인도의 애프터마켓 TPMS : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the indian aftermarket TPMS market is projected to grow from USD 21.04 million in 2025 to USD 25.61 million in 2026 and is forecast to reach USD 68.39 million by 2031, growing at a CAGR of 20.71% from 2026 to 2031.

This report is Segmented by Type (Direct TPMS and Indirect TPMS), Technology Integration (Stand-Alone TPMS Units and Smart/Connected TPMS), Vehicle Type (Passenger Cars and Commercial Vehicles), and Distribution Channel (Offline and Online). The Market Forecasts are Provided in Terms of Value (USD).

India Aftermarket TPMS Market Trends and Insights

AIS-151 Stage-II Mandate for Retrofitment Across N2, N3, M2, M3 Categories

Implementing AIS-151 Stage-II compels medium- and heavy-duty vehicles on Indian roads to install TPMS. Compliance inspection is linked to annual fitness certificates, making adoption a non-optional cost item for fleet budgets. Suppliers gain multi-year demand visibility and can plan localized manufacturing, inventory, and last-mile distribution. Enforcement certainty also improves financing prospects for domestic sensor makers, encouraging capacity expansion. Early adoption clusters in Tamil Nadu, Karnataka, and Maharashtra create reference customers that accelerate diffusion into adjacent markets. The regulation further normalizes TPMS fitment for light-commercial fleets, even though they are not legally required to do so.

Growth of E-commerce & DIY Tyre-Maintenance Culture

Online marketplaces like Flipkart and Amazon recorded double-digit growth in TPMS kit sales as younger male buyers aged 15-35 increasingly bypass brick-and-mortar stores. Transparent pricing, peer reviews, and step-by-step installation videos reduce information asymmetry and lower perceived risk for first-time buyers. Independent garages in Tier-2 and Tier-3 cities bulk-order sensors online to shorten lead times and widen SKU choices. Rising technical literacy among vehicle owners fosters a do-it-yourself ethos that substitutes labor cost with personal time, widening the addressable base. These factors shift value capture from physical dealers toward digital platforms that bundle payment, warranty, and logistics.

Price-Sensitive Consumer Mindset

A TPMS kit typically costs INR 5,000-10,000 (USD 54-108), a meaningful discretionary outlay when many owners already postpone routine maintenance. Surveys indicate 68% of drivers defer non-essential vehicle upgrades during economic uncertainty. Rural and semi-urban households, where disposable income is lower, often prioritize visible accessories such as infotainment over unseen safety electronics. Replacing the battery every 5-7 years adds a recurring cost, reinforcing hesitation. Southern and western states with higher per-capita incomes show better conversion rates, but sustained price promotions or financing schemes remain critical for nationwide diffusion.

Other drivers and restraints analyzed in the detailed report include:

1. Heavier EV/CNG Vehicles Raising Tyre-Safety Sensitivity
2. Expansion of Organised Service Chains Bundling Smart TPMS
3. Counterfeit Low-Cost Sensor Influx Hurting Trust

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Direct sensors accounted for 68.17% of the Indian aftermarket TPMS market share in 2025, underscoring fleet preference for +-1 PSI accuracy that satisfies insurer data-logging requirements, thereby reinforcing the India aftermarket TPMS market share advantage for valve-mounted technology. Continental's Bengaluru line now ships second-generation units rated for 7-10 year battery endurance, lowering lifetime service costs. Yet, Indirect platforms are forecast to grow at a 21.17% CAGR through 2031 as hatchback and sedan owners adopt ABS-based inference to stay under the INR 5,000 (USD 54) installation threshold, expanding the India aftermarket TPMS market footprint among first-time buyers.

Indirect adoption is further normalized by Maruti Suzuki's 2026 range, which offers wheel-speed-based alerts across mid-tier trims. However, limited precision and the need for manual resets after rotations limit their utility for long-haul trucks, keeping Direct systems the backbone of predictive maintenance contracts and preserving the Indian aftermarket TPMS market's premium in commercial niches.

