, and USMCA provisions facilitate raw-material flows between Canadian lumber mills and Mexican laminate plants. Europe maintained a 27.85% share and a 3.06% CAGR, anchored by renovation programs in Germany and Italy, where subsidies promote low-VOC finishes; meanwhile, the REACH regulation sets stringent chemical thresholds that accelerate market exit for non-compliant imports. The Middle East & Africa, albeit the smallest region today, stands out with the fastest 8.05% CAGR as Saudi Arabia's Vision 2030 hospitality boom expands flooring footprints in giga-projects like NEOM, and UAE residential schemes utilize marble-look vinyl that survives desert sand abrasion.

Regional variance in building codes produces product-mix differences: Europe leans toward click-ceramic hybrids to satisfy underfloor-heating efficiency, while North America favors wide-plank SPC for basement remodeling. Logistics infrastructure also shapes demand; Africa's improving port capacity opens routes for heavyweight porcelain imports while local quarry stone remains cost-effective for luxury villas. Currency stability influences the adoption of imported laminate versus locally milled hardwood across Latin America, though broader South American data were outside our input scope and are not elaborated here. Overall, geographic diversification balances the floor covering market against localized recessions, ensuring a globally steady expansion trajectory.

1. Mohawk Industries
2. Shaw Industries
3. Tarkett SA
4. Interface Inc.
5. Armstrong Flooring / AHF Products
6. Beaulieu International Group
7. Gerflor Group
8. Mannington Mills
9. Milliken & Company
10. Forbo Holding
11. Congoleum Corporation
12. Swiss Krono Group
13. Boral Limited
14. Orientbell Tiles
15. Kajaria Ceramics
16. Grupo Lamosa
17. Ragno Ceramics
18. Victoria PLC
19. Roppe Corporation
20. Ege Carpets

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid urbanisation & booming renovation activities
  • 4.2.2 Shift from soft to hard-surface flooring (LVT, SPC, wood-look)
  • 4.2.3 Construction boom in APAC & MEA markets
  • 4.2.4 Product innovations in rigid-core & waterproof technologies
  • 4.2.5 On-shoring of LVT production in the U.S. (tariff mitigation)
  • 4.2.6 Demand for antimicrobial-treated floors in healthcare & education
• 4.3 Market Restraints
  • 4.3.1 Volatile raw-material prices (PVC, hardwood, ceramics)
  • 4.3.2 Environmental scrutiny of plastic-based flooring
  • 4.3.3 Shortage of certified floor-installation labour
  • 4.3.4 Tariff/trade-policy shocks disrupting import supply chains
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts

• 5.1 By Product
  • 5.1.1 Carpet & Area Rugs
  • 5.1.2 Wood Flooring
  • 5.1.3 Ceramic Tiles Flooring
  • 5.1.4 Laminate Flooring
  • 5.1.5 Vinyl Flooring
  • 5.1.6 Stone Flooring
  • 5.1.7 Other Products
• 5.2 By End User
  • 5.2.1 Commercial
  • 5.2.2 Residential
• 5.3 By Distribution Channel
  • 5.3.1 Home Centers
  • 5.3.2 Flagship Stores
  • 5.3.3 Specialty Stores
  • 5.3.4 Online Stores
  • 5.3.5 Other Distribution Channels
• 5.4 By Region
  • 5.4.1 North America
    • 5.4.1.1 Canada
    • 5.4.1.2 United States
    • 5.4.1.3 Mexico
  • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Peru
    • 5.4.2.3 Chile
    • 5.4.2.4 Argentina
    • 5.4.2.5 Rest of South America
  • 5.4.3 Europe
    • 5.4.3.1 United Kingdom
    • 5.4.3.2 Germany
    • 5.4.3.3 France
    • 5.4.3.4 Spain
    • 5.4.3.5 Italy
    • 5.4.3.6 BENELUX (Belgium, Netherlands, Luxembourg)
    • 5.4.3.7 NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
    • 5.4.3.8 Rest of Europe
  • 5.4.4 Asia-Pacific
    • 5.4.4.1 India
    • 5.4.4.2 China
    • 5.4.4.3 Japan
    • 5.4.4.4 Australia
    • 5.4.4.5 South Korea
    • 5.4.4.6 South East Asia (SG, MY, TH, ID, VN, PH)
    • 5.4.4.7 Rest of Asia-Pacific
  • 5.4.5 Middle East & Africa
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 South Africa
    • 5.4.5.4 Nigeria
    • 5.4.5.5 Rest of Middle East & Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
  • 6.4.1 Mohawk Industries
  • 6.4.2 Shaw Industries
  • 6.4.3 Tarkett SA
  • 6.4.4 Interface Inc.
  • 6.4.5 Armstrong Flooring / AHF Products
  • 6.4.6 Beaulieu International Group
  • 6.4.7 Gerflor Group
  • 6.4.8 Mannington Mills
  • 6.4.9 Milliken & Company
  • 6.4.10 Forbo Holding
  • 6.4.11 Congoleum Corporation
  • 6.4.12 Swiss Krono Group
  • 6.4.13 Boral Limited
  • 6.4.14 Orientbell Tiles
  • 6.4.15 Kajaria Ceramics
  • 6.4.16 Grupo Lamosa
  • 6.4.17 Ragno Ceramics
  • 6.4.18 Victoria PLC
  • 6.4.19 Roppe Corporation
  • 6.4.20 Ege Carpets

7 Market Opportunities & Future Outlook

• 7.1 Circular-economy take-back & recycling platforms for post-consumer LVT
• 7.2 AI-guided virtual design tools that shorten specification-to-install cycle for commercial projects