유럽의 옥외(OOH) 배송 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the europe out-of-home (OOH) delivery market size was valued at USD 13.7 billion in 2025 and is estimated to grow from USD 14.37 billion in 2026 to reach USD 18.19 billion by 2031, growing at a CAGR of 4.83% from 2026 to 2031.

This report is Segmented by End-User Industry (E-Commerce, Financial Services (BFSI), Healthcare, Manufacturing, and More), by Business Model (Business-To-Business (B2B), Business-To-Consumer (B2C), Consumer-To-Consumer (C2C)), and by Country (Germany, France, Poland, Italy, Spain, United Kingdom, and Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

Europe Out Of Home (OOH) Delivery Market Trends and Insights

E-Commerce Checkout Preference Shift Toward Flexible Delivery

The Europe out-of-home (OOH) delivery market is gaining support from a checkout environment where shoppers now expect to choose how and where a parcel will be delivered. DHL reported in 2025 that 81% of global shoppers abandon a basket if their preferred delivery option is unavailable, and 79% abandon if their preferred returns method is unavailable, tying conversion directly to delivery choice. Geopost stated in its 2025 E-Shopper Barometer that 46% of European regular online shoppers preferred out-of-home options, up 15 percentage points from 2019, and that parcel lockers had become the second-most-preferred delivery option in Europe. DHL also showed that younger users are more comfortable with locker-based returns, with Gen Z choosing parcel lockers for returns more often than Baby Boomers, which keeps the medium-term demand trend tilted upward as shopping cohorts change. As a result, access-point coverage is moving into retailer service agreements, because limited network reach now risks both checkout loss and lower returns convenience. This is why the European out-of-home (OOH) delivery market is increasingly defined by reach, visibility at checkout, and the ability to present a reliable non-home option before a parcel is even dispatched.

Carrier Cost Pressure From Failed Home Delivery Attempts

The Europe out-of-home (OOH) delivery market is also advancing because home delivery still carries avoidable reattempts, customer service work, and low stop density in congested routes. When carriers move more parcels into lockers or staffed collection points, one vehicle stop can serve many recipients, improving route productivity in a way doorstep delivery often cannot during peak periods. This is one reason large operators are building shared and open-access formats rather than relying solely on proprietary residential delivery models. DHL has already signaled that public access and scale matter to future rollout economics through its open-access and expanded Packstation approach in Germany, while DPD and GLS are jointly building the inboxx network to spread volume across shared infrastructure. The commercial logic is straightforward because every parcel redirected away from an uncertain home handoff improves stop efficiency and reduces the need for repeated attempts in dense cities. That operating pressure keeps pushing the Europe out-of-home (OOH) delivery market toward pricing models and service designs that make non-home delivery more attractive to both carriers and end users.

Uneven Locker Footprint In Rural and Low-Density Areas

The Europe out-of-home (OOH) delivery market still faces a practical coverage gap outside urban and suburban corridors, where lower parcel density weakens the economics of new access-point rollout. In rural districts, carriers often continue to prioritize home delivery even when those routes are more expensive, because the locker network is not yet deep enough to change behavior at scale. This creates a circular problem: thin coverage limits usage, and low usage slows future investment. Evidence from comparative deployment discussions in Europe shows that per-capita locker access remains much stronger in the most mature OOH territories than in large rural areas that still depend on traditional delivery patterns. Solar and battery-based hardware helps with site feasibility, but it does not fully solve the volume challenge in remote areas where each stop serves fewer users. Unless shared infrastructure, public facilitation, or broader carrier collaboration improves rural economics, the Europe out-of-home (OOH) delivery market will keep expanding unevenly across the region.

Other drivers and restraints analyzed in the detailed report include:

1. Cross-Border Parcel Growth Increasing OOH Use Cases
2. Locker and PUDO Network Densification In Urban Transit Hubs
3. Municipal Permitting And Street-Furniture Constraints

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

E-commerce accounted for 34.91% share of the Europe out-of-home (OOH) delivery market size in 2025, and it is expected to post the fastest disclosed end-user CAGR at 5.14% through 2031. That lead comes from a direct fit between online order behavior and the core strengths of OOH delivery, namely flexible pickup timing, easier returns, and lower last-mile consolidation costs. Geopost's 2025 shopper research showed that 46% of European regular online shoppers preferred out-of-home options, which supports the strong positioning of e-commerce within the Europe out-of-home (OOH) delivery industry. Categories such as fast fashion, beauty, and consumer electronics are especially relevant because they tend to combine high order frequency with high return intensity. That increases throughput per transaction, since a single order can generate both a delivery event and a return event over the same network.

