아시아태평양의 IT 디바이스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the asia-Pacific iT device market size is expected to grow from USD 0.72 trillion in 2025 to USD 0.79 trillion in 2026 and is forecast to reach USD 1.21 trillion by 2031 at an 8.73% CAGR over 2026-2031.

This report is Segmented by Device Type (Smartphones, Tablets, Laptops and Notebooks, Desktops and Workstations, Wearables, and PC Monitors and Peripherals), End-User Industry (Consumer, and More), Connectivity Technology (5G Enabled, 4G/LTE, Wi-Fi Only, and Wired), Distribution Channel (Offline Retail, Online Retail, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Asia-Pacific IT Device Market Trends and Insights

Rapid 5G Infrastructure Roll-out Accelerating Device Refresh Cycles

Standalone 5G coverage surpassed 80% of Malaysia's population by December 2025, prompting logistics and manufacturing firms to replace 4G handhelds with 5G tablets that enable real-time routing and warehouse automation. India's leading operator extended standalone 5G to 300 cities, cutting network latency below 10 milliseconds, making cloud gaming and industrial IoT viable on mid-tier smartphones. Operators in Thailand and the Philippines now bundle 5G plans with device-financing offers, shortening replacement intervals. Although IMT-2020 rules retain backward compatibility, enterprises find that 4G chipsets cannot sustain the packet inspection overhead of network slicing policies, leading to the accelerated obsolescence of devices bought as recently as 2023. The largest gains are occurring in healthcare and manufacturing verticals that require guaranteed quality of service for mission-critical workloads.

Emerging AI-On-Device Use-Cases in Consumer Electronics

Data-localization laws in India, Indonesia, and Vietnam bar cross-border transfer of biometric and financial data, driving OEMs to shift inference workloads to the edge. Flagship smartphones launched in 2026 are running 7-billion-parameter language models locally, enabling real-time translation, meeting transcription, and privacy-preserving voice assistance without cloud calls. Samsung expects to preload Galaxy AI on 800 million devices during 2026, expanding monetization through premium subscriptions for productivity add-ons. Automotive OEMs are adopting custom AI chipsets for infotainment, signaling that on-device intelligence will transcend traditional computing form factors. The premium tier commands a 30-40% price uplift, as dedicated neural engines deliver lower latency and better battery life compared to CPU-bound inference on budget models.

Semiconductor Supply Chain Volatility

DRAM spot prices jumped 90-95% quarter-on-quarter in early 2026, and NAND prices rose 55-60%, as high-bandwidth memory was diverted to AI accelerators. Consumer laptops and entry-level tablets now face 16-20-week lead times for LPDDR5 modules, delaying product launches or forcing bill-of-materials redesigns around older memory that compromises battery life. PC OEMs have explored sourcing from second-tier suppliers, raising performance-validation and geopolitical concerns. Realme, Honor, and other mid-tier smartphone brands lack the purchasing clout to lock in long-term supply, squeezing already-thin margins in the sub-USD 300 bracket. Foundries remain cautious about adding capacity because the memory market is historically cyclical and could swing to oversupply by 2027.

Other drivers and restraints analyzed in the detailed report include:

1. Government Incentives for Local Electronics Manufacturing
2. Growing BYOD Adoption in Small and Medium Enterprises
3. Intensifying Regulatory Scrutiny on E-waste Management

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Wearables are projected to post a 9.93% CAGR through 2031, while smartphones retained 48.43% of the Asia-Pacific IT device market share in 2025. The segment's rise is driven by health-monitoring functions such as ECG, blood-oxygen saturation, and continuous glucose monitoring that qualify users for 10-15% insurance premium discounts in Japan, South Korea, and Singapore. Ruggedized wearables equipped with barcode scanners and thermal cameras are also replacing legacy handhelds in logistics operations, capturing incremental demand from enterprise buyers. Tablets recorded double-digit shipment growth in 2025 as India and Indonesia distributed devices for education programs, yet volumes remain susceptible to fiscal cycles. Laptops experienced mixed dynamics, such as corporate upgrades surged ahead of Windows 10's end-of-support in October 2025, but consumer demand slowed due to memory price inflation, which added USD 50-80 per unit. Desktops and workstations serve niche applications such as CAD design and algorithmic trading, where users pay premiums for multi-core CPUs and discrete GPUs.

Smartphone differentiation is now software-led, with generative AI assistants and federated learning platforms augmenting the user experience without compromising privacy. Lenovo's cross-device assistant synchronizes tasks between laptops, tablets, and phones, demonstrating convergence across form factors. Hearables and smart rings, which carry 40-50% gross margins versus 20-25% for smartphones, extend the wearables family and diversify revenue streams. The Asia-Pacific IT device market for rugged handhelds in logistics is small today but expanding rapidly as 5G connectivity and edge AI reduce reliance on legacy Windows CE terminals.