Stand-alone displays retained 58.83% of the Indian aftermarket TPMS market share in 2025, signaling a large installed base that values one-time outlays. Smart TPMS platforms, however, are growing at a 21.42% CAGR, exporting data to cloud dashboards that unlock fuel-savings analytics; this dynamic positions connected sensors as the fastest value compounder in the Indian aftermarket TPMS market.

Shriram General Insurance cuts premiums by 10-15% for fleets that maintain tire pressure within tolerance for 95% of operating hours, validating the payback on telematics subscriptions. As 5G coverage expands, latency falls, and over-the-air firmware updates become routine, the Indian aftermarket TPMS industry is moving toward data-driven services rather than hardware margins.

List of Companies Covered in this Report:

1. Sensata Technologies (Schrader)
2. Continental AG
3. Treel Mobility (JK Tyre)
4. Steelmate Co Ltd
5. Blaupunkt India
6. Alligator Ventilfabrik GmbH
7. CUB Elecparts Inc.
8. Hamaton Automotive
9. Dill Air Controls
10. Bartec Auto ID
11. TyreSense (Transense)
12. SensAiry (Tymtix)
13. Goodyear SightLine
14. Bridgestone Webfleet TPMS
15. CEAT Smart Tyre
16. Michelin TPMS Solutions
17. Manatec Electronics
18. JK Automotive Sensors
19. Autel Intelligent TPMS

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 AIS-151 Stage-II Mandate For Retro-Fitment Across N2, N3, M2, M3 Categories
  • 4.2.2 Growth of E-commerce & DIY Tire Maintenance Culture
  • 4.2.3 Heavier EV/CNG Vehicles Raising tire-Safety Sensitivity
  • 4.2.4 Expansion of Organized Service Chains Bundling Smart TPMS
  • 4.2.5 SME Fleet Digitization To Curb Tire-Related OPEX
  • 4.2.6 Insurance Telematics Discounts For TPMS-Equipped Vehicles
• 4.3 Market Restraints
  • 4.3.1 Price-Sensitive Consumer Mindset
  • 4.3.2 Counterfeit Low-Cost Sensor Influx Hurting Trust
  • 4.3.3 Shortage Of Trained Technicians For Direct-TPMS Calibration
  • 4.3.4 Inter-Operability Issues With OE Infotainment Units
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Type
  • 5.1.1 Direct TPMS
  • 5.1.2 Indirect TPMS
• 5.2 By Technology Integration
  • 5.2.1 Stand-alone TPMS Units
  • 5.2.2 Smart / Connected TPMS
• 5.3 By Vehicle Type
  • 5.3.1 Passenger Cars
    • 5.3.1.1 Hatchbacks
    • 5.3.1.2 Sedans
    • 5.3.1.3 Sport Utility Vehicles (SUVs) & Multi-Utility Vehicles (MUVs)
  • 5.3.2 Commercial Vehicles
    • 5.3.2.1 Light Commercial Vehicles
    • 5.3.2.2 Medium & Heavy Commercial Vehicles
    • 5.3.2.3 Buses & Coaches
• 5.4 By Distribution Channel
  • 5.4.1 Offline
  • 5.4.2 Online

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Sensata Technologies (Schrader)
  • 6.4.2 Continental AG
  • 6.4.3 Treel Mobility (JK Tyre)
  • 6.4.4 Steelmate Co Ltd
  • 6.4.5 Blaupunkt India
  • 6.4.6 Alligator Ventilfabrik GmbH
  • 6.4.7 CUB Elecparts Inc.
  • 6.4.8 Hamaton Automotive
  • 6.4.9 Dill Air Controls
  • 6.4.10 Bartec Auto ID
  • 6.4.11 TyreSense (Transense)
  • 6.4.12 SensAiry (Tymtix)
  • 6.4.13 Goodyear SightLine
  • 6.4.14 Bridgestone Webfleet TPMS
  • 6.4.15 CEAT Smart Tyre
  • 6.4.16 Michelin TPMS Solutions
  • 6.4.17 Manatec Electronics
  • 6.4.18 JK Automotive Sensors
  • 6.4.19 Autel Intelligent TPMS

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-need Assessment