The same structure makes e-commerce the segment with the clearest incentive to push access-point visibility earlier in the purchase path. Retailers gain from fewer missed handoffs and more predictable reverse logistics, while carriers gain from route consolidation and higher stop productivity. This mutually reinforcing logic is why the Europe out-of-home (OOH) delivery market keeps seeing OOH access treated as part of the online shopping proposition rather than only as a logistics backend feature. Financial services, healthcare, and manufacturing remain meaningful secondary users where secure document exchange, sample movement, and small-parts distribution benefit from controlled access. Primary industry, offline wholesale and retail trade, and other institutional categories still contribute smaller shares, but they widen the base of addressable demand by using the network for scheduled, secure, and non-urgent parcel movement.

Complete Report Scope:

• By End-User Industry
  • E-Commerce
  • Financial Services (BFSI)
  • Healthcare
  • Manufacturing
  • Primary Industry
  • Wholesale and Retail Trade (Offline)
  • Others
• By Business Model
  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
• By Country
  • Germany
  • France
  • Poland
  • Italy
  • Spain
  • United Kingdom
  • Rest of Europe

List of Companies Covered in this Report:

1. DHL Group
2. InPost (including Mondial Relay)
3. GLS Group
4. Evri Limited
5. Poste Italiane
6. DSV A/S
7. United Parcel Service, Inc.
8. PostNord Sverige AB
9. Correos
10. La Poste (including Geopost)
11. Packeta Ltd
12. myflexbox
13. SwipBox A/S
14. Nova Post
15. Bpost
16. PostNL N.V.
17. Osterreichische Post AG (Austrian Post)
18. Instabee Group AB
19. Sameday
20. Swiss Post Ltd

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 E-Commerce Checkout Preference Shift Toward Flexible Delivery
  • 4.2.2 Carrier Cost Pressure From Failed Home Delivery Attempts
  • 4.2.3 Cross-Border Parcel Growth Increasing OOH Use Cases
  • 4.2.4 Locker and PUDO Network Densification In Urban Transit Hubs
  • 4.2.5 Carrier-Neutral Software Orchestration Improving Network Utilization
  • 4.2.6 Return-Heavy Shopping Behavior Favoring OOH Drop-Off Points
• 4.3 Market Restraints
  • 4.3.1 Uneven Locker Footprint In Rural and Low-Density Areas
  • 4.3.2 Municipal Permitting And Street-Furniture Constraints
  • 4.3.3 Asset Theft, Vandalism, And Maintenance Downtime
  • 4.3.4 Interoperability Gaps Across Carrier Networks And Systems
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Industry Rivalry
• 4.8 Impact of Geopolitical Events on the Market

5 Market Size & Growth Forecasts (Value in USD)

• 5.1 By End-User Industry
  • 5.1.1 E-Commerce
  • 5.1.2 Financial Services (BFSI)
  • 5.1.3 Healthcare
  • 5.1.4 Manufacturing
  • 5.1.5 Primary Industry
  • 5.1.6 Wholesale and Retail Trade (Offline)
  • 5.1.7 Others
• 5.2 By Business Model
  • 5.2.1 Business-to-Business (B2B)
  • 5.2.2 Business-to-Consumer (B2C)
  • 5.2.3 Consumer-to-Consumer (C2C)
• 5.3 By Country
  • 5.3.1 Germany
  • 5.3.2 France
  • 5.3.3 Poland
  • 5.3.4 Italy
  • 5.3.5 Spain
  • 5.3.6 United Kingdom
  • 5.3.7 Rest of Europe

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 DHL Group
  • 6.4.2 InPost (including Mondial Relay)
  • 6.4.3 GLS Group
  • 6.4.4 Evri Limited
  • 6.4.5 Poste Italiane
  • 6.4.6 DSV A/S
  • 6.4.7 United Parcel Service, Inc.
  • 6.4.8 PostNord Sverige AB
  • 6.4.9 Correos
  • 6.4.10 La Poste (including Geopost)
  • 6.4.11 Packeta Ltd
  • 6.4.12 myflexbox
  • 6.4.13 SwipBox A/S
  • 6.4.14 Nova Post
  • 6.4.15 Bpost
  • 6.4.16 PostNL N.V.
  • 6.4.17 Osterreichische Post AG (Austrian Post)
  • 6.4.18 Instabee Group AB
  • 6.4.19 Sameday
  • 6.4.20 Swiss Post Ltd

7 Market Opportunities & Future Outlook

• 7.1 White-Space and Unmet-Need Assessment