기업 모빌리티 관리 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the enterprise mobility management market size was valued at USD 33.90 billion in 2025 and estimated to grow from USD 40.21 billion in 2026 to reach USD 94.47 billion by 2031, at a CAGR of 18.62% during the forecast period (2026-2031).

This report is Segmented by Type (Solutions, and Services), Deployment Mode (On-Premise, Cloud-Based, and Hybrid), Organization Size (Large Enterprises, and Small and Medium-Sized Enterprises), End-User Industry (BFSI, Healthcare and Life Sciences, IT and Telecom, Manufacturing and Industrial, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Enterprise Mobility Management Market Trends and Insights

Proliferation of Enterprise Mobile Devices and Apps

Retailers, utilities, and public-sector agencies now oversee device fleets that rival telecom operators in scale. Seven-Eleven Japan centrally manages 300,000 tablets across 21,000 stores, demonstrating how cloud orchestration delivers uniform policy enforcement at national reach. Microsoft Intune's new policy set for Apple Vision Pro indicates a widening endpoint mix that EMM consoles must secure without sacrificing user experience. Predictive analytics embedded in device agents surface battery-health and update-compliance anomalies before they become downtime events. Corporate-owned-personally-enabled (COPE) models are replacing restrictive lockdowns, boosting employee satisfaction while preserving data custody.

Rising BYOD and Remote-Work Culture

Ninety-two percent of global firms now allow some form of remote access, up from 76% in 2023, forcing security teams to isolate corporate data from personal content through encrypted containers. Healthcare systems face twin pressures of HIPAA compliance and clinician convenience, pushing uptake of virtual workspace tools that stream applications without persisting ePHI on unmanaged phones. The U.S. Federal Mobility Group, comprising 45 agencies, is codifying shared BYOD assessment checklists to streamline procurement and speed FedRAMP approvals. Shift-based access control and rapid enterprise-wipe functions are now baseline requirements.

High Implementation and Upgrade Costs

Total-cost-of-ownership remains opaque for firms new to enterprise mobility. Surveys of 150 corporate phone managers show 31.3% cite "cost clarity" as the top barrier to platform selection. Hidden spend on compliance audits, certificate renewals, and end-of-life device disposal often exceeds the first-year subscription fee. Vendors respond with feature unbundling; Microsoft now prices Enterprise Application Management at USD 2 per user per month so smaller firms can add advanced patching without a full SKU uplift. Cloud delivery lowers capex but converts budgets into recurring opex, challenging organizations with fluctuating headcount.

Other drivers and restraints analyzed in the detailed report include:

1. Escalating Mobile Cybersecurity Threats
2. Emergence of Zero-Trust EMM Frameworks
3. Legacy System Integration Complexity

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions accounted for 62.35% of 2025 revenue, confirming their role as the control nexus across device, application, and content layers. Security Management stood out with a 20.41% CAGR, reflecting relentless threat evolution. Device Management continues as the entry point for new customers yet increasingly bundles AI-guided remediation. Application containers now isolate corporate data on personal phones, meeting privacy statutes in Europe and California. Content and Email Management shifts from basic encryption to policy-driven watermarking that deters unauthorized sharing. Telecom Expense Management remains niche but gains traction among logistics firms seeking SIM-level cost control.

Service lines complement product portfolios. Professional Services teams de-risk rollouts through readiness assessments and phased cut-over plans. Managed Services supply round-the-clock telemetry review, crucial for understaffed IT groups in healthcare and retail. Microsoft's Advanced Analytics module packages anomaly detection APIs that partners monetize via consulting engagements. As AI matures, domain specialists that can fine-tune models on vertical data will capture margin uplift, giving incumbents an edge over generic MSPs.

Cloud options captured 58.10% of 2025 spend and posted the fastest 18.93% CAGR. The Enterprise mobility management market is therefore gravitating toward scalable SaaS consoles that auto-update compliance libraries. One national retail chain ran a proof of concept across 5,000 endpoints and achieved full production in four weeks, a timeline unthinkable on legacy on-premise stacks. Hybrid-cloud remains the bridge for banks requiring data-residency assurance; sensitive tokens stay on-site while policy logic executes in the provider's regionally fenced cloud. On-premise persists in defense deployments where air-gapped servers satisfy classified-data mandates.

Cost elasticity explains cloud traction. Consumption-based models let SMEs mirror device adoption curves without large license blocks. Government blanket-purchase agreements such as the U.S. GSA's Best-in-Class Mobility contract tilt procurement toward cloud and 5G-ready services. The EU Digital Identity Wallet regulation compels member states to spin up cloud-native credential vaults within 24 months. Vendors that pre-certify for local pseudonymization standards will outpace rivals still reliant on single-tenant offerings.

Complete Report Scope:

• By Type
  • Solutions
    • Device Management
    • Application Management
    • Security Management
    • Content and Email Management
    • Telecom Expense Management
  • Services
    • Professional Services
    • Managed Services
• By Deployment Mode
  • On-premise
  • Cloud-based
  • Hybrid
• By Organization Size
  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)
• By End-user Industry
  • BFSI
  • Healthcare and Life Sciences
  • IT and Telecom
  • Manufacturing and Industrial
  • Retail and E-commerce
  • Government and Public Sector
  • Transportation and Logistics
  • Other End-user Industry
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia and New Zealand
    • ASEAN
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Kenya
      • Rest of Africa

Geography Analysis

North America generated 32.30% of 2025 revenue as public-sector breach mandates accelerated spending on device posture checks and continuous authentication. The Cybersecurity and Infrastructure Security Agency's mobile checklist now underpins procurement templates across 15 federal departments. Canadian privacy law amendments mandate that service providers store identifiable data domestically, raising demand for in-country SaaS regions. Mexico's automotive corridor deploys edge-enabled tablets on factory floors, pushing industrial integrators to certify bilingual UIs and local-telco eSIM profiles.

Asia Pacific posts the highest 21.74% CAGR, propelled by smartphone ubiquity and national digital agendas. Japan's convenience-store and education pilots showcase hyperscale deployments, underscoring operational efficiency gains from centralized patching. India's Digital Personal Data Protection Act adds breach-reporting windows as short as 72 hours, compelling SMBs to adopt policy engines with audit-ready logs. China dominates device volume but restricts foreign cloud ingress, so multinationals operate hybrid architectures to meet cybersecurity reviews. Australia's Protective Security Direction 001-2025 explicitly lists mandatory encryption algorithms for enterprise mobility endpoints, creating standardized tender language.

Europe tightens product-security oversight via the Cyber Resilience Act, requiring CE-mark conformity and incident-response processes by 2027. Germany's BSI clearance for BlackBerry UEM paves the way for classified Apple deployments, evidencing national preference for certified solutions. The U.K. refines its post-Brexit data-transfer rules yet remains interoperable with EU adequacy arrangements, sustaining cross-border SaaS adoption. Southern European states prioritize digital-ID wallets that ride on EMM cryptographic modules, shortening citizen-service queues and expanding inclusive governance.

1. VMware, Inc.
2. Microsoft Corporation
3. International Business Machines Corporation
4. BlackBerry Limited
5. Citrix Systems, Inc.
6. Ivanti, Inc.
7. SOTI Inc.
8. Sophos Group plc
9. Broadcom Inc.
10. ManageEngine (Zoho Corporation Pvt. Ltd.)
11. Jamf Holding Corp.
12. Cisco Systems, Inc.
13. Samsung Electronics Co., Ltd.
14. Snow Software AB
15. 42Gears Mobility Systems Pvt. Ltd.
16. Scalefusion (ProMobi Technologies Pvt. Ltd.)
17. Hexnode (Mitsogo Inc.)
18. Baramundi Software AG
19. Matrix42 AG
20. Quest Software Inc.
21. Absolute Software Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Proliferation Of Enterprise Mobile Devices and Apps
  • 4.2.2 Rising BYOD and Remote-Work Culture
  • 4.2.3 Escalating Mobile Cybersecurity Threats
  • 4.2.4 Tightening Data-Protection Regulations (GDPR, CCPA etc.)
  • 4.2.5 Emergence Of Zero-Trust EMM Frameworks
  • 4.2.6 Mobile Edge Computing Use-Cases in Field Operations
• 4.3 Market Restraints
  • 4.3.1 High Implementation and Upgrade Costs
  • 4.3.2 Legacy System Integration Complexity
  • 4.3.3 Enterprise Data-Sovereignty Concerns
  • 4.3.4 Battery/Performance Drain from Heavy EMM Agents
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Consumers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Type
  • 5.1.1 Solutions
    • 5.1.1.1 Device Management
    • 5.1.1.2 Application Management
    • 5.1.1.3 Security Management
    • 5.1.1.4 Content and Email Management
    • 5.1.1.5 Telecom Expense Management
  • 5.1.2 Services
    • 5.1.2.1 Professional Services
    • 5.1.2.2 Managed Services
• 5.2 By Deployment Mode
  • 5.2.1 On-premise
  • 5.2.2 Cloud-based
  • 5.2.3 Hybrid
• 5.3 By Organization Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium-sized Enterprises (SMEs)
• 5.4 By End-user Industry
  • 5.4.1 BFSI
  • 5.4.2 Healthcare and Life Sciences
  • 5.4.3 IT and Telecom
  • 5.4.4 Manufacturing and Industrial
  • 5.4.5 Retail and E-commerce
  • 5.4.6 Government and Public Sector
  • 5.4.7 Transportation and Logistics
  • 5.4.8 Other End-user Industry
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 ASEAN
    • 5.5.4.7 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Kenya
      • 5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 VMware, Inc.
  • 6.4.2 Microsoft Corporation
  • 6.4.3 International Business Machines Corporation
  • 6.4.4 BlackBerry Limited
  • 6.4.5 Citrix Systems, Inc.
  • 6.4.6 Ivanti, Inc.
  • 6.4.7 SOTI Inc.
  • 6.4.8 Sophos Group plc
  • 6.4.9 Broadcom Inc.
  • 6.4.10 ManageEngine (Zoho Corporation Pvt. Ltd.)
  • 6.4.11 Jamf Holding Corp.
  • 6.4.12 Cisco Systems, Inc.
  • 6.4.13 Samsung Electronics Co., Ltd.
  • 6.4.14 Snow Software AB
  • 6.4.15 42Gears Mobility Systems Pvt. Ltd.
  • 6.4.16 Scalefusion (ProMobi Technologies Pvt. Ltd.)
  • 6.4.17 Hexnode (Mitsogo Inc.)
  • 6.4.18 Baramundi Software AG
  • 6.4.19 Matrix42 AG
  • 6.4.20 Quest Software Inc.
  • 6.4.21 Absolute Software Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need Assessment