ASEAN의 택시 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the ASEAN taxi market size is expected to grow from USD 24.39 billion in 2025 to USD 26.16 billion in 2026 and is forecast to reach USD 37.15 billion by 2031 at 7.26% CAGR over 2026-2031.

This report is Segmented by Booking Type (Online and Offline), Service Type (Traditional Metered Taxi, and More), Vehicle Type (Motorcycles, and More), Vehicle Body Style (Sedan, and More), Vehicle Class Type (Economy, Premium/Executive, and More), End-User (Corporate, Tourist, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

ASEAN Taxi Market Trends and Insights

Rapid Urbanization and Worsening Congestion

As urban congestion tightens its grip on ASEAN megacities, cities like Jakarta grapple with pronounced peak-hour slowdowns. In Manila, traffic toll manifests as significant productivity losses, underscoring the demand for dependable point-to-point mobility. Taxis are indispensable, particularly during seasonal challenges like flooding and when public transport falters. Meanwhile, ride-hailing platforms distinguish themselves by adeptly rerouting drivers, curbing travel uncertainties-this edge positions them favorably against conventional street-hail services in tech-savvy urban areas.

Corporate Mobility-Subscription Demand Surge

Across ASEAN, corporations are increasingly turning to mobility subscriptions, drawn by the allure of cost savings and enhanced operational flexibility. In a notable shift, companies are moving away from owning fleets and opting for platform-based services. This trend is underscored by providers like GoCorp, which have reported robust growth. The public sector isn't lagging, with Bacolod City prominently utilizing Grab for official travel. This move has allowed the city to enjoy streamlined billing and efficient compliance tracking benefits. As hybrid work models gain traction, the demand for flexible ride services intensifies, making subscription-based taxi services an attractive and scalable solution for businesses.

Heavy Traffic Lowers Driver Utilization and Reliability

In ASEAN megacities, severe traffic congestion undermines driver productivity and service reliability. Jakarta's peak-hour slow speeds curtail trip volumes and escalate fuel costs. Meanwhile, Bangkok and Manila grapple with significant economic setbacks caused by gridlock. Prolonged delays deter drivers from taking longer trips, particularly when return fares remain unpredictable. While ride-hailing platforms provide routing optimizations, they remain hampered by physical bottlenecks during rush hours, further entrenching the structural constraints of the region's taxi market.

Other drivers and restraints analyzed in the detailed report include:

1. Taxi-Fleet Electrification Incentives (E-Taxis)
2. Government Support for Regulated Ride-Hailing Frameworks
3. Licensing Caps and Quota Restrictions

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Online channels captured 62.11% of the ASEAN taxi market share in 2025 and are growing at a CAGR of 7.72% through 2031, reflecting widespread smartphone adoption in core ASEAN cities. User propensity for real-time tracking and cashless settlement continues to pull demand from offline call centers and street-hail services, which still cater to tourists unfamiliar with local apps. Offline bookings hold a 37.89% share yet shrink annually as 4G networks extend to secondary towns.

The ASEAN taxi market benefits from traditional fleets launching proprietary apps in Thailand and Malaysia, a shift that blurs the distinction between online and offline categories. Hybrid models allow meter-based pricing while offering digital convenience, which sustains ridership among older demographics who favor regulated fares. Offline's continued relevance at airports and hotels signals that high-touch service can coexist with digital convenience.

Platform-integrated metered taxis delivered 43.55% of the ASEAN taxi market share in 2025. The ASEAN taxi market share associated with this hybrid model leverages regulated meters to preserve fare transparency while using apps for dispatch, resulting in higher trip density. Traditional operators that remain offline face declining occupancy rates as consumers rank real-time location sharing and digital wallets as must-have features.

Shared shuttle services post the fastest 7.63% CAGR to 2031, propelled by corporate cost-control mandates and sustainability targets. B2B clients prefer fixed-route pickups that yield consistent occupancy and lower emissions per passenger. The segment's growth marginally tempers demand for solo rides during peak office hours, yet overall market value still climbs as enterprises shift from owned fleets to subscription mobility.