Enterprise buyers are forecast to expand at a 9.53% CAGR, narrowing the gap with consumers, who generated 67.14% of 2025 revenue but now upgrade less frequently. Hybrid work models require laptops with hardware root-of-trust (HRT) features to meet zero-trust security standards, prompting fleet renewals across finance, healthcare, and technology verticals. Device-as-a-service offerings bundle hardware, software, and support into opex-friendly subscriptions, attracting SMEs that lack scale for volume discounts. Education procurements spiked in 2025 when Indonesia's Ministry of Education deployed 1.5 million tablets, though funding for 2027 is uncertain.

Government agencies specify energy-efficiency and recyclability metrics, adding procurement hurdles that favor established OEMs with mature compliance processes. SMEs remain technology laggards in some ASEAN markets, yet a 2025 survey showed 75% adopting new digital-payment tools, signaling broader digitization that will lift hardware demand. The Asia-Pacific IT device market for enterprise laptops is expected to expand steadily as Windows 11 hardware baselines and AI co-processors become standard.

List of Companies Covered in this Report:

1. Samsung Electronics Co., Ltd.
2. Apple Inc.
3. Huawei Technologies Co., Ltd.
4. Xiaomi Corporation
5. Lenovo Group Limited
6. OPPO Guangdong Mobile Telecommunications Corp., Ltd.
7. Vivo Mobile Communication Co., Ltd.
8. ASUSTeK Computer Inc.
9. Acer Inc.
10. Dell Technologies Inc.
11. HP Inc.
12. Sony Group Corporation
13. Panasonic Holdings Corporation
14. LG Electronics Inc.
15. Toshiba Corporation
16. Fujitsu Limited
17. NEC Corporation
18. Transsion Holdings
19. Realme Chongqing Mobile Telecommunications Corp. Ltd.
20. HONOR Device Co., Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid 5G Infrastructure Roll-out Accelerating Device Refresh Cycles
  • 4.2.2 Growing BYOD Adoption in Small and Medium Enterprises
  • 4.2.3 Expanding E-commerce Penetration for Electronics in Tier-2 and Tier-3 Cities
  • 4.2.4 Government Incentives for Local Electronics Manufacturing
  • 4.2.5 Emerging AI-On-Device Use-Cases in Consumer Electronics
  • 4.2.6 Gamification and Esports Fueling Demand for High-Performance Devices
• 4.3 Market Restraints
  • 4.3.1 Semiconductor Supply Chain Volatility
  • 4.3.2 Intensifying Regulatory Scrutiny on E-waste Management
  • 4.3.3 Currency Fluctuations Impacting Import-Dependent OEMs
  • 4.3.4 Saturation of Premium Smartphone Segment in Urban Hubs
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Device Type
  • 5.1.1 Smartphones
  • 5.1.2 Tablets
  • 5.1.3 Laptops and Notebooks
  • 5.1.4 Desktops and Workstations
  • 5.1.5 Wearables
  • 5.1.6 PC Monitors and Peripherals
• 5.2 By End-User Industry
  • 5.2.1 Consumer
  • 5.2.2 Enterprise
  • 5.2.3 Government and Public Sector
  • 5.2.4 Education
• 5.3 By Connectivity Technology
  • 5.3.1 5G Enabled
  • 5.3.2 4G/LTE
  • 5.3.3 Wi-Fi Only
  • 5.3.4 Wired
• 5.4 By Distribution Channel
  • 5.4.1 Offline Retail
  • 5.4.2 Online Retail
  • 5.4.3 Enterprise Direct Sales
  • 5.4.4 Value-Added Resellers
• 5.5 By Geography
  • 5.5.1 China
  • 5.5.2 Japan
  • 5.5.3 India
  • 5.5.4 South Korea
  • 5.5.5 Australia and New Zealand
  • 5.5.6 Rest of Asia Pacific

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Samsung Electronics Co., Ltd.
  • 6.4.2 Apple Inc.
  • 6.4.3 Huawei Technologies Co., Ltd.
  • 6.4.4 Xiaomi Corporation
  • 6.4.5 Lenovo Group Limited
  • 6.4.6 OPPO Guangdong Mobile Telecommunications Corp., Ltd.
  • 6.4.7 Vivo Mobile Communication Co., Ltd.
  • 6.4.8 ASUSTeK Computer Inc.
  • 6.4.9 Acer Inc.
  • 6.4.10 Dell Technologies Inc.
  • 6.4.11 HP Inc.
  • 6.4.12 Sony Group Corporation
  • 6.4.13 Panasonic Holdings Corporation
  • 6.4.14 LG Electronics Inc.
  • 6.4.15 Toshiba Corporation
  • 6.4.16 Fujitsu Limited
  • 6.4.17 NEC Corporation
  • 6.4.18 Transsion Holdings
  • 6.4.19 Realme Chongqing Mobile Telecommunications Corp. Ltd.
  • 6.4.20 HONOR Device Co., Ltd.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment