아시아태평양의 타이어 공기압 모니터링 시스템(TPMS) : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Asia-Pacific tire pressure monitoring system market was valued at USD 2.13 billion in 2025 and is expected to reach USD 2.31 billion in 2026 and USD 3.51 billion by 2031, at an 8.73% CAGR over 2026-2031.

This report is Segmented by System Type (Direct, Indirect, and More), Sensor Technology (MEMS Capacitive, Strain-Gauge, and More), Fitting Method (Valve-Stem, Band/Rim-Mounted, and More), Frequency Band (315 MHz, 433 MHz, and More), Vehicle Type (Passenger Cars, Commercial Vehicles, and More), Sales Channel, and Country. Market Forecasts are Provided in Value (USD).

Asia-Pacific Tire Pressure Monitoring System (TPMS) Market Trends and Insights

Mandatory TPMS Regulations Across China, India, and ASEAN

The Asia-Pacific tire pressure monitoring system market is moving through a staged regulatory expansion rather than a one-time jump in demand. China already created a large fitted base when GB 26149-2017 required TPMS on Category M passenger vehicles from January 2020, which established long-run OEM pull and a growing replacement cycle. India then shifted a major vehicle market from voluntary installation to mandatory compliance from November 2025, which added a fresh layer of rule-based demand to the region in 2026. This sequencing matters because suppliers that learned to build low-cost sensor architectures for China are now better placed to compete for Indian OEM programs that still face tight cost targets. Japan aligned the 433 MHz band in 2025, with full implementation completed in 2026, while South Korea already maintains an established fitment regime, and that combination is helping standardize sourcing across Northeast Asia. ASEAN remains earlier in the policy cycle, yet vehicle safety goals and larger fleets keep the rulemaking direction supportive for future fitment growth.

OEM Demand for Fuel Efficiency and EV Range Optimization

In the Asia-Pacific tire pressure monitoring system market, OEMs increasingly treat TPMS as an efficiency component rather than a narrow safety item. This shift is strongest in battery electric vehicles because under-inflation raises rolling resistance and directly affects usable range, which turns pressure visibility into an operating input for both automakers and drivers. Continental's second-generation module launch from its Bangalore plant in June 2024 expanded local production to 3.3 million wheel units per year and tied pressure, temperature, and motion sensing to smartphone-based data display, which shows how the product is being packaged as a connected function rather than a simple warning lamp. The value proposition also rises in software-defined vehicle programs because tire data can be routed into chassis-control logic, diagnostic tools, and maintenance alerts with little additional hardware burden. That is why premium direct systems continue to gain preference in passenger vehicle platforms where range performance and software integration already influence the option mix. The result is a stronger case for higher-value TPMS specifications across China, India, Japan, and South Korea, especially in new EV nameplates.

Price Sensitivity in Two-Wheelers and Entry-Level Cars

In the Asia-Pacific region, tire pressure monitoring systems (TPMS) face affordability challenges, particularly in two-wheelers and budget-friendly passenger vehicles. This issue is most pronounced in India. For instance, TVS Motor Company introduced TPMS exclusively through a premium dynamic kit, which positioned the feature beyond the reach of mainstream motorcycle buyers. In the mass market, where two-wheelers are typically priced at entry-level ranges, a TPMS package proves hard to justify. Without regulatory support or a clearer operational benefit, many consumers hesitate. Consequently, despite the region's higher sales of two-wheelers compared to cars in several countries, TPMS adoption in two-wheelers lags significantly behind that in passenger cars. The scenario shifts slightly with electric two-wheelers. Here, the sensitivity to range makes tire pressure monitoring economically vital. This relevance boosts the appeal of low-cost BLE cap-sensor pilots, a feature less emphasized in traditional internal combustion models. Yet, the overarching challenge of affordability continues to slow the expansion of the addressable market relative to the technology's growth.

Other drivers and restraints analyzed in the detailed report include:

1. BLE-Enabled Battery-Less TPMS for Fast-Growing EV Segment
2. Fleet-Telematics Integration for Predictive Maintenance
3. High Replacement-Battery Cost in Aftermarket

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Direct TPMS held 68.55% of the Asia-Pacific tire pressure monitoring system market share in 2025, which reflected the region's preference for in-wheel data, tire-position accuracy, and stronger compliance alignment in passenger vehicle programs. China remained central to that pattern because its large regulated passenger-car base favored systems that could provide continuous pressure and temperature information at the wheel level. The direct format also fits better with battery electric vehicle programs where OEMs want reliable real-time data that can be tied to range management, diagnostics, and software-defined control functions. Indirect TPMS still kept a place in cost-sensitive vehicle programs because it uses ABS wheel-speed signals and avoids extra in-wheel hardware, which lowers the bill of materials for entry models. Software providers such as NIRA Dynamics support that value case by showing how pressure estimation can be handled through algorithms on existing vehicle platforms.

Hybrid TPMS is projected to grow at 11.02% CAGR through 2031, which makes it the fastest-rising architecture in this system split. Its appeal comes from balancing the low hardware burden of indirect systems with the accuracy benefits of direct sensing, which is useful in EV platforms already stretched by battery and power electronics cost. New-generation blowout-warning concepts also show how direct and hybrid layouts can push data to chassis controllers within milliseconds, which expands their role beyond dashboard alerts. That matters because pressure sensing is beginning to support stabilization logic and advanced driver-assistance functions in higher-end vehicle programs. Suppliers that can qualify direct or hybrid output against ADAS interface needs have a clearer path to higher average selling prices than suppliers limited to basic compliance products. Indirect systems will still remain relevant in lower-priced vehicles, but the product hierarchy is shifting toward architectures that can deliver richer data and better integration.

MEMS capacitive sensors captured 52.61% of revenue in 2025 and also posted the fastest projected CAGR at 9.12% through 2031, which gave them both scale leadership and the strongest growth profile in the Asia-Pacific tire pressure monitoring system market. That double position reflects how regional fabs in China and Japan have improved output, narrowed cost gaps, and made MEMS designs easier for domestic OEMs to standardize across high-volume vehicle lines. As those supply chains matured, the technology moved from a premium option into a more routine specification for direct TPMS programs in mainstream passenger vehicles. The economics are especially favorable when local wafer production, module assembly, and final vehicle integration take place within the same regional sourcing ecosystem. That local scale advantage also puts pressure on imported sensor designs that historically carried a brand premium but now face stronger domestic alternatives.

The investment case remains active because sensor performance, power use, and package size still matter in next-generation EV and connected-vehicle applications. STMicroelectronics used its Taiwan Tech Day in December 2025 to outline MEMS evolution relevant to automotive sensing, which signaled that low-power and in-tire capability upgrades are still moving through the product pipeline . Strain-gauge and piezoelectric sensors remain much smaller in revenue terms, but they still matter in specialized use cases where energy harvesting, vibration response, or alternative measurement formats are under evaluation. Piezoelectric concepts are particularly relevant to battery-less roadmaps, although commercial adoption across Asia-Pacific is still at an early stage. The "Others" category, including optical and SAW approaches, remains niche and is mainly tied to programs that value specialized performance more than scale cost. For now, MEMS capacitive remains the clear center of gravity because it matches regional manufacturing strength with the broadest OEM demand.

Complete Report Scope:

• By System Type
  • Direct
  • Indirect
  • Hybrid
• By Sensor Technology
  • MEMS Capacitive
  • Strain-Gauge
  • Piezoelectric
  • Others (Optical, SAW, etc.)
• By Fitting Method
  • Valve-Stem (Snap-In and Clamp-In)
  • Band / Rim-Mounted
  • Embedded-Tire Module
• By Frequency Band
  • 315 MHz
  • 433 MHz
  • >=2.4 and UWB
• By Vehicle Type
  • Passenger Cars
  • Commercial Vehicles
  • Two-Wheelers
• By Sales Channel
  • OEM Factory-Fit
  • Aftermarket Retrofit
• By Country
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific

List of Companies Covered in this Report:

1. Schrader TPMS Solutions (Sensata Technologies)
2. Continental AG
3. Pacific Industrial Co., Ltd.
4. Huf Hulsbeck & Furst GmbH & Co. KG
5. ZF Friedrichshafen AG
6. Denso Corporation
7. Robert Bosch GmbH
8. Valeo SA
9. Shanghai Baolong Automotive Corporation
10. CUB Elecparts Inc.
11. Steelmate Co., Ltd
12. Orange Electronic Co., Ltd.
13. Manatec Mobility

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Mandatory TPMS Regulations Across China, India, and ASEAN
  • 4.2.2 OEM Demand for Fuel Efficiency and EV Range Optimization
  • 4.2.3 BLE-Enabled Battery-Less TPMS for Fast-Growing EV Segment
  • 4.2.4 Fleet-Telematics Integration for Predictive Maintenance
  • 4.2.5 Shift to 433 MHz Harmonization in Japan
  • 4.2.6 Localized MEMS Sensor Production Lowering ASPs
• 4.3 Market Restraints
  • 4.3.1 Price Sensitivity in Two-Wheelers and Entry-Level Cars
  • 4.3.2 High Replacement-Battery Cost in Aftermarket
  • 4.3.3 Chip-Supply Volatility for Automotive-Grade Semis
  • 4.3.4 RF-Hacking and Cyber-Security Vulnerabilities
• 4.4 Regulatory Landscape
• 4.5 Value / Supply-Chain Analysis
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Bargaining Power of Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value, USD)

• 5.1 By System Type
  • 5.1.1 Direct
  • 5.1.2 Indirect
  • 5.1.3 Hybrid
• 5.2 By Sensor Technology
  • 5.2.1 MEMS Capacitive
  • 5.2.2 Strain-Gauge
  • 5.2.3 Piezoelectric
  • 5.2.4 Others (Optical, SAW, etc.)
• 5.3 By Fitting Method
  • 5.3.1 Valve-Stem (Snap-In and Clamp-In)
  • 5.3.2 Band / Rim-Mounted
  • 5.3.3 Embedded-Tire Module
• 5.4 By Frequency Band
  • 5.4.1 315 MHz
  • 5.4.2 433 MHz
  • 5.4.3 >=2.4 and UWB
• 5.5 By Vehicle Type
  • 5.5.1 Passenger Cars
  • 5.5.2 Commercial Vehicles
  • 5.5.3 Two-Wheelers
• 5.6 By Sales Channel
  • 5.6.1 OEM Factory-Fit
  • 5.6.2 Aftermarket Retrofit
• 5.7 By Country
  • 5.7.1 China
  • 5.7.2 Japan
  • 5.7.3 India
  • 5.7.4 South Korea
  • 5.7.5 Australia
  • 5.7.6 Rest of Asia-Pacific

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Schrader TPMS Solutions (Sensata Technologies)
  • 6.4.2 Continental AG
  • 6.4.3 Pacific Industrial Co., Ltd.
  • 6.4.4 Huf Hulsbeck & Furst GmbH & Co. KG
  • 6.4.5 ZF Friedrichshafen AG
  • 6.4.6 Denso Corporation
  • 6.4.7 Robert Bosch GmbH
  • 6.4.8 Valeo SA
  • 6.4.9 Shanghai Baolong Automotive Corporation
  • 6.4.10 CUB Elecparts Inc.
  • 6.4.11 Steelmate Co., Ltd
  • 6.4.12 Orange Electronic Co., Ltd.
  • 6.4.13 Manatec Mobility

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-Need Assessment