Complete Report Scope:

• By Booking Type
  • Online
  • Offline
• By Service Type
  • Traditional Metered Taxi
  • Platform-Integrated Metered Taxi
  • Shared/Shuttle (Corporate/B2B)
• By Vehicle Body Style
  • Sedan
  • Hatchback
  • SUVs & MPVs
• By Vehicle Class Type
  • Economy
  • Premium/Executive
  • Luxury/Business
• By End-User
  • Corporate
  • Tourist
  • Airport
  • Others (Individual etc.)
• By Country
  • Singapore
  • Indonesia
  • Malaysia
  • Thailand
  • Philippines
  • Vietnam
  • Rest of ASEAN

List of Companies Covered in this Report:

1. Grab Holdings Inc.
2. Gojek (GoTo Group)
3. ComfortDelGro Taxi
4. Blue Bird Group
5. Mai Linh Group
6. Vinasun Corp.
7. TADA Mobility
8. Ryde Technologies
9. Trans-Cab Services
10. SMRT Taxis (Strides)
11. Sunlight Taxi
12. Public Cab Sdn Bhd
13. MyCar
14. inDrive
15. Maxim Taxi
16. Thai Taxi Radio
17. Uber Technologies Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid Urbanization & Worsening Congestion
  • 4.2.2 Smartphone and E-Wallet Penetration Enabling App-Based Bookings
  • 4.2.3 Government Support for Regulated Ride-Hailing Frameworks
  • 4.2.4 Multimodal Integration with Mass-Transit Networks
  • 4.2.5 Corporate Mobility-Subscription Demand Surge
  • 4.2.6 Taxi-Fleet Electrification Incentives (E-Taxis)
• 4.3 Market Restraints
  • 4.3.1 Heavy Traffic Lowers Driver Utilization & Reliability
  • 4.3.2 Licensing Caps and Quota Restrictions
  • 4.3.3 Rising Platform Commission Fees Squeeze Driver Earnings
  • 4.3.4 Preference For Motorcycle Taxis Over Cars in Key Cities
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Booking Type
  • 5.1.1 Online
  • 5.1.2 Offline
• 5.2 By Service Type
  • 5.2.1 Traditional Metered Taxi
  • 5.2.2 Platform-Integrated Metered Taxi
  • 5.2.3 Shared/Shuttle (Corporate/B2B)
• 5.3 By Vehicle Body Style
  • 5.3.1 Sedan
  • 5.3.2 Hatchback
  • 5.3.3 SUVs & MPVs
• 5.4 By Vehicle Class Type
  • 5.4.1 Economy
  • 5.4.2 Premium/Executive
  • 5.4.3 Luxury/Business
• 5.5 By End-User
  • 5.5.1 Corporate
  • 5.5.2 Tourist
  • 5.5.3 Airport
  • 5.5.4 Others (Individual etc.)
• 5.6 By Country
  • 5.6.1 Singapore
  • 5.6.2 Indonesia
  • 5.6.3 Malaysia
  • 5.6.4 Thailand
  • 5.6.5 Philippines
  • 5.6.6 Vietnam
  • 5.6.7 Rest of ASEAN

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global-level overview, Market-level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, Recent Developments)
  • 6.4.1 Grab Holdings Inc.
  • 6.4.2 Gojek (GoTo Group)
  • 6.4.3 ComfortDelGro Taxi
  • 6.4.4 Blue Bird Group
  • 6.4.5 Mai Linh Group
  • 6.4.6 Vinasun Corp.
  • 6.4.7 TADA Mobility
  • 6.4.8 Ryde Technologies
  • 6.4.9 Trans-Cab Services
  • 6.4.10 SMRT Taxis (Strides)
  • 6.4.11 Sunlight Taxi
  • 6.4.12 Public Cab Sdn Bhd
  • 6.4.13 MyCar
  • 6.4.14 inDrive
  • 6.4.15 Maxim Taxi
  • 6.4.16 Thai Taxi Radio
  • 6.4.17 Uber Technologies Inc.

7 Market Opportunities & Future Outlook